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SIS enters Chilean online market with Estelarbet agreement

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SIS enters Chilean online market with Estelarbet agreement

 

Live Racing Channels set to enhance Latin American profile across Chile, Peru and Ecuador

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has signed a deal to deliver its round-the-clock racing content to Chilean operator Estelarbet, marking its debut in the country’s growing online market.

SIS will provide its market-leading 24/7 Live Racing Content to Estelarbet, which includes premium live UK and Irish horse racing, and international meetings from Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Singapore, Spain, and the United States, as well as UK, Irish and Mexican greyhound racing.

In total, SIS will deliver more than 65,000 live horse and greyhound racing events each year from over 170 racecourses and tracks across five continents. The live racing action will be interspersed with market-leading virtuals, providing Estelarbet with revenue-boosting, profitable short-form content throughout the day with a betting event every three minutes. The content will be made available to Estelarbet customers in Chile, Peru, and Ecuador.

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In addition to 24/7 racing content, later in 2023, SIS will provide Estelarbet with its high margin end-to-end events-based esports content: Competitive Gaming.

Oscar Murueta González, Commercial Executive for LATAM at SIS, said: “Estelarbet’s growing online presence in Latin America is the ideal platform for our market-leading 24/7 Live Racing content. This deal represents our debut in Chile and will see Estelarbet benefit from access to the wealth of quick-fire betting opportunities our services provide, and we are sure that Estelarbet’s online customers from across all the territories will be highly engaged by our racing content offer.

“Estelarbet is keen to grow its turnover and we have no doubt that our partnership is going to be of great benefit in achieving that aim.”

Sebastián Salazar, CEO at Estelarbet, said: “SIS’ package of market-leading racing channels offers exactly the quality of overall betting experience we’re looking for and it is going to add significant value and new opportunities for us to drive incremental revenue.

“We are confident that our customers will engage well with the breadth of racing betting markets that they are now able to access, and we’re excited at the prospect of our continued collaboration on future new content.”

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SPORTRADAR’S ORAKO TO POWER VICCA GROUP’S “NEW” ZAMBA SPORTSBOOK IN COLOMBIA

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Vicca Group is implementing Sportradar’s (NASDAQ: SRAD) all-in-one ORAKO sportsbook to power its sports betting business in Colombia. To deliver a modern wagering experience for customers of its Zamba sportsbook, the South American operator is leveraging ORAKO’s feature-rich and high-performance capabilities that scale in real-time and are optimised for intense data loads around popular betting events.

Driven by Sportradar’s advanced artificial intelligence capabilities, ORAKO’s technical components have been independently certified by Colombia’s market regulator, Gaming Labs International (GLI). This endorsement confirms that the systems powering the refreshed Zamba sportsbook adhere to local licencing and compliance requirements. Further, the GLI certification allows Sportradar to partner with any licenced sports betting business in the Colombian market.

The Zamba sportsbook is underpinned by Sportradar’s Managed Trading Services (MTS), a market leading trading and risk management tool, and features a comprehensive range of pre-match and live betting content from Sportradar’s premium sports partners which include major U.S. leagues including the NBA, NHL and MLB, as well as competitions from global soccer organisations such as CONMEBOL and UEFA.

Jacob Lopez, Senior Vice President Managed Sportsbook Services at Sportradar said: “Sportradar is well positioned to further Zamba’s growth ambitions in the dynamic Colombian market. ORAKO provides operators access to Sportradar’s full portfolio of betting products and services, providing them the ability to choose how to set-up their sportsbook. Combined with our team’s deep industry insights and unparalleled expertise, the Vicca Group now has the tools to provide an exciting, best-in-class sports betting experience to their customers.”

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Enrique Amorocho, Business Development Manager at ZAMBA said: “We greatly value the state-of-the-art technology and innovation that Sportradar brings to the table via the ORAKO solution. Through our collaboration we can offer our customers a more advanced and exciting online sports betting experience with an expanded range of sports events and a greater variety of betting markets.”

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Latin America

ZITRO CELEBRATES GROWTH IN PERU WITH EXCLUSIVE ZITRO EXPERIENCE EVENT

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Zitro held its Zitro Experience event on June 12th at the exclusive Villa Cosentino in Lima, Peru. The event was a unique opportunity to network in a relaxed atmosphere, while customers enjoyed a spectacular product presentation, followed by a fantastic musical performance.

“Our Zitro Experience event was the perfect opportunity to connect with our clients in Peru,” said Alejandra Burato, Zitro’s Regional Director for Latin America. “At Zitro, we have a strong commitment to the Peruvian market, and this event was a true celebration of our continued success in the country. We’ve been present in Peru for several years now, and our dedication is reflected in our constant investment of resources, the expansion of our team, and our gradual growth across gaming establishments in the country.”

At this edition of Zitro Experience Peru, the company presented a wide range of new products and games specifically designed for the region’s audience. Zitro offers Peruvian operators’ products with greater added value, characterized not only by the interconnected version of their machines in the same room (LAP) but also by the possibility of interconnecting machines in multiple locations, under a Wide Area Progressive (WAP) network. This product line allows operators to link Zitro’s premium WAP games, on the Altius Glare cabinet, across all their locations.

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Zitro also presented games with proven performance in various markets worldwide in recent months. These include ‘Fu Frog’, ‘Fu Pots’, and ‘Billy the Pig’. Furthermore, the company unveiled its latest releases: ‘Energy Link’, ‘Drum Dynasty’, ‘Night Link’, ‘Hit Selection’, and ‘Epic Empires’.

In addition to these titles, Zitro also introduced the new ‘Mega Lounge’ concept. This designated area within the casino features a selection of Zitro games and machines interconnected with each other. All machines playing in the lounge simultaneously will contribute to a MEGA jackpot. When a player wins the MEGA, all machines will celebrate together, providing players with a unique communal gaming experience. ‘Mega Lounge’ allows operators to combine different Zitro games and cabinets under the same concept to offer an enhanced and diverse gaming experience, making it unique in the industry.

Sebastian Salat, Zitro’s President International, added: “Our Zitro Experience event has been a wonderful opportunity to meet, once again, with customers and friends and showcase the products we have developed for the market. This event will undoubtedly solidify our position as the leading casino supplier in Peru and further strengthen our achievements in the region. At Zitro, we are convinced of the enormous potential offered by this market, and therefore, our project focuses on continuing to grow in the country and across LatAm.”

 

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Aposta Ganha partners with Netflix to become first gaming company to team up with the streaming giant in Brazil

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Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has scored a groundbreaking agreement to become the first betting brand to exclusively run advertising campaigns in Brazil for Netflix customers.

Rafa Márquez, former player and idol of Barcelona and the Mexican national football team, stars in the 30-second commercial. The concept was developed by the company’s marketing team alongside a Spanish production company. Football’s unmatched excitement and adrenaline are captured perfectly using powerful imagery and an impactful script.

The short film is already being aired and can be seen in two spots within the streaming platform’s basic package, currently the largest in the world. Netflix also leads the market share index for streaming platforms in Brazil, according to JustWatch 2023 Q4 data, which reported the company securing 27% of the market that equates to 66 million users.

Aposta Ganha’s debut advert can be viewed on youtube.

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Hugo Baungartner, Aposta Ganha CCO, said: “Working with Rafa Márquez on this beautiful video piece was a joy and the results speak for themselves. Our marketing team has brilliantly captured the essence of the world’s most popular sport that is a major part of Aposta Ganha’s story. Partnering with Netflix is not only a first for the betting industry, but a golden opportunity to showcase our brand in front of millions of viewers.”

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