BetMGM and Fremantle, a world leader in creating, producing and distributing entertainment content, announced the introduction of “The Lion’s Share,” a new pricing game for “The Price is Right,” television’s longest-consecutive running game show. BetMGM, a leading iGaming and sports betting operator, will sponsor the game throughout the show’s 54th season. “The Lion’s Share” is the first custom-branded game in the show’s history and will debut Monday, Sept. 22 in the premiere episode on CBS.

“BetMGM is always looking for ways to create legendary moments. This collaboration combines the legacy of an iconic gameshow with the excitement of the BetMGM brand. The rarity of a new pricing game and the opportunity for players to win one of the largest prizes in the show’s history reflects BetMGM’s focus on bringing a world of unmatched entertainment to our players,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

“The Lion’s Share” game was created as part of the partnership between BetMGM and Fremantle and is the first new pricing game to be added to the show since 2021. Contestants will have an opportunity to win up to $500,000 in cash, cars, trips, and prizes. The game begins with a challenge, where players judge if the prices of everyday items are correct. Each right answer earns them a ball, for a maximum of five. They then step into a wind tunnel chamber to collect the number of balls they’ve earned, with each ball corresponding to a particular prize, or possibly a “Lose It All” option. Contestants reveal their prizes one at a time or may stop at any point to keep what they’ve won.

“It’s an exciting moment when a new game is added. Partnering with BetMGM, a brand known for innovation in games and entertainment, is the perfect collaboration. We look forward to bringing a fresh energy to a timeless format, while honoring the iconic gameplay fans know and love,” Suzanne Lopez, COO of Fremantle, said.

In January 2025, BetMGM announced a multi-year agreement with Fremantle that secured the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games and non-traditional casino games. The Price is Right Big Wheel Bonus is now available exclusively at BetMGM Casino platforms. The Price is Right Fortune Pick and The Price is Right Gold Blitz Ultimate are scheduled to debut in September. Other titles scheduled during the fall include Cliff Hangers, Plinko, The Big Wheel, and Pathfinder. In addition, a “Lion’s Share” online casino game is in development with a planned 2026 release.

BetMGM’s award-winning online casino is home to over 5400 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including popular titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.

MC Games’ social media has gained a new face in recent days: influencer Rafaella Campelo. Representing women in the online gaming world, Rafaela will be responsible for ensuring the page’s content, informing the public about the latest developments and answering followers’ main questions.

“It’s a gift for me and confirmation that I’m on the right path. I love this world, and being able to work in it is extremely rewarding. Even more so when I realize that the ‘review’ I write reaches people and that they relate to it. It’s an incredible feeling,” Rafa said.

Despite his passion for soccer, when it comes to online games, he has a different choice. “I have my favorite: Veio do Raio! (laughs) It’s that slot I always end up choosing, you know? When I feel like having some fun, that’s where I go,” he explains.

In addition to Rafa Campelo, MC Games’ social media channels also feature influencer Waltinho, a well-known figure among the bet audience.

Atlas World Sports, the fast-rising hub for sports betting data, odds comparisons, and fantasy contests, announces today that longtime Las Vegas-based handicapper and broadcaster Gary Greene has joined the company as its official NFL and College Football Ambassador and Lead Betting Analyst for the 2025 season.

For more than three decades, Greene has been a fixture in Las Vegas sportsbooks and on the airwaves, publishing the Bluebook Football Betting Magazine and hosting the city’s longest-running sports radio show. He has built a reputation as a trusted voice who educates bettors while delivering sharp analysis on all sports.

Each week, Greene will deliver NFL and college football coverage for Atlas World Sports, including:

• Stock Up / Stock Down analysis of teams and players
• Bad Beats, Biggest Disappointments, Deceiving Boxscores from the previous week
• Major Line Movers of the week
• Exclusive Hot Trends for the upcoming week

“Welcoming Gary Greene to Atlas World Sports is a game-changer for our platform and our community,” said Robert Kraft, CEO of Atlas World Sports. “Gary’s decades of experience, proven track record, and genuine connection with sports bettors perfectly align with our mission to empower bettors with insight they can trust. With Gary’s guidance, our users will have even more tools at their disposal to make smarter bets.”

Gary Greene added, “Sports betting is about more than just numbers. It’s about reading the market, spotting opportunities, and offering fans actionable advice. Atlas World Sports shares that vision, and I couldn’t be more excited to bring my experience to their audience for the NFL season.”

Atlas World Sports is often described as the “Expedia for Sportsbooks,” helping users compare odds, promotions, and bet types across multiple platforms. The app integrates with major operators, including DraftKings, FanDuel, Caesars, BetMGM, and Hard Rock, and leverages AI to deliver personalized recommendations, value bets, and smart alerts.

With partnerships already in place with the NBA, NFL, MLB, PGA, UFC, and others, the company recently secured investment from Starkel Capital Management as part of its ongoing Series A fundraising, positioning it for continued growth in both the sports betting and fantasy markets.