International News
BetMakers Signs Deal with 1/ST Content
BetMakers Technology Group Limited announced that it has executed a non-binding term sheet with The Stronach Group’s 1/ST Content business (1/ST Content) for the distribution of BetMakers’ Global Racing Network’s (GRN) race meetings into international wagering markets, including the UK and Ireland.
The deal, which is subject to long form agreement completion, is scheduled to launch from May 1 and intends for BetMakers’ GRN feature racing content from racecourses at Kentucky Downs, Charles Town, Mahoning Valley, Penn National, Sam Houston, Zia Park and Monmouth Park to be available for 1/ST Content’s broadcast schedule. This includes through Sky Sports Racing in the UK and Ireland, as well as across other international media partners’ websites.
BetMakers’ Chief Executive Officer, Jake Henson, said: “The partnership with 1/ST Content is designed to be an important addition to BetMakers’ Global Racing Network, further broadening our global racing distribution base with a strong and credible partner in expansive markets, which can deliver enhanced returns to our racetrack partners.”
Also, the company has announced a major change to BetMakers senior leadership. This is that Christian Stuart, CEO of the company’s North American business, will depart from his position on 6 April 2023.
Mr Henson said: “On behalf of BetMakers’ board and wider international leadership team, we would like to thank Christian for his service and commitment during his time in the business. We wish him all the best for his next challenge, of which I’m confident he will be a tremendous asset.”
Christian Stuart said: “It has been a pleasure working with the team and advancing the interests of the Company here in the US. I am confident we will see the Company go from strength to strength as the US market expands.”
Las Vegas-based Executive Chairman, Matt Davey, said: “Whilst we are still in the early phase of our restructuring, I am pleased to see the progress the team has made both internally and with our key industry stakeholders. At our core, we rely on great technology and strong relationships, which Christian has delivered well on both fronts. I am proud of what he has achieved during his time with us. Moving forward, we will continue to execute on market expansion and a relentless focus on optimising our business.”
Additionally, BetMakers announced the promotion of Chelsey Abbott to its Executive Team as the Chief People Officer.
“This is an incredibly well-deserved promotion, and we are excited about the positive impact that Chelsey will make in this new capacity,” Mr Davey said.
“As Chief People Officer, Chelsey will centralise the global People & Culture team and continue to drive the development and execution of our People and Culture strategy. She will also play a crucial role in shaping BetMakers’ capability by driving an engaging workplace culture that empowers our employees to thrive.”
The company also announced that it is relocating its headquarters to Melbourne where the CEO, along with other executive members, are now based.
1spin4win, a fast-growing online slot provider, has formed a strategic partnership with an iGaming operator, Betandreas. Founded just two years ago, Betandreas has quickly become an influential name in the online gambling industry, providing sports betting and online casino experiences worldwide.
The platform has a growing number of active users and operates in various regions, from South America to Asia, making this collaboration a major step in 1spin4win’s efforts to expand in these markets.
Betandreas’ players can now enjoy the latest and most exciting games from 1spin4win. This includes themed games like Luck’n’Power and Sun Treasure, as well as fruity slots with the popular Hold and Win mechanic, such as Lucky Crown Hold and Win and Cash the Gold Hold and Win.
Tanya Pisarchuk, Sales Manager at 1spin4win, said: “We’re excited to partner with Betandreas and share our high-quality games, featuring robust mathematics and balanced gameplay, with more players in LatAm and Asia. This helps us expand our global presence and connect with new audiences worldwide.”
Sales Manager at Betandreas: “We are delighted with the successful integration of 1spin4win into our platform. This addition strengthens our dedication to providing our users with an exceptional gaming experience. We believe that adding new games will help us meet the demands of even the most discerning customers and provide them with unforgettable emotions and opportunities to win significant prizes. Thanks to our partnership with 1spin4win, our players can enjoy an even wider range of high-quality gaming options!”
Aruze Gaming Global (AG2) has announced rapid expansion throughout North America and Asia. AG2 has now met the rigorous requirements and has been granted approvals from the following jurisdictions, across North America and Asia. These new gaming licenses dramatically expand AG2’s addressable markets in more than 160 new jurisdictions, including recent approvals in Macau (SAR) China (DICJ), Philippines (PAGCOR), Pennsylvania, Virginia, Saskatchewan, Nova Scotia, and dozens more that are in process. Additionally, AG2 is establishing offices and distributorships in the Netherlands, Malaysia, Philippines, Cambodia, and Vietnam to further extend its international reach. AG2 has now been granted licenses for over 160 gaming jurisdictions world-wide, up from just 76 licenses in August of 2023.
This accomplishment marks a substantial expansion for AG2, solidifying its commitment to providing cutting-edge gaming solutions with the highest standards of regulatory compliance. The recent approvals underscore the company’s dedication to fostering strong relationships with its partners across the globe while ensuring responsible and transparent gaming practices.
Kelcey Allison, Global Chief Operating Officer, said: “The timing could not be better for the new gaming licenses. Coupled with the recent release of several new titles that are performing at 2 to 3 times house average – thus giving us some amazing new content for our existing and newly accessible markets.”
Betty Zhao, SVP of International Operations, said: “Our explosive growth and high-performing new content is fueling a lot of excitement with our new customers.”
Collaboration will see Bragg content featured on Light & Wonder’s ecosystem
Bragg Gaming Group Inc., a global B2B gaming technology and content provider, announced it has signed an international online casino content distribution agreement with Light & Wonder.
The agreement will see high-performing games from Bragg’s proprietary studios, Atomic Slot Lab, Indigo Magic, Wild Streak Gaming and Spin Games added to Light & Wonder’s online ecosystem.
Exclusive content from the supplier’s Powered by Bragg partners will also be integrated, providing Light & Wonder with a wide selection of highly localized and unique titles.
The deal will encompass numerous European regulated markets as well as the USA and Canada, significantly growing the reach of Bragg’s content to new audiences and strengthening the supplier’s casino offering with new titles.
Matevž Mazij, Chief Executive Officer at Bragg Gaming Group, commented: “Light & Wonder is a world-leading platform and games provider, and this distribution deal will be hugely beneficial for us, as our content will be in front of new audiences through its large operator network boosting exposure of our games.
“We have focused on strengthening our content portfolio over the last year and this partnership is a testament to the popularity and appeal of our games which have been proven successful in markets globally.”
Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, said: “We are thrilled to be working closely with Bragg, and are looking forward to offering their content across our network. This deal is a great showcase for the power of our aggregation platform and global scale. We already have a number of key operators lined up to launch Bragg games and excited to further expand our portfolio of games partners.”
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