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Formation of Coalition for Responsible Sports Betting Advertising Announced

Members of the Coalition to include the NFL, MLB, MLS, NASCAR, NBA, WNBA, NHL, NBCUniversal, and FOX
Coalition Publishes Six Core Principles of Responsible Sports Betting Advertising
The formation of the Coalition for Responsible Sports Betting Advertising, a voluntary association of sports leagues and media entities committed to doing their part to help ensure a responsible approach to sports betting advertising, was announced today.
Consisting of the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, Women’s National Basketball Association, National Hockey League, NBCUniversal, and FOX, the coalition has committed to implement and maintain consumer protection policies consistent with the following six principles:
- Sports Betting Should be Marketed Only to Adults of Legal Betting Age
- Sports Betting Advertising Should Not Promote Irresponsible or Excessive Gambling or Degrade the Consumer Experience
- Sports Betting Advertisements Should Not Be Misleading
- Sports Betting Advertisements Should Be In Good Taste
- Publishers Should Have Appropriate Internal Reviews of Sports Betting Advertising
- Publishers Should Review Consumer Complaints Pertaining to Sports Betting Advertising
“As the legalization of sports betting spreads nationwide, we feel it is critical to establish guardrails around how sports betting should be advertised to consumers across the United States. Each member of the coalition feels a responsibility to ensure sports betting advertising is not only targeted to an appropriate audience, but also that the message is thoughtfully crafted and carefully delivered.”
—Joint statement from the Coalition for Responsible Sports Betting Advertising
Coalition for Responsible Sports Betting Advertising Principles:
1. Sports Betting Should be Marketed Only to Adults of Legal Betting Age.
The content of sports betting advertising, marketing and promotion should primarily appeal to individuals of legal betting age, and sports betting should never be endorsed or otherwise promoted by any person who is, or appears to be, below such legal age.
Sports betting promotional materials should (i) only appear in media where a significant majority of the audience is reasonably expected to be of legal betting age and (ii) never primarily appeal to children in content or theme.
2. Sports Betting Advertising Should Not Promote Irresponsible or Excessive Gambling or Degrade the Consumer Experience.
Sports betting advertisements should always contain a clear, prominent responsible gaming message, including information on responsible gambling resources, and never be directed to individuals known by the advertiser to be self-excluded. Gambling advertising, promotion and other integrations that encourage irresponsible gambling or degrade the consumer experience (e.g., by appearing excessively) should also be avoided.
3. Sports Betting Advertisements Should Not Be Misleading.
Sports betting advertisements should never be false, deceptive or misleading. For example, sports betting advertisements and marketing should not promote unrealistic expectations of financial gain, or suggest that social, financial or personal success is guaranteed by engaging in sports betting. Nor should any such messaging state or imply that a bet is without risk if the customer must incur any loss, or risk the customer’s own money, to use or withdraw winnings from such bet.
4. Sports Betting Advertisements Should Be In Good Taste.
Sports betting advertisements should (i) adhere to contemporary standards of good taste applicable to all commercial messaging, taking into consideration the applicable medium and advertising context and (ii) never undermine public perception of sports or their integrity.
5. Publishers Should Have Appropriate Internal Reviews of Sports Betting Advertising.
Publishers showing sports betting advertising should (i) provide appropriate training to their relevant employees regarding responsible sports betting advertising policies and (ii) implement internal processes to ensure compliance with such policies. To the extent possible, such processes should include a separate review of advertising and marketing materials by company employees outside the marketing and sponsorship departments.
6. Publishers Should Review Consumer Complaints Pertaining to Sports Betting Advertising.
Publishers showing sports betting advertising should develop and implement a process to review consumer complaints pertaining to that advertising.
Coalition of Responsible Sports Betting Advertising Quotes
National Football League
David Highhill, General Manager, Sports Betting
“We’re proud to join these prominent sports industry stakeholders in this important effort. Legalized sports betting offers fans another way to engage with their favorite sports, but just as we must support problem gambling prevention and resourcing, we must also remain mindful of how sports betting is presented and advertised to consumers, and this coalition should greatly aid in that cause.”
Major League Baseball
Kenny Gersh, Executive Vice President, Media & Business Development
“Forming this coalition with fellow leaders in sports and entertainment is another important step for our industry as legal sports betting continues to grow. While providing new fan engagement opportunities to enjoy our sport in more ways, we have to continue to be mindful and deliberate with how these sports betting options are presented and to whom they’re directed. Layering this coalition’s work in the advertising arena on top of our efforts to promote responsible gambling and address problem gambling challenges will lead to more thoughtful planning and implementation across the board.”
Major League Soccer
Chris Schlosser, Senior Vice President, Emerging Ventures
“As betting on soccer continues to have a strong presence around the world, it becomes increasingly imperative to educate the fans about responsible gambling. A big part of this is how sports betting is marketed and promoted. That’s why we are committed to joining this important coalition of leaders in the sports industry. This is an opportunity to work together to implement guardrails and ensure that sports betting advertising is done appropriately and thoughtfully.”
