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Canada

Canadian Gaming Summit Puts the Spotlight on SIGA’s Business Model and Commitment to the Community

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Canadian Gaming Summit Puts the Spotlight on SIGA's Business Model and Commitment to the Community

 

Patricia Cook, Vice President of Corporate Affairs, and Desiree Gervais, Vice President of Human Resources, of the Saskatchewan Indian Gaming Authority (SIGA), will discuss SIGA’s introduction to the digital gaming market and pioneering approach to regulatory agreements and revenue-sharing models, during an exclusive Keynote Fireside Chat at the 26th edition of the Canadian Gaming Summit.

The First Nations partnerships: the SIGA model in action” keynote panel, will be an instrumental addition to the Leadership & Growth conference track, during the second core day (Thursday June 15th) of Canada’s premier gaming and betting event, which takes place at the Metro Toronto Convention Centre.

Officially established as a non profit organization in 1995, SIGA has flourished for over 25 years , establishing a casino empire that encompasses seven land-based casinos  whilst implementing an innovative revenue sharing model which reinvests 100% of net income back into the Saskatchewan community. In November 2022, SIGA launched with provincial partners, the first online gambling and sports betting website PlayNow.com for Saskatchewan.

During the exclusive keynote session, Cook and Gervais will discuss the avenues taken that have established SIGA as such an influential force in Canada. During the talk, discussions will be centered around how SIGA was able to perfect the Gaming Framework Agreement to legally run the first digital gaming enterprise in the province. Additionally, the keynote will cover the innovative financial model that has increased the company’s growth, whilst simultaneously establishing SIGA as a highly respected pillar of the Saskatchewan community. Moreover, the panel will explore how these models can be implemented by other First Nations in their respective provinces .

With an illustrious and influential 20 year career in human resources, Desiree Gervais has an unparalleled wealth of experience and knowledge within the HR sector, having honed her expertise working with the First Nation government as well as highly regulated environments in the energy and mining sectors. In February of 2022 Gervais took the role  of Vice President of Human Resources at SIGA and has continued her conscientious and diligent approach to HR, helping expand the scope of the SIGA brand whilst continuously strengthening the relationship with the wider community.

Patricia Cook has been Vice President, Corporate Affairs at SIGA for the past 18 years and has an active role in overseeing areas of communications, media relations, public relations as well as the SIGA’s Corporate Social Responsibility Programs. Cook’s 19 years working for Prince Albert Grand Council prior to SIGA have equipped her with an experience and skill set that has helped establish SIGA as one of the most prominent brands in the Canadian space and continues to do so as they continue their journey into the digital realm.

With such an in-depth wealth of knowledge surrounding the Saskatchewan province, non profit organizations and the wider gaming industry, Gervais and Cook offer a unique and unparalleled insight to how to implement successful revenue sharing models that support local communities, whilst spurring company growth and adhering to regulatory frameworks. With many looking to SIGA’s model as the future of iGaming and sports betting in Canada, the keynote panel’s thought provoking and trailblazing discussion will be essential viewing for the event.

Rasmus Sojmark, CEO & Founder of SBC, said: “We are extremely excited to have the combined talents of Desiree Gervais and Patricia Cook at our keynote panel. It is important as an industry we constantly evolve and I hope to see a business model that prioritizes giving back to the community and dedicating resources to innovation and leadership, is one that will inspire other Canadian organizations.

Attendees will have the opportunity to partake in a plethora of panel discussions across the three day event, with dedicated conference tracks ‘Land-Based’, ‘iGaming’, ‘Sports Betting’, ‘Affiliates & Advertising’ amongst others.

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Canada

NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

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Pallavi Deshmukh, CEO of NetGaming

 

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.

As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.

This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.

Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”

Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”

This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.

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Canada

User-Centric Redesign for Casinosfiables.ca

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Casinosfiables announced that they have redesigned their existing site – https://casinosfiables.ca/ to better address current user demands.

Although the site’s functionality aligns with modern industry standards, the redesign is a step in the right direction and could very well give a competitive edge.

The changes addressed certain functionality concerns and aligned with ever-changing user preferences and behavior.

• Seamless page transition – The overall performance of the site improved, so pages loaded faster, despite the addition of new elements.

• Integrated social media buttons – Buttons that lead to social media pages became more visible, so it is easier for readers to complete engagement incentives that granted them affiliate-exclusive rewards or promo codes.

• More valuable insights – Previously, charts and ratings were only explained in separate reviews. The new roundup charts and ratings had a dropdown feature that provided more insights or clarity behind the rating.

• Relevant search filters – Some trends or categories that targeted user intent weren’t visible in the previous version. The updated version introduced new categories that better reflected player preferences, or included roundups based on casino features (e.g., cashback, no wager promos, game providers) that weren’t at the forefront previously.

• Author pages – Readers who had similar opinions and game preferences to the site’s authors gained the ability to find other texts from those authors. Each casino expert received a dedicated page listing all of their publications.

The changes were finalized over the past few months. The team pushed these updates in batches rather than a single big update.

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Vancouver Resident Purchased Winning $40 Million Lotto Max Ticket While Quenching Sparkling Water Craving

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Phuc Duc (Daniel) Chau loves the Bubly brand of sparkling water and stopped in a convenience store to purchase a can. Chau likes to buy lottery tickets based on a gut feeling, and due to the employee’s bubbly nature while he purchased his Bubly, Chau also purchased a Lotto Max ticket for the May 23, 2025 draw.  

It was this ticket that ended up scoring Chau a whopping $40-million jackpot.  

“I was at work when I found out,” recalled Chau of the moment he realized he won. “I was going through my bag to find a cough drop, but I saw that I had two lottery tickets in my bag and decided to scan the tickets, but I needed to update the [BCLC Lotto!] app first. The first ticket I didn’t win anything, but the second said $40 million. I have never seen that many zeroes in my life, ever. I dropped my phone and then called BCLC right away!” 

At the time of the prize claim, the Vancouver resident hadn’t yet shared the news of his win.  

“My partner doesn’t know yet! I want to share the news with them in a special way.”  

Chau shared that his dream has always been to travel the world. “There are so many places I want to go to, so I haven’t fully decided!” 

When asked if he will quit his job, he said, “I haven’t decided, but I want to continue to support my community in a different way.” 

On how it feels to be a multimillionaire?  

“It means a lot to me. It opens up an opportunity for me to give back to my family, community and the world all around me. It’s not meaningful unless you can share this with those who need it.”  

Chau purchased the winning ticket at the 7-Eleven on Imperial Street and Boundary Road in Burnaby.  

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So far in 2025, B.C. lottery players have redeemed more than $146 million from Lotto Max. Lotto Max is a nationwide lottery game drawn on Tuesdays and Fridays after 7:30 p.m. (PST).  

Players can purchase tickets at lottery retailers or at PlayNow.com. Winning numbers and group release forms can be found online at www.bclc.com. Players can check their lottery tickets anytime, anywhere on iOS and Android devices. 

BCLC offers socially responsible gambling entertainment while generating income to benefit all British Columbians. Players can visit PlayNow.com to learn how to set time and money limits.

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