Latest News
Bragg Gaming and Bally’s Interactive Partner for Content Development
Bragg proprietary and exclusive games to launch across Bally’s online casino brands; Select exclusive games from Bally’s third-party studios to be distributed via Bragg
Bragg Gaming Group, announced that it has entered into an expansive iGaming content development partnership with Bally’s Interactive, the digital arm of Bally’s Corporation. Pursuant to the agreement, Bally’s Interactive online brands such as Virgin Casino, JackpotJoy and Vera&John, will launch content from Bragg’s proprietary slots studios, including Atomic Slot Lab and Indigo Magic, as well as from a range of exclusive proprietary and third-party titles from Bragg’s existing and future portfolio.
In addition, Bragg will distribute titles on an exclusive basis via the Company’s Remote Game Server (“RGS”) from a select number of Bally’s Interactive’s third-party partner studios marking a new and exclusive distribution channel for iGaming content from certain developers including Gaming Arts and King Show Games.
The arrangement significantly increases the diversity of the content Bragg features in key regulated markets such as the UK and in the U.S. and with an option for more studios to be added to the partnership.
Yaniv Sherman, Chief Executive Officer of Bragg Gaming Group, said: “Bally’s Interactive, and before that Gamesys, has a well-earned reputation for recognizing quality game development studios that offer content differentiation that attracts players, a key driver of player engagement across globally regulated iGaming markets.
“By bringing proprietary content from our Atomic Slot Lab and Indigo Magic studios, as well as games from our exclusive third-party portfolio, to Bally’s Interactive online brands in different jurisdictions around the world, we are expanding the reach of our most popular games that also offer us our best economic returns.
“In addition, with this partnership we are significantly growing our portfolio of high-quality, exclusive third-party titles which we expect will further strengthen our profile in key regulated markets.
“We look forward to working closely with the Bally’s Interactive team to establish market and brand-specific game launch roadmaps that will bring more players the content they favor.”
Robeson Reeves, President of Interactive at Bally’s Corporation, said: “Bragg’s ability to offer games at speed and with simplicity into new markets is strategically important for us and we’re delighted to enter into this new partnership with a group that is quickly becoming one of the industry leaders.
“Both Bally’s Interactive and Bragg have enjoyed strong growth in recent months and share similar ideals in terms of providing high-caliber entertainment with care, making this an alliance we’re very confident will lead to great mutual success.”
Latest News
Hacksaw Gaming Scores Again in New Market – Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!
Following a long standing partnership formed in 2021, Hacksaw Gaming and Betsson Group have surpassed some major milestones together. Showcasing our vibrant portfolio of games in markets such as the UK, Croatia, Greece, Italy, Denmark, Estonia and Mexico, our relationship with Betsson is an ever developing one.
Buenos Aires is a vibrant regulated market with significant potential for growth within the digital online gaming community. Players can now enjoy unique and innovative games such as Wanted Dead or a Wild, Le Bandit and R.I.P City for the first time ever, and we can’t wait for them to immerse themselves in the Hacksaw experience.
Impressively, this is our third expansion with Betsson in the last 4 months, having gone live with many fan favourites in both Croatia, Spain and now Buenos Aires. Equally noteworthy, looking at Betsson’s multiple brands Nordicbet, Betsafe, Europebet, Starcasino.IT and Casinoeuro to name a few, it’s not difficult to see why they’re one of the biggest fish in the vast online gaming ocean.
Founded in 1963 and starting off their industry leading operations with just a humble slot machine, Betsson Group is now an industry pioneer with licences in 23 jurisdictions. “We couldn’t be more thrilled to mark another pivotal moment in our partnership with Hacksaw Gaming.” Kevin Saliba – Commercial Director, Business Development went on to say, “This latest launch not only strengthens our bond but also promises to elevate the gaming experience for our players in Buenos Aires, who are in for a treat with Hacksaw’s exceptional portfolio of games.”
Marcus Cordes, Hacksaw Gaming CEO is just as delighted with the growth – “Expanding on what Betsson has stated, we’re elated to extend our game offerings to yet another jurisdiction of their esteemed players. Looking toward the journey ahead, we’re eager to further enrich their gaming experience in the days to come.”
Looking forward we can only imagine the possibilities ahead with Betsson.
Latest News
Pragmatic Play Prepares for GAT Cartagena Gaming Week 2024
Pragmatic Play is set to make another appearance at a Latin American exhibition, at GAT Expo in Cartagena de Indias, Colombia.
Taking place across three days from April 9 to 11, the event sees iGaming professionals gather at the Las Americas Convention Center for the 25th anniversary of the trade show.
GAT Expo Cartagena marks the third summit attended by the provider in Latin America this year, with “Pragmatic Play Experience”, as it keeps making headway and impressing industry delegates from across the region.
The gaming provider will be on stand A31 and A32 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its new Sportsbook offering.
Pragmatic Play will also be a premium sponsor of the event, emphasising the significance of such industry events and the important role the leading provider plays in them.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is thrilled to once again be part of the vibrant Latin American gaming community at GAT Expo Cartegena and is proud to be a premium sponsor of the event.
“With the diverse multi-product portfolio and rapid growth in LatAm, it is set to be an exciting week of iGaming showcases and opportunities.”
Gambling in the USA
New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices
The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).
This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.
ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.
Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.
“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.
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