Latest News
DiffusionData Delivers Critical Market Alignment Strategy

DiffusionData, formerly known as Push Technology, the pioneer and leader in real-time data streaming and messaging solutions, today announced the final details of the company’s business realignment strategy to meet the digital transformation needs of the broad range of markets it serves. The last step is to present the renaming of the company to assure absolute clarity on the corporate mission — to manage and reduce the costs of data Consumption, Transformation, and Delivery in real time at Internet scale.
Background
One and a half decades ago when the company was founded, digital transformation was in its infancy. During the subsequent years, companies everywhere have worked to determine what components are required for a smooth digital transformation journey. It has been generally understood that data must be delivered in real time at Internet scale. However, in order to achieve this goal, there cannot be restrictions on data consumption, and low-code functionality to enable data enrichment and transformation is required. Most importantly, the orchestration of the data journey throughout these stages requires platform intelligence which removes the hassles of data handling from the development teams enabling them to focus on critical business requirements and deliver applications to market faster.
The Key is Platform Intelligence
As with most things the devil is in the detail. The key to successfully orchestrating the stages of the data journey, is built-in platform intelligence every step of the way.
Platform intelligence is invaluable because it allows companies to:
- Reduce Operational Costs – by increasing the capacity of existing in-place hardware and optimizing infrastructure because Diffusion is a cache and a stream, benefiting from a subscription rather than polling model which optimizes communication and ensures updates are propagated in real time, delivering hyper-scalability with a reasonable TCO, and using Diffusion’s proprietary Delta Data algorithms which only send data that has changed.
- Speed and simplify development – with low-code data transformation engine.
- Hyper-personalization via hierarchical data structures and granular access control.
Grethe Brown, promoted to Chief Executive Officer to formulate and execute the corporate alignment strategy, said: “Companies require intelligent systems to save them development time and money as well as reduce ongoing operational costs of building and running next generation mission critical corporate applications. Our Diffusion Intelligent Data Platform is a breed apart from the traditional tools available in the market to support the digital transformation requirements of companies we serve across the globe.”
About DiffusionData
DiffusionData pioneered and leads the market in real-time, data streaming and messaging solutions that dramatically reduce network bandwidth requirements, allowing customers to expand their businesses.
The company’s Diffusion® Intelligent Data Platform, consumes raw data in any size, format, or velocity; enriches the data in-flight; and distributes the data in real time — reliably and at massive scale with secure, fine-grained, role-based access control. Diffusion is purpose-built to simplify and speed data-driven, real-time application development, reduce operational costs, and economically deliver hyper-personalized data at Internet scale.
Leading brands, across industries including financial services, transportation, energy, retail, healthcare, eGaming, and Internet of Things companies, use the Diffusion Intelligent Data Platform to drive customer engagement, fuel revenue growth, and streamline business operations. Diffusion is available on-premise, in-the-cloud, or in hybrid configurations, to fit the specific business, regulatory, and infrastructure requirements of the event-driven applications operating in today’s everything connected world. Learn more at www.diffusiondata.com.
Conferences
Amusnet Sets the Stage for LATAM Growth at GAT Cartagena 2025

With a growing presence in Latin America, Amusnet returns to GAT Cartagena 2025 to present its latest technological advancements. This year’s exhibition will include a market introduction of the company’s cluster-pay slot Coin Gobber, dynamic Live Casino offerings, and the new model of its premium Type S slot cabinet series. Through continuous investment in product development and regional expansion, the company remains focused on delivering high-performance casino solutions tailored to local trends and preferences.
“Beyond introducing new games and technologies, our goal is to create lasting value for our partners in LATAM. GAT Expo Cartagena provides the ideal platform to showcase how Amusnet leverages industry insights and advanced development capabilities to shape the future of gaming in the region with offerings that drive engagement and profitability,” commented Georgi Izov, Head of Business Development LATAM at Amusnet.
At the expo, Amusnet will present an exciting selection of popular slot games, including 100 Golden Coins, Cocktail Rush, Phoenix Star, Aztec Forest, Cavemen and Dinosaurs, Dancing Dead, and the newest release, Coin Cobbler. It is a 6×6 video slot with a cluster payment method, offering engaging gameplay with Free Spins, Bonus Coins, and a Buy Bonus feature. As coins fill the piggy bank, players progress through levels for greater rewards, all enhanced by immersive graphics and a captivating soundtrack.
Alongside these titles, the company will showcase its cutting-edge Live Casino offerings, such as Dynamic Roulette 120x and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. Each of the three titles is designed to provide engaging gameplay and immersive themes, drawing inspiration from renowned casino destinations, and including multipliers of up to x500 to offer players even greater winning potential.
Visitors can explore the provider’s Type S slot cabinet series, created according to the utmost standards of the land-based industry. Showcasing versatility, the Type S27, Type S32, and Type S50 will be presented, together with the true standout being the newly introduced 55J, featuring a striking 55-inch curved display. The 55J model combines sophisticated design with top-tier finishes, delivering an unparalleled gaming experience. Powered by the AmuseBox platform, it supports a top-notch selection of over 50 games, including popular titles such as the celebrity slot Stoichkov #8, and triple reels slot games, specially designed to elevate player excitement and enhance payout option.
Latest News
DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025

