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Kambi Group plc Signs Exclusive Long-Term Sportsbook Agreement with US Gaming Giant Bally’s Corporation




The world’s leading sports betting supplier to support the global expansion of Bally Bet – Bally’s Corporation’s online sports betting platform – with provision of a fully managed sportsbook

Kambi Group plc, the world’s trusted sports betting partner, has entered into an exclusive long-term sportsbook partnership with Bally’s Corporation, one of the world’s leading casino-entertainment companies.

Under the terms of the partnership, Kambi Group plc will support the expansion and enhancement of Bally’s Corporation’s online and retail sportsbooks with the provision of its award-winning fully managed sportsbook to deliver unrivalled online and retail sports betting entertainment to Bally’s Corporation’s global customer base.

Kambi Group plc’s quick integration, compliant technology and speed to market capabilities will enable the partnership to expand rapidly, with Bally’s Corporation planning to be powered by Kambi Group plc in at least seven US states and at four retail gaming locations by the end of this year.

The Kambi Group plc sportsbook will replace Bally’s Corporation’s proprietary sports betting technology and, through an integration into the operator’s in-house data and marketing technology stacks, will enable Bally’s Corporation to reduce fixed costs and drive further engagement in its Bally Bet brand.

In line with Kambi Group plc’s modular product approach, the two parties have also come to an agreement which provides Bally’s Corporation with the option, pending the satisfaction of certain material performance metrics, to acquire a license to a limited part of Kambi Group plc’s online and retail technology source code. Should Bally’s Corporation exercise the option and pay an agreed sum, the two parties would enter into a separate long-term outsourcing agreement in relation to Kambi Group plc’s range of modularized services.

The partnership between Kambi Group plc and Bally’s Corporation has the potential to become a material source of revenue for Kambi Group plc over the course of the contract.

“We are pleased to enter into this long-term partnership with Bally’s Corporation to enable the enhancement and expansion of its online and retail sports betting platform and services,” the co-founder and Chief Executive Officer for Kambi Group plc, Kristian Nylén, said. “Kambi Group plc is the proven global leader in sportsbook provision and I believe this powerful collaboration with Bally’s will deliver its customers the next generation betting entertainment they demand.”

Separately, Bally’s Corporation has also partnered with White Hat Gaming, which will provide its player account management platform solution to the operator.

“We are very excited to have entered into long-term agreements with both Kambi Group plc and White Hat Gaming, two of the world’s most established and trusted gaming technology companies,” the Chief Executive Officer for Bally’s Corporation, Robeson Reeves, said. “Kambi Group plc provides an award-winning sportsbook that delivers unrivalled sports betting entertainment. By incorporating that with White Hat Gaming’s PAM platform solution, as well as our geographic reach, customer base and marketing prowess, Bally’s Corporation will be optimally positioned to achieve significant scale and capture substantial market share in the global gaming market. This, in turn, will support our vision of becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting and iGaming company.”

International News

66 US & International Lotteries Raise Awareness About Risks of Youth Gambling This Holiday Season




A total of 66 lotteries and 84 community organizations from around the world have joined the 2023 Gift Responsibly Campaign. Presented by the National Council on Problem Gambling (NCPG) and the International Center for Youth Gambling Problems and High-Risk Behaviors at McGill University, the campaign aims to spotlight the risks associated with purchasing lottery tickets for children.

Throughout November and December, participating organizations will work to educate communities about the dangers of gifting lottery tickets to children, raise awareness about the risks of youth gambling and promote responsible gambling practices for those of legal age who choose to gamble. The campaign offers a tiered approach for lotteries, with increasing levels of participation. Participant activities may include but are not limited to public service announcements, social media messaging, digital advertising, in-store signage and retailer training, all united by a singular message: lottery products are not appropriate gifts for children.

Jeffrey Derevensky, Director of the International Center for Youth Gambling Problems and High-Risk Behaviors, said: “With the growing social acceptability and opportunities available for gambling on an international level, it is important to remember that even young people may experience gambling-related problems. The Gift Responsibly Campaign is a great reminder for adults not to gift lottery tickets to minors.”

For the sixth consecutive year, 100% of eligible U.S. and Canadian lotteries, and numerous international lotteries and non-lottery organizations have joined the campaign. Endorsed by the North American Association of State and Provincial Lotteries, the World Lottery Association, and the European Lotteries, the campaign stands as a collaborative, international effort to safeguard the well-being of young people.

“As we embrace the spirit of giving during the holiday season, it’s crucial to recognize that lottery tickets are not suitable gifts for children or teens. We applaud the numerous lotteries and community organizations for joining the campaign to amplify this vital message, fostering public awareness and understanding of the potential risks associated with youth gambling. The Gift Responsibly campaign stands out as one of the largest international responsible gambling awareness campaigns, underlining our collective commitment to safeguarding youth and promoting responsible gambling practices worldwide,” Keith Whyte, Executive Director of NCPG, said.

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Galaxy Gaming and Pragmatic Play Expand Licensing Agreement




Galaxy Gaming has announced that it has signed an agreement with leading content provider Pragmatic Play extending the existing term for the licensing of Galaxy table game content across its portfolio of Live Casino and RNG gaming experiences.

Expanding on the existing success of 21+3 and Perfect Pairs configured on Pragmatic Play’s Blackjack titles, this agreement will also extend Perfect Pairs across Pragmatic Play’s Baccarat titles and enable further expansion across Galaxy’s catalog of games. These additions to Pragmatic Play’s portfolio will provide an exciting enhancement to its already popular offerings.

Matt Reback, President and CEO of Galaxy Gaming, said: “We’re thrilled to be extending and expanding our partnership with Pragmatic Play. They deliver a first-class Live and RNG casino environment experience enhanced by our world-famous side bets. Our continued partnership aligns with our long-term strategy to deliver the best table game content to operators and players everywhere.”

Irina Cornides, COO of Pragmatic Play, said: “Pragmatic Play has enjoyed a successful partnership with Galaxy Gaming, and we’re delighted to deepen our cooperation as part of our continued product expansion.”

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ACR Poker, a leading poker site known for its safe and fair gameplay, has made another big announcement. They are expanding their ACR Reshuffle security innovation for select PLO 4 games.

“We debuted ACR Reshuffle for specific PLO 5 games a few months ago and it received rave reviews from players and poker experts as a great anti-collusion tool,” said ACR Pro Chris Moneymaker. “Now, it’s available for PLO 4 with an eye towards even expanding to Holdem in the future.”

How it works is cards are dealt one player at a time. The next player is dealt their cards only after the first player has made a preflop decision. If that previous player folds, their cards are reshuffled into the deck.

ACR Reshuffle was done in collaboration with GTO Wizard, the leading poker training software. It’s part of ACR Poker’s continuous improvement effort to offer the fairest and safest gaming environment online. A recent ban on third-party tools is another example.

The ACR Reshuffle technology was recently featured in an article on Poker .org and had a very insightful quote from a GTO Wizard spokesperson.

“We’re proud of our collaboration with ACR on the reshuffle feature. The swift implementation highlights the shared commitment both our organizations have to game integrity. As we continue our partnership, we’re eager to introduce more innovations that enhance the trust of online poker, ensuring a bright future for the game.”

For more information on ACR Reshuffle, visit ACRPoker .eu.

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