Beasts of Fire Maximum slot by Play'n GO featuring Charging Fire Beasts, Expanding Reels, and Maximum Burning Spins for explosive wins.
Connect with us
Beasts of Fire Maximum slot by Play'n GO featuring Charging Fire Beasts, Expanding Reels, and Maximum Burning Spins for explosive wins.

Latest News

Formation of Coalition for Responsible Sports Betting Advertising Announced

Published

on

Formation of Coalition for Responsible Sports Betting Advertising Announced

 

Members of the Coalition to include the NFL, MLB, MLS, NASCAR, NBA, WNBA, NHL, NBCUniversal, and FOX

Coalition Publishes Six Core Principles of Responsible Sports Betting Advertising

The formation of the Coalition for Responsible Sports Betting Advertising, a voluntary association of sports leagues and media entities committed to doing their part to help ensure a responsible approach to sports betting advertising, was announced today.

Consisting of the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, Women’s National Basketball Association, National Hockey League, NBCUniversal, and FOX, the coalition has committed to implement and maintain consumer protection policies consistent with the following six principles:

  • Sports Betting Should be Marketed Only to Adults of Legal Betting Age
  • Sports Betting Advertising Should Not Promote Irresponsible or Excessive Gambling or Degrade the Consumer Experience
  • Sports Betting Advertisements Should Not Be Misleading
  • Sports Betting Advertisements Should Be In Good Taste
  • Publishers Should Have Appropriate Internal Reviews of Sports Betting Advertising
  • Publishers Should Review Consumer Complaints Pertaining to Sports Betting Advertising

“As the legalization of sports betting spreads nationwide, we feel it is critical to establish guardrails around how sports betting should be advertised to consumers across the United States. Each member of the coalition feels a responsibility to ensure sports betting advertising is not only targeted to an appropriate audience, but also that the message is thoughtfully crafted and carefully delivered.”

Joint statement from the Coalition for Responsible Sports Betting Advertising

Coalition for Responsible Sports Betting Advertising Principles:

1. Sports Betting Should be Marketed Only to Adults of Legal Betting Age.

The content of sports betting advertising, marketing and promotion should primarily appeal to individuals of legal betting age, and sports betting should never be endorsed or otherwise promoted by any person who is, or appears to be, below such legal age.

Sports betting promotional materials should (i) only appear in media where a significant majority of the audience is reasonably expected to be of legal betting age and (ii) never primarily appeal to children in content or theme.

2. Sports Betting Advertising Should Not Promote Irresponsible or Excessive Gambling or Degrade the Consumer Experience.

Sports betting advertisements should always contain a clear, prominent responsible gaming message, including information on responsible gambling resources, and never be directed to individuals known by the advertiser to be self-excluded. Gambling advertising, promotion and other integrations that encourage irresponsible gambling or degrade the consumer experience (e.g., by appearing excessively) should also be avoided.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

3. Sports Betting Advertisements Should Not Be Misleading.

Sports betting advertisements should never be false, deceptive or misleading. For example, sports betting advertisements and marketing should not promote unrealistic expectations of financial gain, or suggest that social, financial or personal success is guaranteed by engaging in sports betting. Nor should any such messaging state or imply that a bet is without risk if the customer must incur any loss, or risk the customer’s own money, to use or withdraw winnings from such bet.

4. Sports Betting Advertisements Should Be In Good Taste.

Sports betting advertisements should (i) adhere to contemporary standards of good taste applicable to all commercial messaging, taking into consideration the applicable medium and advertising context and (ii) never undermine public perception of sports or their integrity.

5. Publishers Should Have Appropriate Internal Reviews of Sports Betting Advertising.

Publishers showing sports betting advertising should (i) provide appropriate training to their relevant employees regarding responsible sports betting advertising policies and (ii) implement internal processes to ensure compliance with such policies. To the extent possible, such processes should include a separate review of advertising and marketing materials by company employees outside the marketing and sponsorship departments.

6. Publishers Should Review Consumer Complaints Pertaining to Sports Betting Advertising.

Publishers showing sports betting advertising should develop and implement a process to review consumer complaints pertaining to that advertising.

Coalition of Responsible Sports Betting Advertising Quotes

National Football League

Advertisement
Stake - Best Online Casino & Sports Betting Platform

David Highhill, General Manager, Sports Betting

“We’re proud to join these prominent sports industry stakeholders in this important effort.  Legalized sports betting offers fans another way to engage with their favorite sports, but just as we must support problem gambling prevention and resourcing, we must also remain mindful of how sports betting is presented and advertised to consumers, and this coalition should greatly aid in that cause.”

