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Latin America

Pixbet is the new sponsor of Corinthians

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Pixbet, which has already established itself in the sports scene as the bookmaker that most sponsors football clubs in Brazil, has just announced an innovative partnership with one of the most important teams on the planet! The leading company in the sports betting and online casino sector, signed a sponsorship contract with Corinthians, with a minimum duration of three years.

The bond includes, in addition to inserting the brand on the men’s soccer team’s uniform, unique promotions and offers, digital content, technological activations, marketing actions and exclusive experiences for TimĂŁo fans, and much more.

The agreement corroborates the commitment that both Corinthians and Pixbet make towards innovation, as analyzed by Ernildo Júnior, partner and co-founder of the company: “Pixbet has become one of the largest companies in the segment by always being at the forefront, with a daring and dynamic, but very realistic approach”.

Joining one of the most popular clubs in world football and its passionate supporters, made up of more than 35 million people, is strategic for Pixbet. According to one of the partners at the bookmaker, Tadeu Dantas, Pixbet aims to consolidate itself as the main betting platform in the country and one of the largest on the planet, and Corinthians is the ideal partner to achieve this feat.

“The partnership with Corinthians will greatly increase brand exposure and bring Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners,” he said.

It is worth noting that the brand of the bookmaker will appear on the shoulder blade of the alvinegra shirt. In 2023, Corinthians will take the Pixbet logo to pitches across South America, as the club will compete in the Libertadores of America, the Copa do Brasil and the Campeonato Paulista.

The president of Corinthians, Duilio Monteiro Alves, extolled the great potential that the partnership offers in uniting two giants of the most popular sport in Brazil. “We are all very satisfied and looking forward to the start of this new contract, which is in line with our management philosophy of always innovating and generating new revenue, both for the club and for its partners”, he said.

In addition, the official is sure that the fans – recognized worldwide for engaging in all of the club’s proposals – will adhere to the novelties promoted by the new sponsor. “There is a lot of news and good things out there. I have no doubt that Fiel will embrace this initiative more, which will bring many benefits to everyone and will make Corinthians even more competitive on and off the pitch”, he concluded.

Advertising in style on Times Square

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As it is one of the biggest partnerships in Brazilian sport today, the announcement also needed to be done in style. Therefore, the disclosure was extremely impactful, with the right to advertise in the largest advertising showcase in the world: Times Square, in New York, in the United States.

This is just the first revolutionary activation that Pixbet intends to do to highlight its newest partner. After all, the bookmaker is now linked to the two most popular football clubs in Brazil and with enormous global projection: Flamengo and Corinthians.

Compliance Updates

ESA Gaming gains Brazilian Certification

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ESA Gaming gains Brazilian Certification

 

Innovative games provider ESA Gaming has received Brazilian Certification as it continues to focus on new markets.

The certification will allow ESA Gaming to distribute both its games and Game Aggregator System (GAS), to players and operators throughout Brazil.

With a mix of non-traditional content such as football-themed mine games and crash style games, as well as established casino classics, ESA’s games have a proven cross-selling capacity, without cannibalisation, helping sportsbooks to prolong brand loyalty and add revenue.

ESA Gaming has enjoyed a positive 12 months of growth, signing numerous agreements in key territories, as well as expanding its portfolio with the addition of multiple slot titles and, most recently, its first Plinko game; Plinko Drops.

The supplier also holds certifications in Portugal, Italy, Greece, Colombia, South Africa as well as an MGA supplier licence, highlighting the provider’s intentions to grow its product range in regulated markets.

Thomas Smallwood, CCO at ESA Gaming, said: “Receiving our Brazilian certification is a hugely exciting moment for us in our step towards expansion in LatAm. The Brazilian market has a huge potential and we are eager to see how our titles are received.

“It is the first important milestone of 2025 for us that we hope can act as a springboard for further growth.”

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GLOBE LINK™ Xtension: NOVOMATIC unveils the next evolution in Linked Progressives at GAT Cartagena

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GLOBE LINK™ Xtension: NOVOMATIC unveils the next evolution in Linked Progressives at GAT Cartagena

 

Once again, GAT Cartagena will be the epicenter of the gaming industry in Latin America. NOVOMATIC is unveiling cutting-edge solutions designed to push the boundaries of entertainment in gaming venues. From April 28 to 30, the Hotel Las AmĂŠricas will host the industry’s key players. As a major sponsor, NOVOMATIC will present innovations that elevate player engagement, optimize operational performance, and drive profitability.

