Latin America
Gaming Innovation Group signs agreement with Betsson in Colombia

Gaming Innovation Group Inc. (GiG) has today announced the signing of an agreement with tier 1 operator Betsson Group, to provide its award winning platform in Colombia.
The deal confirms a partnership initiated over 12 months ago, following the takeover of regional operator colbet.co by the Betsson Group in June 2021 and a subsequent agreement to migrate onto GiGâs Sportncoâs platform in July of last year. Betssonâs activity in Colombia, both online and retail, has significantly increased during the year, underlining the positive contribution of GiGâs player account manager.
The relationship between Betsson Group and GiG continues to strengthen, with this agreement now adding Colombia to a long list of regulated markets the two are now partnered up in, ensuring the potential for a deepening alliance in the future. GiG has extensive knowledge and experience in delivering complex and highly regulated markets successfully, in particular across LATAM, making them a top choice for operators looking to launch or migrate gaming operations.
GiG is also steadily consolidating a strong position on the Colombian market, with Betsson being a third partnership in the country, with expectations of more to come. The Colombian market is a lucrative and fast growing prospect for the gaming industry, with online gross profits reported at $420m for 2021 according to H2 Gambling Capital, growing at an impressive 120% YoY.
Moving forward, a successful migration has encouraged Betsson Group to earmark significant investment in marketing the brand, which should further improve the profitability of the operator in Colombia. The recently announced financial reportsâ record âall-time highâ results, posted by Betsson for Q2 2022 and attributing their growth to LATAM markets, help support the optimism for positive returns.
The agreement has been signed for an initial period of two years, with the potential to be further extended if desired.
Betsson, listed at Nasdaq Stockholm, is one of the most dominant European companies in online gambling with a long and strong track record of brand building, both organically and via acquisitions. It offers online casino, proprietary sportsbook and other online games in a multi-brand strategy via gaming licences in 19 countries globally.
HervĂ© Schlosser, Managing Director of Sportnco Gaming, said âWe are delighted to formally announce the agreement with Betsson in Colombia, which underlines the strong geographical footprint we are establishing in LATAM. Both the growing demand of our solutions and our reputation, particularly alongside tier 1 operators Betsson, is a great source of pride for our group and we are full of expectation for the future.â
Andrea Rossi, Commercial Director Southern Europe and Latam at Betsson Group said: âAs part of our rebranding in Colombia, we migrated to GiGâs platform which we are using in some of our other markets. We chose GiG as we believe that they are the best partners with whom we can keep growing in the market of Colombia. We know the platform, its capabilities, and we have a very good relationship with the team and this latest partnership solidifies that connection.â
Latest News
Amusnet to Participate in the Third Edition of SiGMA Americas

Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in SĂŁo Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the regionâs most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnetâs expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.
âSiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,â said Georgi Izov, Head of Business Development LATAM at Amusnet.
As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnetâs Country Manager for Brazil, will join the discussion panel âExcitement in Real Time: How Live Games Transform the Gaming Experience.â His participation underscores Amusnetâs strategic focus on Brazilâs evolving gaming landscape and the companyâs commitment to driving meaningful conversations around the future of the industry in regulated markets.
Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.
Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.
Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazilâs fast-evolving gaming market.
Latest News
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALĂMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with CalĂmaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, CalĂmaco will integrate BETBYâs award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBYâs AI-driven technology, AI Labs, CalĂmacoâs partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, CalĂmaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the regionâs competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: âWe are excited to partner with CalĂmaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into CalĂmacoâs platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.â
Alejandro Serrano, Head of Business Development at CalĂmaco, added: âBETBYâs sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.â
Conferences
Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

Legendary motorsport racer and SOFTSWISSâ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichelloâs first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming â two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
âLatin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me itâs like stepping into a new race. But instead of cars, itâs technology, competition, and innovation pushing the progress forward, just like in Formula 1. I canât wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.â
Barrichelloâs active public engagement highlights SOFTSWISSâ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
-
Latest News7 days ago
Blokotech appoints Nicolas Castearena as Commercial Director LATAM
-
Canada6 days ago
BCLC Launches âWhatâs played here stays hereâ Campaign
-
Latest News5 days ago
CT Gaming with First installations in Guatemala
-
Latest News7 days ago
Pollard Banknote Partners with Maryland Lottery to Launch First Back to the Future-inspired Scratch-off Game
-
Latest News7 days ago
St. Louis Cardinals Announce Marketing Partnership with bet365
-
Latest News7 days ago
Trustly Partners with Hard Rock Digital
-
Latest News6 days ago
AGS – Pioneering the future of omni-channel gaming
-
awards6 days ago
AGS Wins 2025 USA TODAY Top Workplaces USA Award