Latin America
MARIO ALBERTO YEPES BECOMES NEW BETSSON REGIONAL AMBASSADOR FOR LATAM

Betsson, the LATAM leading online sports betting and casino operator, announced that Mario Alberto Yepes, Colombian ex-football player, will be the company’s official regional ambassador for Latin America. With this partnership, Betsson reiterates its commitment to contribute to the development of the betting industry in the region, working alongside sport experts to have an exciting offering, and maintain a high level of responsibility when it comes to safer gambling.
“We are proud to have Mario Yepes, one of the historical figures in Colombian and international sports, working with us. I am sure that his support will contribute to further raise awareness that like sports in itself, sports betting and online casino games are fun and entertainment, as long as they are done in a responsible manner”, said Santiago Melo, Country Manager of Betsson Colombia.
Yepes has had a significant role in the Colombian National Team, being captain in the FIFA World Cup Brazil 2014 where the Colombian team reached the Quarterfinals, achieving the best performance for the country in this tournament. With 102 games under his belt, Mario Alberto Yepes is the fourth player with the most international games played in the Colombia National Team, behind David Ospina, Carlos ‘El Pibe’ Valderrama and Juan Guillermo Cuadrado.
During his 20-year professional career, Mario Alberto Yepes played for top tier teams including Deportivo Cali, River Plate, Paris Saint-Germain, San Lorenzo and AC Milan.
Furthermore, being an AC Milan legend, a team which Betsson is the proud official betting partner in LATAM, he will support engagement of Milan fans across the region.
A year after retiring professionally in 2015, Mario Alberto Yepes made his debut as technical director, coaching Deportivo Cali from April 2016 to March 2017. Subsequently, from 2019 to 2021 he served as Sports Director at the Colombian Football Federation, where he contributed to the coordination and management of development plans for the national teams.
“I am really pleased to be partnering with Betsson, a company that gives sports, especially soccer, a lot of importance. I seek to maintain that close relationship with the sport that made me popular and that I was fortunate enough to be part of for so many years and I know that with Betsson, this will be possible,” said Mario Alberto Yepes.
With this partnership, Betsson reaffirms its commitment to work with sporting professionals to constantly offer an exciting experience, while at the same time support sports which, in turn, contribute to a better and healthier quality of life. An example of this is Betsson’s recent sponsorship of one of the most significant sporting events of the year: the CONMEBOL Copa America Women, which Brazil won, and Colombia placed second. Besides boosting brand recognition in Latin America, Betsson supported this tournament to further support gender equality in sports.
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Neosurf celebrate first LatAm entry with Mexico launch

Neosurf, the progressive online payments company known for bridging the gap between cash and digital transactions and helping iGaming operators meet their AML and compliance requirements, has now launched in the regulated Mexican market.
With Mexico’s sports betting industry experiencing rapid growth and a strong player preference for alternative and cash-based payment solutions, Neosurf sees a significant opportunity to provide an enhanced range of market-tailored payment services to operators and players alike.
Neosurf’s cash-to-digital wallet solutions will enable Mexican players to fund their accounts securely while also giving operators access to robust compliance tools. With its pioneering Compliance Handshake feature, Neosurf provides an opportunity for seamless and secure KYC data sharing, improving the player journey and providing additional data and reporting for the operator
“In talking with operators, we’ve learnt that they’re not being serviced as well as they could be – there are gaps in customer support, compliance processes and overall payment efficiency,” explained Sue Page, CEO Americas at Neosurf.
“We believe our solution fills these gaps by offering a more reliable, secure and compliant way for players to transact, while also helping operators improve the all-round customer experience. We’re already live with first regional partners, such as Fun88, in the country and will quickly be adding more SEGOB licensed operators over the coming months.”
“With many Mexican players favouring cash, partnering with Neosurf allows us to offer a payment method that aligns with customer preferences while reinforcing our commitment to security and compliance,” added Christian Ramos, legal representative at Fun88 Mexico. “Their ability to provide frictionless transactions while enhancing AML and KYC processes makes them a key partner in the market.”
Neosurf’s launch in Mexico is just the beginning of its expansion into the regulated Latin American market, with the company already exploring further opportunities across the region. Through delivering its fast, secure and customer-centric payment solutions, Neosurf remains committed to reshaping the payments experience for players and operators, both within Mexico and beyond.
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Avaí Signs Master Sponsorship Deal with Betting Company 1PRA1.BET.BR

The company will also appear on training uniforms and other club assets.
Starting this Saturday (April 26), when Avaí faced América-MG at Ressacada Stadium for the Brazilian Série B, the team will showcase a new master sponsor on their jerseys: the betting platform 1PRA1.BET.BR. The contract was signed on Friday (April 25) and is valid until April 2026. In terms of value, this agreement surpasses all previous sponsorship deals signed in past seasons.
In addition to featuring its brand in the main space on the jersey, the company will also appear on training uniforms, stadium assets (such as the big screen and field boards), and on the club’s social media platforms. Marketing activations will also be carried out throughout the year. Beyond men’s football, the agreement may also extend to other sports, which will be defined by both parties in the coming days.
“I’m proud to sign this agreement, which will be extremely beneficial for the club. It also demonstrates the strength of the Avaí brand and the value we can offer our commercial partners. We have big goals this year and will continue to seek further support to strengthen the institution in every aspect,” said Júlio César Heerdt, President of Avaí.
“It is a great pleasure for 1PRA1.BET.BR to announce our partnership with Avaí. Walking side by side with such a traditional club beloved by its fans is a point of pride for all of us. We strongly believe in the power of this union: the number one football club in Santa Catarina now paired with the number one entertainment platform. We’re very excited to take this step and confident that we will achieve great things together!” celebrated Tiago Grecco, Marketing Director at 1PRA1.BET.BR.
“We always work in Avaí’s best interest to bring more opportunities and valuable resources that can be reinvested into the club. This deal represents another collective effort by everyone here to strengthen Avaí in pursuit of even greater goals. We thank the leadership at 1PRA1.BET.BR for their trust, and I’m certain we’ll build a great relationship with mutual benefits for both the company and the team,” added Rodrigo Florenzano, Avaí’s Business Director.
In addition to 1PRA1.BET.BR, Avaí has sponsorship agreements with Genial Investimentos, WOA, Liderança, UniCesumar, and JTA Empreendimentos, as well as Volt Sport, the club’s official sportswear supplier.
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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
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