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Latin America

Group Jericho Eventos will impact the Brazilian betting market with three events in 2023

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SiGMA Group Acquires BiS Gaming Show in São Paulo

 

After two editions of the Brazilian iGaming Summit (BiS) with global repercussions and the grandiose debut of Afiliados Latam this year, Grupo Jericho Eventos confirms the date of the events for 2023 and will present yet another impactful novelty for the world market. This is BetExpo, an event focused on sports bettors and traders.

The group, a reference in holding events designed to promote the gaming and sports betting sectors, takes an extremely important step to further consolidate the theme and strengthen the subject in the country.

The first edition of BetExpo – which will take place at the same time as BiS 2023 and Afiliados Latam – will take place on June 17th and 18th of next year, in São Paulo. The biggest city in Latin America will once again host the biggest sports betting event, online casinos and lotteries in Brazil, as well as the first exclusive conference for the affiliate market.

Another great novelty for this third edition will be the change of venue for the event. Aiming to provide even more comfort, structure and meet the growing demand from brands and professionals interested in participating in the conventions, the group chose to transfer all appointments to the Transamerica Expo Center.

The president of Jericho Eventos, Alessandro Valente, explains that this decision was taken to welcome partners, sponsors, international players and the general public in the best possible way. “We had an extraordinary demand in the last edition of the event and we chose to hold this third in a space ten times bigger, which will provide even more comfort, a greater number of congressmen, more companies and space for networking”.

Carlos Cardama, co-founder of the event with Valente, also expresses his vision of growth for BiS. “The Brazilian gaming and betting market has enormous potential and, with the maturing of markets in already established countries, Brazil is now proving to be very interesting, at a time of opportunities for exponential growth. All companies are wanting to mark their presence in Brazil and we are very pleased with the interest of companies – national, Latin American and global – in being present at BiS as a gateway to the emerging Brazilian market”, comments Cardama.

BetExpo

BetExpo’s goal is to allow participants to interact face-to-face with the biggest names in Trading in Latin America, bringing them closer to the dream, whether it’s to live on bets, earn extra income or just for fun.

The organization has already anticipated the presence of three prominent personalities in the sector: Nettuno (Professional Gambler and Youtuber), Pedro Feitosa (Sports Trader) and Pedrão Bet (Professional Gambler and Second Best Gambler in the World in 2016).

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The convention promises to deepen the discussion and sharing experiences of the most experienced bettors. The event will bring many strategies and teachings of technical topics such as tips, predictions and Handicap in a simple way, and that will help the public to understand how to find valuable tips for their bets with the best names in the market.

Afiliados Latam

The second edition of Afiliados Latam will take place on June 15, 16 and 17, 2022. Designed to highlight the affiliate segment – which is going through a period of frank expansion in the country – the debut of the event received a large part of the industry with stands of the most relevant national and international brands.

With more than 30 brands participating in the last exhibition, the event awarded everyone with the opportunity to meet the new names in the industry, aiming to expand networking after two years of restricted face-to-face relationships due to the pandemic.

With a significant number of participants in the first edition, Afiliados Latam 2023 tends to increase its audience and present a program focused on topics in vogue for the market, such as affiliate marketing in general, cryptocurrencies, NFT, tokens and much more.

BiS 2023

The Brazilian iGaming Summit (BiS) quickly became the main reference for the betting sector in Brazil. The event gained worldwide reach by providing the exchange of information and experiences between established players, new groups and influential figures in the Federal Government.

In 2023, BiS will once again receive politicians, regulators, operators, authorities, ambassadors and representatives of some of the biggest companies in the global industry to point out the future of lotteries, affiliates and sports betting businesses in Brazil and worldwide.

And one of the highlights of the BiS agenda will be the Brazilian iGaming Awards, which will be promoted for the third time and will take place on the night of the 15th. The awards ceremony is exclusive to the gambling industry and seeks to honor the brands, professionals and personalities who remain committed to making a difference in the market.

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

 

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.

As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.

Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.

Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”

Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”

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Conferences

Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

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Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

 

Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.

This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.

In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.

“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”

Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.

Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10

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Company to share expert insights and highlight its fast-track product certification and lottery support at São Paulo, Brazil show

BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, will exhibit at BiS SiGMA Americas April 7-10 at the Transamerica Expo Center in São Paulo, Brazil in Stand No. F133.

As Brazil’s gaming landscape undergoes a significant transformation under new federal regulations, BMM is heavily partnered with operators, suppliers, and regulators through this transition. With its three expert divisions – BMM Testlabs, BIG Cyber, and RG24seven Virtual Training – the BIG Group brings unmatched expertise in product testing, cybersecurity, and responsible gaming education, all vital for success in the dynamic Brazilian market.

At the show, BMM will highlight its fast-track product testing and certification process, developed specifically to address Brazil’s recertification requirements for B2B and B2C operators. This streamlined service ensures that gaming companies meet all regulatory standards while maintaining their operating licenses with minimal disruption.

BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “BMM is committed to guiding customers through the certification process with speed, precision, and expert support. Our goal is to reduce regulatory risks and accelerate time to market in Brazil’s evolving regulatory environment.”

At BiS SiGMA, BMM will highlight its support for Brazil’s expanding state lottery market, working closely with operators to support multi-jurisdictional entry and growth. BMM’s lottery and iLottery testing services help ensure full compliance while enabling faster, broader market access.

Visitors to BMM Innovation Group’s stand at BiS SiGMA Americas will gain insights into the Company’s full suite of services for cybersecurity and defense, as well as responsible gaming, including:

  • Vulnerability assessments, penetration tests, PCI:DSS evaluations, and a suite of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
  • RG24seven Virtual Training, offering expert-led education on responsible gaming, anti-money laundering, and many other important topics, available in Portuguese, Spanish, and English for gaming professionals worldwide.

Turrini added, “BMM is more than just a test lab. We are a long-term strategic partner, helping shape a secure, responsible, and compliant gaming industry in Brazil and globally.”

BMM invites all BiS SiGMA attendees to stop by Stand No. F133 and discover how the Company drives innovation, reliability, and trust across Brazil’s regulated gaming industry. For more information on BMM’s Brazil support, visit the BMM Brazil Hub at brazil.bmm.com/.

 

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