partnerships
GAN and Internet Vikings Partner up in Fifteen U.S. States

The ongoing collaboration between a leading online gaming platform provider GAN and global hosting supplier Internet Vikings is being propelled further. As of October 2022, the companies which had been working together in two U.S. states since spring, partnered up in additional thirteen U.S. states, extending their operations to the most important American and online sports betting markets.
“This cooperation is the start of a significant partnership for both parties, and we are looking forward to scaling in more states.”, Rickard Vikström, Founder and CEO of Internet Vikings.
UK-born leading B2B supplier of gambling SaaS solutions GAN began working with Internet Vikings in April 2022 as part of their U.S. expansion. The latter is the first nationwide iGaming hosting provider approved in Nevada.
Rickard continues by explaining: “Initially, the emerging U.S. iGaming and online sports betting market was considered extremely hard to enter. However, the rapid progress of our project has demonstrated that success in the United States is possible with the right partner at hand.”
The global hosting supplier Internet Vikings commenced their operations in the U.S. in early 2021. Since then, the B2B iGaming and online sports betting hosting provider has been adding one American state after another to their services portfolio. Today, the spectrum of its operations includes all major U.S. markets, and the company is determined to keep the tempo in the future.
Blake Riley, Director of B2B Sports Project Management at GAN, also emphasizes the importance of their partnership. “Since the beginning of our agreement, Internet Vikings has proven to be a reliable and valuable partner. Their services complement our goals, and their support is a great asset to our business driving growth and maximizing our potential in the U.S. market.”
Internet Vikings’ Founder and CEO concluded that this partnership has laid a solid groundwork for other industry-related, both European and local, enterprises who wish to expand into and across the U.S. market.
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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future
Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.
Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.
The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.
Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”
Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”
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EveryMatrix Expands US Presence with Boyd Interactive Go Live

Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.
Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.
SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and its own in-house studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.
This exciting step continues EveryMatrix’s momentum in the US market, after signing its first US content aggregation deal with betPARX and launching several games in North America this year such as Glorious Diamonds.
Bjorn Sjoberg, CCO of SlotMatrix, said: “Boyd Interactive is one of the largest US gambling operators, and by providing them with our exclusive content, we’re introducing their players to a range of best performing titles, opening a whole new world of entertainment.”
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Mission Media AI Announces Strategic Partnership with VSiN

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VSiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website, and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play, and LG.
VSiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Anchored by influential hosts, including Gill Alexander (A Numbers Game), Mitch Moss and Paul Howard (Follow the Money), Stormy Buonantony and Jonathan Von Tobel (Money Moves). VSiN offers expert insights that attract more than 8 million engaged sports fans every month. From former athletes to seasoned oddsmakers and professional bettors, the network has become a go-to destination for high-impact, data-driven sports commentary and analysis.
Mission Media AI will scale VSiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
“VSiN has built one of the most trusted voices in sports. This partnership allows us to bring their high-quality, insight-driven content to more advertisers through targeted and performance-driven campaigns. We’re excited to help scale their monetization across multiple platforms,” said David Krulewich, CEO and Founder of Mission Media AI.
“We’re thrilled to partner with Mission Media AI to grow the value of our business and support our ongoing focus on rapid expansion. Mission’s forward-thinking approach and expertise in media sales, especially on the digital side, will allow us to continue delivering industry’s most credible, actionable sports betting content while expanding our advertising portfolio and total audience reach,” said Bill Adee, Chief Executive Officer at VsiN.
The partnership marks another milestone in Mission Media AI’s commitment to driving revenue for creators, networks, and publishers through seamless cross-platform distribution and innovative ad tech solutions.
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