Latin America
MARIO ALBERTO YEPES BECOMES NEW BETSSON REGIONAL AMBASSADOR FOR LATAM
Betsson, the LATAM leading online sports betting and casino operator, announced that Mario Alberto Yepes, Colombian ex-football player, will be the company’s official regional ambassador for Latin America. With this partnership, Betsson reiterates its commitment to contribute to the development of the betting industry in the region, working alongside sport experts to have an exciting offering, and maintain a high level of responsibility when it comes to safer gambling.
“We are proud to have Mario Yepes, one of the historical figures in Colombian and international sports, working with us. I am sure that his support will contribute to further raise awareness that like sports in itself, sports betting and online casino games are fun and entertainment, as long as they are done in a responsible manner”, said Santiago Melo, Country Manager of Betsson Colombia.
Yepes has had a significant role in the Colombian National Team, being captain in the FIFA World Cup Brazil 2014 where the Colombian team reached the Quarterfinals, achieving the best performance for the country in this tournament. With 102 games under his belt, Mario Alberto Yepes is the fourth player with the most international games played in the Colombia National Team, behind David Ospina, Carlos ‘El Pibe’ Valderrama and Juan Guillermo Cuadrado.
During his 20-year professional career, Mario Alberto Yepes played for top tier teams including Deportivo Cali, River Plate, Paris Saint-Germain, San Lorenzo and AC Milan.
Furthermore, being an AC Milan legend, a team which Betsson is the proud official betting partner in LATAM, he will support engagement of Milan fans across the region.
A year after retiring professionally in 2015, Mario Alberto Yepes made his debut as technical director, coaching Deportivo Cali from April 2016 to March 2017. Subsequently, from 2019 to 2021 he served as Sports Director at the Colombian Football Federation, where he contributed to the coordination and management of development plans for the national teams.
“I am really pleased to be partnering with Betsson, a company that gives sports, especially soccer, a lot of importance. I seek to maintain that close relationship with the sport that made me popular and that I was fortunate enough to be part of for so many years and I know that with Betsson, this will be possible,” said Mario Alberto Yepes.
With this partnership, Betsson reaffirms its commitment to work with sporting professionals to constantly offer an exciting experience, while at the same time support sports which, in turn, contribute to a better and healthier quality of life. An example of this is Betsson’s recent sponsorship of one of the most significant sporting events of the year: the CONMEBOL Copa America Women, which Brazil won, and Colombia placed second. Besides boosting brand recognition in Latin America, Betsson supported this tournament to further support gender equality in sports.
Latest News
Salsa Technology’s FORMULA-BET: Take the Pole Position in Brazil’s Regulated Market
Salsa Technology, a leader in iGaming market solutions, introduces FORMULA-BET, a revolutionary ecosystem designed to put operators in the pole position of Brazil’s regulated market. Inspired by the dynamism and precision of the Formula 1 universe, FORMULA-BET ensures lightning-fast delivery, offering the robust Salsa Omni PAM platform, along with secure, agile and certified integrations with aggregators, payment methods and sports betting.
With a solid track record of innovation and excellence, Salsa Technology ensures full compliance with the Betting Management System (Sigap) and holds GLI certifications for its PAM platform and integrations with the Salsa Gator content aggregator, payment solutions, and the First sports betting platform, all aligned with the requirements of SIGAP, Brazil’s Central Bank, and the Federal Revenue Service.
FORMULA-BET was designed to operate as a true cutting-edge racing team, focusing on three main pillars: speed of implementation with optimized technology for fast delivery and integration, meeting the demands of the regulated market in record time; high-performance team with specialized local support and proven expertise to drive results; compliance and security with full adherence to regulations, ensuring trust at every turn of the market.
At ICE Barcelona, Salsa’s commercial team will be ready to accelerate negotiations and present opportunities in Brazil, positioning itself as a strategic partner for companies aiming to lead in the country’s regulated market.
“Just like a Formula 1 car combines precision and innovation to cross the finish line first, FORMULA-BET provides operators with all the necessary tools to accelerate their business and dominate the regulated market with speed and accuracy”, says Eliane Nunes, CGO of Salsa Technology.
Compliance Updates
INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL
Incentive Games, a leading B2B games provider specialising in player acquisition and retention, today announced it has received full certification from Gaming Laboratories International (GLI) to offer its Pay-to-Play games in the Brazilian market.
This certification encompasses Incentive Games’ entire suite of games, random number generator (RNG), and remote gaming service (RGS), paving the way for the company to expand its reach into the thriving Brazilian gaming market.
Stewart Gove, COO of Incentive Games, commented, “This GLI certification is a huge milestone for us, and a testament to the hard work and dedication of the entire Incentive Games team. It demonstrates our commitment to delivering the highest quality and most secure gaming experiences to players worldwide. We are delighted to now offer our P2P games to licensed operators in the dynamic Brazilian market.”
Compliance Updates
FBMDS obtains certification to operate in Brazil
FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDS’s leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.
With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brand’s position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.
“This certification represents a pivotal moment in our journey,” said Renato Almeida, Director at FBMDS. “It demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.”
For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazil’s rapidly expanding market provides a prime opportunity to bring FBMDS’s renowned expertise in video bingo to a whole different level.
For operators, FBMDS’ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.
On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.
Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.
FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the market’s unique demands.
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