Press Releases
New website and barbecue with Cafu are part of Rivalo’s 7th anniversary celebrations in Brazil

Rivalo, a leading company in the sports betting segment, is celebrating seven years of operations in the Brazilian market. With such a representative date for the company and its entire team, the house is planning a series of special activities to share this party with its players.
Aiming at a better player experience, the site was completely revamped, becoming more modern, clean, responsive, complete and full of news, which will provide greater emotion to the player, whether in sports betting or online casino games.
Another incredible action will be to meet and participate in a barbecue at the home of the captain of the five-time world championship of the Brazilian team, Cafu. This should be an unforgettable experience for a Rivalo player, like everything his team in Brazil is experiencing as it celebrates its seventh anniversary in the country.
Rivalo is launching the ‘Barbecue with the Captain Promotion’. The company will take a lucky customer with the right to a companion for a barbecue at the house of former football player and current partner of Rivalo, Cafu. The winner of the promotion and his guest will even be able to hit a ball with the ace, in SĂŁo Paulo. And the best, with everything paid!
The bookmaker’s objective is to share the enthusiasm for reaching such an expressive period of performance in Brazil with its players, in addition to strengthening the relationship with the fans in a ‘warm up for the World Cup’. After all, the big winner of the action will have the chance to meet the last Brazilian to lift the world champion cup!
How to compete for Barbecue with the Captain of Penta?
Without a doubt, this is too amazing an experience to miss, isn’t it? So, the Rivalo customer needs to meet some simple requirements to compete for ‘Barbecue with the Captain’:
– Place bets of at least BRL 50 between 9/21 and 10/2;
– Follow Rivalo on Instagram;
– Share your betting slip and tag Rivalo;
– Each bet of at least R$50 represents a coupon for the draw;
– Done, you’re already participating in Rivalo’s birthday promotion!
In a note, Rivalo reinforced that âwe want to provide an unforgettable day for our customers with a partner (Cafu), who perfectly represents the concepts defended by our brand. This is also a way of showing how much we value and always seek to offer first-class experiences to our customers in Brazil, a country that has welcomed us so well over the last seven years.â
Sweepstakes and special prizes
In all, Rivalo will feature 20 players with special prizes, in addition to a special trip to SĂŁo Paulo with everything paid for and with the right to participate in the barbecue with the former side of the Brazilian team.
The draw is scheduled to take place on October 3, in a live on the bookmaker’s profile on Instagram.m.
1st prize: a trip with everything paid for and right to take a companion to SĂŁo Paulo to participate in the captain’s barbecue and two shirts autographed by Cafu;
2nd to 10th: shirts of the Brazilian team autographed by Cafu;
11th to 20th: free bets of BRL 250 to use in the World Cup.
Rivalo plans several special actions aimed at the Brazilian public
Rivalo promises to give even more customers throughout the celebrations of its seven years in Brazil. Therefore, the brand is planning sensational news to stir the public in this period that precedes the biggest sporting event on the planet, the World Cup.
In addition to Barbecue at Casa do Cafu, Rivalo will also hold a raffle for autographed shirts, an innovative campaign with digital influencers, launch of its new website, free bets and free spins promotions, bonus combi, new video content and street activations. from Rio de Janeiro and Recife.
Latest News
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALĂMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with CalĂmaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, CalĂmaco will integrate BETBYâs award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBYâs AI-driven technology, AI Labs, CalĂmacoâs partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, CalĂmaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the regionâs competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: âWe are excited to partner with CalĂmaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into CalĂmacoâs platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.â
Alejandro Serrano, Head of Business Development at CalĂmaco, added: âBETBYâs sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.â
Latest News
GLIÂź Names Sangeeta Reddy as Vice President, Innovation

To ensure the company keeps its global clients well ahead of the technology curve, Gaming Laboratories International (GLIÂź) has named Sangeeta Reddy as Vice President, Innovation. Previously, she served as Vice President of Engineering. Reddy will lead the companyâs newly formed Innovation division.
âTechnology is advancing at a breathtaking rate. Our mission at GLI is to advance with technology, while also constantly finding ways to do more to keep our clients informed and ahead of whatâs next. In her new role, Sangeeta will continue to evolve our evaluation methodologies via her passion for R&D, her extensive experience both in and out of the gaming, and her strong academic background,â said President and CEO James R. Maida.
Reddy began her gaming industry career in 2001 as a PA Engineer at IGT, specializing in VLT, Slot games. She joined GLI in 2020. Prior to joining GLI, Reddy successfully managed Software QA and Development teams at Thomson Reuters and General Motors.
She holds a certificate from the Harvard Business Publishingâs Emerging Leaders program and a certificate in Associates Computer Information Systems. Her Postgraduate certification includes Chief Technology Officer Program, Business Analytics: From Data to Insights, and Driving Strategic Innovation: Leading Complex Initiatives for Impact from the Wharton School Aresty Institute of Executive Education and certifications in Cloud Computing, Artificial Intelligence and Machine Learning: Business Applications, Artificial Intelligence, and Data Science and Business Analytics from the Texas McCombs School of Business, Postgraduate Program.
Conferences
Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

Legendary motorsport racer and SOFTSWISSâ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichelloâs first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming â two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
âLatin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me itâs like stepping into a new race. But instead of cars, itâs technology, competition, and innovation pushing the progress forward, just like in Formula 1. I canât wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.â
Barrichelloâs active public engagement highlights SOFTSWISSâ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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