Latest News
JUST REVEALED FOR 1st TIME: Twitter Sports Betting Data
Sports betting has been a hot topic on Twitter for quite some time, and it makes sense why 7 out of 10 sports bettors are on Twitter for their betting needs, predictions, drama and memes. The volume of bettor-focused content and the quality of Tweets have drastically increased over the past few years as many states legalized the betting and it was no longer seen as taboo.
Data shows, that Twitter is the preferred resource for sports bettors when it comes to information sources used to place a sports bet, alongside broadcast websites (e.g. ESPN.com, FoxSports.com, etc.).
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Sports bettors rank Twitter as the #1 place for staying up to speed on sports influencers’ opinions/predictions, injury reports/updates, team stats/records, lineups, Vegas odds, and other sports-related news.
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72% of sports bettors check Twitter to follow the status of their live bets once they’ve been made.
On top of being the go-to, the Twitter timeline attracts a premium sports betting audience and has a direct influence on their betting decisions.
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Sports bettors on Twitter spend 15% more on bets annually, compared to sports bettors on other platforms. And 62% of bettors on Twitter place wagers weekly, which is more frequent than sports bettors on other platforms.
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7/10 sports bettors surveyed are on Twitter, and 33% of bettors on Twitter say they wouldn’t make as many wagers if it wasn’t for Twitter.
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Sports bettors rely on Twitter because of the unique combination of content and conversation they find on the timeline. 36% of sports bettors use Twitter as their go-to source for anything sports betting-related.
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The Twitter timeline often gives bettors FOMO. 65% of bettors on Twitter are most motivated to place a bet on a big event that everyone is talking about.
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While Twitter has the veteran sports bettors, it also attracts those new to the game. 51% of bettors on Twitter started betting less than two years ago.
On the other side of the bettors themselves are the sportsbooks, and as they start to act more and more like media outlets themselves, they’re all prioritizing Twitter as a core component of their growth strategy. Sportsbook handles are pumping out content nonstop – from memes (check out witty handles like @DraftKings and @BetMGM for examples) to parlay promotions to breaking sports news – and many are developing Twitter-centric activations to directly engage fans.
Gambling in the USA
BetConstruct to Display Its Products and Services at Sigma Americas
BetConstruct, a leading company in iGaming technology and services, is heading to Sigma Americas in Sao Paulo, Brazil from April 23-25, 2024.
Sigma Americas is a major event focusing on iGaming with 10,000 delegations and more than 200 professional speakers. This event serves as an exceptional platform for participants to present their innovative offerings, engage with fellow industry leaders, and establish new business relationships.
BetConstruct is poised to introduce its cutting-edge products and solutions to the growing Brazilian market at the upcoming event. As a premier provider of online iGaming solutions, the company will showcase its comprehensive range of services to all attendees, offering diverse solutions tailored to meet their specific needs and preferences.
Moreover, BetConstruct will demonstrate its newest Spettacolare offer by Mr. First, which is a fleeting opportunity to maximise user profits and explore the potential of FTN.
Attendees of the event can find BetConstruct in the Transamerica Expo Center at Stand O60, where they will have the opportunity to gain a comprehensive understanding of BetConstruct’s products and solutions.
Gambling in the USA
Play’n GO announces expansion of BetMGM partnership with Pennsylvania launch
Swedish gaming giants’ games now live with leading US operator in Michigan, West Virginia, New Jersey, and the Keystone State
Play’n GO, the world’s leading casino entertainment provider, has today announced further expansion of its partnership with leading US operator BetMGM,with the Swedish gaming giant’s content now available with the group in Pennsylvania.
Play’n GO and BetMGM’s US partnership has already proven stunningly successful in Michigan, New Jersey, and West Virginia, and this expansion sees the partnership extend to a fourth US state. Having secured its Pennsylvanian gaming license in March, Play’n GO is now live with two operators in this key state. BetMGM players in Pennsylvania now have access to classic Play’n GO titles, such as Reactoonz.
Play’n GO is now licensed in six US states and is aiming to be active in every regulated market, in the US and around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re pleased to expand our partnership with BetMGM into a fourth US state, and look forward to continued success together. We have always been committed to a safe, regulation-led industry to secure a sustainable future for us all. BetMGM share our vision, and so are a perfect partner for us. We will continue our mission of being active in every regulated market around the world, and we’re excited for further growth opportunities well into the future, in the US and beyond.”
Latest News
PRAGMATIC PLAY GOES LIVE WITH PIXBET FOR THE BRAZILIAN MARKET
The provider rolls out three of its main verticals with PixBet in Latin America
Pragmatic Play, a leading content supplier to the iGaming industry, has solidified its presence in the Brazilian market activating its products on PixBet’s site, a leading operator in Latin America.
Pragmatic Play has integrated its diverse portfolio of Slots, Live Casino, and Virtual Sports titles onto PixBet’s online platform, becoming available to its large customer base across the region.
PixBet’s customers can now benefit from Pragmatic Play’s extensive range of games, including fan-favourites Gates of Olympus™ and the recent Blackjack X offering, which promises to become a popular choice across the continent.
The alliance underscores Pragmatic Play’s continued commitment to expansion across Latin American markets, delivering exceptional gaming experiences to players through innovation and entertainment.
Victor Arias, VP of Latin America at ARRISE powering Pragmatic Play, said: “This launch reinforces Pragmatic Play’s commitment to delivering cutting-edge gaming experiences to players across Latin America and also highlights the brand’s dedication to expanding its footprint in the dynamic Brazilian market.”
Ernildo Junior, CEO of PixBet, added: “Having Pragmatic Play’s multi-product portfolio marks a significant milestone for PixBet as we continue to elevate our offerings in the Latin American iGaming landscape, providing our players with top-tier gaming experiences.”
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