partnerships
Hard Rock International Announced as Presenting Partner for Formula 1 Heineken Silver Las Vegas Grand Prix

Hard Rock to offer new seating options for race attendees in front of The Mirage Hotel & Casino, which the brand acquired in December.
Las Vegas Grand Prix Incorporated announced today that Hard Rock International has joined the roster of presenting partners for the Formula 1 Heineken Silver Las Vegas Grand Prix. Hard Rock is slated for construction on the current site of The Mirage Hotel & Casino, which has a premier Strip vantage point for attendees at one of the most anticipated races of 2023.
As a presenting partner, Hard Rock International will have its own Strip-adjacent grandstand structure, designed to seat up to 3,000 fans. The Mirage Hotel & Casino plans to host a variety of F1-centric events and to provide fans exceptional hospitality options on premises.
Fans who signed up for the priority interest list by donating a lucky $7.77 to the Las Vegas Grand Prix Foundation will have an opportunity to purchase The Mirage Hotel & Casino Grandstands tickets during their designated time slot beginning Wednesday, March 22. Any remaining tickets will be available to the public via the Las Vegas Grand Prix website on Friday, March 24, at 10am PT. Room and ticket packages will be available on The Mirage Hotel & Casino website at a later date.
Hard Rock International will work with the Las Vegas Grand Prix Incorporated team to launch a made-for-Vegas educational program with a focus on global hospitality. More information on these efforts to be shared in the coming months.
To receive further information about the Formula 1 Heineken Silver Las Vegas Grand Prix, fans can sign up for updates at F1LasVegasGP.com.
“Like Formula 1, the Hard Rock brand is globally recognized with fans visiting from around the world,” the Chief Commercial Officer for Las Vegas Grand Prix Incorporated, Emily Prazer, said. “Our event’s high intensity and energy are a great match for the excitement associated with the Hard Rock and we look forward to providing fans with another opportunity to watch the race from an exciting vantage point on the Las Vegas Strip.”
“We are very excited to partner with Las Vegas Grand Prix Incorporated and to create one-of-a-kind experiences for our fans and guests alike at the inaugural race,” the President of Hard Rock Entertainment for Hard Rock International, Keith Sheldon, said. “From our involvement with the Formula 1 Miami Grand Prix and as an official team partner of Oracle Red Bull Racing, we’re thrilled to continue to grow our involvement in the sport and know first-hand what it will take to plan and execute an extraordinary race experience in the sports and entertainment capital of the world.”
International News
1/ST CONTENT and Italy’s MASAF form new partnership ahead of the Breeders’ Cup

Distribution deal sees leading racing provider for the Americas extend its scope into Italy’s local pool betting via governing body for horse racing
1/ST CONTENT, the pre-eminent provider of premium North and South American horse racing content and a key division of 1/ST, has continued to grow its international footprint in a new partnership with the Italian Ministry of Agriculture, Food Sovereignty and Forestry (MASAF) in the run-up to the Breeders’ Cup World Championships, one of the true highlights on the global racing calendar.
The deal now opens a breakthrough gateway for local pool betting on North American, South American and Turkish racing in Italy – and was soft-launched over last month’s 100th edition of the Hambletonian at The Meadowlands, NJ. This milestone renewal, the pinnacle of harness racing and a format of the sport which is particularly popular with Italian racing fans, fostered immediate fan engagement, as reported by MASAF this month via https://www.grandeippicaitaliana.it/.
The agreement kicks off with the 2025 flagship finale at the Breeders’ Cup World Championships in Del Mar (31 October – 1 November) and brings many of the premier stateside races to Italy, including the Pegasus World Cup (24 January) and the Triple Crown contests of Preakness 151 (16 May) and the Belmont Stakes (6 June). In the aggregate, 1/ST CONTENT’s extensive content portfolio maps approximately 90% of all North American racetracks, alongside South American and Turkish venues, neatly complementing Italy’s domestic sporting action with a reliable source of fast-settling betting content between 18:00 and 05:00 CET.
Italian and North American horse racing currently enjoy a strong reciprocal bond, thanks to three of Italy’s leading jockeys in Frankie Dettori, Umberto Rispoli and Antonio Fresu plying their trade in North America. These three Italian ambassadors were recently introduced to a mainstream global audience via Netflix’s acclaimed Race For The Crown.
1/ST CONTENT’s worldwide experience and customer base for pools betting features the Americas, Morocco, Italy, Singapore, Australia, Turkey, Sweden, France, New Zealand and Hong Kong. As a result, by leveraging 1/ST CONTENT’s unparalleled expertise in capturing and streaming elite live-racing events, bettors across Italy can now enjoy a best-in-breed international racing experience.
Key features of the deal include but are not limited to:
- Comprehensive Coverage:Â exclusive signals of all racetracks in the United States, Canada, South America and Turkey, ensuring an extensive and diverse range of racing content for Italian audiences.
- Cutting-Edge Technology:Â high-quality, immersive broadcasts, providing viewers with an unparalleled access to live racing and informative content that both engages the seasoned viewer and educates those unfamiliar with the sport.
- Enhanced Viewer Engagement:Â accompanying innovative marketing strategies, promotions, and engagement initiatives, enhancing the overall viewer experience and speaking to a dedicated racing community in Italy
Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “We’re thrilled to be working as a partner with MASAF on a program to rejuvenate their horse racing audience and breathe new life into the Italian industry. Our collaboration marks a cornerstone from which we can build together to ensure that racing is competitive with other betting options and further expands 1/ST’s global reach.”
Remo Chiodi, Director General for Horse Racing at MASAF, added: “This partnership is part of a broader framework aimed at strengthening relations between Italy and the United States in the horseracing sector: it is a path that consolidates ties between the two countries, enhances both our national excellence and international achievements, and opens up new opportunities for growth and exchange. It is a step that also involves breeding and training, while highlighting the image of Italian racing excellence in the United States, represented by our most renowned jockeys competing overseas.
“Thanks to this agreement, major American racing events will be broadcast free-to-air on EQU TV, expanding the television offering and allowing betting on the races within a fully integrated system. After years of challenges, Italian racing is redefining the entire sector to restore our sport to a position of strength, both at home and abroad.”
Latest News
N3on Joins Iggy Azalea as Partner and Co-Owner of MOTHERLAND Casino

