SIS enters Chilean online market with Estelarbet agreement
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Live Racing Channels set to enhance Latin American profile across Chile, Peru and Ecuador

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has signed a deal to deliver its round-the-clock racing content to Chilean operator Estelarbet, marking its debut in the country’s growing online market.

SIS will provide its market-leading 24/7 Live Racing Content to Estelarbet, which includes premium live UK and Irish horse racing, and international meetings from Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Singapore, Spain, and the United States, as well as UK, Irish and Mexican greyhound racing.

In total, SIS will deliver more than 65,000 live horse and greyhound racing events each year from over 170 racecourses and tracks across five continents. The live racing action will be interspersed with market-leading virtuals, providing Estelarbet with revenue-boosting, profitable short-form content throughout the day with a betting event every three minutes. The content will be made available to Estelarbet customers in Chile, Peru, and Ecuador.

In addition to 24/7 racing content, later in 2023, SIS will provide Estelarbet with its high margin end-to-end events-based esports content: Competitive Gaming.

Oscar Murueta González, Commercial Executive for LATAM at SIS, said: “Estelarbet’s growing online presence in Latin America is the ideal platform for our market-leading 24/7 Live Racing content. This deal represents our debut in Chile and will see Estelarbet benefit from access to the wealth of quick-fire betting opportunities our services provide, and we are sure that Estelarbet’s online customers from across all the territories will be highly engaged by our racing content offer.

“Estelarbet is keen to grow its turnover and we have no doubt that our partnership is going to be of great benefit in achieving that aim.”

Sebastián Salazar, CEO at Estelarbet, said: “SIS’ package of market-leading racing channels offers exactly the quality of overall betting experience we’re looking for and it is going to add significant value and new opportunities for us to drive incremental revenue.

“We are confident that our customers will engage well with the breadth of racing betting markets that they are now able to access, and we’re excited at the prospect of our continued collaboration on future new content.”

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George Miller has started working in the gaming industry as an Editor/Content Manager in 2016 and since then he has acquired many experiences when it comes to interviews and newsworthy subject covering. In 2017, he became Head of Content and he is responsible for the editorial team, press release and story covering on multiple websites that are part of Hipther Agency, including EuropeanGaming.eu.