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IGT Grows Sports Betting Footprint in Nevada via Retail and Mobile Sports Betting Agreement with Betfred

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IGT PlaySports Wins Sportsbook Supplier of the Year at 2023 SBC Awards North America

 

IGT PlaySports™ technology selected to power Betfred’s first sportsbook in Nevada

International Game Technology PLC announced that the Company expanded its sports betting footprint in Nevada via a multi-year PlaySports technology agreement with long-time sports betting operator, Betfred. Under the terms of the agreement, Betfred is leveraging IGT PlaySports technology to power retail and mobile sports betting at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas, part of Curio Collection by Hilton. This agreement underpins the first IGT-powered Betfred sportsbook in the U.S. and Betfred’s entry into the Nevada betting market.

“IGT PlaySports’ remarkable reputation and influence in the U.S. sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada,” said Bryan Bennett, COO of Betfred USA Sports“IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world.”

“I attended the recent Gaming Control Board hearing to see Fred Done in person. He is a legend in bookmaking and Betfred is one of the most legendary brands in the sports betting industry. It’s an honor to work with Fred’s team in the U.S. as they introduce the Betfred product in Nevada,” said Joe Asher, IGT President of Sports Betting . “IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike.”

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Betfred will first introduce retail betting, then look to follow-up with a mobile launch in the future.

Compliance Updates

IGSA Welcomes Sharp Vision as Silver Member

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The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.

“We are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,” Damien Raymond, COO of Sharp Vision, said.

“IGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Vision’s products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,” Mark Pace, President of IGSA, said.

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BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP

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BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP

 

BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet

BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betby’s award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.

Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.

Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.

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“This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”

Ernildo Junior, owner of Pixbet, said: “We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.

“Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”

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Aristocrat Interactive Expands to Play Alberta with New Games

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iGaming in Alberta continues to soar to new heights on PlayAlberta.ca. Alberta’s only regulated gambling website has now added select titles from Aristocrat Interactive, Aristocrat Leisure Limited’s regulated online Real Money Gaming (RMG) and Gaming Systems division.

The integration of Aristocrat Interactive’s games will provide a familiarity for players, as Aristocrat Leisure Limited’s land-based gaming division, Aristocrat Gaming, is the number one supplier of slot terminals within Alberta land-based casinos.

“Adding another world-renowned games provider to PlayAlberta.ca only helps bolster entertainment offerings for our players. Aristocrat Gaming has an established presence globally and bringing their features to Alberta will continue to enhance the province’s only regulated gambling website while encouraging Albertans to use a safe-and-secure iGaming destination ” Steve Lautischer, Executive Vice President, Business Development.

“Expanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the very best content to players in the region. Play Alberta has resonated with players across the province and we are thrilled to establish what we are sure will be a very positive relationship,” Shivan Patel, VP of North America at Aristocrat Interactive.

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Titles being added to Play Alberta include: Buffalo, Wicked Winnings II, 7 Hot 7 and Gold Stacks 88 Lunar Festival with more set to be available in the coming weeks.

Being Alberta’s only regulated gambling website and a leader in online gambling means offering players responsible gambling tools that engage all players. AGLC’s GameSense and Self-Exclusion programs are best-in-class resources that offer bet, deposit and loss limits, to make sure players are in control of their gambling.

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