Press Releases
Colombia-Focused Sports Betting Report Highlights Sports Betting Market Share

Leading sportsbook supplier BtoBet has published its latest Industry report in the betting focus series with the report focusing on the market’s growth since it was regulated in 2016 and its outlook for the short and medium term.
The industry report discusses how Latin America is the most exciting emerging region in the gaming world right now. It further opines that with operators and suppliers alike scrambling to take advantage of the opportunities that are opening up as jurisdictions push through new regulation, Colombia is viewed by many operators and suppliers looking to make the leap into Latin America as an ideal stepping stone.
Several further points of interest are found in the report:
* Colombia’s constant growth
* Legislative overview
* Player psychographics
* Technological landscape
BtoBet’s Europe Betting Focus is available for free and can be accessed on BtoBet.com. Want to get in-depth information regarding the opportunities that characterize the European market? Get in touch with our experts on [email protected].
Latin America
SharpLink Gaming Reports Full Year 2024 Financial Results

SharpLink Gaming, Inc., an online performance-based marketing company serving the U.S. sports betting and global iGaming industries, today announced its financial results for the full year ended December 31, 2024.
Financial Highlights
- Revenues declined 26.1% to $3,662,349 in 2024 from $4,952,725 in 2023.
- Total operating expenses dropped 45.6% to $5,669,248 for the 12 months ended December 31, 2024 compared to $10,425,865 for the same 12-month period in 2023.
- Net income rose to $10,099,619, or $2.29 income per share, from a net loss of $14,243,182, or $5.19 loss per share, for the years ended December 31, 2024 and 2023, respectively.
- Net income from discontinued operations, net of tax, totaled $14,573,262 in 2024, which was up 586.7% from a net loss from discontinued operations, net of tax of $14,243,182 for the prior year.
- Net loss from continuing operations for the 12 months ended December 31, 2024 totaled $4,473,643, representing a 60.2% decrease when compared to a net loss from continuing operations of $11,248,598 for the 12 months ended December 31, 2023.
- As of December 31, 2024, cash on hand was $1,436,729, a 42.2% decrease when compared to cash on hand of $2,487,481 as of December 31, 2023. Total stockholders’ equity was $2,082,869 as of December 31, 2024, which compared to a total stockholders’ deficit of $9,399,769 as of December 31, 2023. From May 2024 through to February 6, 2025, the Company raised gross proceeds, in aggregate, of $1,834,925 pursuant to its At-The-Market Offering, offered under its initial and supplemental prospectuses filed with the U.S. Securities and Exchange Commission – of which $896,215 in gross proceeds were raised as of December 31, 2024 and the remaining $938,710 was raised in early 2025.
2024 Operational Highlights
- On January 18, 2024, SharpLink completed the sale of its Sports Gaming Client Services and SHGN businesses to RSports Interactive, Inc. for $22.5 million in an all-cash transaction.
- Immediately following the sale, SharpLink used a portion of the proceeds from the sale to retire approximately $19.4 million, in aggregate, in outstanding debt obligations, thereby eliminating all interest-bearing debt on its balance sheet.
- On February 13, 2024, completed domestication merger with SharpLink Gaming, Ltd., changing from an Israel limited liability company to a Delaware corporation.
- In February, established new Board of Directors for SharpLink Gaming, Inc. with the appointments of Rob Phythian as Chairman and Leslie Bernhard, Obie McKenzie and Robert Gutkowski as new independent members of the Board.
- In July, announced that the Board of Directors had initiated a formal review process to evaluate strategic alternatives for the Company, including, but not limited to, a sale, merger, strategic business combination or other transaction, which the Board and management felt offered the best opportunities to operative SharpLink’s affiliate marketing business, drive growth and create and maximize value for the Company’s stockholders.
- Subsequent to the end of the year, in February 2025, SharpLink announced that the Company acquired a 10% equity stake in U.K.-based Armchair Enterprises Limited (“Armchair”), which owns and operates CryptoCasino.com. The acquisition was made for $500,000 in cash, along with a right of first refusal to acquire a controlling interest in Armchair.
Rob Phythian, Chairman and CEO of SharpLink Gaming, stated, “As I reflect on our financial results for 2024, I am proud of the decisive actions our leadership has taken to streamline and focus SharpLink’s business operations and position our Company for future growth. The successful sale of our fantasy sports and sports game development businesses and the elimination of our debt marked pivotal moments in our journey. Looking ahead, we remain committed to exploring strategic opportunities that will enhance our affiliate marketing business and increase stockholder value. Our recent investment in Armchair Enterprises is a testament to our proactive approach to identifying and capitalizing on emerging trends in the iGaming space.”
“In particular, we see significant potential in blockchain technologies, which are poised to revolutionize the global digital gaming sector. The transparency, security and efficiency offered by blockchain can enhance user experiences and foster trust within the online gaming community. By embracing these advancements, we believe we can unlock new avenues for growth and makes strides forward in positioning SharpLink as a recognized leader in the markets we serve,” concluded Phythian.
Latest News
bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament

