partnerships
CAMPEONATO BETSSON: ANFP ANNOUNCES NEW SPONSOR FOR THE CHILEAN FIRST DIVISION

The international online gaming operator, Betsson, has announced a strategic alliance with the National Association of Professional Football (ANFP) to be the official naming sponsor of the Chilean First Division football league. This partnership confirms Betsson’s commitment to supporting the development of sports at a local level together with the ANFP.
The National Association of Professional Football (ANFP) and Betsson, a global leader in sports betting and online casino with a rich history spanning over 60 years, have entered into a sponsorship agreement for the Chilean First Division football league. As a result, the tournament will be officially known as the Campeonato Betsson. This agreement was signed on the eve of the upcoming edition of the Campeonato Nacional, signaling the beginning of a new chapter for the competition.
This alliance serves as a reaffirmation of Betsson’s commitment to the Chilean market and its support to the development of soccer in the region. This new sponsorship builds on the success of Betsson’s previous alliance with the ANFP, which includes the sponsorship of the Ascenso Betsson tournament during the 2022 season, as well as the support for other tournaments on the continent such as the men’s Copa America in 2021 and the women’s in 2022.
“We are pleased to sign this alliance with Betsson and are confident that the agreement will serve to enhance the promotion and development of Chilean football and of our tournament. We look forward to the 2023 competition, set to commence this Friday, which we are sure will be a highly engaging and captivating experience for the fans, as a result of the high stakes and the clubs’ efforts to be the leading contenders,“ stated ANFP President, Pablo Milad.
“Through this latest collaboration, we are steadfastly reinforcing our commitment to support the development of football in Chile. It is evident that the advantages of this partnership are mutual, as these alliances allow the tournament to advance and flourish, while also enabling our brand to strengthen its preeminent position within the region” said Ronni Hartvig, Chief Commercial Officer of the Betsson Group.
The executive also stated that Betsson, in collaboration with the ANFP, will implement various actions to promote responsible gaming and to uphold fair competition. The objective of these efforts is to further raise awareness among the public that online sports betting is a form of entertainment that should be enjoyed responsibly and safely by all those involved in the industry and football.
The Campeonato Betsson sponsorship marks a significant milestone in Betsson’s trajectory in Chile. The online operator was previously the official sponsor of Colo-Colo during the entire 2022 season and the official betting partner of the Chilean National Team during the World Cup qualifying process, becoming the first sponsor of its kind for La Roja. Additionally, Betsson also sponsored the Campeonato Ascenso, known as Ascenso Betsson, for two years until 2022.
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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future
Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.
Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.
The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.
Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”
Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”
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EveryMatrix Expands US Presence with Boyd Interactive Go Live

Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.
Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.
SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and its own in-house studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.
This exciting step continues EveryMatrix’s momentum in the US market, after signing its first US content aggregation deal with betPARX and launching several games in North America this year such as Glorious Diamonds.
Bjorn Sjoberg, CCO of SlotMatrix, said: “Boyd Interactive is one of the largest US gambling operators, and by providing them with our exclusive content, we’re introducing their players to a range of best performing titles, opening a whole new world of entertainment.”
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Mission Media AI Announces Strategic Partnership with VSiN

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VSiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website, and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play, and LG.
VSiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Anchored by influential hosts, including Gill Alexander (A Numbers Game), Mitch Moss and Paul Howard (Follow the Money), Stormy Buonantony and Jonathan Von Tobel (Money Moves). VSiN offers expert insights that attract more than 8 million engaged sports fans every month. From former athletes to seasoned oddsmakers and professional bettors, the network has become a go-to destination for high-impact, data-driven sports commentary and analysis.
Mission Media AI will scale VSiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
“VSiN has built one of the most trusted voices in sports. This partnership allows us to bring their high-quality, insight-driven content to more advertisers through targeted and performance-driven campaigns. We’re excited to help scale their monetization across multiple platforms,” said David Krulewich, CEO and Founder of Mission Media AI.
“We’re thrilled to partner with Mission Media AI to grow the value of our business and support our ongoing focus on rapid expansion. Mission’s forward-thinking approach and expertise in media sales, especially on the digital side, will allow us to continue delivering industry’s most credible, actionable sports betting content while expanding our advertising portfolio and total audience reach,” said Bill Adee, Chief Executive Officer at VsiN.
The partnership marks another milestone in Mission Media AI’s commitment to driving revenue for creators, networks, and publishers through seamless cross-platform distribution and innovative ad tech solutions.
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