Latin America
Gaming Innovation Group signs agreement with Betsson in Colombia
Gaming Innovation Group Inc. (GiG) has today announced the signing of an agreement with tier 1 operator Betsson Group, to provide its award winning platform in Colombia.
The deal confirms a partnership initiated over 12 months ago, following the takeover of regional operator colbet.co by the Betsson Group in June 2021 and a subsequent agreement to migrate onto GiGâs Sportncoâs platform in July of last year. Betssonâs activity in Colombia, both online and retail, has significantly increased during the year, underlining the positive contribution of GiGâs player account manager.
The relationship between Betsson Group and GiG continues to strengthen, with this agreement now adding Colombia to a long list of regulated markets the two are now partnered up in, ensuring the potential for a deepening alliance in the future. GiG has extensive knowledge and experience in delivering complex and highly regulated markets successfully, in particular across LATAM, making them a top choice for operators looking to launch or migrate gaming operations.
GiG is also steadily consolidating a strong position on the Colombian market, with Betsson being a third partnership in the country, with expectations of more to come. The Colombian market is a lucrative and fast growing prospect for the gaming industry, with online gross profits reported at $420m for 2021 according to H2 Gambling Capital, growing at an impressive 120% YoY.
Moving forward, a successful migration has encouraged Betsson Group to earmark significant investment in marketing the brand, which should further improve the profitability of the operator in Colombia. The recently announced financial reportsâ record âall-time highâ results, posted by Betsson for Q2 2022 and attributing their growth to LATAM markets, help support the optimism for positive returns.
The agreement has been signed for an initial period of two years, with the potential to be further extended if desired.
Betsson, listed at Nasdaq Stockholm, is one of the most dominant European companies in online gambling with a long and strong track record of brand building, both organically and via acquisitions. It offers online casino, proprietary sportsbook and other online games in a multi-brand strategy via gaming licences in 19 countries globally.
HervĂŠ Schlosser, Managing Director of Sportnco Gaming, said âWe are delighted to formally announce the agreement with Betsson in Colombia, which underlines the strong geographical footprint we are establishing in LATAM. Both the growing demand of our solutions and our reputation, particularly alongside tier 1 operators Betsson, is a great source of pride for our group and we are full of expectation for the future.â
Andrea Rossi, Commercial Director Southern Europe and Latam at Betsson Group said: âAs part of our rebranding in Colombia, we migrated to GiGâs platform which we are using in some of our other markets. We chose GiG as we believe that they are the best partners with whom we can keep growing in the market of Colombia. We know the platform, its capabilities, and we have a very good relationship with the team and this latest partnership solidifies that connection.â
Compliance Updates
INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL
Incentive Games, a leading B2B games provider specialising in player acquisition and retention, today announced it has received full certification from Gaming Laboratories International (GLI) to offer its Pay-to-Play games in the Brazilian market.
This certification encompasses Incentive Games’ entire suite of games, random number generator (RNG), and remote gaming service (RGS), paving the way for the company to expand its reach into the thriving Brazilian gaming market.
Stewart Gove, COO of Incentive Games, commented, “This GLI certification is a huge milestone for us, and a testament to the hard work and dedication of the entire Incentive Games team. It demonstrates our commitment to delivering the highest quality and most secure gaming experiences to players worldwide. We are delighted to now offer our P2P games to licensed operators in the dynamic Brazilian market.”
Compliance Updates
FBMDS obtains certification to operate in Brazil
FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDSâs leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.
With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brandâs position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.
âThis certification represents a pivotal moment in our journey,â said Renato Almeida, Director at FBMDS. âIt demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.â
For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazilâs rapidly expanding market provides a prime opportunity to bring FBMDSâs renowned expertise in video bingo to a whole different level.
For operators, FBMDSâ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.
On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.
Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.
FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the marketâs unique demands.
Latest News
INSPIRED TO LAUNCH 16 SLOT GAMES IN BRAZIL, IGNITING THE iGAMING MARKET IN JANUARY 2025
Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is proud to announce the highly anticipated rollout of its online and mobile slot games catalogue in Brazil throughout January 2025.
This strategic launch comes as Brazilâs gaming market enters an exciting new era of regulation. Players in the region will soon have access to Inspiredâs globally celebrated titles, including chart-topping hits such as the classic gold-themed slot, Gold Cash Free Spinsâ˘, the iconic Cops ânâ Robbers Big Moneyâ˘, and fan favorite titles such as Big Piggy Bankâ˘, Golden Winnerâ˘, and Big Fishing Fortuneâ˘.
Adding to the excitement, Inspired will also debut its latest creations, including Kong Wonder Wildsâ˘, Happy Fortune Dragonâ˘, Electric Rocksâ˘, and the record-breaking Wolf It Up!â˘. This mix of proven hits and fresh content promises to captivate the Brazilian iGaming audience.
Sebastian Nogues, Head of Business Development of Brazil Interactive at Inspired, said: âWe are thrilled to bring a portfolio of our most coveted titles to Brazil. Given the strength of our content and the potential of this dynamic market, we anticipate a fantastic response from operators and players alike.â
Claire Osborne, VP of Interactive at Inspired, said: âInspiredâs launch in Brazil underscores our commitment to expanding our Interactive footprint in regulated markets worldwide, to deliver high-quality, engaging entertainment to new audiences. We are excited about the future of Brazil and look forward to launching even more great games throughout the rest of the year.â
Inspired aims to continue setting new benchmarks for iGaming innovations globally in 2025, delivering exceptional entertainment experiences in Brazil.
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