bet365, the leading sports betting brand, and Incentive Games, a premier B2B games provider, are excited to announce the return of the highly anticipated ‘bet365 Bracket Challenge’—the ultimate free-to-play predictor game with a potential $10 million jackpot.
Launching on Sunday, March 16, just in time for the 2025 Men’s College Basketball Tournament, the ‘bet365 Bracket Challenge’ allows basketball fans to test their knowledge and prediction skills. With a grand prize of $100,000 and a leader board rewarding the top 5,000 players, the competition is set to be bigger than ever.
For the player who achieves the elusive perfect bracket, $10 Million prize awaits!
Participants can access the bet365 Bracket Challenge page and check out the full terms and conditions by visiting nj.bet365.com/olp/bracket-challenge.
This free-to-play game is now open to new and eligible bet365 customers aged 21 and over, residing in the USA across: Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana (permitted parishes only), New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia. The challenge is also available in Mexico and other jurisdictions. In order to participate, players must be fully verified by bet365, with one entry allowed per person.
Ahmed Baker, Chief Commercial Officer at Incentive Games, commented, “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets.”
A bet365 spokesperson said, “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize!”
Latest News
BGaming Expands into Brazil with Pixbet Partnership

Rapidly Expanding Content provider announces landmark deal with Brazilian operator Pixbet
Popular iGaming content provider BGaming is thrilled to unveil a partnership with Pixbet, one of the most established and popular online sports betting and casino operators in Brazil.
This strategic partnership will see BGaming’s portfolio of innovative and top-performing iGaming content integrated into Pixbet’s platform, providing Brazilian players access to some of the most cutting-edge gaming content on the market.
Per the deal, Pixbet players will gain full access to BGaming’s entire portfolio, including hit titles such as Snoop Dogg Dollars, Aztec Clusters, and Fruit Million, along with any exciting new games developed by BGaming in the future. This will enhance Pixbet’s offering and help BGaming establish a foothold and reputation as one of the most innovative providers in the Brazilian market.
The deal seals a landmark moment for BGaming, who recently announced their licensing approval to enter the South American market. Pixbet is the largest sports betting platform in the region and has a strong international presence. Its online casino is hugely popular, ensuring plenty of players in the market will gain access to BGaming’s award-winning products.
Paulina Hovar, Sales Manager at BGaming, said: “Expanding our presence in Brazil is a key priority, and we aim to strengthen our position by working with top-tier operators in the region. By partnering with a leading company like Pixbet, we are ensuring as many players have access to our products as possible.
Pixbet is a major player in Brazil, and this partnership is a huge opportunity to make significant waves. We are beyond excited to see how Pixbet players react to our games.”
Ernildo Junior de Farias Santos, CEO at Pixbet, said: “At Pixbet, we are always seeking innovative and high-quality content to enhance our players’ gaming experience. BGaming has already made an impact in Brazil, and we are excited to expand our offering with its creative and dynamic portfolio.
This partnership will allow us to provide our players with even more thrilling gaming options, and we look forward to seeing how they engage with BGaming’s top-tier content.”
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