Amusnet, a leading provider of online casino games, has reaffirmed its commitment to the entertainment and gaming industry in Mexico by actively participating as a member in the Second Assembly of the year of the Association of Permit Holders and Providers of the Entertainment and Betting Industry in Mexico (AIEJA). The event took place on Wednesday, August 28, at the Club de Empresarios de Bosques in Santa Fe, Mexico City.

During the assembly, crucial topics for the betting community in the Mexican market were discussed, focusing on the political and economic landscape anticipated for the upcoming presidential term. Amusnet’s participation in such events highlights its dedication to meeting industry standards and promoting responsible and ethical gaming.

“Membership in associations like AIEJA is fundamental for Amusnet, as it allows us to safeguard the interests of the community and the industry as a whole. We are committed to promoting responsible gaming, and participating in events of this nature is key to strengthening our relationships with clients in the region and consolidating our presence in one of the largest and most competitive markets in Latin AmericaAmerica,” said Hillary Flores, LATAM Marketing Manager for Amusnet.

Iraid Rosales, the new Country Manager for Mexico and a native of Guadalajara, Daniel de los Ríos from Colombia, who leads the Commercial, Marketing, and Account Management departments in the region, and the most recent hire, Costa Rican Hillary Flores, attended this Second Annual Assembly on behalf of Amusnet.

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The company’s membership in AIEJA underscores its intention to remain a key player in the Mexican market, connecting with clients and strengthening ties in a region essential for Amusnet’s continued expansion and success.

Altenar, the leading sportsbook and iGaming software supplier, has upgraded its compelling betting tools offering with the introduction of a new Ganagol game.

The latest addition to Altenar’s software is an alternative form of sports betting which boosts engagement and brand loyalty for operators. Rather than betting on individual events, Ganagol allows players to pay an entry fee for the chance to predict the outcome of a series of events for prizes.

By using the new tool, which is also known as Toto in some parts of the world, players can predict the result of a series of football fixtures, with a clean sweep of correct outcomes winning a large prize, while a specific number of results lands them smaller rewards.

Altenar’s operator partners will also be able to choose the format of the game, including match results or correct scores, to meet their needs, as well as customising the payout structure to allow for weekly prizes or rollover jackpots.

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A percentage of the entry fee can be added to the category payments, meaning the prize pot increases in line with the number of participants, adding a sense of anticipation as the potential winnings rise. To add further interest, players can also predict the range of goals scored in the same set of fixtures.

This new release serves as a significant differentiator for operators with an eye on global expansion, with the product particularly popular in LatAm.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “This is an uplift of a product that has had great adoption in LatAm.

“The new functionalities give our operators more options to increase user engagement, retention and acquisition. We believe that it is by far the most sophisticated tool of its kind across the industry.”

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Winpot.mx, the go-to destination for online casino players in Mexico, continues to strengthen its offering to players with the integration of content provider Evoplay.

Under the deal, Winpot.mx has added Evoplay’s full suite of video slots, classic slots, jackpot slots, table games and instant win titles to its packed game lobby.

This includes chart-topping titles such as Penalty Shoot-out, Hot Triple Sevens, Fruit Super Nova, as well as the studio’s future releases.

Evoplay has become a must-have game provider for operators, earning a reputation for visually striking slots that deliver innovative gaming experience to players.

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The integration strengthens Winpot’s position in the thriving Mexican market where it has built a large and loyal online player base driven in part by its content offering, which now includes Evoplay.

Winpot combines this with generous bonuses and promotions, a great selection of payment options and quick withdrawals, a loyalty scheme and dedicated customer support.

It even has the Winpot Angles, a team of feisty heroes who have become the face of the brand.

The Angles are highly trained members of the team who have been walking the gaming floor of Winpot’s retail casinos, answering questions and raising awareness for the online casino.

Tsvetan Dzhurov, Commercial Manager at Winpot.mx, said: “Evoplay is responsible for some of the most thrilling slot games in the market right now and I couldn’t be happier to have added its content to our online casino game lobby.

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“Evoplay has cracked the code when it comes to combining great themes, bold design and compelling gameplay, with each of its titles promising to excite and entertain players.

“That this integration also includes instant wins, table games and jackpot titles makes it all the more important as it really elevates our offering to players and further strengthens our position as the go-to online casino for players in Mexico.”

Ihor Zarechnyi, CBDO at Evoplay, added: “Our content is performing exceptionally well in LatAm markets, and we expect it to hit the mark with players at Winpot.mx, too.

“Our team is passionate about creating innovative and exciting games, and our broad portfolio ensures there’s something to meet all player preferences. Winpot really understands the value of content, and we are thrilled to have entered into the partnership. One we believe will be a big success.”

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