partnerships
Internet Vikings Reinforces Its Position in Pennsylvania with ODDSworks Partnership

Global iGaming and online sports betting hosting supplier Internet Vikings continue their growth in Pennsylvania after entering yet another partnership; this time with the U.S. games provider ODDSworks.
“It is with great pleasure that Internet Vikings announces their ongoing collaboration with ODDSworks”, Rickard Vikström, Founder and CEO. ”As a services provider, it is extremely rewarding to be a part of this aspiring company’s growth journey.”
ODDSworks was founded in 2020 and brings together 100+ years of experience in land-based and online gaming industries. They provide games to legal and regulated gaming jurisdictions using their state-of-the-art Remote Gaming Server.
The all-American gaming content provider already had a significant presence across the U.S. market prior to this alliance, however, they were aiming to extend it even further. As part of ODDSworks’ expansion throughout the country, the company has chosen to partner up with Internet Vikings in Pennsylvania. As per agreement, the latter, already well-established in this state, would be delivering their specialized cloud hosting services to the client starting as of summer 2022.
Steven DeMar, Executive Vice President at ODDSworks, is delighted to work with Internet Vikings and hopes that partnerships in more states will follow. “It is of great value to us that Internet Vikings offers a reliable total turnkey solution for each new market we enter”, DeMar states.
“Pennsylvania was one of the first states to open its doors to online casinos and sports betting. Today, it features some of the most renowned names within the industry, and still holds immense potential”, Vikström continues.” Hence, it was no coincidence that it was imperative to establish our operations there as soon as possible. It is also a very logical choice for B2B games and platform providers such as ODDSworks.”
Internet Vikings’ COO Kristoffer Ottosson supports his statement by adding: “Pennsylvania is an important pillar for iGaming and online sports betting businesses. We already have multiple clients there and are well familiar with specifics and complexities of this state. That is why, when the next company is ready to embrace the opportunities provided by this lucrative market, we will be there to support them.”
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NASCAR and nVenue, Bring Groundbreaking Live Probabilities to In-Season Challenge Broadcast for Fans Watching Live Racing

The past month marked a pivotal moment in NASCAR’s push toward innovation as NASCAR and nVenue worked to deliver a new way to watch the race. Using nVenue’s in-race betting product to focus on head-to-head matchups, nVenue’s real-time predictive probabilities for each matchup were integrated into the race broadcast.
NASCAR and nVenue have worked together since 2023 and recently reached a multi-year agreement to extend their partnership. As a data partner, nVenue has built a live betting product that allows fans to bet on hundreds of markets during races. nVenue worked with NASCAR to build out live head-to-head markets for each matchup of the In-Season Challenge.
nVenue integrated its proprietary artificial intelligence and machine learning platform for live sports with the In-Season Challenge broadcasts. The integration kicked off during the opening race of the In-Season Challenge and continued throughout the Challenge, delivering a new level of real-time insight directly into the broadcast experience.
At the same time, fans across the world were able to place bets in real-time on head-to-head driver matchups, stage winners, and dozens of new in-race markets, marking a historic first for the sport.
Behind the scenes, nVenue’s commitment to execution was on full display. Co-Founder and Chief Sports Officer, Bruce Sears, was in the production control room for the opening race, working hand-in-hand with multiple teams and resources required to bring the integration to the air.
“nVenue has been a fantastic data partner. One of the great things about nVenue’s partnership is in addition to the live betting product it has built, nVenue has the ability to turn odds into probabilities that can be shown on live broadcasts to further promote fan engagement. This lined up well with the format of the In-Season Challenge, allowing us to provide fans with a way to follow the live probabilities of each matchup throughout every lap of the race,” said Joe Solosky, NASCAR, Managing Director, Sports Betting.
“nVenue’s real-time predictive probabilities came to life during live NASCAR racing to provide a richer experience of the sport, for fans watching, betting, or both. The nVenue platform meets the incredibly demanding speed and precision required for motorsports, but also sets a new standard for fan engagement and in-race betting. It’s a testament to our team’s unparalleled expertise in bringing such complex, data-driven innovation to market at scale. Innovation has only just begun, and we are excited to continue this work with leagues, media, and sports betting to bring these worlds together for the best experiences in live sports,” said Sears.
With broadcast, betting, and data now converging on race day, this collaboration between NASCAR and nVenue is signaling the future of how fans engage with the sport, one lap at a time.
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RG24seven Virtual Training and Cibelae Partner to Provide Training Across Ibero-American Lotteries

RG24seven Virtual Training and the Corporación Iberoamericana de Loterías y Apuestas de Estado (Cibelae), the leading non-profit organization in providing and promoting resources to Ibero-American lotteries, have announced a new partnership to provide virtual training to members across all participating Ibero-American lotteries. This collaboration marks a significant step for both organizations in enhancing training and responsible gaming practices throughout the region.
Wendy Anderson, Chief Executive Officer of RG24seven, said, “Our virtual training is tailored for all gaming industry employees and is now available to all members of Cibelae in the Ibero-American lotteries. This partnership has allowed us to change the way lottery members engage with their training and further cements our commitment to make the training accessible to everyone in the industry, everywhere, at any time.”
This partnership with RG24seven represents a new service for Cibelae members. A spokesperson from Cibelae said, “This collaboration with RG24seven and the BMM Innovation Group (BIG) reflects our joint commitment to address critical subjects such as Responsible Gaming, Anti-Money Laundering, compliance, and corporate social responsibility.”
Anderson concluded, “Together, we are providing training for Ibero-American lotteries that balances compliance, player protection, and commercial objectives to ensure that the gaming industry is safe, sustainable, and fun. We invite all Cibelae member organizations to register to gain access to our world-class training for all of their employees.”
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OpticOdds Partners with Rimble to Launch Esports & Cricket Data

OpticOdds, the leading provider of sportsbook odds infrastructure and insights, today announced a strategic partnership with Rimble, a next-generation odds and analytics provider, to bring deep esports and cricket content to the OpticOdds Copilot platform.
Through this integration, OpticOdds customers can now access Rimble’s full suite of betting content, covering over 50,000 esports matches annually, including top titles like CS2, League of Legends, Dota 2, and Valorant, as well as dynamic cricket markets with in-depth player-level statistics.
This collaboration gives operators a plug-and-play solution to offer more immersive betting experiences in two of the world’s fastest-growing betting verticals.
“This partnership represents a major leap forward for OpticOdds and for sportsbook operators looking to win in alternative sports,” said Ryan Weinstock, Chief Commercial Officer at OpticOdds. “Rimble’s data is best-in-class, fast, flexible, and proven to drive handle. By integrating it into our user-friendly Copilot interface, we’re helping operators tap into new audiences and 24/7 engagement without adding operational complexity.”
Rimble’s platform delivers pre-match and in-play betting markets, including detailed player props, Bet Builders, flash bets, and predictive models, all designed for high engagement and seamless front-end delivery. Rimble’s proprietary Bet Builder is the first of its kind in esports, allowing users to craft multi-leg bets within a single match, including performance-based props.
“Our mission at Rimble is to redefine what’s possible in alternative sports betting and this partnership with OpticOdds does exactly that,” said Shivam Shorewala, CEO of Rimble. “Together, we’re giving operators a turnkey way to offer high-margin, high-frequency betting content across esports and cricket, with the flexibility and UX operators have come to expect from OpticOdds Copilot.”
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