SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry. 

This collaboration marks SYNOT Games‘ debut in Argentina and signals a significant step in the company’s ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.

“Entering Argentina with a partner like Betsson is a proud moment for us,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.

“Latin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. We’re excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.”

Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: “We are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOT’s games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.”

Argentina’s online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.

The deal strengthens SYNOT Games‘ positioning in Latin America, aligning with the company’s strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Games’ commitment to expanding across the most dynamic and regulated iGaming markets in the region.

SBC Summit 2025 introduces a Latin America & Brazil track, further aligning its conference strategy with the global nature of the event, which is set to welcome 30,000 attendees from around the world this September.

The track will form part of the Global Markets stage, which was introduced this year alongside the Emerging Markets stage to spotlight some of the industry’s hottest regions as well as those that deserve early attention from industry stakeholders.

The decision to include a dedicated track builds on the remarkable 126% surge in Latin American attendance in 2024, reinforcing the event’s position as the go-to destination for professionals seeking to engage with and understand this rapidly evolving region.

Held on Tuesday, 16 September at Lisbon’s Feira Internacional de Lisboa (FIL), the track will deliver five expert-led sessions exploring some of the region’s most pressing issues, from Brazil’s evolving post-regulation landscape to Peru’s tax reforms and Mexico’s regulatory direction.

Delegates will gain exclusive insights from the industry leaders driving growth across Latin America. These experts will share how they’ve built market presence through strategic local partnerships, culturally relevant marketing, and a clear understanding of regulatory complexity, offering essential knowledge for any company looking to succeed in these high-potential markets.

Rasmus Sojmark, Founder and CEO of SBC, said: “Latin America represents not just one of the most dynamic regions in global gaming, but also one of the most nuanced.

“Our programme gets to the heart of the challenges businesses face in Latin America and Brazil, whether it’s navigating local rules, understanding cultural differences, or keeping pace with shifting tax policies and digital trends. If you want to grow in this region, these sessions offer insights you can’t miss.”

The track will open with the LATAM Leaders: Latin America First – the Home-grown Operators Reinventing the Game, which will unite industry heavyweights Zeno Ossko (CEO, Betwarrior) and Sebastian Salazar (Founder, EstelarBet) as they discuss how regional operators are outmaneuvering international brands by creating locally-tailored innovations that resonate with Latin American audiences.

The Brazil Leaders Panel: The Bubble That Just Won’t Burst – Looking Back at the Launch of Sports Betting will explore Brazil’s post-regulation landscape and why operators must tailor strategies to local contexts. Regional experts Andreas Bardun (CEO, KTO Group), Alex Fonseca (CEO, Superbet Brazil), Almir Silva (CEO – Brazil, BetMGM) and panel moderator Neil Montgomery (Founding Partner, Montgomery Sociedade de Advogados), will discuss how partnerships with local providers and gaming influencers are key to long-term success in Brazil.

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The session Peru and the Impact of ISC: All Eyes on the Andes will examine what Peru’s new tax measures will mean for operators in the region. Experts Xabier Maribona (CEO, RETABet Group), Alejandro Rivero (CEO, Estelarbet), Gonzalo Perez (CEO, Apuesta Total), and Gonzalo Rosell (CEO, La Tinka) will tackle the implications of the new Selective Consumption Tax (ISC) and what it could mean for growth, compliance, and the pace of market development.

Another key session centres on the Mexican market. In Mexico: Reaching Market Maturity, or More to Go?, industry leaders George Athanasopoulos (CEO, Novibet), JD Duarte (CEO, Betcris), Ohad Narkis (CEO, PlayUZU), Dr Miguel Angel Ochoa (President, AIEJA), Aviv Sher (CEO, Codere), and Yono Sidi (CEO, Winpot.mx) will examine the country’s stalled regulatory progress and whether an ongoing lack of clarity is creating the conditions for black market activity to thrive.

The track will also feature the panel Casino in Latin America: from Land-Based to Mobile, where regulatory leaders will examine the evolving legislative frameworks driving the region’s digital gaming transition.

Beyond the Latin America and Brazil spotlight on day one, the Global Markets track will also feature in-depth sessions on Western Europe and North America, rounding off this dedicated summit stream.

Complementing this, a separate Emerging Markets stage will focus on key regions including Africa, Eurasia & the Middle East, and Asia, reinforcing SBC’s commitment to providing comprehensive insights into the markets shaping the global gambling landscape.

Secure your ticket to SBC Summit 2025 today.

Pioneering data-driven service provider teams up with fast-growing Mexico-focused online casino group to extend its operations into Latin America for the first time

With Golden Whale’s mission to extend its innovative data-driven services to every corner of the globe continuing to pick up pace, the company has announced it has formed a new partnership with Logrand Entertainment Group that will see it enter Mexico in 2025.

Rightfully recognised as one of the fastest growing markets in the Latin American region, over the coming months Golden Whale will work with Logrand’s Strendus.mx online casino brand to implement a number of AI and ML-backed solutions that will enhance the platform’s operations.

Already one of the country’s best-loved online gambling destinations, Strendus.mx was the first Mexican site launched by Logrand and currently offers customers a market-leading selection of over 4,000 slots, table games and live casino options as well as a dedicated sports betting hub.

Active since 2017, Strendus.mx has steadily built up a loyal following among Mexican players thanks to its generous promotions, popular loyalty scheme and engaging gamification mechanics – all of which are major areas where Golden Whale’s solutions can add further value.

In addition to its commitment to innovation and customer engagement, Strendus.mx also maintains a strong focus on corporate social responsibility. This year, the brand has further strengthened its efforts by supporting a variety of charitable initiatives, including programs that promote donations to institutions dedicated to helping children affected by catastrophic illnesses. These activities reflect Strendus’ broader vision of not only delivering top-tier entertainment but also contributing positively to the communities in which it operates.

Given the wealth of player data the site has accumulated since its launch, there will be plenty of information that can be run through Golden Whale’s advanced AI and ML modules to optimise Strendus.mx’s operations, and both companies are excited about the opportunities ahead.

Eberhard Dürrschmid, CEO at Golden Whale, said: “Many iGaming companies have already woken up to the benefits that Golden Whale’s powerful AI and ML-backed technology can bring, so the next step for us is making sure our solutions are available in as many markets as possible. This new partnership with Logrand will enable us to breach new frontiers in Latin America via the Strendus.mx casino brand and I’m looking forward to seeing the impact we can make there.”

Eduardo Pelaez, COO Online at Logrand Entertainment Group, said: “Launched in 2017, Strendus.mx is already one of Mexico’s flagship online casino brands – but we want to push this legacy further. By partnering with Golden Whale, we’ll be able to harness the power of AI and ML to deliver an even more personalised experience to Strendus.mx’s customers, helping us cement our position as both a genuine innovator and a true market leader in the LatAm region.”

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