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Group Jericho Eventos will impact the Brazilian betting market with three events in 2023

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SiGMA Group Acquires BiS Gaming Show in SĂŁo Paulo

 

After two editions of the Brazilian iGaming Summit (BiS) with global repercussions and the grandiose debut of Afiliados Latam this year, Grupo Jericho Eventos confirms the date of the events for 2023 and will present yet another impactful novelty for the world market. This is BetExpo, an event focused on sports bettors and traders.

The group, a reference in holding events designed to promote the gaming and sports betting sectors, takes an extremely important step to further consolidate the theme and strengthen the subject in the country.

The first edition of BetExpo – which will take place at the same time as BiS 2023 and Afiliados Latam – will take place on June 17th and 18th of next year, in São Paulo. The biggest city in Latin America will once again host the biggest sports betting event, online casinos and lotteries in Brazil, as well as the first exclusive conference for the affiliate market.

Another great novelty for this third edition will be the change of venue for the event. Aiming to provide even more comfort, structure and meet the growing demand from brands and professionals interested in participating in the conventions, the group chose to transfer all appointments to the Transamerica Expo Center.

The president of Jericho Eventos, Alessandro Valente, explains that this decision was taken to welcome partners, sponsors, international players and the general public in the best possible way. “We had an extraordinary demand in the last edition of the event and we chose to hold this third in a space ten times bigger, which will provide even more comfort, a greater number of congressmen, more companies and space for networking”.

Carlos Cardama, co-founder of the event with Valente, also expresses his vision of growth for BiS. “The Brazilian gaming and betting market has enormous potential and, with the maturing of markets in already established countries, Brazil is now proving to be very interesting, at a time of opportunities for exponential growth. All companies are wanting to mark their presence in Brazil and we are very pleased with the interest of companies – national, Latin American and global – in being present at BiS as a gateway to the emerging Brazilian market”, comments Cardama.

BetExpo

BetExpo’s goal is to allow participants to interact face-to-face with the biggest names in Trading in Latin America, bringing them closer to the dream, whether it’s to live on bets, earn extra income or just for fun.

The organization has already anticipated the presence of three prominent personalities in the sector: Nettuno (Professional Gambler and Youtuber), Pedro Feitosa (Sports Trader) and PedrĂŁo Bet (Professional Gambler and Second Best Gambler in the World in 2016).

The convention promises to deepen the discussion and sharing experiences of the most experienced bettors. The event will bring many strategies and teachings of technical topics such as tips, predictions and Handicap in a simple way, and that will help the public to understand how to find valuable tips for their bets with the best names in the market.

Afiliados Latam

The second edition of Afiliados Latam will take place on June 15, 16 and 17, 2022. Designed to highlight the affiliate segment – which is going through a period of frank expansion in the country – the debut of the event received a large part of the industry with stands of the most relevant national and international brands.

With more than 30 brands participating in the last exhibition, the event awarded everyone with the opportunity to meet the new names in the industry, aiming to expand networking after two years of restricted face-to-face relationships due to the pandemic.

With a significant number of participants in the first edition, Afiliados Latam 2023 tends to increase its audience and present a program focused on topics in vogue for the market, such as affiliate marketing in general, cryptocurrencies, NFT, tokens and much more.

BiS 2023

The Brazilian iGaming Summit (BiS) quickly became the main reference for the betting sector in Brazil. The event gained worldwide reach by providing the exchange of information and experiences between established players, new groups and influential figures in the Federal Government.

In 2023, BiS will once again receive politicians, regulators, operators, authorities, ambassadors and representatives of some of the biggest companies in the global industry to point out the future of lotteries, affiliates and sports betting businesses in Brazil and worldwide.

And one of the highlights of the BiS agenda will be the Brazilian iGaming Awards, which will be promoted for the third time and will take place on the night of the 15th. The awards ceremony is exclusive to the gambling industry and seeks to honor the brands, professionals and personalities who remain committed to making a difference in the market.

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GR8 Tech Brings “Best Workplace 2024” and Fresh LatAm Insights from BIS SiGMA Americas

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GR8 Tech Brings “Best Workplace 2024” and Fresh LatAm Insights from BIS SiGMA Americas

 

GR8 Tech’s participation at the recent BIS SiGMA Americas event held in SĂŁo Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Tech’s strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.

A Closer Look at the Brazilian Market and Wider LatAm

Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,Evgen Belousov, GR8 Tech CEO.

