Canada
Ontario Emerges as One of North America’s Largest iGaming Markets in First Year
In just one year, the new legal iGaming market in Ontario has delivered about $35.6 billion in total wagers and approximately $1.4 billion in total gaming revenue, placing the province among the top five iGaming jurisdictions in North America.
iGaming Ontario is thrilled to announce these totals to mark the open market’s one-year anniversary. Ontario was the first Canadian province to launch an open, regulated iGaming market on April 4, 2022. Since then, more than 1.6 million active player accounts on websites run by 40+ operators with agreements with iGaming Ontario have made the province the most competitive market in continental North America.
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“Ontario’s iGaming market has displaced the pre-existing unregulated market and made Ontario a recognized leader internationally in this industry since its launch in April of 2022,” the Attorney General of Ontario, Doug Downey, said. “We are truly proud of this strong, responsible and competitive online gaming model. I want to especially commend the strong leadership of Executive Director Martha Otton, Board Chair Dave Forestell and the rest of the team at iGaming Ontario for helping us transform Ontario into a global leader in the sector.”
“Today’s numbers demonstrate that Ontario has one of the best online gaming markets in the world,” said Forestell. “Since Ontario opened the market, we have seen new investment, job creation and captured revenue that used to leave the province. Ontario is well on its way to becoming the best gaming jurisdiction in the world.”
“Every player who places a wager with a legal operator is doing so in a safe, regulated and protected environment,” said Otton. “I want to thank the players, our 40+ operators and our government partners for placing their trust in us. Together we can help this market continue its strong performance.”
Digging into player choices and market trends over the last year:
*On average, iGaming Ontario numbers show the monthly spend per active player account over the last year to be about $70.
*According to an Ipsos survey conducted in March 2023 and released today by the AGCO, around 85% of respondents who gambled online in Ontario over the past three months gambled on regulated sites.
*The most popular sport to bet on was basketball at 28% of betting wagers followed by soccer at 15%, football at 14%, then hockey at 9% and baseball at 8%.
*Within the online casino category, nearly half (48%) of all casino wagers were on slots, nearly a third (32%) on table games with a live dealer and the remainder (19%) on computer-based table games.
Quotes
Bet365:
“As one of the first companies to join Ontario’s regulated iGaming market, we welcome that our ongoing relationship with iGaming Ontario has allowed us to offer a quality product for our customers in a safe and responsible environment. We look forward to working together into the future to continue to raise standards in the regulated market.”
George Sweny, Regulatory Affairs Vice-President for Flutter International:
“At Flutter, we are so proud of Ontario’s success in establishing a regulated and competitive iGaming market over the past year. We invested in growing our local Canadian team to launch a full range of both FanDuel and PokerStars’ safe and trusted products as registered operators in the province, allowing Ontario sports fans and Casino players to engage responsibly.
Bruce Caughill, Canada Managing Director for Rush Street Interactive:
“It has been an exciting first year for BetRivers in the province. We have enjoyed a positive and receptive response from customers to our many products. It has been great collaborating with iGaming Ontario, who has been instrumental in making this launch a success for all stakeholders.
Benjie Levy, President and Chief Operating Officer for theScore and Head of Penn Interactive:
“As Canada’s first province to establish a legal market for private operators, Ontario has distinguished itself while proving the widespread benefits that derive from a consumer friendly and commercially minded framework.”
International Game Technology PLC announced that it recently launched its second omnichannel Wide Area Progressive (WAP) game for Canada, Money Mania slots. The game is currently available on British Columbia Lottery Corporation’s (BCLC) PlayNow.com site and at 22 BCLC-governed casinos throughout British Columbia. IGT is the only supplier in the world to offer omnichannel jackpot games with shared jackpot liquidity across the land-based, online and mobile versions of the games.
“We know our players love the excitement that the Powerbucks games offer, so BCLC is thrilled to launch IGT’s Money Mania – another title that draws upon the same opportunity for cross-channel jackpots. Both BCLC and IGT are passionate about bringing innovative games to players and fueling responsible growth in the industry. We also recognize that BCLC is in a unique position with our ability to offer cross-channel experiences for players. Whether players choose to play Money Mania at the casino or online, we’re confident this is another game they’ll love,” said Dan Beebe, BCLC Chief Operating Officer.
