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Formation of Coalition for Responsible Sports Betting Advertising Announced

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Formation of Coalition for Responsible Sports Betting Advertising Announced

 

Members of the Coalition to include the NFL, MLB, MLS, NASCAR, NBA, WNBA, NHL, NBCUniversal, and FOX

Coalition Publishes Six Core Principles of Responsible Sports Betting Advertising

The formation of the Coalition for Responsible Sports Betting Advertising, a voluntary association of sports leagues and media entities committed to doing their part to help ensure a responsible approach to sports betting advertising, was announced today.

Consisting of the National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, Women’s National Basketball Association, National Hockey League, NBCUniversal, and FOX, the coalition has committed to implement and maintain consumer protection policies consistent with the following six principles:

  • Sports Betting Should be Marketed Only to Adults of Legal Betting Age
  • Sports Betting Advertising Should Not Promote Irresponsible or Excessive Gambling or Degrade the Consumer Experience
  • Sports Betting Advertisements Should Not Be Misleading
  • Sports Betting Advertisements Should Be In Good Taste
  • Publishers Should Have Appropriate Internal Reviews of Sports Betting Advertising
  • Publishers Should Review Consumer Complaints Pertaining to Sports Betting Advertising

“As the legalization of sports betting spreads nationwide, we feel it is critical to establish guardrails around how sports betting should be advertised to consumers across the United States. Each member of the coalition feels a responsibility to ensure sports betting advertising is not only targeted to an appropriate audience, but also that the message is thoughtfully crafted and carefully delivered.”

Joint statement from the Coalition for Responsible Sports Betting Advertising

Coalition for Responsible Sports Betting Advertising Principles:

1. Sports Betting Should be Marketed Only to Adults of Legal Betting Age.

The content of sports betting advertising, marketing and promotion should primarily appeal to individuals of legal betting age, and sports betting should never be endorsed or otherwise promoted by any person who is, or appears to be, below such legal age.

Sports betting promotional materials should (i) only appear in media where a significant majority of the audience is reasonably expected to be of legal betting age and (ii) never primarily appeal to children in content or theme.

2. Sports Betting Advertising Should Not Promote Irresponsible or Excessive Gambling or Degrade the Consumer Experience.

Sports betting advertisements should always contain a clear, prominent responsible gaming message, including information on responsible gambling resources, and never be directed to individuals known by the advertiser to be self-excluded. Gambling advertising, promotion and other integrations that encourage irresponsible gambling or degrade the consumer experience (e.g., by appearing excessively) should also be avoided.

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3. Sports Betting Advertisements Should Not Be Misleading.

Sports betting advertisements should never be false, deceptive or misleading. For example, sports betting advertisements and marketing should not promote unrealistic expectations of financial gain, or suggest that social, financial or personal success is guaranteed by engaging in sports betting. Nor should any such messaging state or imply that a bet is without risk if the customer must incur any loss, or risk the customer’s own money, to use or withdraw winnings from such bet.

4. Sports Betting Advertisements Should Be In Good Taste.

Sports betting advertisements should (i) adhere to contemporary standards of good taste applicable to all commercial messaging, taking into consideration the applicable medium and advertising context and (ii) never undermine public perception of sports or their integrity.

5. Publishers Should Have Appropriate Internal Reviews of Sports Betting Advertising.

Publishers showing sports betting advertising should (i) provide appropriate training to their relevant employees regarding responsible sports betting advertising policies and (ii) implement internal processes to ensure compliance with such policies. To the extent possible, such processes should include a separate review of advertising and marketing materials by company employees outside the marketing and sponsorship departments.

6. Publishers Should Review Consumer Complaints Pertaining to Sports Betting Advertising.

Publishers showing sports betting advertising should develop and implement a process to review consumer complaints pertaining to that advertising.

Coalition of Responsible Sports Betting Advertising Quotes

National Football League

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David Highhill, General Manager, Sports Betting

“We’re proud to join these prominent sports industry stakeholders in this important effort.  Legalized sports betting offers fans another way to engage with their favorite sports, but just as we must support problem gambling prevention and resourcing, we must also remain mindful of how sports betting is presented and advertised to consumers, and this coalition should greatly aid in that cause.”

