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Latin America

Group Jericho Eventos will impact the Brazilian betting market with three events in 2023

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SiGMA Group Acquires BiS Gaming Show in São Paulo

 

After two editions of the Brazilian iGaming Summit (BiS) with global repercussions and the grandiose debut of Afiliados Latam this year, Grupo Jericho Eventos confirms the date of the events for 2023 and will present yet another impactful novelty for the world market. This is BetExpo, an event focused on sports bettors and traders.

The group, a reference in holding events designed to promote the gaming and sports betting sectors, takes an extremely important step to further consolidate the theme and strengthen the subject in the country.

The first edition of BetExpo – which will take place at the same time as BiS 2023 and Afiliados Latam – will take place on June 17th and 18th of next year, in São Paulo. The biggest city in Latin America will once again host the biggest sports betting event, online casinos and lotteries in Brazil, as well as the first exclusive conference for the affiliate market.

Another great novelty for this third edition will be the change of venue for the event. Aiming to provide even more comfort, structure and meet the growing demand from brands and professionals interested in participating in the conventions, the group chose to transfer all appointments to the Transamerica Expo Center.

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The president of Jericho Eventos, Alessandro Valente, explains that this decision was taken to welcome partners, sponsors, international players and the general public in the best possible way. “We had an extraordinary demand in the last edition of the event and we chose to hold this third in a space ten times bigger, which will provide even more comfort, a greater number of congressmen, more companies and space for networking”.

Carlos Cardama, co-founder of the event with Valente, also expresses his vision of growth for BiS. “The Brazilian gaming and betting market has enormous potential and, with the maturing of markets in already established countries, Brazil is now proving to be very interesting, at a time of opportunities for exponential growth. All companies are wanting to mark their presence in Brazil and we are very pleased with the interest of companies – national, Latin American and global – in being present at BiS as a gateway to the emerging Brazilian market”, comments Cardama.

BetExpo

BetExpo’s goal is to allow participants to interact face-to-face with the biggest names in Trading in Latin America, bringing them closer to the dream, whether it’s to live on bets, earn extra income or just for fun.

The organization has already anticipated the presence of three prominent personalities in the sector: Nettuno (Professional Gambler and Youtuber), Pedro Feitosa (Sports Trader) and Pedrão Bet (Professional Gambler and Second Best Gambler in the World in 2016).

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The convention promises to deepen the discussion and sharing experiences of the most experienced bettors. The event will bring many strategies and teachings of technical topics such as tips, predictions and Handicap in a simple way, and that will help the public to understand how to find valuable tips for their bets with the best names in the market.

Afiliados Latam

The second edition of Afiliados Latam will take place on June 15, 16 and 17, 2022. Designed to highlight the affiliate segment – which is going through a period of frank expansion in the country – the debut of the event received a large part of the industry with stands of the most relevant national and international brands.

With more than 30 brands participating in the last exhibition, the event awarded everyone with the opportunity to meet the new names in the industry, aiming to expand networking after two years of restricted face-to-face relationships due to the pandemic.

With a significant number of participants in the first edition, Afiliados Latam 2023 tends to increase its audience and present a program focused on topics in vogue for the market, such as affiliate marketing in general, cryptocurrencies, NFT, tokens and much more.

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BiS 2023

The Brazilian iGaming Summit (BiS) quickly became the main reference for the betting sector in Brazil. The event gained worldwide reach by providing the exchange of information and experiences between established players, new groups and influential figures in the Federal Government.

In 2023, BiS will once again receive politicians, regulators, operators, authorities, ambassadors and representatives of some of the biggest companies in the global industry to point out the future of lotteries, affiliates and sports betting businesses in Brazil and worldwide.

And one of the highlights of the BiS agenda will be the Brazilian iGaming Awards, which will be promoted for the third time and will take place on the night of the 15th. The awards ceremony is exclusive to the gambling industry and seeks to honor the brands, professionals and personalities who remain committed to making a difference in the market.

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SPORTRADAR’S ORAKO TO POWER VICCA GROUP’S “NEW” ZAMBA SPORTSBOOK IN COLOMBIA

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Vicca Group is implementing Sportradar’s (NASDAQ: SRAD) all-in-one ORAKO sportsbook to power its sports betting business in Colombia. To deliver a modern wagering experience for customers of its Zamba sportsbook, the South American operator is leveraging ORAKO’s feature-rich and high-performance capabilities that scale in real-time and are optimised for intense data loads around popular betting events.

Driven by Sportradar’s advanced artificial intelligence capabilities, ORAKO’s technical components have been independently certified by Colombia’s market regulator, Gaming Labs International (GLI). This endorsement confirms that the systems powering the refreshed Zamba sportsbook adhere to local licencing and compliance requirements. Further, the GLI certification allows Sportradar to partner with any licenced sports betting business in the Colombian market.

