Latin America
BETCRIS AND MLB COLLABORATE ON NEW EXPERIENCES AND BENEFITS FOR THE 2023 SEASON

Betcris, the first and only sponsor of Major League Baseball (MLB) in the game category for Latin America, is proud to announce its collaboration for the 2023 season. The alliance between Betcris and MLB has been successful in recent years, and this year they aim to continue improving the Betcris customer experience.
Randall Aguilar, sponsorship director at Betcris, stated that âfor the 2023 season, MLB and Betcris are excited to try new experiences and benefits for Betcris customers. The league is working on opening issues that will allow Betcris a greater brand presence and better digital integration.â Furthermore, Aguilar clarified that surprises are being prepared that could further benefit the customer experience throughout the season. The exact details of these new experiences and benefits will be confirmed later.
During the 2023 World Baseball Classic in Miami, both parties reaffirmed their interest in continuing to work together to shape this sponsorship into something that truly makes a difference for Betcris customers. In recent years, Betcris has worked closely with MLB to offer unique experiences to its customers and partners. For the 2023 season, a series of experiences have been projected, such as the Mexico Series, London Series, All-Star Week 2023 in Seattle, some featured regular-season series, the 2023 Playoffs, and the 2023 World Series.
Betcris won the 2022 Sponsorship of the Year award at the SBC Latin America Awards in Miami, thanks to its partnership with MLB. It has demonstrated steady growth and successful positioning of Betcris and MLB in the markets where the sponsorship applies.
Betcris customers and partners have enjoyed exciting events such as the 2021 All-Star Week in Colorado, the 2021 Playoffs, the 2021 World Series, and some regular-season series in 2021 and 2022, according to the customerâs preferences. Additionally, events include the 2022 All-Star Week in Los Angeles, the 2022 Playoffs, the 2022 World Series, the 2022 Home Run Derby X in Mexico, and the semifinals and final of the 2023 World Baseball Classic have been enthusiastically experienced by Betcris customers.
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Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazilâs fast-expanding online gambling scene, the guide delivers vital insights for navigating the countryâs evolving regulatory environment.
With Brazil now at the forefront of the iGaming landscape in Latin America â thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments â the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:
- Market Overview: A breakdown of Brazilâs vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
- Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazilâs Secretariat of Prizes and Bets (SPA).
- Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
- Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
- Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.
“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”
With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazilâs iGaming market â download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.
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Aviatrix launches with Rei do Pitaco in Brazil

Aviatrix, the award-winning crash game, has gone live with leading brand Rei do Pitaco in Brazil.
The partnership significantly expands Aviatrixâs reach in one of the worldâs most exciting new regulated markets.
Rei do Pitaco is known for its loyal audiences and innovative approach, making it an ideal match for Aviatrixâs unique gameplay.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said:Â âWe are absolutely delighted to see Rei do Pitaco players in Brazil enjoying Aviatrix. This is a world-class brand with a huge following. A special mention to our dedicated LatAm team, which is on-the-ground ensuring integrations with the best operators across the region.â
JoĂŁo Cordani, Head of Product at Rei do Pitaco, said:Â âAviatrix is a game that has a unique style and energy that really stands out, and weâre confident it will quickly become a hit with our players. Weâll be working closely with their team going forward.â
In April, Aviatrix announced it had received full Federal Certification to offer its games to licensed operators in Brazil, as well as acquiring a dedicated certification for the state of ParanĂĄ.
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Paysafe launches PagoEfectivo wallet, expanding payment options in Peru

New digital wallet will offer instant payouts, code payments and P2P transfers; Carlos AlcĂĄntara is the new brand ambassador; PagoEfectivo Universe opens in Lima
Paysafe, a leading payments platform, is expanding its presence in Peru by evolving PagoEfectivo, its locally successful eCash brand, into a digital wallet. The PagoEfectivo wallet, the brandâs first in Latin America, enables users to instantly load funds, make online purchases, receive immediate payouts from participating merchants, transfer money to others, and pay using a code (CIP).
PagoEfectivo has been a market leader in Latin Americaâs eCash payments, enabling millions of consumers to transact online. âConsumers in Peru already trust PagoEfectivo for everything from iGaming and digital goods to travel and eCommerce. With the launch of our new digital wallet, weâre giving them a more convenient way to pay â one that reflects Paysafeâs commitment to powering the experiential economy,â said Bruce Lowthers, CEO of Paysafe.
âOur recent survey with Peruvian consumers found that 81% would use a digital wallet from PagoEfectivo. With that strong sign, weâre launching a solution that meets consumersâ payment needs,â said Esteban Sarubbi, Vice President, Head of Latin America at Paysafe.
PagoEfectivo introduces Carlos AlcĂĄntara as its new brand ambassador
PagoEfectivo is proud to introduce beloved Peruvian actor Carlos AlcĂĄntara (CachĂn) as its new brand ambassador. Carlos will demonstrate just how easy and convenient it is to pay with the new PagoEfectivo wallet. The nationwide campaign will roll out across TV, digital platforms, outdoor, and out-of-home placements, marking it as PagoEfectivoâs most high-profile launch to date.
PagoEfectivo Universe
To celebrate the launch, from July 10 to 26, Lima residents are invited to experience the PagoEfectivo Universe â an immersive, interactive space at Av. Manuel Olguin 249, Santiago de Surco, from Tuesdays through Sundays, from 12:00 pm to 9:30 pm, where they will play games, simulate payments through the app, meet celebrities and influencers during special time slots, win swags, snap photos, and meet the celebrated brand mascot, Leo Pagoncio.
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