The most important thing to understand in the LatAm region is that it’s very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.

Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.

Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”

Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion “Understanding the demands and evolution of the B2B market”, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.

Future Directions and Engagements

Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.

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Successful Exhibition for Spintec at the GAT in Cartagena

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GAT Expo, one of the flagship events of the Latin American gaming industry, celebrated its 25th anniversary from April 9 to 11 at the Las Américas Convention Center in Cartagena de Indias.

Numerous companies from the international gambling industry gathered in the port city of Cartagena on the Caribbean coast of Colombia to showcase their latest products at the expo. Also present at the exhibition was Spintec. The company showcased its latest and best products at the expo.

“GAT Gaming week in Cartagena celebrated its 25th installment this year, and we are very happy to report that we have once again taken part in this successful show at the Cartagena de Indias Convention Center,” the Company said.

“We teamed up with our distributor Spincol S.A. and gathered our partners and distributors from across Latin America to showcase our latest and best products. The Spintec Karma roulettes with a circular topper are still an absolute hit in the region, so its presence at the show was a must.

“However, this year, we proudly introduced Carisma, our latest breakthrough product. Its elegant and sleek design commands attention at every showing; our GAT stand was no exception. Charisma is the most player-centric product in our lineup and the combination of its design, technical performance and versatility placed it center stage. Additionally, it is super versatile, offering a combination of different classic and proprietary games, among which our new Galactic Spin is a proper star. This super fun game features a combination of fantastic payout multipliers, jackpots and free spin surprises, keeping our guests entertained for hours.

“While our guests were pampered with signature cocktails, aptly named Galactic Vodka and Charismatic Ron, our team unanimously agreed that the impressions from the show were positive.”

Simon Pintar, Spintec’s Sales Manager for Latin America, said: “Just as expected, GAT Cartagena did not disappoint. The turnout was exceptional, and our guests really liked the products and games we introduced. I am confident that our position in the region will only strengthen with the enhanced offering that we have presented this year.”

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Arturo Vidal is the new ambassador of the betting site Estelarbet

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Arturo Vidal is the new ambassador of the betting site Estelarbet

 

Estelarbet, Chile’s leading betting site, is proud to introduce Chilean soccer legend Arturo Vidal as its new brand ambassador. The alliance with Vidal, the Chilean with the most titles in history, marks an important milestone for Estelarbet, as he will exclusively promote its entertaining variety of online casino games, spread responsible gaming and provide an impactful gaming experience. Within the strategic agreement, it was established that the sports betting and online casino will include new branded content activations, face-to-face events and community outreach with the widely known “King”.

Sebastián Salazar, CEO of the brand commented: “It is an honor to welcome a true King of Soccer to the Estelarbet crew. We are excited to have Arturo Vidal associated with the brand. I’m sure his presence will help us generate greater awareness that soccer, sports betting, and online casino are all a form of entertainment, as long as they are done responsibly.”

Estelarbet celebrates the Chilean heritage and the genuine love for online gambling that unites them with the soccer player, both being a real case of success on the national and international playing field. His career, which includes truly stellar moments such as his time in the golden generation, being the two-time champion of America with the Chilean national team, being the Chilean soccer player who won the most consecutive First Division leagues, winning 1 title in all the teams he has played, makes him an inspiring figure and idol of the sport at a national and international level.

Jimena Agudelo, Marketing Manager of Estelarbet said: “Our goal will always be to create exceptional and legendary experiences and who better to represent us than a true star like Arturo. His passion for the game, his dedication and commitment are the perfect reflection of the values we defend at Estelarbet. Without a doubt, he is the best strategic partner we have chosen to represent and increase the visibility of the brand not only in Chile, but also in Latin America.”

This partnership will undoubtedly enhance the entertainment, betting and gaming experience for the brand’s customers and provide them with unparalleled content with the fastest payouts in the sector.

Karla Porto, Influencer Manager says: “Estelarbet’s partnership with Arturo Vidal, is a bet on the great visibility and recognition he has worldwide. With more than 20 million followers on his Instagram account, he has a broad base, which translates into a massive platform to promote the brand, reaching a diverse audience passionate about soccer and sports in general. This will undoubtedly boost Estelarbet’s visibility regionally and attract new users interested in sports betting.”

With Arturo Vidal as the brand’s star, Estelarbet continues to reaffirm its commitment to offer an extraordinary, exciting and safe gaming experience for all users of the platform in Latam.

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