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Latin America

Altenar sparks sportsbook deal in Latin America with Playbonds

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Altenar sparks sportsbook deal in Latin America with Playbonds

 

Award-winning solution launched across LatAm in comprehensive partnership

Altenar, the leading sportsbook and iGaming software provider, has increased its LatAm market presence after announcing an agreement with operator Playbonds.

The new partnership will see Altenar provide its world-class sportsbook and state-of-the-art interactive software to Playbonds. The deal encompasses online with the potential to integrate Altenar’s award-winning retail channel in the future.

Initially set to focus on specific LatAm markets, Altenar and Playbonds expect to grow the partnership further across the continent following its initial commercial success.

Launched in 2011, Playbonds has established itself as one of LatAm’s most experienced online operators, with over a decade of operations, as well as being one of the most highly-regarded brands on the continent.

With the deal now live, Playbonds will be set to greatly boost its sports betting offering via Altenar’s comprehensive selection of pre-match and live odds, covering LatAm and global sports, including soccer, basketball, volleyball and horse racing.

Commenting on the deal, Antonino Barra, Head of Sales at Altenar, said: We are thrilled to expand further into LatAm’s market and delighted to partner with Playbonds and provide them with our unique and innovative sportsbook.

“To have the opportunity to launch with one of the region’s leading operators is a real coup for us and we are sure this will extend our footprint in LatAm as we move further into 2023.”

Pablo Bonifacich, CTO at Playbrands Group, added: To bring sports betting to our LatAm players is a huge moment for us and to form an agreement with one of the world’s best sportsbooks is a massive landmark for Playbonds.”

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“We have over a decade’s experience and have become one of the leading operators in the region so this new arrangement will be hugely beneficial to us and Altenar.”

Altenar has received sustained recognition with multiple award wins in in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

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Betsson Group Inaugurates its Second Office in Latin America

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Betsson Group has inaugurated its second office in Latin America, located in Buenos Aires, Argentina. This expansion strengthens Betsson’s commitment to the Argentine market, reinforcing its focus on local expertise and sustainable growth.

Argentina has emerged as one of Betsson’s fastest-growing gaming markets, supported by technological advancements, innovation, and key strategic partnerships. The company actively engages with the country’s vibrant sports culture, sponsoring top-tier football clubs, including Boca Juniors and Racing Club. These partnerships, along with the new office, underscore Betsson’s long-term investment in building a strong local presence.

“In opening this new office, we reaffirm our commitment to Argentina and the broader Latin American region. Argentina is a key market for us and this expansion reflects our dedication to sustainable growth, driven by the talent and expertise of our employees. We are confident that their skills and passion will help us continue providing responsible entertainment while strengthening our position in the region,” said Jesper Svensson, CEO of Betsson Group.

Betsson Group currently holds licenses in five Latin American markets: Argentina, Brazil, Colombia, Mexico, and Peru. The company’s strong growth in Argentina has contributed to Latin America accounting for 26% of Betsson’s total revenue in Q4 2024, highlighting the region’s importance in Betsson’s global strategy.

The Argentine market continues to grow rapidly, driven by increased digital adoption and innovation in online gaming. Betsson’s localised approach, combined with technological advancements and strategic partnerships, has positioned it as a leading player in the country.

Since 2008, Betsson has been expanding in Latin America. In June 2024, a subsidiary of Betsson AB secured its first local licenses in Peru, strengthening its position in the newly regulated market. More recently, in February 2025, Betsson obtained a Brazilian license, reinforcing its long-term commitment to Latin America’s largest gaming markets.

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CT Interactive Officially Enters the Brazilian Market

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CT Interactive has officially entered the Brazilian market, with their premium gaming content now live at Meridianbet Brazil. This milestone marks a significant achievement in the company’s global growth strategy and further solidifies its presence in Latin America.

Following the successful certification of the portfolio for the Brazilian market, players can now access a selection of the top-performing slot games, recognized for their engaging gameplay, innovative mechanics, and high-quality design. The collaboration with Meridianbet Brazil ensures local players enjoy a seamless, immersive gaming experience tailored to their preferences.

Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive, said: “We are thrilled to officially enter the dynamic and fast-growing Brazilian market, which is a great validation of our company’s adaptability and continuous expansion. This launch reflects our dedication to providing top-tier entertainment while meeting the highest industry and regulatory standards. We look forward to growing our footprint and delivering outstanding gaming experiences to Brazilian players.”

“We are thrilled to further expand our strong partnership with CT Interactive by entering the dynamic Brazilian market. Having already achieved great success together across multiple territories, we are excited for this new chapter and confident that our collaboration will bring even more value and entertainment to our players,” said Kristina Dimoski, Global Account Manager.

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Latin America

Salsa Gator expands its portfolio with Fazi content

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Salsa Technology has strengthened its offering by integrating Fazi Interactive content into its Salsa Gator aggregator. Fazi has built a stellar reputation in the iGaming industry thanks to its diverse portfolio of slots and roulette games.
Through Salsa Gator, Fazi’s entire game portfolio is now available to all .com operators and platforms worldwide. This integration reinforces Salsa Technology’s commitment to providing premium content through a seamless, single integration process.
A key advantage of this partnership is that Fazi has already certified part of its portfolio for Brazil’s regulated federal market. Salsa Technology is in the final stages of certifying its integration with Fazi, which will soon allow operators in the regulated Brazilian market to access this content with full compliance.
Salsa Gator’s partner operators can now access Fazi’s games through a single integration and certification. Notably, the provider’s three global top-performing games—Wild Hot 40, Golden Crown, and Very Hot 5—are also the most popular titles among local players in Brazil and have already been certified for the country’s regulated market. The addition of Fazi further enhances Salsa Gator’s portfolio, which is carefully curated to meet the preferences of Latin American players.
Eliane Nunes, CGO at Salsa Technology, commented: “The demand from our partners for Fazi’s content was undeniable—when our clients ask, we deliver. Now, Fazi’s full portfolio is available to all operators using Salsa Gator worldwide, and soon, certified titles will also be accessible in Brazil’s regulated market. This partnership underscores our commitment to providing top-tier content with seamless access, strong local support, and full regulatory compliance.”
Bojan Mitic, CEO of Fazi, added“Partnering with Salsa Technology marks a significant step in expanding our footprint in Latin America, particularly in the fast-growing Brazilian market. Salsa Gator’s extensive reach, combined with its deep understanding of the region’s regulatory landscape, makes it the perfect platform to bring our games to a wider audience. We are excited to see our certified content resonate with local players and look forward to a long and successful collaboration with Salsa.”
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