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Simplebet sees substantial engagement in multiple in-game drive and play markets in lead-up to Super Bowl 57

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Simplebet sees substantial engagement in multiple in-game drive and play markets in lead-up to Super Bowl 57

 

Markets such as letting the bettor pick a touchdown scorer on an individual drive brought in $1.5 Million in handle throughout the first three rounds.

Simplebet, the global technology leader in micro-betting products, has enjoyed significant success throughout the first three rounds of the NFL Playoffs with some of its “niche” markets focused on individual and team outcomes, headlined by the Who will score a touchdown on this drive? bet.

The market, which offers nine selections to bettors, including ‘no touchdown’ saw high usage across the first three rounds of the playoffs that saw 65 touchdowns scored across the twelve games.

Among the choices for an outcome in the selected bets are nine player options – QB, RB1, RB2, WR1, WR2, WR3, TE, Other Player, as well as No Touchdown.

This market received $1.5 million in handle over the course of the playoffs to date, highlighting the high interest that bettors had in predicting who would score a Touchdown on each individual drive. 26% of bettors who bet on Simplebet’s partner operators placed at least one bet on this market in the divisional and conference championship rounds.

Other drive-focused markets that experienced some success over the course of the first three rounds were ones such as Simplebet’s one of a kind micro time frame “Script” market, where players not only can guess will the play be a run or pass, but also can guess if the play results in a first down or not as well. This market took $1.3 Million in handle across all operators throughout the playoffs.

The outcome of a kickoff was also a popular selection, with the market ‘will this kickoff result in a touchback’ which garnered 6.5% of all micro bets throughout the course of the first three rounds, showing off the user interest for instant gratification from an event in an NFL game such as a kickoff.

Chris Beviliacqua at Simplebet said: “January has been a banner month for Simplebet, with the College Football National Championship Game starting things off strong. The NFL Playoffs got off to a bang with Super Wildcard Weekend and the momentum really carried through the following two rounds. The Chiefs-Bengals AFC Championship game saw Super Bowl-esque numbers. We saw an incredible amount of action on our highly detailed markets, and with points being scored seemingly every drive, more and more bettors wanted a piece of the action, and our markets proved to have the most uptime for the ordinary bettor who is looking for instant gratification.

“The amount of traffic we saw on key markets from major partners such as Caesars and bet365 proves the appetite is there amongst wagerers for microbetting and instant gratification, and we can’t wait to see what the Super Bowl has in store for us.”

Simplebet technology has developed a suite of innovative micro-betting products for the NFL, NBA, MLB, college football and, most recently, college basketball. The company enables sports betting operators, media companies and technology companies to enhance live sports by offering engaging experiences in real-time with its proprietary automated operations platform.

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NOVOMATIC: The Epicenter of Innovation and Entertainment at the 25th GAT in Cartagena

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NOVOMATIC: The Epicenter of Innovation and Entertainment at the 25th GAT in Cartagena

 

GAT Expo, one of the flagship events of the Latin American gaming industry, celebrated its 25th anniversary from April 9 to 11 at the Hotel Las Américas in Cartagena de Indias. NOVOMATIC, as a platinum sponsor, excelled with an extraordinary range of solutions on display, led by the team of NOVOMATIC Gaming Colombia, the local subsidiary of the Group, and with the participation of renowned executives from Peru, Serbia, Austria and Ecuador.

The trade show dedicated to the land-based and online segments of the industry began with the emblematic ribbon cutting in the presence of Dr. Marco Emilio Hincapié (President of Coljuegos), Elizabeth Maya Cano (President of Cornazar), José Aníbal Aguirre (creator and organizer of the trade show) and José Casapía Bardales (Institutional Relations Manager of NOVOMATIC Peru) among others.

NOVOMATIC was the epicenter of innovation and entertainment during both days of GAT Expo. Showcasing its BLACK EDITION series of cabinets, including the BLACK EDITION II 3.32 with NOVO LINE™ GOLDEN LINK™ Edition 1, the MASTER SL™ 3.32 with Superia GOLDEN LINK™ Volume 2, and the BLACK EDITION II 3.27 with IMPERA LINK™ Series 2, NOVOMATIC demonstrated its commitment to excellence both in Terms of design and functionality.

Also presented was the acclaimed DIAMOND X™ 2.32 in its elegant Black Metro finish, equipped with the Linked Progressive Jackpot CASH CONNECTION™ Edition 4, as well as the FUNMASTER 2.27 cabinet with Superia GOLDEN LINK™ Volume 1, known for its exceptional price-performance ratio in the region. In addition, the 5-seat Fazi Optimum Roulette caught visitors’ attention with its compact design and ability to maximize entertainment in any space.

