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Latin America

Golden Matrix to Launch Online Casino in Mexico on November 1st

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Golden Matrix Provides Corporate Update on Pending (MeridianBet) Acquisition

 

Golden Matrix Group Inc., a developer and licensor of online gaming platforms, systems and gaming content, announced it will launch a licensed proprietary B2C online casino in Mexico on November 1, 2022.

The company said the online casino, MEXPLAY, will feature an extensive number of table games and slots, as well as a sportsbook, and offer tournament competition prizes similar to those offered by the company’s RKings subsidiary in Great Britain.

MEXPLAY’s content will be available in both Spanish and English.

“This represents the next major step by our company to expand its B2C footprint,” said Golden Matrix CEO Brian Goodman. “The recently acquired B2C operations of RKings now account for over 50% of our revenues and over 50% of our profits; similarly, we now expect important contributions to revenue and profit growth from our operations in Mexico. While MEXPLAY offers many traditional and popular online casino games and a sportsbook, it also incorporates the added excitement of the tournament business, which is unique to Mexican gaming and should attract considerable player interest and participation.”

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The launching of MEXPLAY fulfills the first objective of GMGI’s strategy to expand its B2C business in Latin American (LATAM),“Slots into first place for most enticing market for the gambling industry.” Following the successful launch of the Mexican casino, added Mr. Goodman, the company will focus on entering additional LATAM markets where gaming is regulated.

Statista recently reported that gross gaming revenue (GGR) of the LATAM betting market is estimated to grow from roughly 1.3 billion USD in 2020 to 3.4 billion USD by 2025. The online GGR in Latin America was roughly 400 million USD in 2020 and is forecast to peak at around 2.6 billion USD by 2025.

Compliance Updates

Betsson Obtains Local Gaming Licenses in Peru

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A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.

Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognized sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.

Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia, and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.

Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”

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Compliance Updates

LSports Receives Approval to Offer Sports Betting Data Services in Peru

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LSports has announced that the company has received approval from the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR). This regulatory approval marks a significant milestone in LSports’ expansion across Latin America, allowing the company to offer its comprehensive sports betting data services to local operators in Peru.

With this B2B license, LSports can now provide its advanced sports betting data solutions to companies in Peru’s iGaming sector, enabling them to enhance their offerings and compete effectively in the market.

Dotan Lazar, CEO of LSports, said: “This is a significant step in expanding LSports’ footprint in Latin America. We are delighted to be among the first data providers accredited in Peru. The market has great potential, and we look forward to helping our partners launch competitive offerings.”

Lazar added: “The acceptance of this B2B license reinforces LSports’ position as a leading sports betting data supplier in a region known for its passionate fans and vibrant sports culture. LSports is committed to supporting its partners in Peru and beyond, helping them navigate the complexities of the market and achieve sustainable growth. We offer free consultations on expansion strategy and encourage bookies to contact us.”

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Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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