BetMGM, a leading sports betting and iGaming operator, announced the launch of the LIONS DELUXE slot game in Michigan. BetMGM became the Lions’ first official sports betting partner in September 2020. The partnership includes co-branded assets on team broadcast programming, digital marketing assets, as well as in-stadium promotions and signage.
Lions Deluxe continues BetMGM’s long-standing partnership with the slot experts at Everi Digital, the online gaming business of Everi Holdings Inc. (NYSE:EVRI). The game features a classic three-reel virtual slot machine with a built-in “nudge” feature to provide the potential for players to win more spins or one of four separate jackpot prizes.
DAVID LUCCHESE – EXECUTIVE VICE PRESIDENT OF SALES, MARKETING, AND DIGITAL FOR EVERI