Another highlight of NOVOMATIC’s appearance at GAT Expo was the NOVOVISION™ casino management system and its advanced functionalities for the management and administration of casino floors, together with its innovative biometrically-supported access and payment solutions.

Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia, expressed his satisfaction with the success of the trade show: “We are very proud of the road we have travelled and being part of this special edition of GAT Expo. We look forward to continuing to build and perfect our industry together.” The executive also appreciates the work and commitment of those involved in the realization of the exhibition: “A warm thanks to our local and international team for their effort in this event and to the GAT Expo teams for their excellence.”

NOVOMATIC would also like to thank all the operators, business partners and visitors and looks forward to continuing to contribute to the future of entertainment in the gaming industry.

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Canada

GiG increases Ontario market presence, powering the launch of Casino Time

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GiG increases Ontario market presence, powering the launch of Casino Time

 

Gaming Innovation Group Inc. (GiG), has announced the launch of Casino Time, powered by its award winning iGaming platform and pioneering real-time rules engine LogicX, with revolutionary sportsbook, SportX soon to follow, to further extend its footprint in the regulated Canadian province of Ontario.

The launch of Casino Time carries extra significance, marking only the second time that on-demand, regulated online Bingo has been made available in Ontario. The new Bingo product vertical, launched alongside a strong Casino offering, will be boosted by GiG’s new sportsbook, SportX, as part of a planned release later this year.

GiG has focused its solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, swelling client retention and player engagement.

Canadian owned and operated, Casino Time is a joint venture amongst leading retail operators in Ontario’s Charitable Gaming sector, delivering Bingo, Slots and Live Dealer Casino Games. Promising a personalised service and community experience, Casino Time is continuing its long-standing partnership with local charities, introducing its joint fundraising model into the iGaming space for the first time.

Now coming towards the end of its second year of licensed operations, Ontario has emerged as one of the largest iGaming markets in North America, second only to New Jersey according to data supplied by Vixio. The first and as yet only Canadian province to launch a regulated market, Ontario boasts more than 1.6 million active player accounts spread over 40 plus operators, generating €1.3 billion in Gross Gaming Revenue (GGR) in its first year of trading, with this data supplied by iGaming Ontario.

Andrew Cochrane, Chief Business Officer of GiG, said: GiG continues to set the pace with a strong cadence of brand launches in 2024, and I’m pleased that when operators are seeking platform solutions in regulated markets, GiG is leading the pack. Our partnership with Casino Time, will help deliver something new and exciting to the Ontarian market, and further helps to demonstrate the flexibility of our solutions, adapting to match the regional aspirations of our partners to deliver growth.

D’Arcy Stuart, CEO of Casino Time, said: “We are thrilled to partner with GiG as the core technology provider of our iGaming platform. Their powerful suite of player engagement tools, as well as diverse content and regulatory integrations, underpin our ability to serve and delight our player community. Our hybrid online and offline customer network, as well as unique bingo offerings, will drive exciting opportunities as the platform and the marketplace continues to grow.”

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Casino Management Systems Market size worth $ 30.36 Billion, Globally, by 2031 at 15.5% CAGR – Report By Verified Market Research®

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The Global Casino Management Systems Market is projected to grow at a CAGR of 15.5% from 2024 to 2031, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 9.59 Billion in 2024 and is expected to reach USD 30.36 Billion by the end of the forecast period.

Scope Of The Report

REPORT ATTRIBUTES DETAILS
STUDY PERIOD 2021-2031
GROWTH RATE CAGR of ~15.5% from 2024 to 2031
BASE YEAR FOR VALUATION 2024
HISTORICAL PERIOD 2021-2023
FORECAST PERIOD 2024-2031
QUANTITATIVE UNITS Value in USD Billion
REPORT COVERAGE Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis
SEGMENTS COVERED
  • Module
  • Application
REGIONS COVERED
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
KEY PLAYERS International Game Technology, Scientific Games Corporation, Everi Holdings Inc., NCR Corporation, Micros Systems, Konami Gaming, Light & Wonder, Astra Gaming Group, Novomatic AG Group, Gauselmann Group, Gamesys Group plc, BetConstruct, Melco Resorts & Entertainment, Galaxy Entertainment Group, SJM Holdings Limited, Suncity Group, Paradise Entertainment Limited
CUSTOMIZATION Report customization along with purchase available upon request

Casino Management Systems Market Overview

Technological Advancements Propel Growth: Technological advancements play a crucial role in driving the ever-changing Casino Management Systems Market. Advancements like AI-powered analytics, integration with IoT, and mobile compatibility contribute to improved operational efficiency and increased customer engagement. These advancements fuel the need for businesses to improve their operations and provide exceptional customer experiences, leading to the growth of the market.

