PRAGMATIC PLAY GROWS IN BRAZIL WITH SMASHUP
Pragmatic Play, a leading content provider to the iGaming industry, has built on its already impressive growth in Brazil with a new multi-vertical agreement with operator Smashup.
Pragmatic Play will deliver its complete Slot, Live Casino and Virtual Sports content expanding not only the offering for Smashup players but also its own profile in the rapidly growing region.
Multi-award-winning slots such as Gates of Olympus™ and Wolf Gold™, as well as smash-hit live dealer products like Sweet Bonanza Candyland and Boom City are included in the agreement. Additionally, a complete Virtual Sports solution package will provide essential cross-selling sports betting opportunities.
The deal sees Pragmatic Plays’ impressive growth bolstered in Brazil and the wider Latin American territories and cements its position as the go-to partner for content provision.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “Another multi-product agreement shines a light on the importance of having a quality, diverse selection of products.
“We’re fortunate to have such a talented team that gives us the tools to continue our expansion across Latin America and are thoroughly looking forward to delivering our strong package to Smashup.”
Justin Wong, COO of Smashup, said: “We’re delighted to have such a rich collection of new content to wow our players with. Pragmatic Play’s titles are well-loved across Brazil and having them in our lobby will only strengthen the quality we have to offer. We’re excited to be working with them and we can’t wait to get the games live.”