Major League Baseball

Kenny Gersh, Executive Vice President, Media & Business Development

“Forming this coalition with fellow leaders in sports and entertainment is another important step for our industry as legal sports betting continues to grow. While providing new fan engagement opportunities to enjoy our sport in more ways, we have to continue to be mindful and deliberate with how these sports betting options are presented and to whom they’re directed. Layering this coalition’s work in the advertising arena on top of our efforts to promote responsible gambling and address problem gambling challenges will lead to more thoughtful planning and implementation across the board.”

Major League Soccer

Chris Schlosser, Senior Vice President, Emerging Ventures

“As betting on soccer continues to have a strong presence around the world, it becomes increasingly imperative to educate the fans about responsible gambling. A big part of this is how sports betting is marketed and promoted. That’s why we are committed to joining this important coalition of leaders in the sports industry. This is an opportunity to work together to implement guardrails and ensure that sports betting advertising is done appropriately and thoughtfully.”

NASCAR

Joe Solosky, NASCAR Managing Director of Sports Betting

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“As the number of fans engaging with our sport continues to grow through the legalization of sports betting and gaming, it is critical that we play a meaningful role as a coalition member to ensure the availability to bet on sports is presented to fans in an appropriate and responsible manner. Moving forward in this space, responsible sports betting advertising will join responsible betting education as the two pillars that make up the foundation of our gaming strategy.”

National Basketball Association, Women’s National Basketball Association

Scott Kaufman-Ross, Head of Gaming and New Business Ventures, NBA and WNBA

“The NBA and the WNBA are proud to join this coalition of industry leaders dedicated to prioritizing and standardizing responsible sports betting advertising.  These fundamental efforts will contribute to creating a safe, entertaining and sustainable market for sports fans to engage with legalized sports betting.”

National Hockey League

Keith Wachtel, NHL Chief Business Officer

“As more sports fans have the opportunity to legally and responsibly bet in their home states, the fan experience continues to be one of our utmost priorities. We are proud to be part of this coalition of leagues and media entities to publicly state our ongoing commitment – with our partners – to promoting responsible advertising for sports betting.”

FOX

Mike Mulvihill, Executive Vice President, Head of Strategy and Analytics, FOX Sports

“FOX and FOX Sports are proud to be charter members of this broad and important coalition.  As America’s leader in live sports, we are committed to providing fans a responsible and ethical engagement with sports betting, keeping the integrity of the games and our broadcasts at the forefront at all times.”

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Latest News

ACR POKER AND CHRIS MONEYMAKER TO SEND PLAYERS TO $300,000 GTD MONEYMAKER TOUR MAIN EVENT THIS SEPTEMBER

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ACR POKER AND CHRIS MONEYMAKER TO SEND PLAYERS TO $300,000 GTD MONEYMAKER TOUR MAIN EVENT THIS SEPTEMBER

 

Play in the Beast Mega Satellite this Sunday for a chance to win a share of over $44,000 in Moneymaker Tour packages to Aruba

Players now have an opportunity to win an unforgettable poker vacation to one of the hottest live events in Aruba this fall. ACR Poker and poker legend Chris Moneymaker are guaranteeing a host of exclusive packages to the $300,000 GTD Moneymaker Tour Aruba Main Event in September.

ACR Poker’s online Beast Mega Satellite, on Sunday, June 22nd at 5:05pm ET, will guarantee 12 Moneymaker Tour packages worth $3,700 each, totaling $44,400 in value. Players can buy-in for just $95 or qualify for free by placing on the Beast weekly leaderboard.

Each package includes the $1,700 Main Event buy-in, a four-night hotel stay (September 25th to 29th), and $1,000 in airfare. Players will then compete for a share of the $300,000 GTD prize pool, all while enjoying epic poker and off-the-felt experiences set against the stunning backdrop of Aruba.

“We’re all about making poker fun and accessible, and this Aruba stop is the perfect mix of serious competition and a great vacation,” said ACR Pro Chris Moneymaker. “Whether you’re chasing the title or just chasing the sun, this satellite gives players a chance to play poker in an incredible location and hang out with fellow poker fans—all for a small buy-in. Can’t wait to see who wins their way there this fall.”

This exclusive opportunity is part of Chris Moneymaker’s popular land-based poker tour, which includes stops in Las Vegas, Florida, and Canada. From September 26th to 28th, the $300,000 GTD Main Event in Aruba offers players the very best of live poker in a stunning paradise setting. Beyond the poker tables, players can enjoy pristine beaches, crystal-clear waters, and the vibrant island culture of this Caribbean gem.

