partnerships
LIGHT & WONDER ADDS INNOVATIVE SPINBERRY CONTENT TO OPENGAMING™ ENTERTAINMENT PLATFORM THROUGH PLAYZIDO
Studio signs agreement with Light & Wonder to connect to industry’s leading digital casino ecosystem via game development platform
Light & Wonder, Inc. has signed a new partnership with games studio SPINBERRY, which brings new worlds of play to operators utilizing the OpenGaming content aggregation platform.
The new deal will see Light & Wonder’s extensive operator network, in key regulated markets around the world, gain access to Spinberry’s portfolio of highly innovative slot games.
Spinberry games are being delivered to OpenGaming via the Playzido platform. Acquired by Light & Wonder in 2022, Playzido’s platform is the perfect solution for the most exciting content studios to build games quickly and efficiently, whilst also gaining access to the OpenGaming operator network.
Spinberry boasts a vast knowledge of the land-based sector which it leverages to introduce both proven and new concepts to online players. The studio has recently launched its new-to-market mechanic “Feature Spin” in its latest title, Spinberry Wilds, providing players with a high-volatility experience which is replicated across every stake level.
The addition of Spinberry to Light & Wonder’s roster of premium game studios further cements OpenGaming as one of the world’s leading digital casino ecosystems.
Steve Mayes, Digital Partnerships Director at Light & Wonder, said: “We’re really excited about Spinberry’s roadmap and can’t wait to help them get their games in front of players worldwide. It is also further evidence that ambitious studios will always be attracted to aggregators that allows them to innovate while also getting their content out into the global gaming market in double-quick time.”
Stuart Pounder, Managing Director at Spinberry, said: “Spinberry has entered the digital market at a good pace. We are being recognized for innovation within games and outside of games, with “Feature Spin” being the first big digital launch outside of games for us. The time is right to partner with Light & Wonder and leverage the multiple benefits that they bring to the table.”
The OpenGaming ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All games available through OpenGaming are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.
Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
awards
Quick Custom Intelligence Joins Theo Awards as Silver Sponsor, Expanding Support of Casino DMA’s Mission
Casino Direct Marketing Association (Casino DMA), a 501(c)(3) nonprofit organization dedicated to advancing casino marketing through education and connection, is proud to announce that Quick Custom Intelligence (QCI) has signed on as a Silver Sponsor of the upcoming Theo Awards. This new sponsorship marks an exciting expansion of QCI’s support for Casino DMA’s mission and programs.
“Marketing for casinos is a unique challenge, blending creative artistry with data science,” said Dr. Ralph Thomas, Chief Executive Officer at QCI. “We’re grateful to Casino DMA for the opportunity to sponsor this event and eager to hear the stories that emerge. It’s this kind of sharing that makes our industry stronger.”
“We’re thrilled to welcome QCI as a sponsor,” said Steven Paci, president of Casino DMA. “Their commitment to innovation and excellence in casino marketing perfectly aligns with our goal of elevating and celebrating the work of our industry’s brightest minds.”
PrizePicks, the largest daily fantasy sports operator in North America, has announced that it has partnered with the San Diego Padres as the team’s Official Daily Fantasy Sports Partner. The deal marks PrizePicks’ first team partnership in the state of California, uniting two organizations committed to delivering innovative gameday experiences for baseball fans nationwide.
“The Padres are one of the most dynamic franchises in Major League Baseball, and we’re proud to be part of their journey. PrizePicks players and Padres fans share a deep passion for the game, and we look forward to creating new ways to engage and connect with fans both in San Diego and across the country,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the agreement, PrizePicks will receive prominent in-venue branding at Petco Park, including LED signage in the outfield and banner displays throughout the ballpark’s concourses. The partnership also extends to the Padres’ digital platforms, with PrizePicks featured through banner advertising on Padres.com and pregame commercial reads on Padres.TV during the regular season.
“We are excited to partner with PrizePicks to bring Padres fans even closer to the game of baseball. Together, we are creating unique opportunities for fans to follow and connect with the team and are giving them even more reason to celebrate when the Padres score,” said Sergio del Prado, Padres Executive Vice President of Business Affairs.
To further engage fans, PrizePicks will launch a unique in-game promotion throughout the 2025 season. Whenever the Padres score 10 or more runs in a home game, fans will be invited to participate in a text-to-enter contest for a chance to win a $10,000 free PrizePicks lineup and tickets to a future Padres game to watch their picks live at Petco Park.
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.
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