Rising Demand for Enhanced Security Solutions: Security is a major concern in the Casino Management Systems Market, leading to a high demand for cutting-edge security solutions. Given the rising number of fraudulent activities and data breaches, casinos are actively looking for strong security measures to protect their assets and ensure the safety of customer information. Addressing these concerns, solutions that provide biometric authentication, encryption, and real-time monitoring can foster trust among stakeholders and contribute to market growth.

Increasing Regulatory Compliance Requirements: The Casino Management Systems Market is seeing a notable increase in demand due to the growing importance of regulatory compliance. Comprehensive compliance solutions are required to meet the stringent regulations in the gaming industry. By utilising systems that provide regulatory reporting, audit trails, and age verification capabilities, casinos can ensure compliance with legal requirements and prevent potential penalties. The increasing emphasis on compliance highlights the significance of advanced management systems, driving the growth of the market.

High Initial Investment Costs: One of the main challenges in the Casino Management Systems Market is the significant upfront costs involved in implementing comprehensive management solutions. Acquiring, integrating, and customising these systems can result in significant upfront expenses for casinos. The financial obstacle hinders the expansion of the market, especially for small and medium-sized businesses. Nevertheless, companies that offer adaptable pricing structures and scalable solutions can help alleviate this limitation, thereby expanding the market’s accessibility to a wider array of businesses.

Integration Challenges and Legacy Systems: The Casino Management Systems Market faces significant challenges due to the complexities of integration and the presence of legacy systems. It is common for casinos to have a wide range of IT infrastructures, some of which may be outdated and incompatible with modern management solutions. Implementing new systems and ensuring smooth compatibility with current infrastructure demands significant time, resources, and specialised knowledge. The integration challenges mentioned can impede market growth as they result in longer implementation timelines and higher deployment costs.

Concerns Regarding Data Privacy and Security: In the ever-growing landscape of data breaches and privacy scandals, the Casino Management Systems Market faces significant challenges when it comes to data privacy and security. Casinos are responsible for managing extensive amounts of sensitive customer data, which includes personal and financial information. This makes them highly attractive to cyber threats. With increasing regulatory scrutiny, casinos are under growing pressure to maintain data protection standards and ensure the privacy of their customers. Tackling these concerns necessitates strong security measures and adherence to data privacy regulations, which introduces additional complexity and expenses to system implementations, thereby limiting market expansion.

Geographic Dominance:
The forecast period is expected to see the Asia Pacific region experiencing the most significant growth. Several countries in the Asia Pacific region, such as Macau, Singapore, the Philippines, and South Korea, have experienced significant expansion in their casino industry. Emerging markets are actively expanding their gaming sectors in order to attract more tourists and boost revenue. This expansion requires sophisticated management systems to optimise operations, enhance visitor experiences, and ensure compliance with regulations.

In addition, the Asia-Pacific region has experienced a notable rise in middle-class populations and disposable incomes. As a result, there has been a growing trend of increased leisure spending, with a particular focus on gaming and entertainment. With the increasing number of casino visitors, there is a growing need for cutting-edge casino management systems. This has led to the creation of innovative technologies that enhance customer service, marketing strategies, and overall operational efficiency.

Casino Management Systems Market Key Players Shaping the Future

Major players, including International Game Technology, Scientific Games Corporation, Everi Holdings Inc., NCR Corporation, Micros Systems, Konami Gaming, Light & Wonder, Astra Gaming Group, Novomatic AG Group, Gauselmann Group, Gamesys Group plc, BetConstruct, Melco Resorts & Entertainment, Galaxy Entertainment Group, SJM Holdings Limited, Suncity Group, Paradise Entertainment Limited. and more, play a pivotal role in shaping the future of the Casino Management Systems Market. Financial statements, product benchmarking, and SWOT analysis provide valuable insights into the industry’s key players.

Casino Management Systems Market Segment Analysis

Based on the research, Verified Market Research® has segmented the global Casino Management Systems Market into Module, Application, And Geography.

  • Casino Management Systems Market, by Module
    • Slot Games
    • Table Games
  • Casino Management Systems Market, by Application
    • Accounting
    • Security & Surveillance
    • Players Tracking
    • Marketing & Promotions
    • Gaming Analytics
    • Others
  • Casino Management Systems Market, by Geography
    • North America
      • U.S
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • U.K
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • Rest of Asia Pacific
    • ROW
      • Middle East & Africa
      • Latin America

Leading Casino Management Systems taking gambling to new heights

Visualize Casino Management Systems Market using Verified Market Intelligence -:

Verified Market Intelligence is our BI Enabled Platform for narrative storytelling in this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue-impacting decisions for a brilliant future.

VMI provides a holistic overview and global competitive landscape with respect to Region, Country, Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market.

 

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