Daily Fantasy Sports
PrizePicks Becomes First-Ever Fantasy Sports Partner of Atlanta United

Daily fantasy operator teams up with popular MLS team for inaugural soccer partnership
PrizePicks, the largest skill-based fantasy sports operator in North America, today announced that it has signed an agreement with Atlanta United to become the MLS club’s first-ever daily fantasy sports partner. The agreement also represents the first soccer partnership for PrizePicks.
PrizePicks brand will be prominently featured throughout Mercedes-Benz Stadium during all Atlanta United home games.
PrizePicks, the largest skill-based fantasy sports operator in North America, today announced that it has signed an agreement with Atlanta United to become the MLS club’s first-ever Daily Fantasy Sports partner. The agreement also represents the first soccer partnership for PrizePicks. The PrizePicks brand will be prominently featured throughout Mercedes-Benz Stadium during all Atlanta United home games.
Under the terms of the agreement, the PrizePicks brand will be prominently featured throughout Mercedes-Benz Stadium during all Atlanta United home games. Having begun play in 2017 and the winners of the MLS Cup the following year, Atlanta United regularly plays in front of crowds of more than 45,000 fans and has led MLS in attendance in each of its first six seasons.
“Ever since Atlanta United captured the city’s heart with the first professional championship in a generation, we knew it was only a matter of time before we brought our two brands together,” the co-founder and Chief Executive Officer for PrizePicks, Adam Wexler, said. “Atlanta United consistently leads the league in attendance year after year and we are excited for its fanbase to gain an affinity for our fantasy sports platform.”
Over the last year, PrizePicks has seen particularly strong performance from MLS among its line of fantasy soccer offerings with hundreds of thousands of PrizePicks members making entries involving MLS athletes. The partnership is also a continuation of PrizePicks’ strategy to align with Atlanta brands. In recent years, PrizePicks has had high-profile engagements with the Atlanta Braves and Atlanta Falcons, the latter of which shares ownership with Atlanta United.
“We’re excited to welcome PrizePicks as a proud partner of Atlanta United,” the President and Chief Executive Officer for Atlanta United, Garth Lagerwey, said. “Our goal of providing a premium fan experience through innovative technology coupled with its already established presence in the Atlanta market made this partnership a natural fit.”
Daily Fantasy Sports
PrizePicks Taps KLUTCH Sports Group for Strategic Brand Advisory

PrizePicks, the largest daily fantasy sports operator in North America, announced that KLUTCH Sports Group has been enlisted as a strategic brand advisor. As part of the collaboration, KLUTCH — along with its Brand Consulting and Sports and Brand Insights divisions — will advise PrizePicks on talent strategy, brand development, and relationship building across the sports and entertainment landscape.
“As sports fandom continues to evolve, PrizePicks is focused on meeting fans where culture, community, and entertainment converge. KLUTCH brings an unmatched cultural influence that will help us elevate our brand and connect more deeply with fans nationwide,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
KLUTCH will support PrizePicks through a slate of bold, upcoming marketing campaigns, tapping into the agency’s expertise across sports, music, entertainment, and creators. Powered by KLUTCH’s data and valuation insights and strategic guidance, the agency will bring fresh energy and star power to the brand to unlock opportunities in both culture and fandom.
“PrizePicks is a brand that understands where sports fandom is headed – blending community, culture, and entertainment. We’re thrilled to support in their journey as they build deeper connections with fans and athletes alike,” said Maria DeRuccio, SVP of Brand Consulting at KLUTCH Sports Group.
KLUTCH and its strategic partner, UTA, represent the world’s top athletes, artists, brands, and creators, delivering opportunities across sports, entertainment, media, and business. Brand advisory remains a cornerstone of KLUTCH and UTA’s growth strategy. This collaboration with KLUTCH marks a pivotal step in PrizePicks’ mission to grow beyond the traditional boundaries of fantasy sports and become a cultural force in sports and entertainment.
Daily Fantasy Sports
PrizePicks Named Official Daily Fantasy Sports Partner of Los Angeles Dodgers

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official Daily Fantasy Sports Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
“Partnering with the Dodgers is an incredible opportunity to align with one of the most respected organizations in sports. As the Dodgers chase another championship title, we’re looking forward to delivering unique moments that bring fans even closer to the action,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the multi-year partnership, PrizePicks will receive prominent in-venue branding at Dodger Stadium, including banner displays throughout the stadium’s concourses and LED signage in the outfield pavilion. The partnership will also include promotion across Dodgers social media, digital platforms, and radio.
“We are pleased to welcome PrizePicks to our family of partners. Their innovative approach to fan engagement aligns well with our commitment to delivering world-class experiences, and we look forward to a winning collaboration,” said Lon Rosen, Executive Vice President & Chief Marketing Officer at Los Angeles Dodgers.
Throughout the 2025 season, PrizePicks will also introduce an exclusive in-game promotion for Dodgers fans. Anytime the team scores 10 or more runs at home, the Dodgers will launch a PrizePicks branded social media contest for a chance to score a free PrizePicks lineup and tickets to a future game at Dodger Stadium to watch their picks play out live.
Daily Fantasy Sports
PrizePicks Named Official Daily Fantasy Partner of The Houston Astros

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Sports Partner of the Houston Astros. The multi-year partnership features digital and in-stadium activations at Daikin Park, building on the DFS leader’s growing presence around Major League Baseball.
As part of the partnership, PrizePicks branding will be showcased prominently throughout Daikin Park with featured static and rotational signage throughout the ballpark. PrizePicks will also be featured on the Astros Radio Network with sponsored “More or Less” segments prior to each game.
“This partnership is all about bringing more fun and bigger rewards to PrizePicks players in Houston,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “We’re rolling out new promotions and experiences that make following the Astros even more exciting for fans — both at the ballpark and at home.”
PrizePicks will also collaborate with the Astros on a special City Connect Monday promotion supporting the team’s Monday home games. As the Astros wear their Nike City Connect uniforms, the team will provide fans a chance to win a $10,000 free PrizePicks lineup and tickets to a future Astros game to watch their picks live at Daikin Park.
“We are thrilled to add PrizePicks as an official Astros partner,” says Matt Richardson, Vice President Corporate Partnerships. “PrizePicks continues to invest in Major League Baseball and is committed to engaging fantasy sports fans in both a responsible and fun way.”
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification. For more information visit, www.prizepicks.com/responsible-gaming.
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