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Light & Wonder Unleashes Never-Before-Seen Gaming Innovations at G2E

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Light & Wonder Unleashes Never-Before-Seen Gaming Innovations at G2E

 

Leading cross-platform global games company Light & Wonder, Inc. announced new products at this year’s Global Gaming Expo (“G2E”) that will bring wide-eyed wonder to players, customers and operators around the world. New products unveiled at G2E included COSMIC™, the Company’s newest slot cabinet and latest hardware innovation; THE CARD RECYCLER ™, a sustainable solution for operators; Light & Wonder LIVE DEALER by Authentic Gaming, a live casino experience; and enhancements to its industry-leading suite of systems.

L&W’s new products and innovations presented at G2E address the shift in player behavior. The movement in gameplay to immersive and connected offerings underscores the Company’s focus on building great games that the world wants to play across multiple platforms – land-based casinos, online and mobile – in both real-money and free-to-play social gaming markets.

“Over the past seven months, Light & Wonder has transformed from a diversified business to a company focused solely on cross-platform gaming and enabling technologies,” said Matt Wilson, CEO of Light & Wonder. “The new products we announced today will enable us to continue to lead the way. By investing in next-level experiences, content, technology, systems, hit studios and platforms that redefine gaming, we remain committed to delivering great games the world wants to play.”

Endless fun for players, wherever and whenever they play
COSMIC, a new slot cabinet, offers players an immersive experience with revolutionary fiber-optic lighting and advanced animations. The cabinet’s innovative contour design features a 27” top monitor display that flows seamlessly into the player panel, which includes the brightest bash buttons ever developed by L&W. COSMIC is the latest addition to the company’s chart-topping hardware lineup, joining KASCADA™ Dual Screen and its newest stepper cabinet, LANDMARK 7000.

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The next generation of electronic table games will give players a live connection to the internet, bringing exciting casino experiences across any device. Light & Wonder LIVE DEALER by Authentic Gaming offers such an experience, using a bespoke studio environment to provide a wide selection of shared live tables available to all operators. Graphical elements, UIs and side bets can all be customized to each operator’s brand and players.

Wide-area progressive jackpots are now being made available to U.S. iGaming operators, premiering with the player-favorite DUŌ FÚ DUŌ CÁI™ game, 88 FORTUNES™ – JACKPOT FESTIVAL™, which features a recognizable symbol-based mechanic like the Light & Wonder land-based game.

“We know player behavior is changing, and we are passionate about bringing players the best digital experiences, no matter where they are,” said Dylan Slaney, EVP and CEO of iGaming, Light & Wonder. “With our recent acquisition of Playzido we are rigged for pace, accelerating our rapid custom game development for both in-house games and with our partners globally. Our other acquisitions, Elk Studios and Lightning Box Games, are consistently delivering and growing, with Elk preparing for U.S. licensing for launch and Lightning Box building on their 57% year on year growth. Light & Wonder continues to raise the bar for our fans, enriching their gameplay experience and bringing exciting, new worlds of play – all on the world’s most trusted iGaming ecosystem.”

Light & Wonder is also bringing its popular and top performing ETG game ROULETTEX™ to a standard roulette table. ROULETTEX offers players a supercharged roulette experience that keeps them coming back for more by allowing them to choose their own level of volatility and the chance to win up to 500 times the value of their wager on a single number. The game is now available on QUARTZ™ Hybrid, QUARTZ Standalone, TABLEMASTER™ QUARTZ and traditional felt.

Delivering industry-leading products to modernize and popularize the casino floor 
The Company’s full suite of high-tech solutions and systems enables partners and casino operators to gather valuable, real-time insights into their casino floor activity.

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“The ingenuity powering our program is unparalleled,” said Siobhan Lane, Light & Wonder CEO of Gaming. “We remain totally focused on fostering inclusive, high-performing experiences across our product line. As the only company with leading market positions in gaming, iGaming and social, we will continue to break barriers in the cross-platform space.”

Light & Wonder is also unveiling some exciting innovations in systems, technologies and shufflers:

  • THE CARD RECYCLER: A smart utility that analyzes used cards for defects while simultaneously discarding damaged cards and recycling reusable cards into complete, casino-standard decks. This sustainable solution enables casino operators to minimize labor costs, cut annual card costs, reduce carbon footprint and maximize card supply.
  • L&W ConnectThe most established predictive analytical solution in the industry, with Slot Connect pulling data from more than 100 customer sites and sharing analysis to customers via a customer portal; and Shuffle Connect, a solution that taps into the shuffler and the smart shoe to count the number of hands dealt by table and time of day, giving casino managers a functional picture of their table game activity.
  • Celebrity Celebration: an enhancement to the bonusing system that gives operators the ability to send a personalized video message to winners on the slot floor.
  • ATOMAn easy, point-of-play PIN debit solution that allows players to access funds without leaving the table or handling cash. AToM promotes increased player retention and provides real-time accounting and game reports.
  • Linux operating system for IVIEW™ 4: improves cyber security on the casino network; and iVIEW Guard, a premium subscription service that provides active threat detection on the casino floor offered by a class-leading supplier of end-point protection.