Leading the lineup is GLOBE LINK™ Xtension Volume 2, NOVOMATIC’s latest Linked Progressive series, engineered to intensify excitement with every spin. Making its grand debut is the RUBY PACKAGE, a premium combination of GLOBE LINK™ Xtension Volume 2 and the BLACK EDITION II 1.49J cabinet. This powerful duo enhances gameplay with striking aesthetics and innovative features like Golden Spins, Expanding Reels, and the Xpress Feature, delivering instant immersion. The package includes five captivating titles designed to maximize engagement: Golden Chicago™ XL, Savanna Heat™, Sugar Bliss™, Thunder Reign™, and Tiki Crush™, each offering a unique narrative and gameplay that takes the thrill to the next level.

On top of that, NOVOMATIC introduces the OBSIDIAN PACKAGE, a high-impact gaming solution that pairs the IMPERA LINK™ Series 2 jackpot with the BLACK EDITION II 3.27 cabinet for operators looking for additional options. This setup is designed to deliver premium experience, featuring top- performing games and a progressive jackpot system that ensures engaging gameplay and optimized profitability for gaming venues.

Attendees will also get an exclusive preview of other proven Linked Progressives, such as SUPERIA GOLDEN LINK™ Volume 2, available in the BLACK EDITION II 3.32, and NOVOLINE™ GOLDEN LINK™ Edition 2, featured in the MASTER SL™ 3.32 cabinet. In the multi-game segment, NOVOMATIC will showcase the acclaimed NOVOLINE™ Interactive Edition X4 and Impera Line™ HD 9, integrated into the versatile PANTHER 2.27 cabinets, reaffirming the company’s innovation and premium entertainment leadership.

“NOVOMATIC’s Linked Progressive Jackpots have proven their success in Latin America’s most prestigious gaming venues, becoming a benchmark for performance among our customers. Now, we are expanding this successful category with GLOBE LINK™ Xtension Volume 2, featuring the BLACK EDITION II 1.49J cabinet in the exclusive RUBY PACKAGE. With this innovative offering, we are taking the player experience to new heights while providing operators with high-performance tools to maximize their results,” says Manuel Del Sol, Managing Director of NOVOMATIC Gaming Colombia.

These solutions are designed to help operators attract more players, optimize profitability, and deliver unparalleled gaming experiences. At GAT Cartagena 2025, industry professionals will have the opportunity to experience firsthand how these innovations can transform their business and elevate their entertainment offerings. See you at GAT Expo at booth #A25!

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SOFTSWISS and Rubens Barrichello Extend Strategic Collaboration in Latin America

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SOFTSWISS and Rubens Barrichello Extend Strategic Collaboration in Latin America

 

SOFTSWISS, a global technology company and leader in iGaming software solutions, announces the extension of its strategic collaboration with legendary Formula One driver Rubens Barrichello, who will continue in his role as Non-Executive Director in Latin America.

This renewed agreement builds on a successful first year of collaboration, which has become a cornerstone of SOFTSWISS’ positioning across Latin America and beyond based on shared values of partnership and cultural connection.

Since April 2024, Barrichello has served as an authentic voice for SOFTSWISS at key industry and business events, both across Latin America and internationally. His role has gone far beyond traditional brand endorsement, encompassing leadership visibility, market engagement, and relationship-building with clients and communities.

Over the past year, Barrichello has played a pivotal role in reinforcing SOFTSWISS’ growth, hosting high-level partner engagements that combine cultural relevance with exclusive experiences. His voice was also central to the company’s response to the devastating floods in Rio Grande do Sul. Through the Help Brazil initiative, Barrichello assisted in amplifying calls for support and raising awareness around the urgent need for action. What began as an emergency relief effort evolved into a commitment to clean water access – a deeply personal initiative for him and SOFTSWISS, grounded in empathy and solidarity with affected communities.

In addition, Barrichello participated as a speaker at the SOFTSWISS Excellence Talks series, where he shared his unique expertise with the company’s global team. 

“Rubens brings an unmatched level of authenticity, integrity, and passion to everything he does,” says Ivan Montik, Founder of SOFTSWISS. “Over time, he has become a true friend. His presence within our team has helped us connect with Latin American partners, clients, and audiences on a deeper level – not only as a brand but as a long-term, responsible partner in the region.”

“I’m proud to continue this journey with SOFTSWISS,” says Rubens Barrichello. “Our first year together has shown how shared values can translate into meaningful impact – for business, regional markets and local communities. I look forward to helping take this partnership even further.”

As part of the renewed collaboration, Barrichello will continue supporting SOFTSWISS in strategic market growth, high-level representation, and cultural localization. His most recent appearance was a keynote speech during the opening day of SiGMA Americas 2025 in São Paulo – one of the most important iGaming events in the region.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.

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