partnerships
Gaming Innovation Group formalise agreement with Crabsports for Maryland, US

Following a head of terms signed in June (ref. announcement on 7 June 2022), Gaming Innovation Group (GiG) has now formalised the agreement to provide its award winning Platform and Sportsbook, to US based brand Crabsports.
This deal marks the first deal of its kind in the US for GiG following the acquisition of Sportnco earlier this year, providing an example of the potential contained within the newly combined product offering.
Powered by leading technology and flexible architecture, this turnkey solution includes the technical platform and Sportsbook, all powered by GiG’s unique data and GiG Logic rules based solutions.
Maryland’s Sportsbetting market is anticipated to generate $217m of revenue in year one alone. With a strong locally recognised brand, quality of product and focus on user experience, both GiG and Crabsports are highly optimistic for the future of the partnership.
Richard Brown, CEO of GiG, said: “I am excited to be partnering with a localized brand like Crab Sports in Maryland, US. We view the Maryland and the wider US market as a strong opportunity given our expertise in personalization and building a unique customer experience. We believe we can partner with brands, such as Crab Sports, and truly provide them with a differentiation on the market and help them compete against the nationwide Tier 1 players. We look forward to working with the excellent team at Crab Sports to help build a brand and an experience that will stand out in Maryland.”
For more information:
Richard Brown, CEO GiG, richard.brown@gig .com, +34 661599025
Latest News
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
Latest News
SCCG Announces Partnership with Belize Marriott

SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Belize Marriott, focused on conducting a comprehensive market study to assess potential opportunities in the sports betting and gaming sectors.
While the specifics of the engagement remain confidential, the collaboration will leverage SCCG’s global gaming expertise and deep understanding of regulatory, operational, and market dynamics. This initiative marks another milestone in SCCG’s ongoing work with hospitality leaders, building on their previous partnership with Marriott Puerto Rico.
Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re thrilled to collaborate once again with the Marriott brand as we explore new frontiers in gaming and hospitality. Our goal is always to bring informed, strategic insights that empower our partners to make forward-thinking decisions. With my background in brick-and-mortar gaming, including owning and operating six casinos in Downtown Las Vegas, I understand firsthand how the right gaming strategy can enhance a hospitality destination. Belize is a unique market with significant potential, and we’re excited to help chart the course.”
Latest News
Betfair Launches New Advertising Campaign

Betfair has launched a new advertising campaign, starring brand ambassadors Ronaldo and Rivaldo. The initiative aims to introduce the new product available to the bookmaker’s customers, Safe Substitution, a differential that reinforces the uninterrupted excitement of the game.
With Safe Substitution, when a player leaves the field, the bet automatically follows the change and the player who comes in to replace him will be valid for the initial bet. This means that, for example, if a bettor places a bet on a specific player to score a goal, but he ends up being substituted before completing the action, the bet will continue with the player who comes in to replace him.
The campaign, created by Ogilvy Brazil, began airing over the weekend and addresses the possibility of what Brazilian life would be like if everything had a safe replacement like the one offered by Betfair.
“Safe Substitution is an innovative new feature that keeps the action alive by ensuring that bets are not interrupted by unexpected changes in the match. We know how frustrating it can be when your bet falls through because your favourite player has been substituted. The launch of this product means that Betfair customers will now always have the opportunity to stay in the game until the final whistle without missing out on any of the action. It reinforces our commitment to listening to our customers and delivering the best betting experiences in innovative and exciting ways for our Brazilian players,” Jess Wilson, senior marketing manager at Betfair.
“We prioritised a creation that exalts the joy and Brazilian spirit. The commercial seeks to connect the Betfair brand with the public in an authentic way,” Rafael Donato, CCO of Ogilvy Brazil, said.
Alexander Davidson, Associate creative director of Ogilvy Brazil, said: “The idea is to show that, just like football, life is full of surprises, but with ‘Safe Substitution’, fun is always guaranteed. Betting with Betfair means keeping the excitement going until the end.”
-
Canada7 days ago
Online casino with a Nordic twist enters yet another market as it continues to deploy its ambitious international expansion plans
-
eSports7 days ago
PlayVS Announces Multi-year Partnership with Zenni Optical
-
Compliance Updates7 days ago
4ThePlayer Games Secures Certification for the Brazilian Market!
-
partnerships7 days ago
Delaware Park Converts from VizExplorer to Quick Custom Intelligence’s (QCI) Enterprise Platform
-
Latest News6 days ago
Blokotech appoints Nicolas Castearena as Commercial Director LATAM
-
Canada6 days ago
BCLC Launches “What’s played here stays here” Campaign
-
Latest News7 days ago
Confut USA and BetExpo explore the football and iGaming market
-
Latest News7 days ago
Eugene Ravdin from SEOBROTHERS joins the SiGMA Awards Americas jury