Press Releases
Low6 doubles down on North America Operator growth through partnership with SCCG Management
Low6, the award-winning leader in sports gamification, has entered into a partnership agreement with SCCG. The renowned gaming industry investment and management company will help source and facilitate North American-based Sports Betting Operators looking to leverage Low6’s technology to best acquire new users.
Low6 has already forged partnerships with forward-thinking U.S. teams and leagues, such as the PGA TOUR, UFC, Learfield, Cincinnati Bengals and Detroit Pistons, but this alliance with SCCG should turbo-charge the company’s ability to offer itself as a trusted partner of sports betting operators. Low6’s free-to-play platform powers a range of formats to help operators engage with sports fans, and then acquire and retain those fans as customers. Last month Low6 announced that their industry-leading gamification technology was being made available to the sports, sports betting and gaming industries as a full white-label, turnkey B2B solution.
SCCG Management is one of the pre-eminent names in strategic consultation to the North American sports world, and is adding Low6 to their client partner ecosystem to explore synergies in their continuing work supporting major and emerging sports leagues and content. SCCG already manages sponsorship agreements with the Cincinnati Bengals, Colorado Rockies, Denver Broncos and the Iowa Cubs; has a business development partnership with the Northwoods Baseball League and the American Cornhole League; consults with Major Arena Soccer League; a data distribution and co-development strategic partnership with American Ultimate Disc League and a partnership with Hendrick Motorsports to leverage data, content and engagement.
“Low6’s trajectory over the past 12 months has rocketed sky high as we’ve added a white-label acquisition platform for the B2B sports betting industry to our palette of trusted partnerships with some of the top U.S. sports leagues and clubs,” said Jamie Mitchell, CEO of Low6.
“With a number of operators already onboard, our development partnership with SCCG will enable even more sports betting brands in North America to access the engaging content that we offer via the Low6 Gamification Platform to convert, retain and monetize their users.”
Canada
THE CANADIAN GAMING ASSOCIATION ANNOUNCES ELECTION OF NEW BOARD MEMBERS
- Bruce Caughill, Managing Director, Canada, Rush Street Interactive
- Peter Czegledy, Partner, Aird & Berlis LLP
- Neil Erlick, Chief Corporate Development Officer, Nuvei
- Charmaine Hogan, Head of Regulatory Affairs, Playtech
- Dale Hooper, General Manager Canada, FanDuel
- Chuck Keeling, EVP, SH Engagement, Community and Social Responsibility, Great Canadian Entertainment
- David Lucchese, Executive Vice President, Sales & Marketing, Everi
- Adrianne McGrath, Vice President, Business Development, Konami Gaming
- Terry McInally, Chief Compliance Officer & Chief Information Officer, Gateway Casinos
- Niaz Nejad, Managing Director, Americas – Gaming, Light & Wonder
- Bob Parente, SVP Chief Revenue Officer, Gaming, Light & Wonder
- Derek Ramm, Global Head, Advisory Services, Kinectify
- Lindsay Slader, SVP Compliance, GeoComply
- Richard Taylor, President, MGE Entertainment – Fallsview
- Scott Vanderwel, Chief Executive Officer Canada, PointsBet Canada
Latest News
Aristocrat Interactive Teams Up with Big Bola to Power Full Suite of iGaming Solutions Across Mexico
Aristocrat Interactive™, Aristocrat’s online Real Money Gaming (RMG) division, has partnered with Big Bola to deliver a comprehensive suite of iGaming solutions, integrating advanced technology and personalized services tailored for the Mexican market.
Under this agreement Aristocrat Interactive will provide Big Bola with a robust Player Account Management (PAM), Sportsbook Solution, and bespoke managed services system, strengthening Aristocrat Interactive’s presence in Mexico. Additionally, Aristocrat Interactive will supply Self-Service Betting Terminals (SSBTs) for retail sports betting and Over the Counter (OTC) solutions, ensuring an enhanced and seamless betting experience for Big Bola’s players.
“We’re thrilled to take our existing land-based strong relationship with Big Bola, one of Mexico’s top operators, to the next level and enhance their online business,” said Tsachi Maimon, Chief Strategy Officer, Aristocrat Interactive. “This deal reinforces our commitment to delivering a fully connected and innovative experience across both digital and land-based verticals in this key market.”
Leveraging Aristocrat Interactive’s in-house aggregation platforms, Big Bola will gain access to a wide range of content from leading casino providers. The fully customizable PAM platform offers seamless API integration, real-time player engagement tools, advanced data analytics, secure payment methods, and stringent compliance features. Big Bola’s players will also benefit from a customizable, scalable sportsbook platform featuring horse racing, esports, boosted odds, and jackpot offerings.
“With nearly two decades of experience in the gaming industry, we re-entered the digital space seven years ago by launching our Big Bola Online platform,” said Emilio Quirós, COO & Business Development at Big Bola. “Now, we are excited to take the next step in our evolution by partnering with a global leader like Aristocrat Interactive to provide a richer, immersive gaming experience to players in Mexico.”
Aristocrat Interactive will also develop a mobile application that will play a crucial role in delivering a fully integrated player experience, vital for Big Bola’s mobile-focused audience in Mexico.
Latest News
Scientific Games Named Ohio Lottery’s New Lottery Gaming System Partner
Scientific Games announces that the company has been selected as the Ohio Lottery’s new lottery gaming system technology partner following a competitive procurement process by the State of Ohio. The global lottery company won the award and looks forward to responsibly driving the Ohio Lottery’s future growth and sustainability. One hundred percent of Ohio Lottery profits help support the state’s K-12, vocational and special education programs. Scientific Games is the lottery industry’s fastest-growing lottery systems provider.
Pat McHugh, Scientific Games CEO, said, “On behalf of all the Scientific Games teams who have been hard at work developing a responsible, sustainable growth plan for the Ohio Lottery with our newest, performance-driven technology, we are celebrating this award. We look forward to working with the Ohio Lottery to bring new products and technology which will ultimately help support education funding in Ohio.”
Scientific Games will provide the Ohio Lottery with the company’s Momentum ecosystem, featuring the advanced AEGIS central gaming system and Infuse business intelligence tool. The company’s innovative WAVE point-of-sales terminals and Lottery InMotion digital content system will support the Ohio Lottery’s extensive retailer network. Scientific Games’ PlayCentral suite of self-service machines will enable the lottery to engage Ohio players with expanded game content while also supporting new retailer and restaurant locations.
The Ohio Lottery will be supported by a Scientific Games team of game, product and technology experts and facilities management services. The company provides the Lottery’s Scratch-Off games and manages the games through the performance-driven Scientific Games Enhanced Partnership program at its facility in metro Cleveland.
The SGEP program, which has been in place with the Ohio Lottery since 2019, provides inside sales, and advanced logistics and analytics. The Lottery is ranked in the top 20 worldwide for instant game per capita performance (La Fleur’s 2024 World Lottery Almanac). The company has provided Ohio Lottery Scratch-Off games for more than 23 consecutive years.
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