Latin America
Gaming Innovation Group signs agreement with Betsson in Colombia

Gaming Innovation Group Inc. (GiG) has today announced the signing of an agreement with tier 1 operator Betsson Group, to provide its award winning platform in Colombia.
The deal confirms a partnership initiated over 12 months ago, following the takeover of regional operator colbet.co by the Betsson Group in June 2021 and a subsequent agreement to migrate onto GiG’s Sportnco’s platform in July of last year. Betsson’s activity in Colombia, both online and retail, has significantly increased during the year, underlining the positive contribution of GiG’s player account manager.
The relationship between Betsson Group and GiG continues to strengthen, with this agreement now adding Colombia to a long list of regulated markets the two are now partnered up in, ensuring the potential for a deepening alliance in the future. GiG has extensive knowledge and experience in delivering complex and highly regulated markets successfully, in particular across LATAM, making them a top choice for operators looking to launch or migrate gaming operations.
GiG is also steadily consolidating a strong position on the Colombian market, with Betsson being a third partnership in the country, with expectations of more to come. The Colombian market is a lucrative and fast growing prospect for the gaming industry, with online gross profits reported at $420m for 2021 according to H2 Gambling Capital, growing at an impressive 120% YoY.
Moving forward, a successful migration has encouraged Betsson Group to earmark significant investment in marketing the brand, which should further improve the profitability of the operator in Colombia. The recently announced financial reports’ record â€all-time high’ results, posted by Betsson for Q2 2022 and attributing their growth to LATAM markets, help support the optimism for positive returns.
The agreement has been signed for an initial period of two years, with the potential to be further extended if desired.
Betsson, listed at Nasdaq Stockholm, is one of the most dominant European companies in online gambling with a long and strong track record of brand building, both organically and via acquisitions. It offers online casino, proprietary sportsbook and other online games in a multi-brand strategy via gaming licences in 19 countries globally.
Hervé Schlosser, Managing Director of Sportnco Gaming, said “We are delighted to formally announce the agreement with Betsson in Colombia, which underlines the strong geographical footprint we are establishing in LATAM. Both the growing demand of our solutions and our reputation, particularly alongside tier 1 operators Betsson, is a great source of pride for our group and we are full of expectation for the future.”
Andrea Rossi, Commercial Director Southern Europe and Latam at Betsson Group said: “As part of our rebranding in Colombia, we migrated to GiG’s platform which we are using in some of our other markets. We chose GiG as we believe that they are the best partners with whom we can keep growing in the market of Colombia. We know the platform, its capabilities, and we have a very good relationship with the team and this latest partnership solidifies that connection.”
Latest News
BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.
Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.
The report covers several key aspects, including:
✅ Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
âś… Market performance analysis, including land-based vs. online growth and mobile channel adoption;
âś… Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
âś… Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
âś… Digital readiness, including mobile usage, internet speeds, and device preferences;
âś… Competitive landscape, with a breakdown of leading operators and changes in market share.
🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.
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Stake Colombia welcomes tennis star Juan Sebastián Cabal as new ambassador

Stake Colombia is proud to announce its sponsorship and the incorporation of Juan Sebastián Cabal, the Colombian tennis legend, as its new ambassador. This alliance celebrates Cabal’s unparalleled career and reinforces Stake Colombia’s commitment to sports, excellence, and the Colombian community.
Juan Sebastián Cabal, an iconic figure in Colombian tennis, reached the top of the doubles world ranking in 2019, forming one of the most prominent duos of the last decade with Robert Farah. Together, they conquered Wimbledon and the US Open, were finalists at Roland Garros and the Australian Open in men’s doubles, and Cabal also won the Australian Open in mixed doubles. Furthermore, they achieved multiple victories in ATP 1000, 500, and 250 tournaments. His career is a clear example of perseverance, talent, and excellence, leaving an indelible mark on global tennis.
“Having Juan Sebastián Cabal as an ambassador is key for Stake Colombia. At a time when paddle is experiencing an explosion in popularity across the country, fostering entertainment among young people is fundamental. Supporting, connecting with the community, and offering new experiences is what drives us, and this alliance is an opportunity to truly excite both paddle and tennis enthusiasts alike,” stated Diana Otálora, Country Manager of Stake Colombia.
Beyond his impressive records and titles, Juan Sebastián Cabal embodies the fighting and resilient spirit of Colombian athletes. He has represented Colombia in three editions of the Olympic Games and has been a fundamental pillar in the Davis Cup for more than 15 years. Currently, Cabal continues his legacy in padel and sports development through his club “Padeling by Cabal,” which promotes well-being and physical activity in his hometown, inspiring new generations of athletes and strengthening national pride.
Regarding this new alliance with Stake Colombia, Cabal stated that “it is a fantastic opportunity to continue promoting the values of sport and dedication that have accompanied me throughout my career. I am excited about the idea of working together to inspire more people and support sports development in our country.”
The collaboration between Stake and Juan Sebastián Cabal is a testament to their shared passion for sports and entertainment. Through this partnership, Stake Colombia will seek to promote sports integrity and connect communities with innovative and exciting experiences.
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CT Gaming Installs NEXT Slot Cabinets at Masaris Piura Gaming Venue

CT Gaming has installed NEXT slot cabinets at the Masaris Piura gaming venue, operated by Holding Masaris. Located in the vibrant city of Piura, this latest project marks another significant step in CT Gaming’s expansion across key regions in Latin America.
The installation showcases CT Gaming’s top-performing combination of advanced hardware and engaging content. The sleek NEXT cabinets are equipped with the bestselling multigame Diamond King 3, delivering an exceptional player experience through immersive gameplay аnd contemporary graphics.
“We are proud to see our partnership with Holding Masaris continue to grow with this new installation in Piura. Masaris Piura is a landmark venue in the region, and we are excited to bring our premium gaming solutions to its players,” said Georgi Koprinarov, General Manager for Latin America at CT Gaming.
The Diamond King 3 multigame pack features 50 exciting titles, including the legendary Mega Jack Trio — Aztec Gold, Slot-O-Pol Deluxe, and Champagne Party — combining nostalgic appeal with enhanced graphics and bonus features. The combination ensures high entertainment value and strong performance for operators.
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