partnerships
THE NHL SELECTS SPORTRADAR TO POWER NEW NHL.TV

In conjunction with the start of the 2022-23 National Hockey League (NHL) season, Sportradar and the NHL introduced a refreshed NHL.TV, the League’s direct-to-consumer international OTT subscription service, available to hockey fans in certain countries and territories outside of the U.S. and Canada, to provide an engaging and fan-friendly viewing experience of live and on-demand NHL games.
Sportradar is delivering its award-winning OTT solution to help the NHL manage the end-to-end workflow of NHL.TV, including the OTT backend, all OTT frontend applications (including web and mobile applications) and UX/UI design, as well as third-party integrations on the platform. The revamped NHL.TV is available in more than 120 countries and territories around the world.
In addition to live game streams, NHL.TV offers fans team-specific personalization features, including on-demand videos and additional highlights. NHL.TV will be available on connected TV applications including Android and Fire TV and is also deployed on the Foxxum Operating System.
“Today’s sports fans expect a viewing experience that is highly personalized and tailored to their unique interests. By utilizing our truly dynamic and trusted data-driven, end-to-end OTT solution, which have been developed and refined over the last 15 years, NHL.TV has the ability to meet and exceed viewer demands,” said Ed Blonk, Chief Commercial Officer at Sportradar. “We look forward to working closely with the NHL to deliver an innovative product that will deepen fan engagement now and in the future.”
“Similar to our North American fan base, NHL international fans are extremely tech savvy and expect a premium digital viewing experience,” said Stephen McArdle, NHL Senior Executive Vice President, Digital Media & Strategic Planning. “Sportradar’s refresh of NHL.TV for certain international markets will help provide fans around the world with a more personalized and enhanced experience with the game, and we look forward to continuing to collaborate with Sportradar to deliver a best-in-class international direct-to-consumer platform.”
Through a landmark, global 10-year agreement announced in June 2021, Sportradar is the NHL’s Official Betting Data Rights, Official Betting Streaming Rights and Official Media Data Rights Partner, distributing the League’s official data and statistics to media, technology and sports betting companies worldwide, including real-time data from NHL EDGE, the League’s Puck and Player Tracking technology, and live streams of NHL games via betting operators’ digital betting platforms available in legalized markets. Additionally, as an Official Integrity Partner of the NHL, Sportradar proactively helps to safeguard the integrity of the NHL’s competitions by monitoring global gaming activity and trends worldwide.
Cryptocurrency
Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development

Bitline, the only provider for casino chip access directly from cryptocurrency, has announced its first major collaboration in the U.S. casino market, teaming up with Choctaw Casinos & Resorts through its collaboration with Everi’s CashClub, the leading financial access services suit for casino payments. This collaboration introduces cryptocurrency and digital assets as a new source of liquidity for casino patrons and marks the first time that such a functionality has been enabled within the American gaming industry.
Leveraging Everi’s CashClub’s comprehensive payment infrastructure, Bitline’s solution is able to efficiently board, screen and verify patrons looking to leverage their digital assets whilst also allowing patrons to move screened assets into custody within minutes. Bitline’s integration with Everi’s CashClub, will enable the technology for the benefit of Choctaw Casinos & Resorts, and is the first time that such a functionality has been possible in the U.S. regulated casino market.
The collaboration works to cater to the growing demand for greater cryptocurrency and digital asset integration within the casino industry. The collaboration between Bitline and Everi’s CashClub forms a transferable blueprint that offers casino operators and their patrons an alternative way to manage funds, access liquidity, and leverage the benefits of cryptocurrency and other digital assets.
This milestone reflects a strategic shift in how casino operators view and manage financial interactions with their guests. The introduction of cryptocurrency as a liquidity solution provides additional options for guests and lays the foundation for Choctaw Casinos & Resorts as it looks to the future of gaming sector finance, setting a new standard in financial accessibility and convenience.
“Working with Choctaw Casinos & Resorts and Everi’s CashClub to make this a reality is a historical moment for both the casino and blockchain industries. Bitline was conceptualized to advance the gaming sector and offer a wider variety of financial options for the casino industry,” said Richard Jones, CEO at Bitline. “We’re entering an era where digital assets can fundamentally enhance the gaming experience, providing casino operators with a future-ready financial framework that can expand and evolve as the industry does. This collaboration is just the beginning of our vision to modernize casino payment capabilities on a global scale.”
“We are excited to be the first casino in North America to offer our guests another way to play,” said Thomas McDonald, Senior Director of Cage and Credit at Choctaw Casinos & Resorts. “Through our long-term relationship with Everi, a leader in fintech solutions, we will continue to invest in innovative offerings that provide the discerning gaming VIP access to funds in a safe and secure manner.”
The Choctaw Casinos & Resorts integration represents only the first phase of Bitline’s broader mission to bring cryptocurrency solutions to casinos and casino patrons worldwide. As cryptocurrency and digital assets continue to gain traction in the gaming sector, Bitline’s easy to integrate and patented payment model stands poised to become a key player in transforming gaming finance. Future plans include expanding services across other major casinos and gaming markets, both domestically and internationally, establishing cryptocurrency as a new standard feature of the gaming experience.
The solution is to be formally rolled out on March 7, 2025, with the first transaction taking place at Choctaw’s Durant, Oklahoma, location.
Latest News
QCI Installs Enterprise Platform at Seven Feathers Casino Resort

