partnerships
GAN and Internet Vikings Partner up in Fifteen U.S. States
The ongoing collaboration between a leading online gaming platform provider GAN and global hosting supplier Internet Vikings is being propelled further. As of October 2022, the companies which had been working together in two U.S. states since spring, partnered up in additional thirteen U.S. states, extending their operations to the most important American and online sports betting markets.
“This cooperation is the start of a significant partnership for both parties, and we are looking forward to scaling in more states.”, Rickard Vikström, Founder and CEO of Internet Vikings.
UK-born leading B2B supplier of gambling SaaS solutions GAN began working with Internet Vikings in April 2022 as part of their U.S. expansion. The latter is the first nationwide iGaming hosting provider approved in Nevada.
Rickard continues by explaining: “Initially, the emerging U.S. iGaming and online sports betting market was considered extremely hard to enter. However, the rapid progress of our project has demonstrated that success in the United States is possible with the right partner at hand.”
The global hosting supplier Internet Vikings commenced their operations in the U.S. in early 2021. Since then, the B2B iGaming and online sports betting hosting provider has been adding one American state after another to their services portfolio. Today, the spectrum of its operations includes all major U.S. markets, and the company is determined to keep the tempo in the future.
Blake Riley, Director of B2B Sports Project Management at GAN, also emphasizes the importance of their partnership. “Since the beginning of our agreement, Internet Vikings has proven to be a reliable and valuable partner. Their services complement our goals, and their support is a great asset to our business driving growth and maximizing our potential in the U.S. market.”
Internet Vikings’ Founder and CEO concluded that this partnership has laid a solid groundwork for other industry-related, both European and local, enterprises who wish to expand into and across the U.S. market.
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scoreconnect signs its first operator partnership with LatAm’s TriunfoBet
scoreconnect, an innovative communication platform tailored for sports betting and gaming, has signed its first operator partnership with South American leader Triunfobet.
scoreconnect’s comprehensive engagement solutions will help drive the growth of Triunfobet’s digital presence and strengthen engagement with a growing community of passionate sports fans and gamers. Through its AI-powered platform, scoreconnect will apply its localised expertise to enhance the operator’s customer engagement strategy and operational efficiency with advanced technology and instant communication channels like Telegram, with WhatsApp launching soon.
Triunfobet will leverage custom CRM journeys with automated messaging, AI-driven sports and casino recommendations, and the innovative Tipster Mode for personalised, automated content. Additionally, the seamless integration with Telegram Play ensures a smooth player experience. Players can now enjoy real-time sports stats, odds, and livescore updates that keep users engaged and informed throughout their journey.
From tomorrow, scoreconnect will be in Miami for the SBC Latinoamérica event at the iconic Seminole Hard Rock Hotel & Casino.
scoreconnect CEO Antonio Ruggeri said: “Signing our first official operator client with an operator as strong as Triunfobet is a huge moment for us. Our state-of-the-art recommendation engines and real-time messaging capabilities will support Triunfobet’s expansion goals across the Latin American market.”
TriunfoBet.com CEO Luis Lizarazo added: “Our partnership with scoreconnect marks a major milestone for Triunfobet as we continue our digital evolution. Working together will solidify our leadership in the iGaming industry and we’re proud to be part of scoreconnect’s journey.”
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Leading Brazilian Lottery Operator Grupo da Sorte Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration
Grupo da Sorte, a leading Brazilian lottery operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, Grupo da Sorte is empowered to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
The strategic integration bolsters Grupo da Sorte’s mobile marketing engagement strategies through OptiMobile, Optimove’s native mobile marketing solution. OptiMobile empowers the brand to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times. The lottery operator will also leverage OptiGenie to optimize marketing workflows from insight to creation and through orchestration empowering its marketing team to deliver personalized, relevant player messages at the speed of a player’s interaction with the brand.
Grupo da Sorte will gain key capabilities via Optimove:
- Advanced marketing AI capabilities: Providing AI-driven insights to improve player understanding, streamline content creation, and optimize campaign orchestration for delivering enhanced personalized experiences across channels and player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time player data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-player view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized player communications across any channel.
- A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
Said Tom Santos, group commercial director, “With Optimove’s industry-leading CRM Marketing capabilities, we can now provide personalized, timely player interactions that match the fast-paced nature of lottery gaming. Their AI-driven solutions empower us to anticipate each player’s needs and deliver the most relevant experiences across every touchpoint. Optimove reinforces our dedication to exceeding our players’ expectations and driving long-term engagement and loyalty.”
“At Optimove, we thrive when working with forward-thinking clients, and we’re thrilled to partner with Grupo da Sorte on their exciting growth journey,” said Felipe Costa Nadalini, Account Executive at Optimove. “The team at Grupo da Sorte recognizes the impact that exceptional player experiences can have on driving business growth. As they focus on attracting and converting more players, we’re dedicated to helping them enhance player engagement and build lasting retention.”
Optimove will attend and exhibit at SBC Latinoamerica Summit Miami, October 29-31.
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Aviatrix lands latest Brazil partnership with Aposta Ganha
Latin America’s favorite crash game, Aviatrix, is now live with one of the major operators in Brazil, following a successful integration with Aposta Ganha. From now on, players on the Brazilian platform can enjoy the full Aviatrix experience, including intuitive gameplay, huge network tournaments, and free bets.
The partnership is part of Aviatrix’s strategic growth in Brazil, where it has rapidly expanded over the past few months.
José Jeferson, casino and product analyst at Aposta Ganha, said: “We’ve been really impressed with how Aviatrix has built a crash game that’s truly captured the imagination of players here in Brazil. We appreciate all the additional features, like in-game free bets via promo codes and plane customization, that have proved so popular.”
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our strategy in Brazil is based on leveraging Aviatrix’s innovative approach, which allows us to tailor the gaming experience to local markets. With this new partnership with Aposta Ganha, we are going to expand our strategy even further as we are increasing our game’s audience through a trusted brand and one of the largest in the country.”
While Aviatrix has grown impressively in markets around the world, Brazilian casino fans have particularly embraced the game.
Aviatrix works with many brands and platform providers across Brazil and is always looking to implement special features to improve the user experience and engagement of players. With this focus in mind, the game has been launched in Brazil with a massive promotion, where all players could win a free bet to try the Aviatrix experience in Aposta Ganha.
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