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Brazilian Integrity Association launched to protect the future of sports
Genius Sports, Entain, Rei Do Pitaco, Bichara e Motta and Maia Yoshiyasu Advogados (FYMSA) law firms today announced the formation of the “Associação Brasileira de Defesa da Integridade do Esporte” (“ABRADIE”) a non-profit organization that will address issues threatening the integrity of Brazilian sports.
Bringing together leading representatives from the betting industry, law enforcement, players, fans, sports governing bodies, teams and the legal profession, this association’s principal goal is to protect consumers, sports leagues and other stakeholders from possible fraud caused by the unfair manipulation of events on which betting is offered, including match-fixing and spot-fixing.
The association is a not-for-profit organization designed as a collaborative entity to partner with the regulator, federal, state law enforcement and other stakeholders to detect and discourage fraud and other illegal or unethical activity related to betting on sporting events.
The group of experts will conduct consultations and events in order to discuss a range of issues, including whether there is more that can be done to improve communication and collaboration between sports, betting operators, police and the regulator. These consultations will be designed to assess the current integrity measures that are in place regarding sports betting with a view to ensuring they are as robust as possible, as well as the education of players, match officials and anyone associated with sport. The key focus will be on how suspicious betting patterns are identified and evaluated across Brazilian sports.
In addition, the Association will discuss the importance of introducing robust responsible gaming practices across the industry to better protect consumers. The experts will work on delivering an action plan that can be presented to the government for their consideration. The newly formed Association is expected to deliver a report with a clear set of recommendations to help uphold integrity in sports and associated betting, which will be presented to the government to consider the committee’s recommendations.
Chris Dougan, Chief Communications Officer at Genius Sports, the Premier League’s sports integrity partner and founding member of ABRADIE, said “We are excited to launch Brazil’s first Sports Integrity Association, to champion a safe and secure betting environment for consumers across the country. We look forward to working with regulators, members of law enforcement, operators, sports leagues and other key stakeholders to prevent fraud and protect the integrity of sports.”
Commenting on the launch of the Association, Martin Lycka, Senior Vice President of American Regulatory Affairs and Responsible Gambling at Entain stated: “As part of Entain’s ongoing commitment to only operate in well-regulated and governed markets, I’m pleased to see that the industry is coming together to support the integrity of Brazilian sports and prevent match fixing. This is one of the key underlying factors of any betting regulation, including the upcoming Brazilian one.”
Also reinforcing the importance of ABRADIE’s launching, Rafael Marchetti Marcondes, Chief Legal Officer of Rei do Pitaco, comments: “Rei do Pitaco supports initiatives that advocate for sports integrity, encourage responsible gaming practices and foster a sustainable growth of the sports betting market. Cases that could jeopardize the reputation of the sport, like match or spot-fixing or the participation of minors as bettors, must be monitored and punished, as all stakeholders in the betting market lose out to fraudulent and criminal attitudes. Cooperation among all involved entities, public or private, is mandatory to combat activities that harm the sport and its development.”
“Our firm is excited to launch this collaborative project with such essential player in the sports and betting industries. Our focus is to protect the integrity of sport in Brazil and to assist the Government, the Congress and sports entities to apply the best international practices to our upcoming Brazilian sports betting regulation” said Marcos Motta, founding partner at Bichara e Motta law firm.
“The association is being created at a critical time, when the Brazilian market is growing rapidly and finalizing its regulation. Safeguarding the integrity of sports is paramount for the sports betting industry and the ABRADIE membership will demonstrate their commitment to industry best practices, supporting the Government, sports bodies and other stakeholders in protecting sports from the threats of betting related corruption. It is an honor for Maia Yoshiyasu Advogado to be a part of ABRADIE.” – added Luiz Felipe Maia
Oddin.gg is proud to announce that it has secured a full 3-year sports betting license in Ohio, further strengthening its standing as the esports betting solutions provider with the most licenses in North America. With this latest addition, Oddin.gg now holds four US licenses—New Jersey, Colorado, West Virginia, and Ohio—and a total of five across North America, including Ontario, Canada.
The Ohio license is a strategic milestone, as the state is set to become one of the most active betting markets in the American Midwest. According to projections from the Ohio Legislative Service Commission, the state’s sports gaming market is expected to reach approximately $3.35 billion annually as it matures. By securing this license, Oddin.gg is well-positioned to support operators in tapping into this significant potential.
Obtaining the Ohio license also demonstrates Oddin.gg’s ability to meet the state’s comprehensive regulatory standards, which include arduous assessments of financial stability, operational integrity, and adherence to state laws. This achievement reinforces Oddin.gg’s reputation for compliance and reliability, enhancing its capability to deliver full-service esports betting solutions tailored to a growing market.
