partnerships
Hard Rock International Announced as Presenting Partner for Formula 1 Heineken Silver Las Vegas Grand Prix

Hard Rock to offer new seating options for race attendees in front of The Mirage Hotel & Casino, which the brand acquired in December.
Las Vegas Grand Prix Incorporated announced today that Hard Rock International has joined the roster of presenting partners for the Formula 1 Heineken Silver Las Vegas Grand Prix. Hard Rock is slated for construction on the current site of The Mirage Hotel & Casino, which has a premier Strip vantage point for attendees at one of the most anticipated races of 2023.
As a presenting partner, Hard Rock International will have its own Strip-adjacent grandstand structure, designed to seat up to 3,000 fans. The Mirage Hotel & Casino plans to host a variety of F1-centric events and to provide fans exceptional hospitality options on premises.
Fans who signed up for the priority interest list by donating a lucky $7.77 to the Las Vegas Grand Prix Foundation will have an opportunity to purchase The Mirage Hotel & Casino Grandstands tickets during their designated time slot beginning Wednesday, March 22. Any remaining tickets will be available to the public via the Las Vegas Grand Prix website on Friday, March 24, at 10am PT. Room and ticket packages will be available on The Mirage Hotel & Casino website at a later date.
Hard Rock International will work with the Las Vegas Grand Prix Incorporated team to launch a made-for-Vegas educational program with a focus on global hospitality. More information on these efforts to be shared in the coming months.
To receive further information about the Formula 1 Heineken Silver Las Vegas Grand Prix, fans can sign up for updates at F1LasVegasGP.com.
âLike Formula 1, the Hard Rock brand is globally recognized with fans visiting from around the world,â the Chief Commercial Officer for Las Vegas Grand Prix Incorporated, Emily Prazer, said. âOur eventâs high intensity and energy are a great match for the excitement associated with the Hard Rock and we look forward to providing fans with another opportunity to watch the race from an exciting vantage point on the Las Vegas Strip.â
âWe are very excited to partner with Las Vegas Grand Prix Incorporated and to create one-of-a-kind experiences for our fans and guests alike at the inaugural race,â the President of Hard Rock Entertainment for Hard Rock International, Keith Sheldon, said. âFrom our involvement with the Formula 1 Miami Grand Prix and as an official team partner of Oracle Red Bull Racing, weâre thrilled to continue to grow our involvement in the sport and know first-hand what it will take to plan and execute an extraordinary race experience in the sports and entertainment capital of the world.â
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JCM Global Transforms Chinook Winds Casino Resortâs Casino Floor with Towering Digital Signage at High Limit Area

JCM Global has installed a towering new digital signage solution at Chinook Winds Casino Resort in Lincoln City, Ore.
The digital signage frames the entrance of the casinoâs high limit area and creates a stunning visual destination that transforms the casino floor.
Specifically, JCM installed three curved 2.5mm FLEX LITE-S solutions. The two pillars each measure nearly 8 feet high by 7 feet wide, and they connect to an overhead soffit that is nearly 24 feet wide and 5 feet high. The entire solution is programmable and can display different content for each piece of digital signage or showcase one video across all three signs.
The dynamic digital signage replaced static wood pillars and can feature a range of messaging, images, and video limited only by the imagination. This is the first digital signage project JCM has installed at Chinook Winds. The casino also has JCM GEN5 thermal printers on each of its slot machines.
âThis breathtaking new entry into our High Stakes room is just the beginning of all the exciting new changes we will be implementing at Chinook Winds Casino Resort. We are glad JCM Global has been able to be a part of this journey,â said Sean Sheridan, Director of Facilities at Chinook Winds Casino Resort.
JCM SVP â Sales, Marketing & Operations Dave Kubajak said: âChinook Winds says, âItâs Better at the Beachâ, and their management proved it with this incredible digital signage installation. Our digital signage team brought their vision to life with our unique curved displays showcasing their high limit room entrance. The movement of the ocean and the whales on the curved signage truly illustrate the power of digital signage and the virtually limitless creativity it unleashes.â
JCM digital signage solutions transform hospitality areas, indoors, and outdoors. They come in a wide range of sizes and options to perfectly fit any space and enhance the guest experience.
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BetMGM Partners with Las Vegas Aces

