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NOVOMATIC introduces biometrics with the NOVOVISION™ system at GAT Cartagena
After the resounding success under the motto “Black is Back” at ICE, NOVOMATIC will participate at the upcoming GAT Cartagena Expo under the slogan “The Future is bright”. This year’s edition of the show will be most prominently marked by the Latin American launch of the NOVOVISION™ Casino Management System: With this powerful system, NOVOMATIC introduces biometric technologies and unprecedented functionalities for the modernisation of the region’s gaming venues.
NOVOMATIC celebrated its return to the annual trade fair calendar with a very successful return to ICE, delighting its customers and partners with an exceptional stand and a wide range of solutions, including the extensive “Black Edition” product range. Moving on to the upcoming trade shows, GAT Cartagena arrives on March 29th and 30th at the Las Américas Convention Center located in the Caribbean coastal city of Cartagena de Indias. In this setting, NOVOMATIC will wow the gaming industry with a wide variety of products and with the Latin American launch of its revolutionary NOVOVISION™ Casino Management System.
The NOVOVISION™ casino management system goes far beyond the traditional Accounting, Jackpots, Player Tracking, CASHLESS and TITO functionalities offered to casino providers. This highly competitive solution takes all areas of the business to another level while bringing a fresh, modern feel to the gaming floor with the incorporation of biometric technologies. Its modular design facilitates customisation and allows full flexibility to respond to all kinds of operator requirements and legal obligations.
Worldwide, more than 40,000 gaming machines, 3,000 betting terminals and 1,300 ATMs are already running on this comprehensive software package, and the numbers are increasing. The performance and excellence of the NOVOVISION™ system has also convinced the industry’s top experts and was awarded the “Best CMS/Software Product” category at the recent European Casino Awards in London.
“The NOVOMATIC Colombia team is proud to bring to the country a casino management tool that surpasses all technologies currently in use,” says Manuel Del Sol, Managing Director of NOVOMATIC Colombia. “NOVOVISION™ will captivate our customers and will undoubtedly set a new standard in the Colombian industry. We invite everyone to get to know it and be dazzled by this tool. There is nothing like it in Colombia”.
The NOVOMATIC stand A24 at GAT Cartagena will simulate a real casino operation by connecting the gaming equipment exhibits to the NOVOVISION™ system. Visitors will be able to learn about the power and large scope of its functionalities, including those related to automation, analysis and optimisation of floor performance, as well as experience its various access solutions based on biometric technologies.
Among the aforementioned equipment, NOVOMATIC will showcase the IMPERA LINK™ Series 1 Linked Jackpot, unique with 30 games and 4 jackpot levels in the renowned FUNMASTER cabinet. In addition, Editions 2 and 3 of the Linked Progressive game mix NOVO LINE™ CASH CONNECTION™ will be available in the FUNMASTER and DIAMOND X™ 3.32 cabinets, respectively. There will also be Roulette news with the arrival of the OPTIMUM Roulette: This automated multiplayer Roulette with eight player positions is a premium ETG solution that Colombia’s venues should not miss.
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SCCG Announces the Launch of SCCG NextGen: Redefining Possibilities in Gaming with Brand Influence and IP
SCCG Management, a leading global advisory firm in the gaming industry, announced the official launch of SCCG NextGen, marking its expansion into the talent agency sector. Designed to meet the evolving needs of the gaming landscape, SCCG NextGen brings together talent, intellectual property (IP), and strategic brand partnerships to drive growth and innovation across the real money gaming industry.
SCCG NextGen provides a comprehensive suite of services aimed at supporting partner growth. From celebrity-branded games and influencer integration to IP integration and content development, NextGen helps gaming brands navigate an increasingly competitive market. The company specializes in incorporating brand elements into gaming products and developing effective monetization strategies. By focusing on brand optimisation and real money gaming opportunities, SCCG NextGen leverages its understanding of global and local markets to help partners achieve sustainable growth.
Stephen A. Crystal, Founder & CEO of SCCG Management, said: “NextGen represents the next frontier of growth for our partners. By bridging talent and technology, we are providing an unparalleled opportunity for brands to harness the power of celebrity influence, create engaging gaming experiences, and expand their global footprint. This launch solidifies SCCG’s commitment to innovation and leadership in the gaming industry.”
The new talent agency focuses on gamifying intellectual property (IP) and developing monetization opportunities. SCCG works closely with partners to create engaging, interactive content that enhances brand value while driving new revenue streams. Through strategic partnerships, innovative game development, and brand integration, NextGen helps gaming companies build marketing strategies that resonate with players while unlocking new opportunities for growth.
