Press Releases
Simplebet sees substantial engagement in multiple in-game drive and play markets in lead-up to Super Bowl 57

Markets such as letting the bettor pick a touchdown scorer on an individual drive brought in $1.5 Million in handle throughout the first three rounds.
Simplebet, the global technology leader in micro-betting products, has enjoyed significant success throughout the first three rounds of the NFL Playoffs with some of its “niche” markets focused on individual and team outcomes, headlined by the Who will score a touchdown on this drive? bet.
The market, which offers nine selections to bettors, including ‘no touchdown’ saw high usage across the first three rounds of the playoffs that saw 65 touchdowns scored across the twelve games.
Among the choices for an outcome in the selected bets are nine player options – QB, RB1, RB2, WR1, WR2, WR3, TE, Other Player, as well as No Touchdown.
This market received $1.5 million in handle over the course of the playoffs to date, highlighting the high interest that bettors had in predicting who would score a Touchdown on each individual drive. 26% of bettors who bet on Simplebet’s partner operators placed at least one bet on this market in the divisional and conference championship rounds.
Other drive-focused markets that experienced some success over the course of the first three rounds were ones such as Simplebet’s one of a kind micro time frame “Script” market, where players not only can guess will the play be a run or pass, but also can guess if the play results in a first down or not as well. This market took $1.3 Million in handle across all operators throughout the playoffs.
The outcome of a kickoff was also a popular selection, with the market ‘will this kickoff result in a touchback’ which garnered 6.5% of all micro bets throughout the course of the first three rounds, showing off the user interest for instant gratification from an event in an NFL game such as a kickoff.
Chris Beviliacqua at Simplebet said: “January has been a banner month for Simplebet, with the College Football National Championship Game starting things off strong. The NFL Playoffs got off to a bang with Super Wildcard Weekend and the momentum really carried through the following two rounds. The Chiefs-Bengals AFC Championship game saw Super Bowl-esque numbers. We saw an incredible amount of action on our highly detailed markets, and with points being scored seemingly every drive, more and more bettors wanted a piece of the action, and our markets proved to have the most uptime for the ordinary bettor who is looking for instant gratification.
“The amount of traffic we saw on key markets from major partners such as Caesars and bet365 proves the appetite is there amongst wagerers for microbetting and instant gratification, and we can’t wait to see what the Super Bowl has in store for us.”
Simplebet technology has developed a suite of innovative micro-betting products for the NFL, NBA, MLB, college football and, most recently, college basketball. The company enables sports betting operators, media companies and technology companies to enhance live sports by offering engaging experiences in real-time with its proprietary automated operations platform.
Latest News
ACR POKER’S HUGE ONLINE SUPER SERIES XL MAIN EVENTS KICK OFF THIS WEEKEND, AWARDING $4.25 MILLION GUARANTEED

Phase 1 of the $150,000 GTD Survivor Flips starts today and first Mystery Bounty Multi-Flight Day 2 gets underway this Sunday, September 21st
ACR Poker’s biggest-ever tournament series, Online Super Series (OSS) XL, is in full swing and this weekend the action really heats up with the colossal Main Events kicking off on Sunday, September 21st, offering $4.25 million total guaranteed.
Players can take their shot at the $2 million guaranteed ($2,650 buy-in), the $1.5 million guaranteed ($1,050 buy-in), and the $750,000 guaranteed ($215 buy-in) Main Events. Day 1A starts this Sunday, September 21st, Day 1B is on Sunday, September 28th, and Day 2 is on Monday, September 29th.
The flagship series boasts over $50 million in guarantees and runs until Tuesday, September 30th. It has a range of events catered to players of all bankrolls from as little as $0.55, which include the $0.55 Micro PKO, $6.60 Early Special, and $22 Euro Mini Special.
Adding further excitement is the high-energy Survivor Flips tourney ($130 buy-in), offering a $150,000 guarantee. Phase 1 and Steps Flips run from today (Wednesday, September 17th) to Sunday, September 21st at 3:00pm ET. Phase 2 is a regular tournament on September 21st at 3:05pm ET where all players start in the money.
