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Altenar sparks sportsbook deal in Latin America with Playbonds

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Altenar sparks sportsbook deal in Latin America with Playbonds

 

Award-winning solution launched across LatAm in comprehensive partnership

Altenar, the leading sportsbook and iGaming software provider, has increased its LatAm market presence after announcing an agreement with operator Playbonds.

The new partnership will see Altenar provide its world-class sportsbook and state-of-the-art interactive software to Playbonds. The deal encompasses online with the potential to integrate Altenar’s award-winning retail channel in the future.

Initially set to focus on specific LatAm markets, Altenar and Playbonds expect to grow the partnership further across the continent following its initial commercial success.

Launched in 2011, Playbonds has established itself as one of LatAm’s most experienced online operators, with over a decade of operations, as well as being one of the most highly-regarded brands on the continent.

With the deal now live, Playbonds will be set to greatly boost its sports betting offering via Altenar’s comprehensive selection of pre-match and live odds, covering LatAm and global sports, including soccer, basketball, volleyball and horse racing.

Commenting on the deal, Antonino Barra, Head of Sales at Altenar, said: “We are thrilled to expand further into LatAm’s market and delighted to partner with Playbonds and provide them with our unique and innovative sportsbook.

“To have the opportunity to launch with one of the region’s leading operators is a real coup for us and we are sure this will extend our footprint in LatAm as we move further into 2023.”

Pablo Bonifacich, CTO at Playbrands Group, added: “To bring sports betting to our LatAm players is a huge moment for us and to form an agreement with one of the world’s best sportsbooks is a massive landmark for Playbonds.”

“We have over a decade’s experience and have become one of the leading operators in the region so this new arrangement will be hugely beneficial to us and Altenar.”

Altenar has received sustained recognition with multiple award wins in in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

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BMM Testlabs Receives National Approval By Brazil’s Secretária de PrĂŞmios e Apostas

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Company to provide its full suite of gaming product testing and certification services to support Brazi`s newly established national regulatory framework, positioning the Company to serve one of the worldߣs largest regulated gaming markets

BMM Testlabs (BMM or the Company), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that the Company has been approved to test and certify land-based games, online games, and betting systems for fixed-odds betting by the Secretaria de Premios e Apostas Substituta do Ministrio da Fazenda in Brazil for the countr`s lottery operators.

This landmark approval reinforces BMM`s capabilities to test and certify any gaming product, for every technical standard adopted by any gaming regulator, in Latin America and every other regulated gaming market around the world.

BMM`s President of Digital Gaming, Security, and Inspections, Marzia Turrini said, “We are honored to have received our federal license from the the Secretaria de Premios e Apostas Substituta do Ministerio da Fazenda.” This milestone reflects our commitment to serving suppliers and Brazilian operators by providing the highest level of testing services and support to ensure that Brazil`s newly regulated gaming market is launched quickly and successfully, with a focus on integrity and protecting the gaming industry and all who play.

In addition to this federal accreditation, BMM has already been authorized to perform compliance testing and certification in the three Brazilian states that have recently regulated iGaming and sports betting Rio de Janeiro, Paraiba, and Parana;. These three states are all in the process of granting operators licenses, which will allow operators to provide fixed-odds sports betting, casino games, and games of skill.

As part of its commitment to the Brazilian market, BMM is establishing a local laboratory from which the Company will provide its full suite of compliance services and solutions, including pre-compliance testing, customized security audits, geolocation testing, and software quality assurance.

This exciting milestone is the result of BMM’s exceptional service to the global gaming industry, its commitment to the Latin American market for more than 16 years, and the strong partnerships it has forged with regulators throughout the region. BMM is a trusted independent testing laboratory for compliance services throughout Latin America, with offices in Argentina, Peru, and soon Brazil. The Companyߣs unparalleled understanding of the regionߣs technical compliance requirements, its high-quality product testing, and dedicated local customer support services ensure client confidence in their choice of a testing laboratory.

Turrini expressed enthusiasm for the momentum in Brazil, saying, “We look forward to partnering with operators and suppliers to provide our best-in-class compliance and certification services, with a focus on quality, speed, value, and player protection. We will offer our extensive expertise to suppliers seeking more than just a certification provider; BMM will be a trusted partner to help suppliers enter this expansive new market in Brazil, which is the largest country in Latin America, the tenth largest economy in the world, and could become one of the largest gaming markets on the globe.”

 

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Latin America

CGS Events Revolutionizes the Chilean Gaming Scene with the Launch of CGS Santiago in its Fourth Edition

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CGS Events, an American company with over 20 years of experience and a history of collaboration with governments across various territories in Latin America and the Caribbean, known for its distinguished track record in organizing events within the gaming industry, has recently announced a complete overhaul of its image and structure. This marks a milestone in the provision of professional sector meetings with innovations like Gaming Insights, XPO 360 and CGS Xperience at various convention centers across Latin America, thereby paving the way for new participants and expanding the market offering.

It announces its next event, CGS Santiago, which will be held on May 29 and 30 at Espacio Riesco, a renowned convention center in the capital of the country. This fourth edition in the southern country promises to be broader and more inclusive than ever, positioning itself as a crucial forum for discussing the imminent regulation of the sector in Chile.

CGS Santiago will offer two days filled with knowledge, with more hours dedicated to conferences, discussion panels and parallel activities. Participants will enjoy the experience of a space dedicated to the presentation of new products, services and solutions for the gaming industry.

The event will also provide excellent networking opportunities including a welcome cocktail, a gala dinner and the CGS Awards ceremony where the outstanding achievements of key market players will be recognized. The guest list includes regulators, tax experts, cybersecurity specialists, FinTechs, marketing agencies, representatives from casinos, lotteries, iGaming and certification laboratories among others.

This year, the event will also include the Chat and Wine segment, sponsored by the prestigious Brazilian company Pay4Fun, designed to foster dialogue while attendees enjoy an excellent selection of national wines.

With these new proposals, CGS Events positions itself as a benchmark in creating meeting and dialogue platforms in the gaming industry in Latin America and the Caribbean as well as redefining the way professionals and companies in the sector connect and explore future opportunities in an evolving market.

For more information about CGS Santiago and other events, visit the website: www. CGSEvents. io and access details about the CGS Santiago event.

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Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

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Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

 

Aposta Ganha, a prominent iGaming operator catering to the LATAM market with a focus on Brazil, announces a strategic partnership with Fast Track, a leading CRM technology company, to elevate player engagement and loyalty in their markets.

Aposta Ganha, recognised for its comprehensive igaming offerings and commitment to delivering exceptional player experiences, collaborates with Fast Track to integrate innovative CRM solutions. This partnership marks a significant milestone in enhancing player engagement strategies across the iGaming landscape, leveraging Aposta Ganha’s market expertise with Fast Track’s advanced CRM technology.

By seamlessly integrating Fast Track’s AI-powered CRM platform, Aposta Ganha can now deliver personalised gaming experiences at scale, driving deeper player engagement and retention. Fast Track’s real-time data capabilities and automation empower operators to execute hyper-targeted campaigns and dynamic player journeys, tailored specifically for their audience.

“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Halison Rodrigues, Commercial Director of Aposta Ganha. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”

Simon LidzĂ©n, CEO and Co-Founder of Fast Track, shared his enthusiasm for the partnership, stating, “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”

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