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partnerships

Kambi Group plc Signs Exclusive Long-Term Sportsbook Agreement with US Gaming Giant Bally’s Corporation

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The world’s leading sports betting supplier to support the global expansion of Bally Bet – Bally’s Corporation’s online sports betting platform – with provision of a fully managed sportsbook

Kambi Group plc, the world’s trusted sports betting partner, has entered into an exclusive long-term sportsbook partnership with Bally’s Corporation, one of the world’s leading casino-entertainment companies.

Under the terms of the partnership, Kambi Group plc will support the expansion and enhancement of Bally’s Corporation’s online and retail sportsbooks with the provision of its award-winning fully managed sportsbook to deliver unrivalled online and retail sports betting entertainment to Bally’s Corporation’s global customer base.

Kambi Group plc’s quick integration, compliant technology and speed to market capabilities will enable the partnership to expand rapidly, with Bally’s Corporation planning to be powered by Kambi Group plc in at least seven US states and at four retail gaming locations by the end of this year.

The Kambi Group plc sportsbook will replace Bally’s Corporation’s proprietary sports betting technology and, through an integration into the operator’s in-house data and marketing technology stacks, will enable Bally’s Corporation to reduce fixed costs and drive further engagement in its Bally Bet brand.

In line with Kambi Group plc’s modular product approach, the two parties have also come to an agreement which provides Bally’s Corporation with the option, pending the satisfaction of certain material performance metrics, to acquire a license to a limited part of Kambi Group plc’s online and retail technology source code. Should Bally’s Corporation exercise the option and pay an agreed sum, the two parties would enter into a separate long-term outsourcing agreement in relation to Kambi Group plc’s range of modularized services.

The partnership between Kambi Group plc and Bally’s Corporation has the potential to become a material source of revenue for Kambi Group plc over the course of the contract.

“We are pleased to enter into this long-term partnership with Bally’s Corporation to enable the enhancement and expansion of its online and retail sports betting platform and services,” the co-founder and Chief Executive Officer for Kambi Group plc, Kristian Nylén, said. “Kambi Group plc is the proven global leader in sportsbook provision and I believe this powerful collaboration with Bally’s will deliver its customers the next generation betting entertainment they demand.”

Separately, Bally’s Corporation has also partnered with White Hat Gaming, which will provide its player account management platform solution to the operator.

“We are very excited to have entered into long-term agreements with both Kambi Group plc and White Hat Gaming, two of the world’s most established and trusted gaming technology companies,” the Chief Executive Officer for Bally’s Corporation, Robeson Reeves, said. “Kambi Group plc provides an award-winning sportsbook that delivers unrivalled sports betting entertainment. By incorporating that with White Hat Gaming’s PAM platform solution, as well as our geographic reach, customer base and marketing prowess, Bally’s Corporation will be optimally positioned to achieve significant scale and capture substantial market share in the global gaming market. This, in turn, will support our vision of becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting and iGaming company.”

partnerships

BetMGM becomes AP’s provider of sports-betting odds and lines

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BetMGM becomes AP’s provider of sports-betting odds and lines

 

Odds and insights from sports betting leader to be featured exclusively in stories for the global news organization

BetMGM, a leading sports betting and iGaming operator, and The Associated Press announced an agreement that makes BetMGM the official sports odds provider across the AP global sports report.

Through the agreement, BetMGM’s odds will appear in AP’s daily sports odds fixtures, game previews and other sports stories where odds are mentioned. AP will retain editorial control of all content.

“It is a special opportunity for BetMGM to align with The Associated Press, a leading global news source that billions around the world rely on for the most up-to-date coverage. Being a trusted resource within that forum is an important connection to expand our reach, and we look forward to providing content that enhances the organization’s coverage.” MATT PREVOST – BETMGM, CHIEF REVENUE OFFICER
“People want trustworthy sports betting information, and we are pleased to work with BetMGM to provide a dependable and credible reference point for our customers and audiences.” BARRY BEDLAN – AP, DIRECTOR OF GLOBAL TEXT AND COMMERCIAL PRODUCTS
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Viejas Casino & Resort Partners with ComOps

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Viejas Casino and Resort has entered into a new partnership with ComOps, which will see the property transition from its current customer experience solutions provider, Qualtrics, to the Medallia Experience Cloud. Viejas Casino and Resort will attempt to use the collaboration to gain insight on team member sentiment as well as guest sentiment in hopes of improving the impact of its customer service.

The partnership will emphasize ComOps assuming oversight for the Medallia Experience Cloud and assisting Viejas Casino and Resort with the implementation of the experience management system.

“Working with ComOps is going to be transformational. We are thrilled to be transitioning to the cutting-edge Medallia Experience Cloud. Being able to find the relationship between team member engagement and customer experience in one platform is what Viejas needed to get to the next level,” Anthony G. San Pietro, Senior Vice President of Marketing, Entertainment & Advertising at Viejas Casino & Resort, said.

By harnessing the power of the Medallia Experience Cloud, Viejas Casino & Resort aims to revolutionize its customer experience journey. The Medallia Experience Cloud is a cutting-edge platform designed to collect, analyze, and act upon customer feedback, allowing businesses to make data-driven decisions that enhance customer satisfaction and drive growth.

George Polyard, Vice President of CX at ComOps, said: “The team at Viejas Casino & Resort are some of the best operators in the business and their focus and enthusiasm for this project is sure to help them rapidly find ROI.”

ComOps has a proven track record of delivering innovative solutions that drive customer satisfaction and business success in the casino and hospitality sectors. By collaborating with Viejas Casino & Resort, they leverage their extensive knowledge and experience to facilitate a seamless transition and implementation of the Medallia Experience Cloud.

This partnership signifies Viejas Casino & Resort’s commitment to staying at the forefront of customer experience management. It underscores their dedication to continually improving the quality of service they provide to their customers.

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Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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