Major League Baseball

Kenny Gersh, Executive Vice President, Media & Business Development

“Forming this coalition with fellow leaders in sports and entertainment is another important step for our industry as legal sports betting continues to grow. While providing new fan engagement opportunities to enjoy our sport in more ways, we have to continue to be mindful and deliberate with how these sports betting options are presented and to whom they’re directed. Layering this coalition’s work in the advertising arena on top of our efforts to promote responsible gambling and address problem gambling challenges will lead to more thoughtful planning and implementation across the board.”

Major League Soccer

Chris Schlosser, Senior Vice President, Emerging Ventures

“As betting on soccer continues to have a strong presence around the world, it becomes increasingly imperative to educate the fans about responsible gambling. A big part of this is how sports betting is marketed and promoted. That’s why we are committed to joining this important coalition of leaders in the sports industry. This is an opportunity to work together to implement guardrails and ensure that sports betting advertising is done appropriately and thoughtfully.”

NASCAR

Joe Solosky, NASCAR Managing Director of Sports Betting

Advertisement
Stake - Best Online Casino & Sports Betting Platform

“As the number of fans engaging with our sport continues to grow through the legalization of sports betting and gaming, it is critical that we play a meaningful role as a coalition member to ensure the availability to bet on sports is presented to fans in an appropriate and responsible manner. Moving forward in this space, responsible sports betting advertising will join responsible betting education as the two pillars that make up the foundation of our gaming strategy.”

National Basketball Association, Women’s National Basketball Association

Scott Kaufman-Ross, Head of Gaming and New Business Ventures, NBA and WNBA

“The NBA and the WNBA are proud to join this coalition of industry leaders dedicated to prioritizing and standardizing responsible sports betting advertising.  These fundamental efforts will contribute to creating a safe, entertaining and sustainable market for sports fans to engage with legalized sports betting.”

National Hockey League

Keith Wachtel, NHL Chief Business Officer

“As more sports fans have the opportunity to legally and responsibly bet in their home states, the fan experience continues to be one of our utmost priorities. We are proud to be part of this coalition of leagues and media entities to publicly state our ongoing commitment – with our partners – to promoting responsible advertising for sports betting.”

FOX

Mike Mulvihill, Executive Vice President, Head of Strategy and Analytics, FOX Sports

“FOX and FOX Sports are proud to be charter members of this broad and important coalition.  As America’s leader in live sports, we are committed to providing fans a responsible and ethical engagement with sports betting, keeping the integrity of the games and our broadcasts at the forefront at all times.”

Advertisement
Stake - Best Online Casino & Sports Betting Platform

Latest News

Fanatics Casino Launches with $2 Million FanCash Drop

Published

on

 

Fastest Growing Online Casino in America* Is Now Available in Michigan, New Jersey, Pennsylvania and West Virginia Via Desktop and Standalone App

Today, Fanatics Betting and Gaming announced the launch of Fanatics Casino on iOS and Android in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Casino is also launching a web version today in West Virginia with Michigan, New Jersey and Pennsylvania coming soon.

To celebrate the launch of the fastest growing online casino in America, all Fanatics Casino customers can enter a sweepstakes for a chance to win a share of $2 million in FanCash**. Fanatics Casino customers can wager $10 on their favorite casino games for an entry into the sweepstakes. Every Thursday in May and June, Fanatics will draw winners and drop a share of $250,000 in FanCash into their accounts. Each week, one winner will take home the top prize of $25,000 in FanCash.

Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

Fanatics Casino offers a comprehensive and engaging gaming experience with the following features:

  • Offer: We are giving first time players 500 free spins for Cash Eruption over 10 days when you wager $10.***
  • Unlock the world of FanCash: When you play with Fanatics Casino, players can earn FanCash on every spin, hand or roll, win or lose. Flip your FanCash into Casino Credit, Bonus Bets, exclusive apparel and so much more.****
  • Daily Free Spin: Play the exclusive Fanatics Casino Spin to Win game every day for a chance to win Casino Credit, Free Spins, merch and more.*****
  • Live Dealer Action: Engage with professional dealers in real-time through our live casino feature. Experience the excitement of live blackjack, roulette and baccarat, all from the comfort of your home.
  • 24/7 Support: A dedicated customer support team is available around the clock to assist with any inquiries or issues, ensuring a smooth and enjoyable gaming experience.

