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Golden Matrix to Launch Online Casino in Mexico on November 1st

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Golden Matrix Group Inc., a developer and licensor of online gaming platforms, systems and gaming content, announced it will launch a licensed proprietary B2C online casino in Mexico on November 1, 2022.

The company said the online casino, MEXPLAY, will feature an extensive number of table games and slots, as well as a sportsbook, and offer tournament competition prizes similar to those offered by the company’s RKings subsidiary in Great Britain.

MEXPLAY’s content will be available in both Spanish and English.

“This represents the next major step by our company to expand its B2C footprint,” said Golden Matrix CEO Brian Goodman. “The recently acquired B2C operations of RKings now account for over 50% of our revenues and over 50% of our profits; similarly, we now expect important contributions to revenue and profit growth from our operations in Mexico. While MEXPLAY offers many traditional and popular online casino games and a sportsbook, it also incorporates the added excitement of the tournament business, which is unique to Mexican gaming and should attract considerable player interest and participation.”

The launching of MEXPLAY fulfills the first objective of GMGI’s strategy to expand its B2C business in Latin American (LATAM),“Slots into first place for most enticing market for the gambling industry.” Following the successful launch of the Mexican casino, added Mr. Goodman, the company will focus on entering additional LATAM markets where gaming is regulated.

Statista recently reported that gross gaming revenue (GGR) of the LATAM betting market is estimated to grow from roughly 1.3 billion USD in 2020 to 3.4 billion USD by 2025. The online GGR in Latin America was roughly 400 million USD in 2020 and is forecast to peak at around 2.6 billion USD by 2025.

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CyberArena Officially Rebrands from 188BET to taptap

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CyberArena, a global leader in online gaming and interactive entertainment, has announced the official rebranding of its flagship platform from 188BET to taptap, effective July 1, 2025. This marks a bold evolution in the company’s journey, reinforcing its mission to provide modern, secure, and seamless gaming experiences for audiences around the world.

The transition to taptap represents more than a name change it introduces a refreshed brand identity designed to meet the demands of today’s fast-moving, mobile-first users. Combining cutting-edge technology with global design sensibilities, taptap elevates the user experience while preserving the trust, familiarity, and excitement that millions of users have come to expect.

“taptap reflects our forward-thinking approach and our commitment to providing intuitive, high-performance gaming for global players. While the brand is new, the values remain: reliability, innovation, and exceptional entertainment,” said a CyberArena spokesperson.

What’s Changing?

• New Brand Identity: 188BET is now officially taptap

• Enhanced User Interface: A modern, mobile-first design for faster navigation and improved performance

• Refreshed Look and Feel: Updated visual elements that reflect taptap’s global outlook and digital-first philosophy

What Stays the Same?

• Your Account: All login credentials, balances, and play histories remain fully intact

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• No Registration Needed: Existing users can continue using their accounts as normal

• Full Game Line-Up: All services, promotions, and favorite games are available without interruption

A Comprehensive Global Gaming Experience

• With the launch of taptap, users will continue to enjoy access to a complete portfolio of entertainment, including:

• Sports and Esports Interactive Play

• Live Gaming and RNG Table Games

• Virtual Sports, Lottery, and Skill-Based Games

• Tournaments, Promotions, and Exclusive Global Campaigns

Whether on desktop or mobile, taptap is engineered to deliver smooth, reliable performance, backed by industry-leading security protocols and 24/7 multilingual customer support.

A Global Vision for the Future of Online Gaming

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CyberArena’s rebrand to taptap is a strategic step forward in shaping the future of digital gaming. Built with scalability and international expansion in mind, the platform combines next-generation usability with a strong foundation of trust, compliance, and responsible entertainment.

“This rebranding represents a renewal of our promise to global users. As taptap, we will push boundaries, embrace innovation, and set new standards for excellence in online gaming,” added the spokesperson.

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Zenith offers LatAm unbeatable rates for PGSoft games

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Zenith offers LatAm unbeatable rates for PGSoft games

 

Asia’s award-winning B2B provider to offer LatAm some of best commercial terms available

Zenith, Asia’s premier iGaming platform provider and a leading B2B ecosystem enabler, has today announced a pivotal move set to transform the iGaming landscape across the world: the provision of PGSoft games at unbeatable rates via its award-winning OneAPI platform and a direct integration through GamesAPI.

As the world’s largest distributor of PGSoft games, Zenith’s position means it can leverage the most competitive commercial terms for operators throughout the LatAm continent.

This strategic initiative directly addresses the soaring demand for PGSoft titles, which have become immensely popular in the region, with fan favourites like Fortune Tiger dominating engagement charts, particularly in Brazil.

PGSoft’s portfolio resonates deeply with LatAm players due to its mobile-first design, culturally relevant themes, and engaging gameplay mechanics. By offering these high-demand games at unrivalled rates, Zenith empowers its partners to significantly boost player acquisition and retention, thereby accelerating their revenue generation in a highly competitive market.

Zenith’s latest strategic offering underscores the provider’s rapid and sustained expansion across Latin America, building on recent, significant partnerships. Zenith’s OneAPI platform, recognised as SiGMA Asia’s Best Aggregator in both 2023 and 2025, provides a seamless, single-integration gateway to an expansive library of over 10,000 games from 150+ global and local studios.

This comprehensive solution, bolstered by Zenith’s robust, localised server infrastructure across LatAm, ensures optimal performance, minimal latency, and a superior player experience for even the most popular and high-traffic titles.

Karina Moral, Senior Business Development Manager at Zenith, commented: “As the world’s largest distributor of PGSoft games, we’re now able to offer truly unbeatable rates to our LatAm partners via both OneAPI and GamesAPI.

“This is a game-changer, giving operators direct access to incredibly popular content at the best commercial terms on the continent. Combined with our robust localised infrastructure and recent partnerships like CP Games and Jugamax, Zenith is firmly committed to driving sustainable growth across Latin America.”

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As Zenith continues to deepen its footprint in Latin America, it remains dedicated to delivering a comprehensive, end-to-end ecosystem of solutions tailored to the unique dynamics of the region’s diverse markets.

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Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

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Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

 

Brazilian operator BETesporte is first to adopt AI-powered solution

Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.

Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.

In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.

Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.

Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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