Also this Sunday, players can join the penultimate Vegas Main Event Satellite at 2:05pm ET, where 10 packages (worth $12,500 each) to the $10,000 buy-in Main Event in Las Vegas will be awarded. In addition, the Sunday Moneymaker Tournament will take place at 1:05pm ET with a $109 buy-in and a guaranteed prize pool of $300,000.

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Affiliate Industry

Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

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Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

 

N1 Partners is gearing up for iGB Live London 2025, and will bring something visitors won’t want to miss. On July 2–3 at ExCeL London, guests will find N1 Partners at Booth J50 — where a black-and-red stand designed to resemble an elegant bus stop welcomes guests beneath the slogan: Hop on the Wealth Bus.

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.

N1 Puzzle Promo: Your road to the helicopter prize

N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.

Here’s how it works:

  • 1 puzzle piece for every 10 FTDs from SEO traffic
  • 1 puzzle piece for every 40 FTDs from PPC and ASO
  • 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)

The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.

Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.

What’s on board at Booth J50

The stand will offer plenty of engaging activities for visitors:

  1. Bar — visitors can grab a drink and connect with the N1 Partners team.
  2. Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
  3. Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
  4. Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.

Why meet N1 Partners in London

N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.

Here’s what the program offers:

  • CPA up to €650
  • RevShare up to 45% + NNCO
  • Hybrid deals
  • No shave, no delays, guaranteed payouts

At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.

N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.

Let’s meet in London!

Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.

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Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.

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Bitcoin

BTCGOSU Celebrates 5 Years of Bitcoin Casino Guidance With High Value Giveaways Amid Trump-Era Cryptocurrency Market Volatility

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BTCGOSU, the leading independent guide to Bitcoin gambling and crypto casinos, announced its 5th anniversary. Since its founding in 2020, the platform has established itself as the gold standard for comprehensive, unbiased cryptocurrency gambling resources during a period of unprecedented growth and now increasing volatility in digital asset markets.

As cryptocurrency markets navigate the turbulent waters of President Trump’s recent economic policies, including the sweeping global tariffs announced on “Liberation Day” and the proposed national Bitcoin Reserve, BTCGOSU remains committed to providing crypto gamblers with reliable guidance on maximizing digital assets in the gambling space.

“When we launched BTCGOSU five years ago, we set out to create the most trustworthy resource for crypto gamblers in an industry plagued by misleading information. Today, as player volumes demonstrate strong growth despite the Trump administration policies, the cryptocurrency landscape faces new challenges and opportunities, making our mission more relevant than ever,” said Efialtis, founder of BTCGOSU.

BTCGOSU casino reviews cover hundreds of platforms, analyzing everything from trust, legitimacy, and anonymity factors to deep studies of the full range of crypto casino games, player bonuses, and payout speeds. The site’s reputation for objectivity and honesty has earned it widespread recognition on Bitcointalk.org, where it has been highlighted as an exception among casino review sites for an unwavering commitment to providing unbiased information.

“In a market where Bitcoin prices can fluctuate dramatically based on a presidential tweet or tariff announcement, crypto gamblers need reliable information more than ever. Whether it’s navigating new regulatory environments or finding casinos that offer the best hedge against market volatility, BTCGOSU continues to be the trusted guide for the crypto gambling community,” added Efialtis.

To ensure a strong focus on the trust and confidence factors affecting all crypto gamblers, Efialtis implemented a provably fair verifier early in the life of the site. This verifier is widely used by registered BTCGOSU players.

The platform’s anniversary comes at a pivotal time for cryptocurrency markets. Trump’s policies, including the establishment of a Strategic Bitcoin Reserve and the appointment of crypto-friendly figures like Paul Atkins as SEC Chair, led to a significant uptick in crypto adoption. Bitcoin’s value soared to new heights in early 2025, with prices hitting $111,000, reflecting a 60% increase since his re-election in November 2024.

Tariff uncertainties have since resulted in a fall-back in values, but the policies have increased interest in cryptocurrency investing, with the number of active crypto holders growing amid tangible government support.

As a result, the crypto gambling market has seen an influx of new players, with transaction volumes of $2 trillion in 2023 projected to increase to a soaring market value of $150 billion by 2030.

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To celebrate its milestone and cater to the increasing player numbers, BTCGOSU is launching a series of special 2025 initiatives, including exclusive bonuses with partner casinos, educational content about the intersection of crypto gambling and market dynamics, and an anniversary $5000 giveaway.

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