Canada
AGCO wins International Association of Gaming Regulators’ (IAGR) Regulatory Excellence Award
The Alcohol and Gaming Commission of Ontario (AGCO) has been awarded the International Association of Gaming Regulators’ (IAGR) Regulatory Excellence Award for its work on developing and implementing the regulatory framework for Ontario’s new internet gaming (igaming) market that launched earlier this year.
The honour was announced October 19 at the IAGR’s Annual International Regulatory Awards Gala Awards Event, A Kickstart for Collaboration: Sparking Innovation in Regulatory Practice, in Melbourne, Australia. This award is presented for “excellence in gaming policy and regulation recognizing an outstanding contribution and achievement by a regulator in advancing efficient and effective gambling policy and regulation”. Gaming regulation is a complex and distinctive discipline, and the awards aim to recognize teams who have made outstanding contributions and achievements in international gaming regulation. The AGCO played a key role as part of a large team led by the Ministries of the Attorney General and Finance to develop a strong, responsible internet gaming model to combat the illegal market.
“This award recognizes the exceptional skill, commitment and energy that was required from the AGCO team to launch a new regulated igaming market in Ontario, particularly in the midst of the COVID-19 pandemic. This achievement would not have been possible without our partners at the Ministry of the Attorney General, ” said Tom Mungham, Registrar and CEO of the AGCO. “Before the launch of the new competitive igaming market last April, residents of Ontario wagered significant amounts each year on igaming websites with limited consumer protection and responsible gambling measures. Many players who accessed these sites were not aware they were in fact unregulated. We are honoured to be recognized on the international stage for our efforts to serve the people of Ontario.”
“Congratulations to the team at the AGCO on their well-deserved award for regulatory excellence,” said Attorney General Doug Downey. “My team was honoured to work with AGCO in developing a strong, responsible, competitive internet gaming model that effectively combats the illegal market, attracts investment and creates good jobs.”
“On behalf of the panel of judges and the IAGR Board, congratulations to The Alcohol and Gaming Commission of Ontario,” says Jason Lane, IAGR President and award judge. “The scale and breadth of the regulatory reform coupled with the detailed evidence of enhanced delivery of the new licensing regime made AGCO’s nomination a standout.”
The AGCO’s igaming framework developed in Ontario is the first of its kind in Canada, meeting the unique legal obligation of the province to conduct and manage gaming, while creating a competitive market to bring private operators (and their players) into the regulated sphere.
Throughout the development of the regulatory framework for igaming, the AGCO closely engaged with a broad range of stakeholders – including policy, legal and communications teams with the Ontario government and experts from the responsible gambling, sports integrity, and anti-money laundering communities – to ensure that Ontario’s market is attractive and competitive while also establishing high standards for responsible gambling, player protection and game integrity. The result is a robust and balanced regulatory framework, evidenced by the number of operators and suppliers that have already entered the market or are currently in the application process, as well as feedback received by industry and consumers in the first few months since the market launched.
Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
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