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XB Net adds Harness Racing at Yonkers Raceway to its premium portfolio of North American racing content

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MST extends XB Net deal to power engagement on premium North American racing ahead of the Pegasus World Cup

 

Ahead of a big weekend of international trotting at the famous New York track, the leading Stateside supplier enhances its distributional package

XB Net, the leading provider of premium content for North American racing, has added more muscle to its distributional package with the addition of top-class Harness Racing (or Trotting) from the prestigious New York Venue of Yonkers Raceway for all its international operator partners.

Yonkers Raceway is the proud home of three major harness events each year: the Yonkers Trot, the Art Rooney Pace and the Messenger Stakes. And this weekend, the storied racetrack hosts the $1 million International Trot, which welcomes a raiding party of global challengers from Sweden, Norway, Denmark, Italy and France take on the best trotters from the US and Canada.

The Yonkers International Trot (Race 7) is run over a distance of 1 1/4 miles and scheduled for 3:00 p.m. EDT on Saturday, 15 October. It represents the first leg of a $20,000 Guaranteed Late Pick 4 and also includes the $250,000 Aria Pace and Robert Miecuna Trot Invitationals as Races 8 and 10.

Trotting is already a hugely popular sport across the Nordics and much of mainland Europe and, as such, boasts a truly international audience, whose domestic action and wagering preferences can now be complemented by their favourite format of horse racing stateside.

Yonkers Raceway’s EDT time zone naturally clocks on for core UK and European racing audiences, generating increased fan engagement at peak leisure times. Its schedule of compelling coverage, which neatly complements Europe’s own racing scene, provides operators with a trustworthy source of fast-settling betting content from 18:00 CET. This engaging action is proven to retain eyeballs and promote betting activity during competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.

This deal is emblematic of the continued co-operation between XB Net and NYRA Content Management Solutions (NCMS), a subsidiary of the New York Racing Association, over the content rights, data, odds, and signals from a host of first-class horse racing venues.

XB Net’s definitive end-to-end solution, corralling wide-ranging content that covers approximately 75% of all U.S. racing, also opens the door to many of the world’s best-quality courses and most prestigious thoroughbred horse races. Other notable highlights include the Pegasus World Cup, two legs of the Triple Crown (comprising the Preakness and Belmont Stakes) and this season’s upcoming flagship finale of the Breeders’ Cup World Championships at Keeneland (4-5 November).

Simon Fraser, Senior Vice President International at XB Net, said: “We’re delighted to be offering our partners more high-quality racing action from another fabled New York venue in Yonkers Raceway. We have a strong track record of delivering unique and engaging racing products, and progressive partnerships like this make for an eloquent case in point. For many global operators, this can represent a significant step towards being able to develop and educate around the popular sport of Harness Racing. It has a loyal and active following, and provides an exciting area into which some can broaden and diversify their content timetables.

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“Wherever you set your scene on the map, securing the right content at peak leisure-times remains of paramount importance. XB Net’s wide range of low-latency racing solutions, racetracks and varied codes of racing are continuing to deliver the requisite flexibility that international operators demand.”

XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators recognize its flexible value-add to any sportsbook schedule.

Currently working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia.

Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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Licenses received: RockApp strengthens its position in the US iGaming market

 

RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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Compliance Updates

Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License

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Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License

 

Media Troopers, a leading digital marketing agency specializing in sports betting and iGaming, has marked its two-year anniversary in promoting sports betting in Colorado as a vendor licensed by the state.

Shmulik Segal, CEO of Media Troopers said: “We are very proud of this renewal, as it marks a milestone of two successful years of growth and commitment to the State of Colorado.”

Colorado’s Division of Gaming has renewed Media Troopers’ vendor license, allowing the company to promote sports betting offers for its customers until January 2027.

“Receiving a new license and debuting in a state is always exciting, but it is where the hard work begins,” Segal added. “So I am proud to celebrate two successful years of hard work and dedication in promoting safe and reponsible gaming for our Colorado partners such as BetMGM, bet365, and BetFanatics.”

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1/ST and Goodwood Racecourse announce Group 1 pathways between the United Kingdom and North America

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1/ST, North America’s preeminent Thoroughbred racing and pari-mutuel wagering company, and Goodwood Racecourse, one of the United Kingdom’s leading racecourses, today announce a new initiative that will see a reciprocal partnership between 1/ST-owned racecourses in North America and Goodwood Racecourse in the United Kingdom.

This exciting new partnership will see horses gain automatic entry following success at the Pegasus World Cup meeting at Gulfstream Park on January 25, and at Goodwood Racecourse’s world-famous five-day festival, the Qatar Goodwood Festival presented by Visit Qatar.

The Pegasus World Cup Turf winner in 2025 will be granted automatic entry to the 2025 running of the Qatar Sussex Stakes. Likewise, the victor of the 2025 Pegasus World Cup Filly and Mare Turf will gain automatic entry to the Qatar Nassau Stakes in 2025.

Additionally, the winner of this year’s £1m, Group 1 Qatar Sussex Stakes will gain automatic entry to the Pegasus World Cup Turf in 2026 and the winner of the Group 1 Qatar Nassau Stakes will gain automatic entry to the Pegasus World Cup Filly and Mare Turf in 2026.

This new partnership will create an easily accessible pathway for horses to compete both in North America and the United Kingdom and help to encourage top-tier racehorses to travel and increase international participation at both fixtures – while also bolstering elite fields for global audiences and deeper fan engagement.

Aidan Butler, President of 1/ST, 
said: “Thanks again to our friends at Goodwood Racecourse as our partnership enters its second year. We can’t wait to see how our Pegasus World Cup Turf winners fare on the other side of the pond and look forward to welcoming the victors of the Qatar Sussex Stakes and Qatar Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.

“These reciprocal pathways mark the latest strides in 1/ST’s bid to broaden the appeal and international participation in the world’s major races. We’ve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival!”

Edward Arkell, Director of Racing at Goodwood Racecourse, added: “We are thrilled to announce this fantastic new initiative, and I would like to thank 1/ST for their enthusiasm and support. By pairing two of our most prestigious races with a pair of turf races at the Pegasus World Cup meeting, we are confident that we have unlocked a well-scheduled gateway.

“This partnership also highlights the importance of collaborating with the best horseracing in the World and allows us the opportunity to showcase the obvious benefits of working alongside the North American horseracing circuit.”

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