Press Releases
Arooga’s® Grille House & Sports Bar Partners with PlaySugarHouse for Sportsbook at Their Shelton, Connecticut Location
Harrisburg, Pa based restaurant group Arooga’s Grille House & Sports Bar announced that their Shelton, Connecticut franchise location has teamed up with The Connecticut Lottery Corporation to launch their new retail sportsbook PlaySugarHouse, a sports wagering platform from Rush Street Interactive. This will be the first location of the brand to offer sports betting, which will operate within the Arooga’s location.
Located at 387 Bridgeport Ave., Shelton, Ct and owned by Arooga’s franchise group McBride Holding Company, LLC, this location is over seven-thousand square feet, seats two hundred and fifty guests and has over one hundred wall-to-wall HD TVs. Franchise co-owner David McBride is planning extensive renovations to create a dedicated space for the PlaySugarHouse concept, which will include multiple kiosks and teller stations along with Arooga’s famous two-story video wall.
“We have always paid attention to the expanding gaming landscape in the Northeast and have been hopeful that sports wagering would become available to us,” said David McBride, Chief Operating Officer of McBride Holding Company, LLC, and co-owner of the Arooga’s Shelton franchise location. “The proposed layout for PlaySugarHouse is really magnificent with up to fifteen kiosks, so there will be plenty of room to satisfy all guests within the restaurant as well as patrons who would like to stop by and place a bet.”
“We are extremely excited that the CT lottery has chosen Arooga’s Grille House and Sports Bar in Shelton, Ct to launch of the Connecticut’s sports book locations,” said James Belli, Vice President of McBride Holding Company, LLC, and co-owner of Arooga’s Shelton. “This partnership will offer guests throughout the region an unparalleled opportunity to watch a game and place a sports bet in what we believe is one of, if not the best, sports atmospheres in Connecticut. Guests can come to watch numerous sporting events on over one hundred televisions, enjoy a beverage from one of over fifty-nine draft beer offerings, and enjoy some award-winning wings and other mouth-watering eats. We are thrilled and look forward to the future of this partnership.”
The new PlaySugarHouse sportsbook is projected to open in December of 2022 after renovations are complete and all necessary licensing is in place. McBride Holding Company, LLC is the owner of three Arooga’s franchises in Warwick, RI, Attleboro, Ma, and Shelton, Ct, and is the principal partner with The Connecticut Lottery Corporation for this venture.
“We are thrilled to really step up our sports bar game and offer this exciting experience to our guests,” said Gary Huether, Arooga’s Grille House & Sports Bar parent company owner and President. “Sports betting is a natural fit for an award-winning sports bar.”
The recipient of several national accolades, including selection as America’s Next Top Restaurant Franchise, as well as recognition among Entrepreneur Magazine’s Top 500 Franchises of 2020 & 2021, and Top 200 Food Franchises 2020, Franchise Times Top 200 + 2020, and FranServe Fran-Tastic 500 2021, the Arooga’s restaurant company continues to charm the industry with its commitment to utilizing the latest technology in enhancing the guest experience and improving operational practices, creating unique and delicious menu items observing environmentally responsible operation methods in their restaurants as part of their certification by the Green Restaurant Association.
- Bruce Caughill, Managing Director, Canada, Rush Street Interactive
- Peter Czegledy, Partner, Aird & Berlis LLP
- Neil Erlick, Chief Corporate Development Officer, Nuvei
- Charmaine Hogan, Head of Regulatory Affairs, Playtech
- Dale Hooper, General Manager Canada, FanDuel
- Chuck Keeling, EVP, SH Engagement, Community and Social Responsibility, Great Canadian Entertainment
- David Lucchese, Executive Vice President, Sales & Marketing, Everi
- Adrianne McGrath, Vice President, Business Development, Konami Gaming
- Terry McInally, Chief Compliance Officer & Chief Information Officer, Gateway Casinos
- Niaz Nejad, Managing Director, Americas – Gaming, Light & Wonder
- Bob Parente, SVP Chief Revenue Officer, Gaming, Light & Wonder
- Derek Ramm, Global Head, Advisory Services, Kinectify
- Lindsay Slader, SVP Compliance, GeoComply
- Richard Taylor, President, MGE Entertainment – Fallsview
- Scott Vanderwel, Chief Executive Officer Canada, PointsBet Canada
Latest News
Aristocrat Interactive Teams Up with Big Bola to Power Full Suite of iGaming Solutions Across Mexico
Aristocrat Interactive™, Aristocrat’s online Real Money Gaming (RMG) division, has partnered with Big Bola to deliver a comprehensive suite of iGaming solutions, integrating advanced technology and personalized services tailored for the Mexican market.