NASCAR
Joe Solosky, NASCAR Managing Director of Sports Betting
“As the number of fans engaging with our sport continues to grow through the legalization of sports betting and gaming, it is critical that we play a meaningful role as a coalition member to ensure the availability to bet on sports is presented to fans in an appropriate and responsible manner. Moving forward in this space, responsible sports betting advertising will join responsible betting education as the two pillars that make up the foundation of our gaming strategy.”
National Basketball Association, Women’s National Basketball Association
Scott Kaufman-Ross, Head of Gaming and New Business Ventures, NBA and WNBA
“The NBA and the WNBA are proud to join this coalition of industry leaders dedicated to prioritizing and standardizing responsible sports betting advertising. These fundamental efforts will contribute to creating a safe, entertaining and sustainable market for sports fans to engage with legalized sports betting.”
National Hockey League
Keith Wachtel, NHL Chief Business Officer
“As more sports fans have the opportunity to legally and responsibly bet in their home states, the fan experience continues to be one of our utmost priorities. We are proud to be part of this coalition of leagues and media entities to publicly state our ongoing commitment – with our partners – to promoting responsible advertising for sports betting.”
FOX
Mike Mulvihill, Executive Vice President, Head of Strategy and Analytics, FOX Sports
“FOX and FOX Sports are proud to be charter members of this broad and important coalition. As America’s leader in live sports, we are committed to providing fans a responsible and ethical engagement with sports betting, keeping the integrity of the games and our broadcasts at the forefront at all times.”
awards
BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD

BETBY, the cutting-edge sportsbook provider, has further cemented its position as one of the most innovative suppliers in the sports betting landscape following a standout appearance at SiGMA Americas, the leading event for the iGaming industry in Latin America.
Hosted in SĂŁo Paulo, Brazil, SiGMA Americas brought together the industry’s most influential stakeholders, with a spotlight on the dynamic and fast-growing Latin American market. BETBY stood out at the event by showcasing the full strength of its flexible sportsbook solution, designed to empower operators with complete control over the betting experience.
A major highlight of the exhibition was BETBYâs showcase of its hyper-localised content capabilities, which empower operators to engage regional audiences with culturally relevant offerings. This strategic focus was exemplified by the industryâs most comprehensive Vaquejada betting solution, a rodeo-style sport particularly popular in northeast Brazil. BETBYâs unique content portfolio, which includes both pre-live markets and an immersive e-sim version of the sport, resonated strongly with operators and attendees. It demonstrated not only a deep understanding of regional preferences, but also the supplierâs ability to create tailored content for any market.
Alongside this, BETBY exhibited continued innovation through its proprietary esports feed BETBY Games, and its comprehensive suite of AI tools AI Labs, which leverages artificial intelligence to deliver personalisation, real-time recommendations, and enhanced operational efficiency.
As further recognition of its ongoing innovation in the iGaming industry, BETBY was honoured with the Best Esports Product award during the SiGMA Americas Awards ceremony. This win underscores BETBYâs vision to redefine the esports betting experience through its BETBY Games solution, which is designed to deliver unmatched flexibility, customisation, and engagement for operators and players.
âThis recognition at SiGMA Americas is a proud milestone for our entire team, even though our presence in Brazil this week was about much more than awards,â said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. âIt was about connecting with the region, understanding what local players truly value, and showing that we have the technology and vision to meet those needs. Weâre building products that scale globally but connect locally, and thatâs what sets BETBY apart.â
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Tilman Fertitta Increases his Stake in Wynn Resorts

Tilman Fertitta, the largest individual shareholder of Wynn Resorts, increased his stake in the casino group with trades on April 4 and April 7.
Prior to the recent trades, disclosure records listed him as holding a 10% stake in Wynn Resorts. His latest share purchases, totaling 400,000 shares, were made at prices ranging from $67.62 to nearly $70.31 per share.
These transactions bring Fertittaâs total stake to 13 million shares, solidifying his position as the largest individual shareholder in the company.
Fertitta is the CEO of Houston-based Fertitta Entertainment with its Golden Nugget casino brand, restaurants and the NBAâs Houston Rockets. He announced plans to resign from his post at Feritta Entertainment if he is confirmed as ambassador to Italy and San Marino.
The billionaire took advantage of a steep drop in the stock market by acquiring more shares of Wynn Resorts at close to its 52-week low. Wynn saw its shares close at $67.93 on April 7, marking their lowest trading level since late 2022.
The share purchases were executed through various Fertitta-controlled entities, including Fertitta Entertainment Inc., Hospitality Headquarters, and Fertitta Entertainment LLC. As the sole proprietor of these organizations, Fertitta maintains shared beneficial ownership of the acquired securities.
Feritta has yet to file a SEC 13D form, which would allow him to have a greater influence on the company instead of remaining a silent shareholder.
