partnerships
LIGHT & WONDER ADDS INNOVATIVE SPINBERRY CONTENT TO OPENGAMING™ ENTERTAINMENT PLATFORM THROUGH PLAYZIDO
Studio signs agreement with Light & Wonder to connect to industry’s leading digital casino ecosystem via game development platform
Light & Wonder, Inc. has signed a new partnership with games studio SPINBERRY, which brings new worlds of play to operators utilizing the OpenGaming content aggregation platform.
The new deal will see Light & Wonder’s extensive operator network, in key regulated markets around the world, gain access to Spinberry’s portfolio of highly innovative slot games.
Spinberry games are being delivered to OpenGaming via the Playzido platform. Acquired by Light & Wonder in 2022, Playzido’s platform is the perfect solution for the most exciting content studios to build games quickly and efficiently, whilst also gaining access to the OpenGaming operator network.
Spinberry boasts a vast knowledge of the land-based sector which it leverages to introduce both proven and new concepts to online players. The studio has recently launched its new-to-market mechanic “Feature Spin” in its latest title, Spinberry Wilds, providing players with a high-volatility experience which is replicated across every stake level.
The addition of Spinberry to Light & Wonder’s roster of premium game studios further cements OpenGaming as one of the world’s leading digital casino ecosystems.
Steve Mayes, Digital Partnerships Director at Light & Wonder, said: “We’re really excited about Spinberry’s roadmap and can’t wait to help them get their games in front of players worldwide. It is also further evidence that ambitious studios will always be attracted to aggregators that allows them to innovate while also getting their content out into the global gaming market in double-quick time.”
Stuart Pounder, Managing Director at Spinberry, said: “Spinberry has entered the digital market at a good pace. We are being recognized for innovation within games and outside of games, with “Feature Spin” being the first big digital launch outside of games for us. The time is right to partner with Light & Wonder and leverage the multiple benefits that they bring to the table.”
The OpenGaming ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All games available through OpenGaming are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.
The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.
“We are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,” Damien Raymond, COO of Sharp Vision, said.
“IGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Vision’s products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,” Mark Pace, President of IGSA, said.
BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet
BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betby’s award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.
Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
“This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”
Ernildo Junior, owner of Pixbet, said: “We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
“Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”
iGaming in Alberta continues to soar to new heights on PlayAlberta.ca. Alberta’s only regulated gambling website has now added select titles from Aristocrat Interactive, Aristocrat Leisure Limited’s regulated online Real Money Gaming (RMG) and Gaming Systems division.
The integration of Aristocrat Interactive’s games will provide a familiarity for players, as Aristocrat Leisure Limited’s land-based gaming division, Aristocrat Gaming, is the number one supplier of slot terminals within Alberta land-based casinos.
“Adding another world-renowned games provider to PlayAlberta.ca only helps bolster entertainment offerings for our players. Aristocrat Gaming has an established presence globally and bringing their features to Alberta will continue to enhance the province’s only regulated gambling website while encouraging Albertans to use a safe-and-secure iGaming destination ” Steve Lautischer, Executive Vice President, Business Development.
“Expanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the very best content to players in the region. Play Alberta has resonated with players across the province and we are thrilled to establish what we are sure will be a very positive relationship,” Shivan Patel, VP of North America at Aristocrat Interactive.
Titles being added to Play Alberta include: Buffalo, Wicked Winnings II, 7 Hot 7 and Gold Stacks 88 Lunar Festival with more set to be available in the coming weeks.
Being Alberta’s only regulated gambling website and a leader in online gambling means offering players responsible gambling tools that engage all players. AGLC’s GameSense and Self-Exclusion programs are best-in-class resources that offer bet, deposit and loss limits, to make sure players are in control of their gambling.
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