Globally recognized streaming star N3on has officially partnered with Grammy-nominated artist and entrepreneur Iggy Azalea as co-owner of MOTHERLAND, the online casino and gaming platform pushing the boundaries of entertainment, gaming, and crypto culture.
Since launching, MOTHERLAND has distinguished itself as the sexiest and most entertainment-rich casino on the Internet, blending gambling, livestreaming, celebrity appearances, and community into a one-of-a-kind destination. N3on’s entry as a co-owner and partner signals a bold step forward in expanding the platform’s reach into the global gaming and streaming community.
MOTHERLAND, developed in collaboration with Kasino Labs and backed by crypto powerhouse Karatage, has become a leader in the new wave of digital entertainment. Players can enjoy slots, blackjack, poker, roulette, live dealer games featuring Playboy bunnies (official partners), influencer livestreams, sports betting, and an ever-growing pipeline of unique games and experiences.
With a massive global following built through streaming and content creation, N3on brings cultural relevance and direct engagement with the next generation of gamers, strengthening MOTHERLAND’s position as the ultimate fusion of crypto, casino, and entertainment.
“Joining Iggy as a co-owner of MOTHERLAND is more than just a business move, it’s about shaping the future of gaming culture. I’ve always believed the worlds of streaming, crypto, and entertainment were destined to collide, and MOTHERLAND is proof of that. Together, we’re building a casino that’s not only fun, but one that actually reflects the community and energy of the culture we live in,” said N3on, Partner and Co-Owner of MOTHERLAND.
Iggy Azalea added: “N3on’s partnership marks an incredible next chapter for MOTHERLAND. His influence and connection to the gaming community perfectly complement the bold, entertainment-first vision that has fueled this brand since day one.”
Latest News
SCCG Announces Strategic Partnership with Bragg Gaming Group

SCCG Management, a leading advisory firm in the global gaming industry, has announced a strategic partnership with Bragg Gaming Group, a worldwide leader in iGaming technology and content solutions.
Through this partnership, SCCG will leverage its extensive global network to introduce operators to Bragg’s award-winning Player Account Management (PAM) platform. Bragg’s PAM delivers a fully managed, end-to-end solution that empowers online casino, sportsbook, and lottery operators with seamless integration, robust compliance support, automated KYC and fraud prevention tools, personalized CRM campaigns, and data-driven player engagement features.
With Bragg’s PAM, operators can manage their entire product suite across casino, sports, and lottery verticals through a single account and single wallet—driving stronger retention, higher lifetime value, and scalable growth across regulated markets.
SCCG is uniquely positioned to support the distribution of Bragg’s technology through its global client partner ecosystem, which spans over 130 partners worldwide. With deep relationships across operators, suppliers, and regulators, SCCG will ensure Bragg’s solutions are presented to the right partners in the right markets, accelerating adoption and maximizing impact.
In addition, SCCG will leverage its decades of experience in tribal gaming, where the company has built trusted relationships with tribal operators across North America. Through its Tribal Roadshow and ongoing collaborations, SCCG has consistently introduced innovative technologies that enhance tribal operations. By aligning Bragg’s leading PAM with these relationships, SCCG will provide tribal operators with advanced tools to streamline operations, strengthen compliance, and expand player engagement across both retail and online environments.
Stephen Crystal, Founder and CEO of SCCG Management, commented: “We are thrilled to partner with Bragg, whose PAM platform represents one of the most advanced and trusted solutions in the iGaming industry. At SCCG, we pride ourselves on connecting operators with technologies that drive sustainable growth and compliance across global markets. Bragg’s innovative platform and proven track record make them an ideal partner for operators seeking both efficiency and differentiation in highly competitive environments.”
Matevz Mazij, CEO, Bragg Gaming Group, said: “We’re thrilled to partner with SCCG Management, a respected leader in the global gaming industry. This strategic partnership is a pivotal step for Bragg Gaming Group, aligning two companies dedicated to shaping the future of online gaming.
“SCCG’s unparalleled global network provides the perfect channel to introduce operators to our award-winning Player Account Management (PAM) platform and expand our footprint with operators worldwide.
“This collaboration will enable us to deliver our scalable, responsible, and player-focused solutions to more partners, accelerating the distribution of our technology and strengthening our position as a global leader in iGaming technology.”
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