Under this agreement Aristocrat Interactive will provide Big Bola with a robust Player Account Management (PAM), Sportsbook Solution, and bespoke managed services system, strengthening Aristocrat Interactive’s presence in Mexico. Additionally, Aristocrat Interactive will supply Self-Service Betting Terminals (SSBTs) for retail sports betting and Over the Counter (OTC) solutions, ensuring an enhanced and seamless betting experience for Big Bola’s players.
“We’re thrilled to take our existing land-based strong relationship with Big Bola, one of Mexico’s top operators, to the next level and enhance their online business,” said Tsachi Maimon, Chief Strategy Officer, Aristocrat Interactive. “This deal reinforces our commitment to delivering a fully connected and innovative experience across both digital and land-based verticals in this key market.”
Leveraging Aristocrat Interactive’s in-house aggregation platforms, Big Bola will gain access to a wide range of content from leading casino providers. The fully customizable PAM platform offers seamless API integration, real-time player engagement tools, advanced data analytics, secure payment methods, and stringent compliance features. Big Bola’s players will also benefit from a customizable, scalable sportsbook platform featuring horse racing, esports, boosted odds, and jackpot offerings.
“With nearly two decades of experience in the gaming industry, we re-entered the digital space seven years ago by launching our Big Bola Online platform,” said Emilio Quirós, COO & Business Development at Big Bola. “Now, we are excited to take the next step in our evolution by partnering with a global leader like Aristocrat Interactive to provide a richer, immersive gaming experience to players in Mexico.”
Aristocrat Interactive will also develop a mobile application that will play a crucial role in delivering a fully integrated player experience, vital for Big Bola’s mobile-focused audience in Mexico.
Scientific Games announces that the company has been selected as the Ohio Lottery’s new lottery gaming system technology partner following a competitive procurement process by the State of Ohio. The global lottery company won the award and looks forward to responsibly driving the Ohio Lottery’s future growth and sustainability. One hundred percent of Ohio Lottery profits help support the state’s K-12, vocational and special education programs. Scientific Games is the lottery industry’s fastest-growing lottery systems provider.
Pat McHugh, Scientific Games CEO, said, “On behalf of all the Scientific Games teams who have been hard at work developing a responsible, sustainable growth plan for the Ohio Lottery with our newest, performance-driven technology, we are celebrating this award. We look forward to working with the Ohio Lottery to bring new products and technology which will ultimately help support education funding in Ohio.”
Scientific Games will provide the Ohio Lottery with the company’s Momentum ecosystem, featuring the advanced AEGIS central gaming system and Infuse business intelligence tool. The company’s innovative WAVE point-of-sales terminals and Lottery InMotion digital content system will support the Ohio Lottery’s extensive retailer network. Scientific Games’ PlayCentral suite of self-service machines will enable the lottery to engage Ohio players with expanded game content while also supporting new retailer and restaurant locations.
The Ohio Lottery will be supported by a Scientific Games team of game, product and technology experts and facilities management services. The company provides the Lottery’s Scratch-Off games and manages the games through the performance-driven Scientific Games Enhanced Partnership program at its facility in metro Cleveland.
The SGEP program, which has been in place with the Ohio Lottery since 2019, provides inside sales, and advanced logistics and analytics. The Lottery is ranked in the top 20 worldwide for instant game per capita performance (La Fleur’s 2024 World Lottery Almanac). The company has provided Ohio Lottery Scratch-Off games for more than 23 consecutive years.
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