There are also four Mystery Bounty Multi-Flight events, including two $500,000 GTD ($109 buy-in) events, with the first having its final flight and Day 2 this Sunday, September 21st. The $200,000 GTD ($33 buy-in) and $100,000 GTD ($5.50 buy-in) events have their final flight and Day 2 on Sunday, September 28th.
“OSS XL has already delivered incredible action, with huge fields, dramatic final tables, and amazing wins for players at every level but there’s still so much to come,” said ACR Pro Chris Moneymaker. “The Main Events are always the highlight of the series, and this weekend promises to be the biggest stage yet for anyone looking to make their mark.”
Finally, to add further sweat, ACR Poker’s Leaderboard Contest is awarding $65,000 in cash and tourney tickets across three tiers. The High Stakes ($104.50 buy-ins and above) will award a $15,000 top prize, while the Mid Stakes ($16.50 to $88 buy-ins) and Low Stakes (under $15 buy-ins) will award $7,500 and $4,000, respectively.
For further details on OSS XL, read the ACR Poker blog or visit ACRPoker.eu.
International News
1/ST CONTENT and Italy’s MASAF form new partnership ahead of the Breeders’ Cup

Distribution deal sees leading racing provider for the Americas extend its scope into Italy’s local pool betting via governing body for horse racing
1/ST CONTENT, the pre-eminent provider of premium North and South American horse racing content and a key division of 1/ST, has continued to grow its international footprint in a new partnership with the Italian Ministry of Agriculture, Food Sovereignty and Forestry (MASAF) in the run-up to the Breeders’ Cup World Championships, one of the true highlights on the global racing calendar.
The deal now opens a breakthrough gateway for local pool betting on North American, South American and Turkish racing in Italy – and was soft-launched over last month’s 100th edition of the Hambletonian at The Meadowlands, NJ. This milestone renewal, the pinnacle of harness racing and a format of the sport which is particularly popular with Italian racing fans, fostered immediate fan engagement, as reported by MASAF this month via https://www.grandeippicaitaliana.it/.
The agreement kicks off with the 2025 flagship finale at the Breeders’ Cup World Championships in Del Mar (31 October – 1 November) and brings many of the premier stateside races to Italy, including the Pegasus World Cup (24 January) and the Triple Crown contests of Preakness 151 (16 May) and the Belmont Stakes (6 June). In the aggregate, 1/ST CONTENT’s extensive content portfolio maps approximately 90% of all North American racetracks, alongside South American and Turkish venues, neatly complementing Italy’s domestic sporting action with a reliable source of fast-settling betting content between 18:00 and 05:00 CET.
Italian and North American horse racing currently enjoy a strong reciprocal bond, thanks to three of Italy’s leading jockeys in Frankie Dettori, Umberto Rispoli and Antonio Fresu plying their trade in North America. These three Italian ambassadors were recently introduced to a mainstream global audience via Netflix’s acclaimed Race For The Crown.
1/ST CONTENT’s worldwide experience and customer base for pools betting features the Americas, Morocco, Italy, Singapore, Australia, Turkey, Sweden, France, New Zealand and Hong Kong. As a result, by leveraging 1/ST CONTENT’s unparalleled expertise in capturing and streaming elite live-racing events, bettors across Italy can now enjoy a best-in-breed international racing experience.
Key features of the deal include but are not limited to:
- Comprehensive Coverage: exclusive signals of all racetracks in the United States, Canada, South America and Turkey, ensuring an extensive and diverse range of racing content for Italian audiences.
- Cutting-Edge Technology: high-quality, immersive broadcasts, providing viewers with an unparalleled access to live racing and informative content that both engages the seasoned viewer and educates those unfamiliar with the sport.
- Enhanced Viewer Engagement: accompanying innovative marketing strategies, promotions, and engagement initiatives, enhancing the overall viewer experience and speaking to a dedicated racing community in Italy
Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “We’re thrilled to be working as a partner with MASAF on a program to rejuvenate their horse racing audience and breathe new life into the Italian industry. Our collaboration marks a cornerstone from which we can build together to ensure that racing is competitive with other betting options and further expands 1/ST’s global reach.”