BetMGM, a leading sports betting and iGaming operator, and the Las Vegas Aces announced that BetMGM is the exclusive online casino and sportsbook partner of the WNBAâs Las Vegas Aces. The agreement runs through the 2027 season, marking BetMGMâs first major partnership with a womenâs professional sports franchise. Key features include prominent signage at Michelob ULTRA Arena at Mandalay Bay Resort and Casino and sponsorship across Aces social media platforms. Added components of the partnership for BetMGM players include courtside access to pre-game shootarounds and luxury VIP seating.
BetMGM will also serve as an authorized gaming partner of the WNBA through the 2027 season. Under the agreement, BetMGM will receive commercial inventory on nationally televised games, WNBA tickets and experiences for its VIP players, the rights to co-branded content across BetMGMâs digital and social platforms, and articles on wnba.com/WNBABet. Additionally, BetMGM plans to release a WNBA-branded online slot game in the near future in jurisdictions where its iGaming platform is live. The slot game will be available exclusively at BetMGM and represents the first-ever WNBA online casino game.
Adam Greenblatt, CEO of BetMGM, said: âAs we enter this era of tremendous growth in womenâs sports, BetMGM could not have two better organizations to partner with than the WNBA and the Aces. Not only do the Aces play in our backyard at Mandalay Bay, but they share our commitment to giving back to the community.â
On May 27, executives from BetMGM, Las Vegas Aces, MGM Resorts International, and The Just One Project (a cornerstone nonprofit committed to increasing access to food, resources and supportive services in Southwest Nevada) gathered in front of The Fountains of Bellagio to launch their partnership. Aces President Nikki Fargas and BetMGM Director of Team & League Partnerships Molly Wurdack-Folt led the festivities, unveiling plans for the âBetMGM Steals for Mealsâ program whereby BetMGM will donate $50 for The Just One Project to provide meals to food-insecure families for every Aces steal at Michelob ULTRA Arena.
âThe Las Vegas Aces are proud to partner with BetMGM for many reasons, but especially for the support they will provide to The Just One Project. As one of the best defenses in the league the past few seasons, especially in front of our home fans, and knowing that each steal will help families in need, this gives our team even more incentive to lock down our opponents on the defensive end,â said Fargas.
Lance Evans, SVP Sports and Sponsorships, MGM Resorts International, said: âSince 2018, the Las Vegas Aces have played a pivotal role in our cityâs growth as a global sports and entertainment destination. Together with BetMGM, we look forward to hosting gameday events at Mandalay Bay, as well as our other properties, allowing local and visiting fans to interact with their favorite basketball teams.â
Betting on the WNBA has increased exponentially, and BetMGM experienced 133% growth year-over-year during the 2024 season. BetMGM now offers more betting options than ever before including player props, odds on the 2025 Commissionerâs Cup and increased playoff offerings.
âOn the heels of an incredible 2024 season when WNBA delivered significant growth in all areas of fan engagement, and with so much excitement surrounding the 2025 season, we want to continue to lean into betting and finding new and innovative ways to engage with our fans and provide the experiences they want,â said WNBA Chief Growth Officer Colie Edison.
âBetMGM is doing just that by offering new and expansive betting markets for WNBA fans. And by partnering with the Aces, BetMGM continues to recognize the extraordinary potential for growth that comes from tapping into the power of womenâs sports and the connections fans have to their favorite players and teams.â
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Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGMâs sports betting platform to the Missouri market.
Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Centuryâs license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Centuryâs discretion.
âWe are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,â said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.
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