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Gaming Innovation Group signs agreement with Betsson in Colombia

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Gaming Innovation Group signs agreement with Betsson in Colombia

 

Gaming Innovation Group Inc. (GiG) has today announced the signing of an agreement with tier 1 operator Betsson Group, to provide its award winning platform in Colombia.

The deal confirms a partnership initiated over 12 months ago, following the takeover of regional operator colbet.co by the Betsson Group in June 2021 and a subsequent agreement to migrate onto GiG’s Sportnco’s platform in July of last year. Betsson’s activity in Colombia, both online and retail, has significantly increased during the year, underlining the positive contribution of GiG’s player account manager.

The relationship between Betsson Group and GiG continues to strengthen, with this agreement now adding Colombia to a long list of regulated markets the two are now partnered up in, ensuring the potential for a deepening alliance in the future. GiG has extensive knowledge and experience in delivering complex and highly regulated markets successfully, in particular across LATAM, making them a top choice for operators looking to launch or migrate gaming operations.

GiG is also steadily consolidating a strong position on the Colombian market, with Betsson being a third partnership in the country, with expectations of more to come. The Colombian market is a lucrative and fast growing prospect for the gaming industry, with online gross profits reported at $420m for 2021 according to H2 Gambling Capital, growing at an impressive 120% YoY.

Moving forward, a successful migration has encouraged Betsson Group to earmark significant investment in marketing the brand, which should further improve the profitability of the operator in Colombia. The recently announced financial reports’ record ‘all-time high’ results, posted by Betsson for Q2 2022 and attributing their growth to LATAM markets, help support the optimism for positive returns.

The agreement has been signed for an initial period of two years, with the potential to be further extended if desired.

Betsson, listed at Nasdaq Stockholm, is one of the most dominant European companies in online gambling with a long and strong track record of brand building, both organically and via acquisitions. It offers online casino, proprietary sportsbook and other online games in a multi-brand strategy via gaming licences in 19 countries globally.

HervĂ© Schlosser, Managing Director of Sportnco Gaming, said “We are delighted to formally announce the agreement with Betsson in Colombia, which underlines the strong geographical footprint we are establishing in LATAM. Both the growing demand of our solutions and our reputation, particularly alongside tier 1 operators Betsson, is a great source of pride for our group and we are full of expectation for the future.”

Andrea Rossi, Commercial Director Southern Europe and Latam at Betsson Group said: “As part of our rebranding in Colombia, we migrated to GiG’s platform which we are using in some of our other markets. We chose GiG as we believe that they are the best partners with whom we can keep growing in the market of Colombia. We know the platform, its capabilities, and we have a very good relationship with the team and this latest partnership solidifies that connection.”

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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

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Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.

BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.

“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, GaĂșcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the BrasileirĂŁo, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.

Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.

“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.

Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.

The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.

BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and MacaĂ© — personalities who bring even more legitimacy to the company’s presence in the sports world.

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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

 

Palace Bingo & Sports Bets Casino in CancĂșn has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.

The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.

Representatives from El Palacio de los NĂșmeros commented: “The addition of Zitro’s games and CONCEPT cabinets at our CancĂșn casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”

Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in CancĂșn has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”

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Kiron Returns to GAT Colombia with Updated Virtual Sports Favourites

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Kiron Returns to GAT Colombia with Updated Virtual Sports Favourites

 

Kiron’s top-performing games get a refresh. See what’s new at GAT Expo Cartagena.
Kiron Interactive returns to GAT Expo Cartagena, bringing its updated suite of award-winning virtual sports content to one of Latin America’s most talked-about industry events.
Visitors can explore Kiron’s high-performing titles first-hand and see why operators around the world continue to choose its platform to power their virtual sports and games portfolio. The team will be offering personalised demos at stand A35, giving attendees the chance to explore Kiron’s games in person.
Virtual sports is growing fast, becoming a key part of the mix for online and retail operators worldwide. It offers fast-paced betting and consistent engagement, yet many operators still don’t offer it to their customers.
For casino and sportsbook operators looking to expand their content portfolio, close betting gaps, or offer something different to players, Kiron’s offering presents a compelling solution.
At GAT Expo Cartagena, visitors can see it in action and speak with Kiron’s on-site team to explore how virtuals could fill a key gap in their gaming portfolio.
Kiron’s appearance also coincides with GAT’s 25th anniversary, featuring a packed schedule of keynotes, panels, and networking, giving attendees even more reason to attend.
“It’s great to see the team heading back to GAT Expo Cartagena, especially for the 25th edition,” said Patrick Eriksen, Head of Marketing at Kiron Interactive. “It’s a standout event on the calendar and a real celebration of the industry in Latin America. I encourage anyone in the region to get down there. It’s set to be a fantastic few days.”
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