In an effort to deliver a world class gaming experience, Fanatics Casino has curated a portfolio of games from its in-house development team, as well as the most popular game developers in the world including:

  • Fanatics Game Studios: Fanatics Casino will feature exclusive content developed in-house by Fanatics Game Studios including the popular Fanatics Fire Roulette, Fanatics Blackjack and Fanatics Multi-hand Blackjack games.
  • Light & Wonder: Light & Wonder will supply Fanatics Casino with top-performing first-party titles including 88 FORTUNES™, JIN JI BAO™ ENDLESS TREASURES™, DANCING DRUMS EXPLOSION™ and ULTIMATE FIRE LINK™ CHINA STREET™. Additionally, through the Light & Wonder content marketplace, Fanatics Casino gains access to premium titles from a wide range of top studios, offering an unrivaled entertainment experience for players.
  • IGT PlayDigital™: Fanatics Casino players can enjoy a range of highly engaging IGT PlayDigital games including many of the classic titles that iGaming players love including Cash Eruption™, Fortune Coin™, Mystery of the Lamp™, Double Top Dollar™ and Cleopatra™, as well as proprietary table games and video poker content.
  • Evolved Live Casino Games: Fanatics Casino has partnered with Evolution to provide customers with world-leading live casino games including Blackjack, Roulette, Craps, Baccarat and Poker variants. In addition, Evolution will provide Fanatics Casino with an exciting lineup of online slots, the award-winning Lightning Roulette, and many more.
  • White Hat Studios: Known for bringing branded entertainment to life, White Hat Studios will offer Fanatics Casino customers access to popular slots, including the hit titles Goonies Hey You Guys™ and Ted Cashlock™. Fanatics Casino will also house a curated selection of White Hat Studios’ dedicated table games and popular slots including Almighty Buffalo™ Megaways™.
  • All the Way with Wazdan: Players in NJ, PA and MI only can enjoy Wazdan’s most iconic titles, 9 Coins™ Grand Gold Edition, Hot Slot™: 777 Crown, and Magic Spins™.

Fanatics Betting and Gaming is committed to responsible gaming. Fanatics Casino encourages customers to Play with A Plan using in-app tools that allow customers to set time, deposit and wager limits. Fanatics Betting and Gaming has also partnered with Birches Health to provide additional support services intended for customers with issues managing their play.

For exciting casino content please follow the Fanatics Casino social channels on X @FanaticsCasino and on Instagram @FanaticsCasino.

 

Continue Reading

Latest News

Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards

Published

on

Digital Footprints, a leading full-service iGaming marketing agency, is proud to announce its shortlisting in three major categories at the upcoming EGR B2B Awards 2025. The agency has been recognised for excellence in the following categories:

  • Marketing Services Supplier
  • Corporate Services Supplier
  • Best Customer Service

The EGR B2B Awards are widely regarded as the benchmark for performance and innovation within the online gaming industry, celebrating the very best service providers across all verticals.

“This recognition from EGR reflects the dedication, creativity, and expertise of our team,” said Sharon McFarlane, Managing Director at Digital Footprints. “Being shortlisted across three highly competitive categories not only validates the results we’ve achieved for our clients, but also showcases our commitment to exceptional service and forward-thinking strategy in the iGaming space.”

A Testament to Innovation and Service Excellence

Digital Footprints has consistently delivered high-impact marketing solutions to some of the industry’s most recognisable brands, combining data-driven strategies with creative execution to drive measurable results. The agency’s inclusion in the Marketing Services Supplier category underlines its reputation for cutting-edge campaign management, performance marketing, and brand development tailored specifically to iGaming audiences.

The Corporate Services Supplier nomination recognises Digital Footprints’ ability to deliver robust support solutions that help clients scale sustainably and compliantly in an increasingly regulated environment.

Meanwhile, the Best Customer Service shortlist position reflects the agency’s people-first approach and relentless focus on providing transparent, responsive, and personalised support to every partner.

Looking Ahead

Winners of the EGR B2B Awards 2025 will be announced at the official awards ceremony on 2nd July, where industry leaders will gather to celebrate innovation and service excellence across the iGaming ecosystem.

Digital Footprints is honoured to stand alongside the industry’s top performers and remains committed to pushing the boundaries of what’s possible in iGaming marketing.

Media Contact:
Sharon McFarlane
Managing Director
Digital Footprints
📧 [email protected]
📞 +44 7885 910 472
🌐 www.digital-footprints.co.uk

Continue Reading

Latest News

LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay

Published

on

LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay

 

The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.

One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.

The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.

“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”

LuckBet: A Responsible and Player-First Betting Platform

As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:

  • Unlimited withdrawals

  • 24/7 humanized customer support

  • Weekly cashback on losses

LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.

Celebrity-Driven Brand With Social Impact

Since its founding in 2021, LuckBet, headquartered in CuiabĂĄ, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for CuiabĂĄ EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.

Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.

Advertisement
Stake - Best Online Casino & Sports Betting Platform
Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2025, HIPTHER. All Rights Reserved.