Remo Chiodi, Director General for Horse Racing at MASAF, added: “This partnership is part of a broader framework aimed at strengthening relations between Italy and the United States in the horseracing sector: it is a path that consolidates ties between the two countries, enhances both our national excellence and international achievements, and opens up new opportunities for growth and exchange. It is a step that also involves breeding and training, while highlighting the image of Italian racing excellence in the United States, represented by our most renowned jockeys competing overseas.
“Thanks to this agreement, major American racing events will be broadcast free-to-air on EQU TV, expanding the television offering and allowing betting on the races within a fully integrated system. After years of challenges, Italian racing is redefining the entire sector to restore our sport to a position of strength, both at home and abroad.”
Gambling in the USA
Iconic Online Games Set for Land-Based Debut Through Collaboration of Gaming Arts and Evolution

Gaming Arts, LLC and Evolution, through its dedicated land-based slot games partner Bluhare Studios, announced a landmark collaboration to adapt a select group of Evolution’s most celebrated online slot titles for the land-based Class III gaming market. This partnership combines proven game mechanics, strong brand recognition, innovative features, and Gaming Arts’ suite of high-performance MOD EX cabinets to deliver products designed to meet the expectations of today’s land-based casino players.
The first wave of releases is scheduled for Q4 2025 in North America and will be available across Gaming Arts’ latest cabinet line-up: the MOD EX J55, MOD EX 227, and MOD EX 337. Four titles will lead the launch, each carrying a strong legacy in online gaming along with exciting new enhancements for the casino floor.
Divine Fortune has been a global standout since its debut, ranking as the number one title for Evolution in the United States. Performing well in New Jersey, Pennsylvania, Michigan, and in all states it can be found online. It’s no surprise it has inspired successful online sequels such as Divine Fortune Megaways and Divine Fortune Black. Now, this player favorite will make its long-awaited land-based debut. Developed in collaboration with Gaming Arts, Divine Fortune Ascensionbuilds on the success of the original with a fresh twist, introducing an all-new three-pot perceived persistence feature designed to heighten engagement.
Starburst, released in 2012, is one of the most recognizable slot titles in online gaming history and Evolution’s top performer globally. With its simple yet captivating gameplay, it has remained a staple for over a decade, inspiring sequels such as Starburst XXXtreme and Starburst Galaxy. Starburst Supernovareimagines this classic with a multiplayer-enabled format, launching as part of a two-game multi-pack. Both titles will feature a new perceived persistent bonus mechanic that culminates in a hold-and-spin feature, adding a fresh layer of excitement to an already proven brand.
This collaboration also creates new opportunities for integrated marketing campaigns across both online and land-based platforms, reinforcing brand engagement and building stronger connections with players.
“We are thrilled to be working with the Evolution team, which has long been an industry leader in creating compelling content for online gambling markets. This partnership allows us to work with two of Evolution’s most celebrated titles and bring them to a brand new player base”, said Greg Colella, Chief Product Officer, Gaming Arts.
“Bringing these iconic titles to land-based casinos represents a major step forward for Gaming Arts,” said Rob Ziems, CEO of Gaming Arts. “This collaboration goes beyond simply combining Evolution’s exceptional game brands with our latest MOD EX hardware. We are working closely with Evolution to effectively adapt these classics for land-based play while also innovating and modernizing them to create fresh, engaging experiences that will truly resonate with today’s casino players.”
Todd Haushalter, Chief Product Officer at Evolution, said: “Since the beginning of online gaming, content has traditionally flowed in one direction; from land-based casinos to online. That approach made sense, as it brought proven experiences to digital audiences. What excites us now is reversing that trend by taking some of the most successful games in the history of online gaming and bringing them to land-based casinos. Evolution is thrilled to be at the forefront of this shift. This collaboration allows us to bring our world-class IP to the incredibly talented team at Gaming Arts, and watching them work their land-based magic to adapt and reimagine our games has been truly inspiring.”
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