The Zamba sportsbook is underpinned by Sportradar’s Managed Trading Services (MTS), a market leading trading and risk management tool, and features a comprehensive range of pre-match and live betting content from Sportradar’s premium sports partners which include major U.S. leagues including the NBA, NHL and MLB, as well as competitions from global soccer organisations such as CONMEBOL and UEFA.

Jacob Lopez, Senior Vice President Managed Sportsbook Services at Sportradar said: “Sportradar is well positioned to further Zamba’s growth ambitions in the dynamic Colombian market. ORAKO provides operators access to Sportradar’s full portfolio of betting products and services, providing them the ability to choose how to set-up their sportsbook. Combined with our team’s deep industry insights and unparalleled expertise, the Vicca Group now has the tools to provide an exciting, best-in-class sports betting experience to their customers.”

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Enrique Amorocho, Business Development Manager at ZAMBA said: “We greatly value the state-of-the-art technology and innovation that Sportradar brings to the table via the ORAKO solution. Through our collaboration we can offer our customers a more advanced and exciting online sports betting experience with an expanded range of sports events and a greater variety of betting markets.”

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Latin America

ZITRO CELEBRATES GROWTH IN PERU WITH EXCLUSIVE ZITRO EXPERIENCE EVENT

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Zitro held its Zitro Experience event on June 12th at the exclusive Villa Cosentino in Lima, Peru. The event was a unique opportunity to network in a relaxed atmosphere, while customers enjoyed a spectacular product presentation, followed by a fantastic musical performance.

“Our Zitro Experience event was the perfect opportunity to connect with our clients in Peru,” said Alejandra Burato, Zitro’s Regional Director for Latin America. “At Zitro, we have a strong commitment to the Peruvian market, and this event was a true celebration of our continued success in the country. We’ve been present in Peru for several years now, and our dedication is reflected in our constant investment of resources, the expansion of our team, and our gradual growth across gaming establishments in the country.”

At this edition of Zitro Experience Peru, the company presented a wide range of new products and games specifically designed for the region’s audience. Zitro offers Peruvian operators’ products with greater added value, characterized not only by the interconnected version of their machines in the same room (LAP) but also by the possibility of interconnecting machines in multiple locations, under a Wide Area Progressive (WAP) network. This product line allows operators to link Zitro’s premium WAP games, on the Altius Glare cabinet, across all their locations.

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Zitro also presented games with proven performance in various markets worldwide in recent months. These include ‘Fu Frog’, ‘Fu Pots’, and ‘Billy the Pig’. Furthermore, the company unveiled its latest releases: ‘Energy Link’, ‘Drum Dynasty’, ‘Night Link’, ‘Hit Selection’, and ‘Epic Empires’.

In addition to these titles, Zitro also introduced the new ‘Mega Lounge’ concept. This designated area within the casino features a selection of Zitro games and machines interconnected with each other. All machines playing in the lounge simultaneously will contribute to a MEGA jackpot. When a player wins the MEGA, all machines will celebrate together, providing players with a unique communal gaming experience. ‘Mega Lounge’ allows operators to combine different Zitro games and cabinets under the same concept to offer an enhanced and diverse gaming experience, making it unique in the industry.

Sebastian Salat, Zitro’s President International, added: “Our Zitro Experience event has been a wonderful opportunity to meet, once again, with customers and friends and showcase the products we have developed for the market. This event will undoubtedly solidify our position as the leading casino supplier in Peru and further strengthen our achievements in the region. At Zitro, we are convinced of the enormous potential offered by this market, and therefore, our project focuses on continuing to grow in the country and across LatAm.”

 

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Aposta Ganha partners with Netflix to become first gaming company to team up with the streaming giant in Brazil

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Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has scored a groundbreaking agreement to become the first betting brand to exclusively run advertising campaigns in Brazil for Netflix customers.

Rafa Márquez, former player and idol of Barcelona and the Mexican national football team, stars in the 30-second commercial. The concept was developed by the company’s marketing team alongside a Spanish production company. Football’s unmatched excitement and adrenaline are captured perfectly using powerful imagery and an impactful script.

The short film is already being aired and can be seen in two spots within the streaming platform’s basic package, currently the largest in the world. Netflix also leads the market share index for streaming platforms in Brazil, according to JustWatch 2023 Q4 data, which reported the company securing 27% of the market that equates to 66 million users.

Aposta Ganha’s debut advert can be viewed on youtube.

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Hugo Baungartner, Aposta Ganha CCO, said: “Working with Rafa Márquez on this beautiful video piece was a joy and the results speak for themselves. Our marketing team has brilliantly captured the essence of the world’s most popular sport that is a major part of Aposta Ganha’s story. Partnering with Netflix is not only a first for the betting industry, but a golden opportunity to showcase our brand in front of millions of viewers.”

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