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Comprehensive Guide to Online Casino Payment Methods for NZ Players

Playcasino.co.nz has published a new comprehensive guide to payment methods for New Zealand online casino players. The guide highlights the growing popularity of mobile casino payment solutions among New Zealand players and provides detailed information about the various options available in the market.
According to industry observations, mobile payment solutions are becoming increasingly popular choices for online casinos transactions in New Zealand. This trend appears to align with the wider adoption of smartphone technology across the country and growing consumer demand for convenient, secure payment options.
“We’ve created this guide to help New Zealand players navigate the complex landscape of online casino payment options,” said Terri Radford, Content Director at www.playcasino.co.nz. “Payment methods like PayforIt and Zimpler are gaining traction because they align with how Kiwis prefer to manage their online entertainment spendingâdirectly from their mobile devices, with enhanced security and spending controls.”
The guide emphasises that choosing the right payment method significantly impacts player experience, affecting everything from transaction speed to financial security. With online gambling continuing to grow in popularity in New Zealand, understanding available payment options has become essential for players seeking both security and convenience.
Payment Options Explained
The guide provides information on several payment methods currently available to New Zealand players:
- Mobile Solutions: PayforIt and Zimpler offer convenient mobile-based payment options. These services are particularly popular among younger players who prefer managing their gaming expenses directly through their mobile devices.
- E-Wallets: PayPal and Skrill are noted for their quick processing times, with PayPal being one of the few e-wallets supporting both deposits and withdrawals in New Zealand. E-wallets typically process deposits within minutes, which is considerably faster than traditional bank transfers.
- Traditional Methods: VISA/MasterCard remain widely used options, available at virtually all online casinos. Card payments continue to be a preferred method for many New Zealand players, particularly those who value familiarity and ease of use.
- Local Favourites: POLi has maintained strong usage among New Zealanders due to its immediate transaction times and absence of currency conversion fees. As a locally-developed solution, it has gained the trust of many New Zealand players.
- Cryptocurrency: Bitcoin and other cryptocurrencies offer benefits for players who value transaction speed and withdrawal flexibility. While still considered alternative payment methods, cryptocurrencies like Ethereum and Litecoin are gaining acceptance at many online casinos serving the New Zealand market.
- Prepaid Options: Paysafecard and Neosurf provide prepaid voucher systems that are popular among players who prioritise privacy and spending control. These methods are particularly useful for players who wish to maintain strict budget limits on their gaming activities.
According to industry feedback, transaction speed and security measures are important considerations for New Zealand players when selecting a payment method. Many players also indicate a preference for payment methods that support both deposits and withdrawals, eliminating the need to register multiple services.
Understanding Player Preferences
The guide acknowledges that personal preferences significantly influence payment method choices, with factors such as spending habits, withdrawal frequency, and security concerns playing key roles in decision-making.
“Every player has unique requirements when it comes to managing their funds,” Radford noted. “Some prioritise absolute privacy with methods like Paysafecard, while others value the convenience of integrated solutions like POLi. Our goal is to help players make informed decisions that enhance their overall experience while practising responsible gaming.”
The guide also highlights several notable trends in the online casino payment landscape:
- Enhanced Security Features: Many payment providers now implement additional security measures like two-factor authentication and biometric verification, offering players greater peace of mind.
- Regional Solutions: Payment options specifically designed for the New Zealand market continue to be popular choices among local players who appreciate services tailored to their needs.
- Faster Withdrawals: Many online casinos now emphasise the speed of withdrawals as a key selling point, with some offering same-day or instant withdrawals for certain payment methods.
- Responsible Gaming Tools: Some payment methods now offer built-in spending limits and tracking features, which can be valuable tools for players committed to responsible gambling practices.
“The payment landscape for online casinos continues to evolve,” said Daniel Williams, Managing Director of Playcasino.co.nz. “Our observation is that successful online casinos in New Zealand tend to be those that offer a diverse range of payment options while prioritising both security and user experience. We’re also noticing increased interest in payment methods that support responsible gaming practices.”
Regional Considerations
The guide notes that preferences may vary across different regions of New Zealand. Urban players might have access to and comfort with a wider range of digital payment options, while players in rural areas might rely more heavily on traditional banking methods.
“These regional differences highlight the importance of offering a diverse range of payment options,” noted Radford. “The online casino market in New Zealand is not monolithic, and player preferences vary significantly based on location, age demographics, and technological comfort levels.”
About Playcasino.co.nz
Playcasino.co.nz is a leading online casino affiliate website that offers comprehensive guides, reviews, and the latest news tailored for New Zealand’s real money casino players. The site adheres to responsible gambling principles and provides resources to help players make informed choices.
In addition to payment method information, Play Casino offers detailed reviews of online casinos available to New Zealand players, up-to-date information on no deposit bonuses and promotions, and comprehensive guides on casino games and strategies. The site’s team regularly publishes informational content on various aspects of the online gambling industry, with a particular focus on the New Zealand market.
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