Latest News
G2E Las Vegas: NOVOMATIC Americas presents indelible products – driving player entertainment and delivering operator value

At this year’s G2E, NOVOMATIC Americas will stage fresh and exciting gaming highlights as well as new premium hardware and winning solutions: Products range from slot machines for Class III and VLT/VGT markets to electronic table games, sports betting kiosks, management systems, promotional systems, and ancillary services.
“What are we looking to accomplish at G2E 2022?” asks Rick Meitzler, President and CEO of NOVOMATIC Americas. “We are looking to continue to increase our product performance in every product category. We want to demonstrate that we listen to our customers and we have maintained our good performance and grown our gaming footprint in progressives, commodity games, systems, and sports betting. We are striving to maximize our customers’ ROI across all product categories.”
The biggest new for NOVOMATIC Americas is the launch ofan exciting new upright cabinet for the U.S. Market in two options. The DIAMOND X™ 1.55J and DIAMOND X™ 2.32 are set to introduce an exceptional, sleek style and crisp game presentation to the casino floor. Captivating design, incorporating a black metro finish contrasted by a dynamic LED lighting concept that creates a visually enclosed framework for the crisp presentation of game content. All that meets ergonomic exterior design, comprising all the best angles plus ample foot space. The DIAMOND X™ cabinets are an exceptional accomplishment in cabinet design, presented by NOVOMATIC Americas for brilliant performance and complementing the successful portfolio of games.
The main monitor features are a choice between one expansive, 55” full HD J-curved game screen, or two large 32” full HD game screens. Both with PCAP touch on the bottom screen plus high progressive visibility on the gaming floor. These new platforms are exceptionally elegant, ready for all demands of a winning gaming floor with premium components and full compatibility with standard protocols.
More progress! Get ready for the new THUNDER CASH X™ Link Candelas De Los Muertos series with Señorita Suerte and Señor Muerte that will have you basking in riches. Enthralling and hypnotic, this new group of games give players graphically beautiful themes and exciting play variations providing a level-up experience on popular THUNDER CASH X™ linked products. Voodoo Magic™ is still supplying operators a mystical new way to play and the new Coin Fishing™, Eye of the Queen™ Magic Coins and Charming Lady’s Boom™ on THUNDER CASH™ are great additions to the brand. These new progressives give operators an exciting way to extend the brand and create visually interesting derivatives of the THUNDER CASH™ Link.
The original MONEY PARTY™ Link, with Fruity Fruity and Juicy Juicy titles, has proven to be a sweet success for NOVOMATIC Americas. The classic fruit games with a new twist are a player favorite. Winner of the Eilers Emerging Supplier Category in 2022, MONEY PARTY™ Link makes a splash on every gaming floor. With sweet new themes like Sizzling Hot™ and Roaring Forties™ as two juicy new additions to the party, MONEY PARTY™ Link creates yummy hot new versions of classic fruit style games. MONEY PARTY™ Yummy Yummy and Ultra Hot™ offer players even more fruit game fun. Additional Progressive families such as ULTRA BOOST further highlight the progressive focus of NOVOMATIC Americas. This year the NOVOMATIC Americas products are sure to appeal to maximum range of players and keep them coming back for more.
Rick Meitzler explains: “The more strong titles like the expansion of the MONEY PARTY™ Link brands and Voodoo Magic™ on the THUNDER CASH™ Link we put out this year, the more penetration we got. We already had good traction going into 2022, so the delivery of 16 distinct games this year just enhanced those numbers. Right now, we are experiencing good performance on our ULTRA BOOST Link™, which is another strong performer for us. The key is to keep creating the products that our customers are asking for, and we are doing that.”
A trailblazer in sports betting self-service kiosks, NOVOMATIC Americas is the undisputed leader in kiosk hardware with its ever-growing portfolio of 1,200+ units in North America. The NOVOMATIC ActionBook™ Compact table-top version fits snug in every bar and counter while the NOVOMATIC ActionBook™ Plus multi-screen version fits nicely in so many environments. Both offer quick response times with a user-friendly, touch monitor experience and will be shown with all of the latest enhancements.
Stop by NOVOMATIC Americas booth #1259 at the G2E expo – October 10th-13th in Las Vegas – to get a taste of what players are talking about.
Latest News
BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
Gambling in the USA
California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.
Problem Gambling & Public Health Takes the Stage
The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.
Tribal Revenue Distribution Approved
The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.
Cardroom Licensing: Approvals and Extensions
Among key licensing matters:
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500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.
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Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.
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Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.
Key Employee Licensing Actions
The Commission approved several initial and renewal key employee licenses. Notably:
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Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.
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Kevin Lee and George Rahme received 120-day extensions for renewal processing.
Third-Party Proposition Player Services Under Scrutiny
The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.
Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.
Gaming Resource Suppliers & Tribal Approvals
Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:
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HCAL, LLC
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JCM Global
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Konami Gaming, Inc.
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PDS Gaming, LLC
Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.
Notable Withdrawals and Denials
In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.
A Broader Look Ahead
With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.
Latest News
CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
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