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Almost Friday Media Announces Content Partnership with BetMGM

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Two Leaders will collaborate on co-branded content through the football season

Almost Friday Media, a comedy driven content network and lifestyle brand announced today that they have inked an exclusive partnership with BetMGM. The omnichannel deal will deliver assets across social media, YouTube, Discord, live streams, podcasts, events, merchandise, and newsletters

Sports is a vital pillar of the Almost Friday content ecosystem. As sports betting continues to come online in the U.S., we know it can be intimidating for the new fan,” said Andrew Kenward, Almost Friday’s President and COO. “We’re excited to work with BetMGM to create content highlighting how to responsibly enjoy the phenomenon sweeping the country.”

Almost Friday users will receive exclusive access to special co-branded promotions, betting opportunities, exclusive merchandise, and live events surrounding sports biggest moments. This will all be in concert with a coordinated media plan across the network.

Elevated, organic content is a key ingredient in our plans for keeping BetMGM’s voice differentiated as a premium online gaming platform. Almost Friday Media is a great partner to help us continue to distinguish ourselves as an industry leader,” said Matt Prevost, CRO, BetMGM.

Almost Friday Media is a network of 25+ brands that has quickly become one of the fastest-growing comedy voices in the world. The network has an audience of over 7M followers and delivers over 120M impressions per week.. Almost Friday Media has worked with blue chip brand partners such as Bud Light, GrubHub, Dunkin Donuts, Dave & Busters, and Sling.

According to Lloyd Danzig, Managing Partner of Sharp Alpha Advisors and an early investor in AFM, “The partnership with BetMGM is validation of Almost Friday’s unique ability to leverage relatable humor as a springboard into successful commercial relationships with the world’s top consumer brands.”

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ZITRO SHOWCASED DIVERSE PRODUCT PORTFOLIO AT IGA 2024

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Zitro exhibited its new product lineup at the 2024 Indian Gaming Tradeshow & Convention (IGA) held in Anaheim, California. Their commitment to the tribal gaming community was evident, drawing attendees eager to explore Zitro’s latest innovations: a diverse range of new games finely tuned for the U.S. market.

Operators had the opportunity to experience firsthand the quality, innovation, and unique personality that define Zitro. The showcase featured a selection of recently launched games and mechanics from G2E Las Vegas, including the player-favorite, Fu Pots, a title that has been delivering exceptional performance across the U.S. and global markets.  

Adding to their impressive display, Zitro also introduced brand new games such as Drum Dynasty, featured on the Allure Glare cabinet, which promises thrilling gameplay with its unique Bonus Mighty and Bonus Power that enhance Link symbol prizes. Night Link, showcased on the Illusion Glare cabinet, offers a captivating combination of three functionalities – Boomerang, Storm, and Collect – that can unlock up to 8 different bonus links. Finally, the premium Altius Glare platform housed Epic Empires, featuring a brand-new 3-Level Link Evolution Bonus.

“We are grateful for the opportunity to connect with the tribal gaming community at this year’s IGA show”, said Derik Mooberry, CEO at Zitro USA. “Our commitment to innovation was on full display, and the energy and interest surrounding our product lineup solidified Zitro’s position as a trusted partner in the U.S. market. This is just the beginning, as we remain dedicated to developing cutting-edge products that meet the demands of both players and casinos”.

 

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California Gambling Control Commission Approves Key Licensing Decisions Amid Regulatory Updates

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The California Gambling Control Commission held a significant meeting on April 18, 2024, to discuss and decide on various licensing and compliance matters crucial for the operation and regulation of the state’s gambling entities. The California Gambling Control Commission’s agenda was packed with key issues ranging from the renewal of cardroom licenses to the approval of tribal gaming key employees.

A notable decision from the meeting was the approval of the Revenue Sharing Trust Fund Final Report, allowing for the distribution of quarterly license revenue to eligible recipient Indian tribes. This move underscores the California Gambling Control Commission’s ongoing commitment to supporting tribal communities through structured revenue sharing, even as some financial shortfalls were acknowledged.

The California Gambling Control Commission also reviewed several renewal applications for cardroom owner licenses. Noteworthy renewals included Bankers Casino under Old Town Investments Incorporated, Blacksheep Casino Company and Bruce’s Bar and Casino, which were approved with specific conditions related to operational compliance and security protocols.

Another critical area of focus was the licensing of key employees at tribal casinos. Several applications for initial and renewal of key employee licenses were approved, reflecting the California Gambling Control Commission’s stringent oversight in ensuring that individuals in significant casino roles meet the regulatory requirements. These decisions are essential for maintaining the integrity and security of gaming operations within the state.

Additionally, the meeting addressed the renewal and approval of third-party proposition player services, which are vital for cardrooms that do not bank their games. The California Gambling Control Commission approved several of these licenses, highlighting its role in facilitating responsible gambling while ensuring compliance with state laws.

The California Gambling Control Commission’s actions during the April meeting highlight the complex regulatory environment governing the state’s gambling industry and its proactive approach in adapting to new challenges and ensuring fair and safe gambling practices.

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Florida Panthers Announce Multi-Year Partnership with Hard Rock Bet

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Florida Panthers Announce Multi-Year Partnership with Hard Rock Bet

 

The Florida Panthers announced that the club has agreed to a multi-year partnership with Hard Rock Digital to engage fans on its Hard Rock Bet sports betting platform and in-person at Amerant Bank Arena. This marks the first partnership in this category for the Panthers.

“We are thrilled to enter into an exciting new partnership with Hard Rock Bet,” said Florida Panthers Chief Revenue Officer Shawn Thornton. “Through this partnership, we will increase fan engagement and excitement around the game of hockey in South Florida and beyond by adding an entirely new element to the game.”

The partnership will officially begin at tonight’s game against the Ottawa Senators with on-site activations, digitally enhanced dasher boards, marquee signage, and digital branding. Starting with the 2024-25 season, additional enhancements will be unveiled to further engage fans on-site and online.

“We’re excited to join Panthers Territory and partner with the club to bring hockey fans closer to the action,” said Nick Menas, Hard Rock Digital’s Managing Director, Corporate Strategy. “With thousands of bets available on sports from around the world and live streaming of NHL games nightly on the Hard Rock Bet app, we’re thrilled to entertain hockey fans like no one else can.”

Hard Rock Bet is Florida’s only legal sportsbook and has thousands of ways to engage with hockey action – including pre-game and live wagering, plus Same Game Parlays – and over 20 other sports from around the world. The Hard Rock Bet app is available for download in the App Store and Play Store, and a web sportsbook experience can be accessed at HardRock.bet. As a sign-up bonus, new online players will receive up to $100 back in Bonus Bets if their first bet doesn’t win. In-person sports betting is also available at Seminole Hard Rock Casinos and Seminole Casinos in Florida.

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