BetMGM Announces Launch of Lions Deluxe in Michigan
BetMGM, a leading sports betting and iGaming operator, announced the launch of the LIONS DELUXE slot game in Michigan. BetMGM became the Lions’ first official sports betting partner in September 2020. The partnership includes co-branded assets on team broadcast programming, digital marketing assets, as well as in-stadium promotions and signage.
“We are thrilled to continue to expand our relationship with the Detroit Lions as we bring another great title to our list of Lions branded games. BetMGM continues to set the standard for casino games in the state of Michigan and we are excited to continue to develop great games for players in the state.”
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Lions Deluxe continues BetMGM’s long-standing partnership with the slot experts at Everi Digital, the online gaming business of Everi Holdings Inc. (NYSE:EVRI). The game features a classic three-reel virtual slot machine with a built-in “nudge” feature to provide the potential for players to win more spins or one of four separate jackpot prizes.
“Our partnership with top-tier iGaming operator BetMGM has enabled the delivery of high-performing content across North America. The LIONS DELUXE slot game reinforces our commitment to providing award-winning gaming content to online players in Michigan, including our progressive jackpots which are featured in this exclusive Detroit Lions game. This new progressive game also adds to our Digital catalog of over 50 distinct titles, all housed and delivered via our proprietary Spark Remote Game Server™.”
DAVID LUCCHESE – EXECUTIVE VICE PRESIDENT OF SALES, MARKETING, AND DIGITAL FOR EVERI
