partnerships
CAMPEONATO BETSSON: ANFP ANNOUNCES NEW SPONSOR FOR THE CHILEAN FIRST DIVISION

The international online gaming operator, Betsson, has announced a strategic alliance with the National Association of Professional Football (ANFP) to be the official naming sponsor of the Chilean First Division football league. This partnership confirms Betsson’s commitment to supporting the development of sports at a local level together with the ANFP.
The National Association of Professional Football (ANFP) and Betsson, a global leader in sports betting and online casino with a rich history spanning over 60 years, have entered into a sponsorship agreement for the Chilean First Division football league. As a result, the tournament will be officially known as the Campeonato Betsson. This agreement was signed on the eve of the upcoming edition of the Campeonato Nacional, signaling the beginning of a new chapter for the competition.
This alliance serves as a reaffirmation of Betsson’s commitment to the Chilean market and its support to the development of soccer in the region. This new sponsorship builds on the success of Betsson’s previous alliance with the ANFP, which includes the sponsorship of the Ascenso Betsson tournament during the 2022 season, as well as the support for other tournaments on the continent such as the men’s Copa America in 2021 and the women’s in 2022.
“We are pleased to sign this alliance with Betsson and are confident that the agreement will serve to enhance the promotion and development of Chilean football and of our tournament. We look forward to the 2023 competition, set to commence this Friday, which we are sure will be a highly engaging and captivating experience for the fans, as a result of the high stakes and the clubs’ efforts to be the leading contenders,“ stated ANFP President, Pablo Milad.
“Through this latest collaboration, we are steadfastly reinforcing our commitment to support the development of football in Chile. It is evident that the advantages of this partnership are mutual, as these alliances allow the tournament to advance and flourish, while also enabling our brand to strengthen its preeminent position within the region” said Ronni Hartvig, Chief Commercial Officer of the Betsson Group.
The executive also stated that Betsson, in collaboration with the ANFP, will implement various actions to promote responsible gaming and to uphold fair competition. The objective of these efforts is to further raise awareness among the public that online sports betting is a form of entertainment that should be enjoyed responsibly and safely by all those involved in the industry and football.
The Campeonato Betsson sponsorship marks a significant milestone in Betsson’s trajectory in Chile. The online operator was previously the official sponsor of Colo-Colo during the entire 2022 season and the official betting partner of the Chilean National Team during the World Cup qualifying process, becoming the first sponsor of its kind for La Roja. Additionally, Betsson also sponsored the Campeonato Ascenso, known as Ascenso Betsson, for two years until 2022.
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CT Interactive Announces Strategic Partnership with Ondiss

CT Interactive has announced a strategic partnership with Ondiss, one of Argentina’s leading online casino platform providers. Through this collaboration, CT Interactive’s top-performing titles are now integrated into the Ondiss platform, significantly expanding the company’s reach within the region’s regulated iGaming market.
This integration adds value to the broad Argentine audience of Casino & Hotel Casino Magic S.A., which successfully uses the Ondiss platform. With CT Interactive’s certified and player-favourite content now available, operators on the platform are empowered to diversify their offerings and meet the increasing demand for engaging, high-quality games.
“Partnering with Ondiss marks a pivotal step in our Latin America strategy. Their extensive presence across multiple provinces complements CT Interactive’s ambition to offer licensed, engaging content to a broad Argentine audience. This collaboration allows us to strengthen our footprint in one of the most promising markets in the region,” said Martin Ivanov, COO of CT Interactive.
“I am excited to announce our partnership with CT Interactive, this is the result of our team’s unwavering commitment to delivering a first-class gaming experience. We’ve invested in innovation, cutting-edge graphics, and thrilling game mechanics to ensure that every bet and every spin is an unforgettable adventure for Ondiss clients. With this partnership we are rising the bar for what it means to play at an online casino, and we couldn’t be prouder of the result,” said Gonzalo Alvarez, Commercial Manager of Ondiss.
This partnership provides operators with a broader variety of content, boosts player engagement, and enhances the competitive position of the Ondiss platform throughout Argentina. For CT Interactive, it represents another milestone in strengthening its presence in Latin America and supporting the development of sustainable, regulated iGaming markets.
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IGT PlaySports and Corporación Caliente Team Up to Offer World-Class Retail Sports Betting Across Mexico and Latin America

IGT announced that it secured a multi-year sports betting technology and services agreement with Hipodromo de Agua Caliente SA de CV and Distribuidora Internacional de Equipos de Juego, S. De R.L. De C.V. that will significantly extend IGT PlaySports’ footprint to Mexico and Latin America via Corporación Caliente.
Per the agreement, 42 Caliente sportsbooks in Mexico will leverage the IGT PlaySports platform and services from the Company’s Trading Advisory Services Team. Through a phased rollout, Caliente will also be able to provide select sportsbooks operators throughout Latin America access to IGT PlaySports’ technology, extending the technology’s reach to more than 100 additional venues across eight countries.
“Partnering with IGT PlaySports on the rollout of our new retail sports betting offering is an exciting milestone for Corporación Caliente and one that will engage sports enthusiasts in nine countries. Given IGT’s vast global experience and the versatility and reliability of the IGT PlaySports platform, they are uniquely qualified to help Corporación Caliente level-up its betting offering and deliver even more entertainment to our players,” said Eduardo Hernández Triana, Corporación Caliente CEO.
“IGT PlaySports is thrilled to expand our technology and service footprint to Mexico and Latin America through our multi-year retail and trading services agreement with Caliente, one of the largest sports betting operators in the region. We’ve worked hand-in-hand with the Corporación Caliente team to deliver a future-proofed solution and a complementary trading services program that will meet regional needs, scale with future opportunities and captivate sports fans,” said Joe Bertolone, IGT SVP Sports Betting.
IGT PlaySports and Caliente will kick off their partnership with sportsbooks in Mexico and then expand to the following countries over time: Antigua, Argentina, Aruba, Brazil, Ecuador, Panama, Paraguay, and Uruguay.
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Stake strikes new global partnership with Street League Skateboarding

The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.
This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December.
The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.
Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.
To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.
“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”
“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”
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