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SCCG Announces Strategic Partnership with the Cincinnati Bengals for Market Access Support

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In July, 2022, SCCG Management facilitated the agreement that led the Cincinnati Bengals to name Betfred USA Sports as their official sports betting partner. Following up on the success of that partnership, the Bengals have selected SCCG Management and its founder and Chief Executive Officer, Stephen A Crystal, to assist in a market access process for a second ‘skin’, or branded mobile sports book partner, to further extend the Bengals brand into the sports wagering community.

“We couldn’t have found a better partner than the Cincinnati Bengals to showcase the growth of our sports marketing division,” Crystal said of the Bengals engagement. “The Bengals team have a vision for their organization that is positive, and growth focused and we are honored to have been asked to be a part of it again.”

SCCG Management will work closely with the Bengals management team in order to find an additional partner whose brand, technology and reach works beneficially for their organization and fans. Crystal refers to this process as ‘positive interactive engagement’, which helps ensure that throughout negotiations, the parties walking down the path to partnership, remain well-aligned.

This process has resulted in a number of successes in the sports marketing space over the last two years. The milestones include sponsorship agreements with the Cincinnati Bengals, Las Vegas Golden Knights, Colorado Rockies, Denver Broncos and the Iowa Cubs; a business development partnership with the Northwoods Baseball League and the American Cornhole League; a consultation agreement with Major Arena Soccer League; a data distribution and co-development strategic partnership with America Ultimate Disc League and a partnership with Hendrick Motorsports to leverage data, content and engagement.

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Hard Rock Hotel & Casino Atlantic City Team Members Awarded $10 Million in Bonuses Based on 2024 Record-Breaking Results

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In recognition of 2024 record-breaking results at Hard Rock Hotel & Casino Atlantic City and in appreciation for the team members who made it possible, the leading Boardwalk entertainment casino resort awarded $10 million in bonuses to both union and non-union team members.

Team members attending Hard Rock Atlantic City Town Hall gatherings heard news they are sharing in substantial bonuses, as they have for each of the past six years. In addition to the bonuses, many team members won a share of $100,000 in cash and prizes at Town Hall events.

Addressing thousands of Hard Rock Atlantic City team members in two Town Hall sessions, Hard Rock International Chairman Jim Allen said the bonuses demonstrate the company’s appreciation and gratitude to team members for their commitment to excellence in the Atlantic City marketplace.

“2024 was indeed a record-breaking year in many categories for Hard Rock Hotel & Casino Atlantic City, and we want to recognize the hard work of team members who made it all possible. We set records for overall profit, market share, hotel occupancy, slot win and table games drop. We also had a record breaking year for conventions, food and beverage, entertainment, spa and hotel room sales,” said Allen.

The leadership team also discussed Hard Rock Atlantic City’s commitment to the surrounding community with over one million dollars in donations and volunteer efforts over the last year. Executives also shared brand updates highlighting the company’s domestic and global hotel, casino, and restaurant portfolio.

“2024 was truly a banner year at Hard Rock Atlantic City, and our team members are the reason for our success. Today’s Town Hall is a celebration of the hard work and dedication of our Hard Rock family and we thank them for their incredible efforts,” George Goldhoff, President of Hard Rock Atlantic City, said.

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Casino Industry Experts Honor Aristocrat Gaming as “Best Overall Supplier of Slot Content” at the 2025 Eilers & Krejcik Gaming Slot Awards

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Aristocrat Gaming was awarded “Best Overall Supplier of Slot Content” for the seventh consecutive year at the 2025 Eilers & Krejcik (EKG) Slot Awards. Aristocrat Gaming also earned the honor of Top Performing NEW Premium Cabinet for its King Max.

“The EKG Awards recognize top performance, and we are grateful to each of our customers who allow us the privilege of entertaining players with our leading game content, hardware, systems, and more. Both in land-based and online sectors, we are committed to creating the best seat in the house for players, and these awards are a testament to our talented teams across the globe who are delivering on this commitment,” said Aristocrat Gaming CEO, Craig Toner.

The King Max cabinet by Aristocrat Gaming features a new Virtual Button Deck design, 63.5″ Curved Monitor Display, LED Edge lighting, a 27″ LCD Topper, and supported by both iChair 3.0 and iBench. The cabinet launched with the first NFL-themed title by Aristocrat Gaming, NFL Super Bowl Jackpots, and has since expanded to house Buffalo Power Pay, House of the Dragon, and more.

The EKG Slot Awards are produced by Eilers & Krejcik Gaming (EKG) and recognize excellence in slot game development in the casino gaming industry.

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AGS Wins Top Performing New Online Slot Game at 2025 EKG Slot Awards

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AGS is thrilled to announce that its innovative real-money online slot game, 3x Ultra Diamond™, developed by AGSi—AGS’ Interactive division—has won the Top Performing New Online Slot Game award at the 2025 EKG Slot Awards. The prestigious award, presented at the February 27, 2025 ceremony at Palms Resort and Casino in Las Vegas, recognizes the game’s exceptional success and its extraordinary impact in the rapidly evolving online gaming landscape.

3x Ultra Diamond is a high-volatility, 3×3 slot game with 9 selectable lines, offering multiple ways for players to win. Developed by AGSi’s in-house online game studio, the game allows players to increase their potential for massive payouts by adjusting their bet per line, which also scales the jackpots. The exciting features include multiple tiers of WILD symbols and dynamic watermark multipliers, which can significantly boost line wins. Jackpots are triggered when players land three WILD symbols of different tiers on a played payline—unlocking thrilling rewards. With classic symbols like Diamonds, BARs, and Sevens, combined with innovative gameplay mechanics, 3x Ultra Diamond delivers an electrifying experience that keeps players on the edge of their seats.

Since its launch, 3x Ultra Diamond has quickly become a standout title in the online gaming space. It debuted in the July 2024 Eilers & Krejcik Gaming (EKG) U.S. Online Game Performance Report, where it soared to the top, ranking #1 in both the “New Top Game Ranks – Overall” and “New Top Game Ranks – Slots” categories. It also earned a Top 5 spot in the “Top Game Ranks – Overall” category. Most recently, the game was honored as a Top Game Spotlight in the February 2025 EKG U.S. Online Game Performance Report, a testament to its enduring popularity and impressive performance.

This award marks another milestone for AGSi, further solidifying its reputation for delivering cutting-edge, in-house developed online content that push the boundaries of player engagement and entertainment.

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