Enhancing the player journey across all touchpoints
Additionally, heading into G2E, L&W recently announced that it had acquired all of the assets of House Advantage (HA), a leading loyalty and marketing software and technology provider known for its core platform, “HALo.” “The addition of HA’s industry leading software and technology solutions allows us to capitalize on the growing convergence of digital and land-based gaming,” said Matt Wilson, CEO of Light & Wonder. “With HALo, we gain a powerful omnichannel player loyalty solution that complements our current product family and enables us to deliver a truly differentiated offering. We look forward to highlighting this new offering with customers during G2E and beyond.”

Compliance Updates

Tennessee Sports Wagering Council Takes Action Against Illegal Sportsbook

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The Tennessee Sports Wagering Council through its executive director issued $50,000 in fines to Bovada.lv, an unlicensed and therefore illegal sportsbook operating in Tennessee.

Bovada failed to comply with cease and desist letters delivered to addresses in Curaçao, and Council investigators placed wagers through Bovada’s platform on three separate occasions, including as recently as October 16, 2024.

The Sports Gaming Act authorizes the Council to impose a $10,000 fine for the first offense of accepting wagers without a license, which rises to $15,000 for the second offense, and $25,000 for the third offense. Subsequent offenses may lead to the imposition of a $25,000 fine for each occurrence, an occurrence being a single wager accepted in Tennessee.

In the cease and desist letters, the Council ordered Bovada to allow all Tennessee users to withdraw any funds currently held by the unlicensed sportsbook.

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“The Sports Wagering Council recommends that Tennessee users of Bovada withdraw their funds immediately. Our primary role is the protection of the public interest through a safe, regulated environment, and Tennessee sports bettors need to know that just because they can access a sports betting website or app inside Tennessee’s borders does not mean it is licensed to do business here,” Mary Beth Thomas, Executive Director of Tennessee Sports Wagering Council, said.

Legal sportsbook operators provide important bettor protections not found in the illegal market. If an individual wagers with unlicensed sportsbooks, their sensitive financial and personal information may not be protected and could even be shared with criminal enterprises. The bettor’s money could be withheld or disappear without a way to recover it.

The SWC is working closely with its network of law enforcement at the state and federal level to eradicate illegal sportsbooks such as Bovada and others.

Tennessee is the largest “online-only” sports betting market in the US, with more than $4.7 billion wagered in Tennessee last fiscal year through online sportsbooks licensed by the Council.

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Gambling in the USA

Phoenix Link by Aristocrat Gaming Now Lighting Up Casino Floors

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The hottest new game from Aristocrat Gaming, Phoenix Link, is now live on casino floors, with Yaamava’ Resort & Casino being the first in North America to offer the highly-anticipated game. As the next evolution of the international hit game, Dragon Link, Phoenix Link features player-favorite mechanics from top games with all-new themes, features, and bonuses.

“We have been humbled by the incredible global fanfare Dragon Link has received over the years but are never ones to rest on our laurels. The teams have been working tirelessly on a follow-up that brings together all the player-favorite elements in a new and exciting way with Phoenix Link as the proud result. We were thrilled to partner with Yaamava’ to premiere Phoenix Link with flair, excitement, and celebration,” said Victor Duarte, executive vice president of product for Aristocrat Gaming.

Phoenix Link players will enjoy the game’s additional denominations, configurations, and jackpots on each of the launch game theme titles. Gameplay features include Hold & Spin, Free Games with multiplier wilds or twin spin reels, Phoenix Mystery trigger, and more new bonus twists. Phoenix Link is available on the Neptune Single cabinet.

“Yaamava’ is thrilled to host yet another world premiere in gaming with the launch of Phoenix Link by Aristocrat Gaming. Our Club Serrano members are already raving about this captivating extension of the player-favorite Dragon Link. It’s a great addition to the Yaamava’ gaming floor,” said Kenji Hall, General Manager of Yaamava’ Resort & Casino at San Manuel, said.

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Latest News

Panel on the benefits of regulation in the Mexican iGaming market

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On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.

The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.

BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.

Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”

For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”

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Sponsor Support

The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.

Event Details:

Date: November 6

Time: 10:00 a.m. (Mexico)

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Registration: Register here

Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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