IGT’s Money Mania is a proven multi-level progressive (MLP) game that features player-favorite game mechanics and multiple base-game themes. The game includes a $100,000 top-level “Money Jackpot” and a fast-growing, fast-hitting second-level WAP jackpot – “Mania Jackpot”. With a jackpot-reset value of $4000, the game’s “Mania Jackpot” is designed to hit frequently, especially with land-based, online and mobile gameplay all simultaneously feeding the jackpot meter.
“IGT’s Money Mania omnichannel WAP game is designed to frequently deliver mid-to-large-size jackpots, drive cross-channel gameplay and engage BCLC players online and in casinos. Like Powerbucks, IGT’s Money Mania is at the forefront of jackpot innovation and supports IGT’s commitment to and leadership in omnichannel content and innovation,” said David Flinn, IGT SVP Sales, Canada, South and Central America.
BCLC was the first gaming operator in the world to offer an omnichannel jackpot game when it partnered with IGT for the 2016 launch of Powerbucks slots. Since then, IGT’s Powerbucks has remained one of the top-performing games in Canada and has minted more than 50 millionaires across the country.
BCLC has launched PROLINE – a first-of-its-kind digital retail sportsbook – across all B.C. lottery terminals.
PROLINE offers the most popular sports-betting options previously available on BCLC’s Sports Action, as well as other new offerings. In addition to Toto, Oddset 2-outcome, Oddset 3-outcome, money line, point spread, totals and props, single-event betting and dynamic odds will be offered for the first time at retail locations.
“This is an exciting evolution for BCLC and for sports bettors across the province. PROLINE offers an updated and innovative sports betting experience and is the pivotal next step for BCLC in offering exciting new sports products to our valued players,” Dan Beebe, Chief Operating Officer at BCLC, said.
To play, players will have to download the new BCLC PROLINE app on their phone, create their digital bet slips in the app and receive an app-generated QR code, which they can bring to any lottery retail location to scan and receive a printed ticket. As added flexibility, players can also create their PROLINE bets on their laptops or tablets through the PROLINE website.
BCLC is also planning for other new sports-betting experiences in the months ahead, which will include enhanced betting experiences at B.C. bars and pubs and exciting new offerings at B.C. casinos around the province.
BCLC is the official sports betting partner of the Vancouver Canucks, Abbotsford Canucks, Vancouver Warriors, BC Lions and the 11th Grey Cup, which takes place at Vancouver’s BC Place on November 17.
CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with RollXO Casino, a premier brand under the umbrella of N1 Partners.
This collaboration marks a significant step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant RollXO premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years. As part of this collaboration, the CasinoCanada team will conduct an in-depth review of WinSpirit, ensuring their audience receives comprehensive insights into what the casino offers.
RollXO Casino, known as Canada’s hotspot for electrifying games, substantial rewards, and continuous entertainment, renowned for its impressive lineup of over 12,000 games from more than 100 game providers, offers a premium online casino experience that is both thrilling and rewarding, and a generous welcome bonus package totaling +350% up to €/$15,000.
N1 Partners, the multi-brand affiliate program that RollXO Casino is part of, boasts several high-converting casinos and betting brands, making this partnership a strategic move for both CasinoCanada and RollXO. By joining forces, both brands aim to leverage their strengths to deliver unmatched value to their readers and players, special offers, and unique insights to the Canadian gambling community.
“We are delighted to partner with RollXO Casino and bring its outstanding gaming options to our readers,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership aligns perfectly with our commitment to showcasing the best in the gaming industry and providing our audience with valuable insights and opportunities to enjoy world-class gaming experiences.”
The partnership is already live, with RollXO Casino reviews and exclusive offers now available on the CasinoCanada website. This collaboration promises to bring more exciting updates, exclusive content, and tailored promotions to the Canadian gambling audience.
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