Latin America
Salsa teams up with Brazilian Project “Maestro da Bola” to assist children and adolescents

Salsa Technology has teamed up with Brazilian-based “Maestro da Bola” to support social inclusion for children and adolescents as a result of its Goal Bingo Social Promo, which will donate the revenue raised from the game during the World Cup to buy soccer balls for the project. With the title “Embrace this Idea”, the Maestro da Bola’s video (https://youtu.be/YL70EcQxVUI) was decisive for the Salsa team involved in the campaign to select the initiative that would benefit from it.
Created in 2017 by Ricardinho, a former football player who won the World Cup with the Brazilian national team in 2002 with spells at Paraná Clube, Bordeaux and Corinthians, the Maestro da Bola Project mission is driving social inclusion through football. Developed through 23 service centres in the State of Paraná, 18 of them in the capital, Curitiba, the project offers free soccer and futsal activities for children and adolescents from 7 to 14 years old enrolled in the public school system, with priority given to those in vulnerable conditions.
“We were confident that our partners would support us in thinking that our Goal Bingo Social Promo was a winning bet. The initiative has already drawn support from some major companies like Betmotion and Big Bola Online and we’re keen to add even more partners as the tournament progresses in Qatar,” says the Head of Marketing & Sales at Salsa Technology, Eliane Nunes.
“It means a lot to us and to other social initiatives linked to sports that brands that usually support big football teams and renowned athletes, also turn their eyes and strategies to projects like ours, which go beyond sports to generate a positive impact on the community and people’s lives”. celebrates Renata Pozzi, manager of Maestro da Bola.
Latest News
PlayUZU Teams with OCESA to Power Live Music at Iconic Mexican Venue

PlayUZU, Mexico’s leading online casino brand, is turning up the volume on entertainment. In a powerful new partnership with OCESA, Latin America’s top live entertainment promoter, the Skill-On-Net brand has signed on as an official sponsor of the iconic Palacio de los Deportes for the 2025–2026 season.
From March 2025 to February 2026, PlayUZU will be front and centre at more than 40 world-class concerts and live events, featuring top international artists and top-tier productions. PlayUZU players will have the chance to win tickets and VIP access to some of the hottest shows in the country via exclusive promotions and giveaways, gaining access to premium concert experiences and once-in-a-lifetime events.
The sponsorship is the centerpiece of PlayUZU’s blockbuster new campaign, “Sounds Like PlayUZU”, which positions music, fun, and excitement as the cornerstones of the brand. The campaign seeks to connect with the Mexican public by creating unforgettable moments, both in the digital world on the PlayUZU platform and at iconic venues like the Palacio.
PlayUZU continues to expand its presence in Mexico and offer added value that goes beyond online gaming. From backing the local entertainment scene to putting user safety and responsible gaming first, the brand is all about creating safe, fun, and meaningful experiences for its community.
Iñaki Paz, Country Manager of PlayUZU Mexico, said: “By teaming up with OCESA and the Palacio de los Deportes, we’re bringing the thrill of live entertainment directly to our community — on stage and online. This isn’t just a sponsorship. It’s an invitation: Join the movement. Live the music. Feel the excitement. Experience PlayUZU.”
Latest News
SYNOT Games Announces Strategic Partnership with Caliente in Mexico

SYNOT Games has announced a new partnership with Caliente, one of Mexico’s top gaming platforms. This collaboration marks an exciting expansion for SYNOT Games, as it brings its acclaimed portfolio of gaming content to the Mexican market. It enhances Caliente’s offerings with an extensive array of high-quality slot games such as Respin Joker, Book of Secrets, Realm of Lions, and Forest Maiden, designed to captivate players and boost engagement.
Caliente with its strong presence in Latin America, is the perfect partner for SYNOT Games’ expansion into the region. The partnership aims to deliver an exceptional gaming experience, combining SYNOT’s visually rich, innovative games with Caliente’s extensive reach and reputation.
Kristína Ďaďová, Sales Manager at SYNOT Games, said: “This collaboration is a key step in our strategy to expand our reach and introduce our high-quality gaming content to new audiences. Together with Caliente’s powerful market presence, we are poised to enhance the gaming experience for players across Mexico with our innovative and visually engaging slot games.”
eSports
Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships

The executive will focus on expanding the group’s presence in Brazil’s regulated market, with an emphasis on institutional engagement, new business, and compliance.
Esportes Gaming Brasil, the group composed of Esportes da Sorte and Onabet, announces the appointment of Hugo Baungartner as its new Executive Director of Institutional Relations and Strategic Partnerships (Chief Business Officer – CBO). He joins the company’s leadership team with the mission of strengthening institutional engagement with public authorities, regulatory bodies, and strategic partners, as well as driving the continued expansion of the group in Brazil.
Baungartner will be responsible for liaising with institutions such as the Secretariat of Prizes and Betting (SPA/MF), the Federal Revenue Service, the Central Bank, and COAF, as well as certification bodies and accredited laboratories. His responsibilities also include preparing the company for developments in the regulatory landscape.
“Hugo’s arrival strengthens our ability to act strategically in a constantly evolving sector. He brings an experienced, technical perspective aligned with the principles of governance and innovation that guide our group’s companies,” said Darwin Filho, CEO of Esportes Gaming Brasil.
“Brazil is going through a crucial moment in regulating the sector, and being at the forefront of this movement with such a relevant group is a challenge that truly motivates me. Our goal is to ensure our operations not only meet legal requirements but also serve as a benchmark for best practices, innovation, and sustainable growth,” said Hugo Baungartner.
With over 28 years of experience in the technology and gaming sectors, Baungartner will also be responsible for developing partnerships with global providers, evaluating merger and acquisition opportunities (M&A), and structuring new projects with full legal and regulatory compliance. He previously held leadership roles at companies such as Grupo Aposta Ganha, RCT Gaming, and Prohards.
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