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Hard Rock International Announced as Presenting Partner for Formula 1 Heineken Silver Las Vegas Grand Prix

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Hard Rock to offer new seating options for race attendees in front of The Mirage Hotel & Casino, which the brand acquired in December.

Las Vegas Grand Prix Incorporated announced today that Hard Rock International has joined the roster of presenting partners for the Formula 1 Heineken Silver Las Vegas Grand Prix. Hard Rock is slated for construction on the current site of The Mirage Hotel & Casino, which has a premier Strip vantage point for attendees at one of the most anticipated races of 2023.

As a presenting partner, Hard Rock International will have its own Strip-adjacent grandstand structure, designed to seat up to 3,000 fans. The Mirage Hotel & Casino plans to host a variety of F1-centric events and to provide fans exceptional hospitality options on premises.

Fans who signed up for the priority interest list by donating a lucky $7.77 to the Las Vegas Grand Prix Foundation will have an opportunity to purchase The Mirage Hotel & Casino Grandstands tickets during their designated time slot beginning Wednesday, March 22. Any remaining tickets will be available to the public via the Las Vegas Grand Prix website on Friday, March 24, at 10am PT. Room and ticket packages will be available on The Mirage Hotel & Casino website at a later date.

Hard Rock International will work with the Las Vegas Grand Prix Incorporated team to launch a made-for-Vegas educational program with a focus on global hospitality. More information on these efforts to be shared in the coming months.

To receive further information about the Formula 1 Heineken Silver Las Vegas Grand Prix, fans can sign up for updates at F1LasVegasGP.com.

“Like Formula 1, the Hard Rock brand is globally recognized with fans visiting from around the world,” the Chief Commercial Officer for Las Vegas Grand Prix Incorporated, Emily Prazer, said. “Our event’s high intensity and energy are a great match for the excitement associated with the Hard Rock and we look forward to providing fans with another opportunity to watch the race from an exciting vantage point on the Las Vegas Strip.”

“We are very excited to partner with Las Vegas Grand Prix Incorporated and to create one-of-a-kind experiences for our fans and guests alike at the inaugural race,” the President of Hard Rock Entertainment for Hard Rock International, Keith Sheldon, said. “From our involvement with the Formula 1 Miami Grand Prix and as an official team partner of Oracle Red Bull Racing, we’re thrilled to continue to grow our involvement in the sport and know first-hand what it will take to plan and execute an extraordinary race experience in the sports and entertainment capital of the world.”

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SCCG Joins Fantasy Sports & Gaming Association

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SCCG Management, a global leader in gaming advisory, business development, and investment strategies, has secured membership to the Fantasy Sports & Gaming Association (FSGA). As the premier organization dedicated to advancing fantasy sports and sports betting, FSGA provides a collaborative environment where industry leaders, innovators, and pioneers shape the future of these rapidly growing sectors.

By joining FSGA, SCCG Management reinforces its commitment to staying at the forefront of industry trends, market developments, and emerging opportunities within fantasy sports and sports gaming. The partnership will allow SCCG to engage with key stakeholders, participate in thought leadership discussions, and contribute strategic insights to the evolving landscape of fantasy sports, sports wagering, and interactive gaming experiences.

With the fantasy sports and sports betting industries experiencing unprecedented growth and innovation, SCCG’s expertise in business development, technology integration, and investment strategy will bring valuable insights to the FSGA community. As a member, SCCG will actively participate in industry conferences, working groups, and networking events, including the upcoming 2025 FSGA Winter Conference, which serves as a hub for leaders, visionaries, and top executives shaping the future of fantasy sports and sports betting.

“FSGA is at the center of innovation in fantasy sports and gaming, and we are excited to join this influential community. At SCCG, we are always looking to align with industry leaders who are shaping the future of interactive sports entertainment. Through this partnership, we look forward to collaborating with fellow members, exchanging insights, and driving innovation across fantasy sports and sports betting,” Stephen Crystal, Founder & CEO of SCCG Management, said.

As SCCG continues to expand its global impact in fantasy sports, sports betting, and gaming technology, its membership in FSGA further solidifies its position as a trusted advisor and partner to the industry’s most innovative companies.

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SCCG Announces Strategic Partnership with Probility AI

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SCCG Management has announced a strategic partnership with Probility AI, a cutting-edge AI technology company specializing in injury and performance prediction for professional sports athletes and organizations. The partnership marks a significant step forward in integrating advanced predictive analytics into the sports and gaming industries, with a focus on enhancing player performance, safety, and long-term value.

Probility AI’s innovative platform harnesses AI-driven technology to deliver actionable insights, enabling organizations to optimize player health and performance, reduce injury-related risks, and improve team outcomes. The implementation of this technology allows leading organizations to identify key use cases, improve decision-making, and unlock new revenue opportunities through data-driven strategies.

Through this partnership, SCCG Management will work closely with Probility AI to integrate its groundbreaking solutions into the sports and gaming ecosystems, leveraging SCCG’s extensive network and expertise in driving innovation at the intersection of technology, sports, and gaming.

Stephen Crystal, Founder & CEO of SCCG Management, said: “Sports and gaming are evolving fast, and Probility AI is right at the cutting edge with its performance and injury prediction tech. This partnership is about pushing the limits, finding new opportunities, and changing the game for both industries.”

Doug Plocki, Co-Founder and CEO of Probility AI, said: “Probility AI is thrilled to partner with world class industry experts like Steve Crystal and the SCCG team. Our AI-driven insights help pro athletes and executives make better decisions by showing them a glimpse of the future. Those same insights will have a dramatic impact on the sports bettor and fantasy sports player, sports books, gaming platforms, content providers, and more. SCCG can help us navigate the complex sports gaming space, and together we will drive this new tech forward.”

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ROGA Launches National College Education Campaign

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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.

“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.

The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.

“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.

The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.

“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.

“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.

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