SCCG NextGen specializes in identifying gaming opportunities that leverage valuable intellectual property (IP) and talent. The agency works with platforms, studios, developers, brands, and operators to integrate both talent and IP into real money and casual gaming experiences, across both retail and online environments. Focusing on sustainable commercial models, SCCG NextGen helps brands and operators create engaging experiences that drive fan engagement and player loyalty, supporting long-term growth. With expertise in bridging the gap between talent and the gaming industry, the agency ensures that each collaboration is strategically aligned and maximizes value.
The Edmonton Oilers and Play Alberta announced a new agreement that makes Play Alberta the exclusive sports betting and online gaming partner of the Edmonton Oilers.
The deal will see the Play Alberta logo featured prominently on the Oilers home jerseys and GameSense, AGLC’s responsible gambling program, displayed on the helmets of the Oilers for each home game.
“Play Alberta is proud to continue its partnership with the Edmonton Oilers over the next several seasons. We value our patrons and the fans of the Oilers and are thrilled to see PlayAlberta.ca, Alberta’s trusted gambling platform along with the best-in-class responsible gambling program – GameSense – as prominent fixtures on the Oilers uniformsuniforms,” said Kandice Machado, Chief Executive Officer at AGLC.
PlayAlberta.ca is a leader in the iGaming landscape in the province. All money generated through the site goes to the General Revenue Fund, which supports programs and services that Albertans rely on every day. In addition, the website has integrated AGLC’s GameSense and Self-Exclusion programs to better support players in their gambling journey.
“We are proud to call Play Alberta the official sportsbook of the Edmonton Oilers. With the revenue generated by Play Alberta going to valued services and programs that help enrich the lives of Albertans, donning the Play Alberta logo on our iconic home jersey is a testament to our long-term commitment to communities across Oil Country,” said Stew MacDonald, President & Chief Revenue Officer, OEG Sports & Entertainment.
The relationship between the Edmonton Oilers and PlayAlberta.ca will allow fans to experience the Play Alberta and GameSense brands through promotions in Rogers Place and ICE District, as well as giveaways throughout the season, including game tickets and memorabilia.
This past year, PlayAlberta.ca generated $235 million in net sales, an increase of more than $42 million from 2022-23. That number contributes to the $1.5 billion in total gaming revenue that’s sent to Alberta’s General Revenue Fund and supports programs and services that Albertans rely on every day.
Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting, is pleased to announce the appointment of Adi Dagan as Senior Director of Partnerships. A seasoned entrepreneur and gaming industry leader, Dagan will be responsible for expanding Optimove’s strategic partnerships and fostering growth across key markets.
Dagan brings over two decades of experience scaling online businesses and building partnerships. As the co-founder and CEO of Beehive, which was acquired by Playtech, he brings extensive experience in business development for online companies, focusing on growth through strategic partnerships. Dagan also co-founded Everybuddy Games, where he expanded operations globally and secured $25M+ in venture capital.
In his new role, Dagan will focus on growing Optimove’s partner ecosystem and identifying new business opportunities. His immediate priorities include engaging with key partners and clients at high-profile industry events such as SBC Summit and G2E.
Pini Yakuel, CEO of Optimove, commented, “We are thrilled to welcome Adi to the team. His expertise will be instrumental in expanding our partner ecosystem and delivering even more value to our clients. Under his leadership, we are poised to expand and deepen partnerships that deliver next-level personalized engagement solutions to leading brands across the globe.”
Dagan’s appointment follows Optimove’s recent announcement of partnerships with Captain Up and Gamanza, marking the industry’s first AI-orchestrated gamification for iGaming and sports betting operators. These partnerships combine Optimove’s AI-powered marketing orchestration with Captain Up’s engagement platform and Gamanza Engage’s loyalty suite, in a best-of-breed solution that sets a new standard for personalized player experiences.
“I am extremely excited to join Optimove. It is the clear leader in CRM Marketing for iGaming and Sports Betting,” said Dagan. “Optimove’s cutting-edge platform and proven ability to enhance customer engagement through AI-orchestrated, data-driven marketing create a market advantage. Optimove is a clear market differentiator for any partner. I am looking forward to help Optimove continue to build valuable partnerships that drive measurable success for marketers.”
As Dagan noted, AI-orchestrated marketing is a hallmark of Optimove. In 2012, Optimove was the first CRM Marketing Platform to natively embed AI to predict customer migrations between lifecycle stages, followed by the launch of OptiBot in 2016. Its most recent innovation, OptiGenie, announced in November 2023, empowers marketers to optimize workflows from insight to creation and orchestration.
Optimove will be exhibiting at SBC Summit Lisbon, September 24-26, at stand #D120.
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