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Canadian Gaming Summit Puts the Spotlight on SIGA’s Business Model and Commitment to the Community

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Canadian Gaming Summit Puts the Spotlight on SIGA's Business Model and Commitment to the Community

 

Patricia Cook, Vice President of Corporate Affairs, and Desiree Gervais, Vice President of Human Resources, of the Saskatchewan Indian Gaming Authority (SIGA), will discuss SIGA’s introduction to the digital gaming market and pioneering approach to regulatory agreements and revenue-sharing models, during an exclusive Keynote Fireside Chat at the 26th edition of the Canadian Gaming Summit.

The First Nations partnerships: the SIGA model in action” keynote panel, will be an instrumental addition to the Leadership & Growth conference track, during the second core day (Thursday June 15th) of Canada’s premier gaming and betting event, which takes place at the Metro Toronto Convention Centre.

Officially established as a non profit organization in 1995, SIGA has flourished for over 25 years , establishing a casino empire that encompasses seven land-based casinos  whilst implementing an innovative revenue sharing model which reinvests 100% of net income back into the Saskatchewan community. In November 2022, SIGA launched with provincial partners, the first online gambling and sports betting website PlayNow.com for Saskatchewan.

During the exclusive keynote session, Cook and Gervais will discuss the avenues taken that have established SIGA as such an influential force in Canada. During the talk, discussions will be centered around how SIGA was able to perfect the Gaming Framework Agreement to legally run the first digital gaming enterprise in the province. Additionally, the keynote will cover the innovative financial model that has increased the company’s growth, whilst simultaneously establishing SIGA as a highly respected pillar of the Saskatchewan community. Moreover, the panel will explore how these models can be implemented by other First Nations in their respective provinces .

With an illustrious and influential 20 year career in human resources, Desiree Gervais has an unparalleled wealth of experience and knowledge within the HR sector, having honed her expertise working with the First Nation government as well as highly regulated environments in the energy and mining sectors. In February of 2022 Gervais took the role  of Vice President of Human Resources at SIGA and has continued her conscientious and diligent approach to HR, helping expand the scope of the SIGA brand whilst continuously strengthening the relationship with the wider community.

Patricia Cook has been Vice President, Corporate Affairs at SIGA for the past 18 years and has an active role in overseeing areas of communications, media relations, public relations as well as the SIGA’s Corporate Social Responsibility Programs. Cook’s 19 years working for Prince Albert Grand Council prior to SIGA have equipped her with an experience and skill set that has helped establish SIGA as one of the most prominent brands in the Canadian space and continues to do so as they continue their journey into the digital realm.

With such an in-depth wealth of knowledge surrounding the Saskatchewan province, non profit organizations and the wider gaming industry, Gervais and Cook offer a unique and unparalleled insight to how to implement successful revenue sharing models that support local communities, whilst spurring company growth and adhering to regulatory frameworks. With many looking to SIGA’s model as the future of iGaming and sports betting in Canada, the keynote panel’s thought provoking and trailblazing discussion will be essential viewing for the event.

Rasmus Sojmark, CEO & Founder of SBC, said: “We are extremely excited to have the combined talents of Desiree Gervais and Patricia Cook at our keynote panel. It is important as an industry we constantly evolve and I hope to see a business model that prioritizes giving back to the community and dedicating resources to innovation and leadership, is one that will inspire other Canadian organizations.

Attendees will have the opportunity to partake in a plethora of panel discussions across the three day event, with dedicated conference tracks ‘Land-Based’, ‘iGaming’, ‘Sports Betting’, ‘Affiliates & Advertising’ amongst others.

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Canada

ROGA Launches National College Education Campaign

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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.

“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.

The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.

“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.

The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.

“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.

“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.

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Canada

Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company

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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.

This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.

“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.

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CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.

Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.

Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.

“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

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