Ohio’s sports betting legislation imposes a 10% tax on sports gaming receipts, contributing to public education and initiatives supporting veterans in the state. Oddin.gg’s entry into this regulated environment reinforces its role as a leader in shaping the future of esports betting in the US while offering operators a pathway to engage with a new generation of bettors in a secure and exciting way.
Vlastimil Venclík, CEO of Oddin.gg, shared his enthusiasm about the news: “Securing a license from the Ohio Casino Control Commission is a significant step in our North American journey. Ohio is poised to become one of the most dynamic betting markets in the US, and gaining this
approval aer meeting the state’s rigorous standards is a true reflection of our commitment to integrity and excellence both in Ohio and beyond. However, this license isn’t just about expanding our reach; it’s about ensuring our partners have access to market-leading esports betting solutions that fully align with all local regulatory requirements.”
He continued, “Ohio’s market is gearing up to be something special, and we’re excited to help operators tap into that potential. As esports betting continues to evolve, Oddin.gg is ready to provide the expertise, technology, and support to make sure our partners succeed.
EGT Digital will present its impressive iGaming portfolio at this year’s G2E Las Vegas show. Along with Euro Games Technology, the company will demonstrate its latest developments and top-performing products on booths 2452 and 3352.
Visitors will be able to get acquainted with the 4 jackpot bestsellers Bell Link, High Cash, Clover Chance and Single Progressive Jackpot, including more than 100 titles on different themes. Among them the latest slot in EGT Digital’s portfolio Senor Muerto will stand out. Inspired by Dia de los Muertos, the latest addition to Clover Chance will take players to a world of mystery and vibrant festivities, where the Toppling reels with Multiplier feature will add even more thrill to the game.
EGT Digital’s in-house developed “all-in-one” betting platform X-Nave will be on display as well to demonstrate how it could help operators to build and maintain a successful business online. Its 4 main modules: CRM Engine, Sport Product, Gaming Aggregator, and Payment Gateway, can be part of the complete solution or function independently, as they allow integration with solutions of third-party developers.
X-Nave’s CRM Engine will show numerous new competition opportunities, including different games and tournaments, which will enrich even further the betting sites’ capabilities to offer more attractive gaming options to its customers. The operators also will be able to make more detailed player segmentation and will have at their disposal an AI/ML chatbot and a new AI/ML module, which will make selection of casino games based on visitors’ behavior.
The main highlight in EGT Digital’s Sport Product for the show will be the new Customizable tournament page, which aims to enhance user engagement and simplify navigation. Thanks to it players will be able to access relevant information and place bets very easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz. This way players will enjoy more personalized and engaging betting experience.
The Gaming Aggregator will show its extensive portfolio, currently consisting of more than 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, and skill-based games from over 110 popular providers. Operators will be able to learn more about the newly-added leaderboard widget as well.
X-Nave’s Payment Gateway will present its wide range of payment methods, which includes Open Banking. The guests will also have the chance to become familiar with the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, i.e. the players don’t have to leave the game in order to take advantage of it.
Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “We are excited to participate in G2E Las Vegas for another year in a row. We have prepared properly for the event and will welcome our guests with an attractive selection of products that I am confident will arouse great interest among them. We are looking forward to meet our current and potential new clients on October 8-10.”
Swedish-founded gaming giant live in New Jersey, Michigan, Connecticut, and now Pennsylvania and West Virginia with top-tier operators
Play’n GO, the world’s leading casino entertainment provider, has today announced a five-state partnership with leading US operator DraftKings, which also includes its sister brand, Golden Nugget.
Having launched in New Jersey, Michigan, and Connecticut earlier this year, today marks a clean sweep of five regulated states where Play’n GO is active and in partnership with DraftKings. To date, DraftKings players in the aforementioned states have enjoyed classic Play’n GO titles such as Piggy Blitz, Fire Joker, and the game taking the US by storm, Colt Lightning Firestorm, all of which are now available in Pennsylvania and West Virginia too.
Play’n GO first partnered with DraftKings in May 2024, and have wasted no time in launching in each regulated state. Having first launched in the US in July 2022, Play’n GO is now live in five US states with multiple operators.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “The DraftKings and Golden Nugget brands are synonymous with gaming in the US, and we are excited to further strengthen our partnership with both brands by expanding into these fourth and fifth states together. We believe our games portfolio, our preference for direct integration, and our commitment to listening to our customers all make us the best casino entertainment provider in the world, and the ideal partner for any operator. We are proof that a sustainable, entertainment-led business model is the key to success in the long-term, and we believe that this will allow us to continue providing world-class content in the US and beyond for many years to come.”
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