Latest News
Scientific Games Powering Up Digital and Sports Leadership
New Organization’s Digital and Sports Teams Expanding to Serve Global Lottery Customers
Scientific Games is building on momentum following its sale to Brookfield Business Partners in April 2022 by expanding the new organization’s digital and sports betting teams and re-aligning leadership to continue serving its digital lottery and lottery sports betting customers globally. The company is also hiring for a number of roles related to its digital and sports business.
Scientific Games promotes three executives as part of company’s digital lottery and lottery sports betting expansion.
Currently, Scientific Games provides digital lottery games, second-chance programs, player loyalty clubs, mobile apps, CRM and iLottery solutions to more than 20 US and 30 international lotteries. The company has lottery sports betting customers in the US, Canada and Europe.
In the past year, Scientific Games unveiled the Loteria augmented reality game extension at the 2022 World Lottery Summit and launched the lottery industry’s most state-of-the-art player loyalty program for the Missouri Lottery, a new mobile app for the Arkansas Scholarship Lottery, a new second-chance program for the Georgia Lottery and 60 new eInstant games for its global customer base. The company continues to enhance the record-breaking Pennsylvania iLottery program with 46 eInstant games, five eDraw games and more than 11,500 CRM campaigns launched in 2022.
Winning the 2022 Heptagon Awards ‘CRM Team of the Year’ across many industries, Scientific Games’ digital experts recently launched customer relationship programs for four US lotteries and entered into a first-of-its-kind collaboration with Optimove to provide five US lotteries with customized data-driven strategies to optimize their paid social media campaigns, for customer acquisition and retention including on Facebook.
“We are investing in people, products and technology platforms that give lotteries the opportunity to engage with their players across all channels,” said Steve Beason, President of Digital and Sports for Scientific Games. “We’ve pioneered digital and sports betting solutions for lotteries since 2004. Now, in this next era, we’ve redefined our strategic focus and growth paths to position Scientific Games as the global leader in digital and sports to help our customers responsibly drive revenues for their beneficiary programs.”
As part of leadership re-alignment, Amy Bergette was promoted to Senior Vice President of Digital Solutions. A 35-year lottery industry professional, Bergette has extensive experience in all facets of digital programs. She will continue leading global teams to define, expand and drive product and program innovations, manage Scientific Games’ thriving game studios, facilitate the growth and advancement of the company’s digital marketing footprint, manage customer accounts and deliver world-class digital solutions.
Kira Summers has been promoted to Vice President of Operations and Planning for Digital. Summers joined Scientific Games in 2021 with an extensive land-based casino and iGaming program management and operations background. She holds the prestigious Six Sigma Blackbelt and served as the General Manager of the company’s record-breaking iLottery program in Pennsylvania, facilitating the effective planning, operations and P&L of the program and creating a strong customer partnership. In her new role, Kira will create and execute Scientific Games’ long-range plans for digital programs.
Merv Huber has been promoted to Vice President of Digital Growth. Huber has defined, expanded and facilitated Scientific Games’ extensive growth in the company’s award-winning CRM solutions and strategies, which now serve eleven US lotteries, as well as developed a focused product development team to drive digital product innovation and growth. With 15 years of experience in online horse racing, sports betting and iLottery providing online marketing expertise and digital solutions, Huber is responsible for driving the growth of customers’ digital business globally through product innovations and enhancements, expanded CRM and strategic marketing services.
Additionally, Scientific Games has career opportunities open for the following roles: CRM Manager, Head of Digital Business Development, iLottery Technical Operations Manager, Senior TechOps Engineer, Senior Web Developer, Senior Web Engineer and Senior UI/UX Designer. Experienced professionals may apply for US-based jobs at ScientificGames.com/Careers or e-mail [email protected] to learn more about the company’s international job openings.
Scientific Games launched the first digital instant game in the US in 2014 and is a leading provider of digital games, mobile apps, player loyalty programs and other digital products and services for the global lottery industry. The company provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries.
Latest News
Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
Compliance Updates
eCOGRA Approved to Operate in Arizona, Indiana and Panama
eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.
This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.
Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.
In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.
“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.
Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”
Latest News
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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