Affiliate Industry

“Affiliates & Advertising” conference track announced for Canadian Gaming Summit

Published

2 years ago

May 26, 2023

The ‘Affiliates & Advertising’ conference track at the 26th edition of the Canadian Gaming Summit – the country’s premier gaming and betting event- is set to explore the most effective practices affiliates can use to capitalize a burgeoning Canadian market.

With sports betting and iGaming being a newly publicized market in Canada, it is imperative companies recognize the importance of marketing in an impactful, efficient and user-oriented manner.

The ‘Affiliates & Advertising’ conference track will commence on Thursday June 15th, the second core day of the Canadian Gaming Summit, located at the Metro Toronto Convention Centre. Throughout the day attendees will take part in a variety of expert-led panels, discussing topics like the use of data in adhering to responsible gambling regulations, consumer response to sports betting advertisements and utilizing omnichannel marketing in engaging marketing campaigns.

Opening the conference track is the panel ‘Brave new world: how affiliates can guarantee a successful launch in the Canadian market’, which will see affiliate experts explore how a comprehensive understanding of player choice and betting customs will aid in successful product launches and maximize conversions amongst audiences. With the Canadian iGaming landscape flourishing, affiliates must tailor marketing strategies and technology specifically to Canadian players in order to capitalize on the market.

The panel will be moderated by Bill Pascrell III (Principal, Princeton Public Affairs Group) and feature an expert line up of JD McNamara (Country Director Canada, Better Collective), Cassie Brickman (Managing Director, Betting Hero), Andrew Garven (Head of Marketing, Covers) and Marcos Oliveira (Chief Operating and Commercial Officer, Clever Advertising).

The ‘Analyze this: how data drives customer engagement through every channel and every touchpoint’ panel will highlight the importance of data and how it can be harnessed to maximize customer engagement. With players entering untested iGaming and Sports Betting markets, the panel will discuss what affiliates can learn about good data governance, data analysis and robust data collection from already established digital industries such as social media and eCommerce.

Robert Davidman (CEO, Slapshot Media) will be moderating the panel, which includes guest speakers Dave Rivers (SVP Marketing, PointsBet Canada), Kay Savage (Head of Data Science, BetFanatics), Gavin Whiteley (Chief Marketing Officer, Great Canadian Entertainment) and Kevin Collins (Co-Founder & CTO, Xtremepush).

‘Maximizing customer conversions through omnichannel marketing innovation’, is a panel focusing on how hybrid marketing models that incorporate both land-based and digital experiences, are integral in engaging the modern Canadian gamer. Experts will discuss how innovative user analytics, improved CX and customer choice can maximize user engagement and ensure a player share that is mutually beneficial to both iGaming and land-based organizations.

The panel will consist of expert speakers Nic Sulsky (Chief Commercial Officer, PointsBet Canada), John Gordon (CEO, Incentive Games), Jai Maw (President, Betting Hero) and Rome Smith (Head of Marketing North America, Betsson Group) with Jesse Learmonth (Betting Startups Podcast) moderating the panel.

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Affiliate Industry

MetaBet inks Gentoo Media partnership to enhance flagship sites

Published

6 days ago

January 16, 2025

George Miller

MetaBet, the pioneering provider of sports betting engagement tools, has partnered with Gentoo Media, a leading affiliate, to integrate its cutting-edge sports betting widgets into two of Gentoo’s flagship websites, World Sports Network (WSN) and Time2play.

MetaBet’s proprietary widgets are designed to nurture engagement, increase sportsbook conversions, and maximize affiliate revenue, all through seamless integration with just one line of code. With market-setting load speed and contextual placements, MetaBet’s products will empower Gentoo to focus on what they do best.

WSN and Time2play are trusted platforms for sports betting and casino enthusiasts in the US and Canada. Between them, they have captured an audience of millions of sports fans on the back of expert reviews, exclusive offers, and accurate content. As Gentoo amplifies its presence in the US, MetaBet’s innovative technology will be a key element in their success.

MetaBet Founder, Mark Phillip, said: “Partnering with Gentoo Media, a data-driven company with a new name but long track record, is a testament to our market-leading status. Our technology, leveraged through their trusted platform will enhance engagement and conversions to accelerate Gentoo’s growth strategy within the US and beyond.”

Affiliate Industry

AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners

Published

1 month ago

December 12, 2024

Adrienn Sarkany

PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).

The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

3 months ago

October 31, 2024

George Miller

Increase Redirect Speed by 5 Times with Affilka New Feature

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.