Premium esports betting solution supplier expands presence in the growing Brazilian market
DATA.BET has successfully concluded its first-ever stand appearance at BiS SiGMA Americas 2025, one of the largest iGaming events in the region, held on April 8-10 in São Paulo, Brazil. The event took place in Transamerica Expo and brought together over 17,500 participants.
The company made a strong impression with its dedicated expo booth, where representatives engaged with local operators and business partners to discuss development opportunities in the growing LatAm market. DATA.BET showcased its comprehensive suite of solutions, including an updated Single Page Application (SPA), along with tools that are also adapted for local betting projects, including Scoreboards, Pitch Tracker, and Streaming – all designed to enhance user engagement with the platform and optimize their betting experience, particularly for mobile devices.
Alongside a bar serving exclusive cocktails that capture the spirit and vibe of Brazil, DATA.BET fleshed out its interactive stand with cosplayers dressed as Jinx and Ahri – popular characters from League of Legends, one of the top games among LatAm fans. This creative approach helped visitors immerse themselves in the iGaming atmosphere while exploring the company’s extensive portfolio of esports disciplines, events, and betting markets.
Natalie Loshatynska, Head of PR & Marketing at DATA.BET, commented: “Our stand debut at BiS SiGMA Americas allowed us to connect with Brazilian operators at this major event, learn about their specific needs, and introduce our iGaming solution. We saw great interest in esports from visitors. Latin America is a key market with huge growth potential for our niche. We’re excited to bring our products to this dynamic region, and the positive reaction confirms our decision to take part in BiS SiGMA Americas was right.”
Latest News
Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events

“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
The world of sports is littered with cliches, some true, some not so much. One enduring truth, however, is that few experiences can match the electrifying thrill of a live event. Live sporting events bring a unique atmosphere and energy almost impossible to replicate. Being able to capture this has been something promoters and marketers have struggled with for decades, however, the rise of micro-influencers and content creators has changed this.
Micro-influencers and content creators, through the use of video content, can provide audiences with a direct connection to a live event, placing them right in the heart of the action with real-time reactions and experiences. These are particularly useful for sports betting events like horse racing, where the tension is high and the outcomes are unpredictable.
By having content creators attend live events, audiences can gain insight they might not otherwise be able to access. At the same time, brands can generate authentic exposure that can not be replicated through more traditional marketing techniques.
Unmatched Authenticity
With AI and curated content everywhere we look, sports fans and bettors are constantly searching for more authentic experiences. Influencers live-streaming at events provide the perfect solution to this issue.
Their followers are given the chance to experience an event in its most authentic way, with influencers able to share their reactions to events in real-time.
This technique has become increasingly popular in horse racing. I was following this year’s Cheltenham Festival in the UK, and my newsfeed was full of live-streamers and micro-influencers sharing their reactions to the events.
So, how do events and companies benefit from this? Well, in the same way, companies have always benefited from freebies—exposure. However, the exposure they gain from these deals is much more impactful than just someone showcasing something or name-dropping them.
By allowing influencers to attend their events, companies can show what they can really offer. This is a warts-and-all experience that typical marketing strategies are incapable of highlighting.
Last year, one of our micro-influencers, Brettski, was given free hospitality and tickets to the Breeders’ Cup. The company simply provided him free entry and let him work his magic. In the video, he ends up leaving the races up, but whether he wins or loses is not the point. The video does an excellent job of showing people the company’s quality of service.
This type of content will be much more effective for the company than hiring a celebrity to shoot a promo video in a box. Micro-influencers and content creators can bring a raw honesty to the experience that resonates with audiences. Not only that, micro-influencers have a reliability and trust with their audience, which is extremely difficult to create and invaluable to companies trying to sell a product or experience.
Increased Promotional Lifespan
Another massive benefit to having content creators attend live events is that it significantly enhances the promotional lifespan of the event. If you are a company or a team hosting an event and using traditional promotional tactics, you will get some pre-event hype and, if you are lucky, some in-event content, but it typically ends there.
When using a content creator, you will get pre-match excitement and coverage, in-play action, and some post-event content. There is also always the possibility of creating an authentic viral moment, such as capturing the reaction to a horse race, giving your event’s coverage even longer life.
This coverage goes far beyond what you would get from a traditional advertising campaign or a high-end endorsement. When it comes to ROI, having a micro-influencer attend your event is one of the smartest moves you can make.
A Human Approach to Modern Marketing
As scepticism over the authenticity of online content continues to grow, allowing micro-influencers and content creators to attend events in person can be a game-changer for businesses.
It provides a human side to marketing and invites customers to experience something alongside people whose opinion they trust. Providing companies put their trust in the content creators and allow them to show their products and events off in their own unique way
Welcoming influencers to live events is a strategy that can change the marketing landscape for the right brands. It humanises marketing, allowing a brand to create a deeper, more honest connection with its audience that will prove hugely beneficial in the long term.
Author: Troy Paul CEO and Founder of SGG Media.
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