Quick Custom Intelligence (QCI) and Seven Feathers Casino Resort announced the successful deployment of the QCI Enterprise Platform. This collaborative effort marks a significant milestone in data management and analytics for Seven Feathers Casino Resort, positioning them at the forefront of cutting-edge technology in the gaming and hospitality industry.
The implementation of the QCI Enterprise Platform at Seven Feathers Casino Resort has been meticulously executed, with all data successfully verified for accuracy and security. This achievement showcases the commitment of both QCI and Seven Feathers Casino Resort to providing the most advanced and reliable data analytics capabilities available.
Jay Ellenberger, General Manager of Seven Feathers Casino Resort, said: “The successful deployment of the QCI Enterprise Platform represents a significant step forward in our commitment to providing exceptional experiences for our guests. With QCI’s innovative solutions, we are able to make more informed decisions, tailor our services, and ultimately elevate the level of satisfaction among our valued patrons.”
Andrew Cardno, CTO of Quick Custom Intelligence, said: “We are delighted to collaborate with Seven Feathers Casino Resort and support their mission to deliver world-class experiences. Our QCI Enterprise Platform is designed to empower organizations like Seven Feathers with actionable insights derived from data, and we are excited to see our technology driving innovation and success within their operations.”
The deployment of the QCI Enterprise Platform at Seven Feathers Casino Resort reinforces QCI’s commitment to delivering cutting-edge solutions that drive business growth and enhance customer experiences.
Latest News
Jamie Foxx Spotlights BetMGM Casino in New Commercial

BetMGM, a leading sports betting and iGaming operator, is premiering its first online casino commercial featuring company brand ambassador Jamie Foxx. The 30-second spot entitled “Vegas Lights” showcases the relationship between the award-winning online casino and MGM Resorts International, with Foxx using the BetMGM mobile app to illuminate iconic Las Vegas experiences with each successive tap.
“BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out,” said Foxx.
“Vegas Lights” follows Foxx as he travels to several of MGM Resorts’ Las Vegas destinations including Bellagio, ARIA Resort & Casino and MGM Grand. The commercial emphasizes the connection between playing online and earning in-person rewards, such as show tickets and resort accommodations. Created by BetMGM’s award-winning agency of record, Highdive, the spot was directed by the award-winning duo, The Malloys, with Superprime, and shot with renowned cinematographer Jeff Cronenweth.
Casey Hurbis, Chief Marketing Officer, BetMGM, said: “Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM. This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”
Mark Gross, Highdive Co-Founder and Co-CCO, said: “No one lights up Vegas like BetMGM and Jamie Foxx. Our new ‘Vegas Lights’ spot showcases how BetMGM Casino, and its real-life connection to Vegas, can make every moment feel like a win.”
The commercial will air in the five markets across North America where BetMGM Casino currently operates including Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario.
AJ Mazza, Brand Director of BetMGM, said: “Jamie is a fantastic ambassador and opens up so many creative ways to unleash our brand. His energy and humor on set was irresistible, and it was an honor to collaborate with him.”
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