Latin America
Gaming Innovation Group signs agreement with Betsson in Colombia
Gaming Innovation Group Inc. (GiG) has today announced the signing of an agreement with tier 1 operator Betsson Group, to provide its award winning platform in Colombia.
The deal confirms a partnership initiated over 12 months ago, following the takeover of regional operator colbet.co by the Betsson Group in June 2021 and a subsequent agreement to migrate onto GiGâs Sportncoâs platform in July of last year. Betssonâs activity in Colombia, both online and retail, has significantly increased during the year, underlining the positive contribution of GiGâs player account manager.
The relationship between Betsson Group and GiG continues to strengthen, with this agreement now adding Colombia to a long list of regulated markets the two are now partnered up in, ensuring the potential for a deepening alliance in the future. GiG has extensive knowledge and experience in delivering complex and highly regulated markets successfully, in particular across LATAM, making them a top choice for operators looking to launch or migrate gaming operations.
GiG is also steadily consolidating a strong position on the Colombian market, with Betsson being a third partnership in the country, with expectations of more to come. The Colombian market is a lucrative and fast growing prospect for the gaming industry, with online gross profits reported at $420m for 2021 according to H2 Gambling Capital, growing at an impressive 120% YoY.
Moving forward, a successful migration has encouraged Betsson Group to earmark significant investment in marketing the brand, which should further improve the profitability of the operator in Colombia. The recently announced financial reportsâ record âall-time highâ results, posted by Betsson for Q2 2022 and attributing their growth to LATAM markets, help support the optimism for positive returns.
The agreement has been signed for an initial period of two years, with the potential to be further extended if desired.
Betsson, listed at Nasdaq Stockholm, is one of the most dominant European companies in online gambling with a long and strong track record of brand building, both organically and via acquisitions. It offers online casino, proprietary sportsbook and other online games in a multi-brand strategy via gaming licences in 19 countries globally.
HervĂ© Schlosser, Managing Director of Sportnco Gaming, said âWe are delighted to formally announce the agreement with Betsson in Colombia, which underlines the strong geographical footprint we are establishing in LATAM. Both the growing demand of our solutions and our reputation, particularly alongside tier 1 operators Betsson, is a great source of pride for our group and we are full of expectation for the future.â
Andrea Rossi, Commercial Director Southern Europe and Latam at Betsson Group said: âAs part of our rebranding in Colombia, we migrated to GiGâs platform which we are using in some of our other markets. We chose GiG as we believe that they are the best partners with whom we can keep growing in the market of Colombia. We know the platform, its capabilities, and we have a very good relationship with the team and this latest partnership solidifies that connection.â
Compliance Updates
SYNOT Games Officially Certifies Over 140 Games in Brazil
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
âWe are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,â the Company said.
âWe are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,â Martina Krajci, CCO at SYNOT Games, said.
Compliance Updates
TaDa Gaming Celebrates Further Brazilian Certification Across its Portfolio
Innovative casino content provider, TaDa Gaming, has had more top performing games officially certified for operators and players in Brazil.
GA, the globally recognised ISO/IEC 17025 Testing Laboratory, ISO/IEC 17020 Inspection Body and ISO/IEC 17065 Certification Body, has given its approval to a raft of TaDa releases, reinforcing its already strong brand position in the Brazilian market.
Brazilâs rapid growth and evolving legal framework for gaming regulation have provided opportunities and challenges. Ensuring compliance through certification is a key part of TaDaâs growth strategy as it continues to sign multiple new partnerships with local and international casino platforms, including recent deals with market leaders Aposta Ganha, Cactus Gaming and Betsul.
Enabling casino operators to offer more TaDa signature quality titles, such as Money Coming and Crazy 777, alongside TriLuck release, 3 Coin Treasures, gives players diversity in both theme and ways to win. The leading Fortune Gems series is already fully certified for the Brazilian market.
Ray Lee, Director of Business Development, TaDa Gaming, said: âHaving our quality and integrity in casino game content verified by GA is testament to our commitment to our clients and players.â
Compliance Updates
EGT Digital obtained a licence to operate in the regulated market in Peru
EGT Digital is excited to announce that it is now authorized to operate as a provider in Peru. The company has received a licence from the regulatory gaming authority, the Ministry of Foreign Trade and Tourism (MINCETUR), which allows it to supply operators in the country with all of its core products â the X-Nave platform, the Gaming Aggregator, and the casino content.
EGT Digitalâs in-house developed âall-in-oneâ betting platform X-Nave gives operators the technology and tools they need to build and develop a successful business online. It consists of 4 main modules: Sport Product, CRM Engine, Gaming Aggregator, and Payment Gateway. Đach can be part of the turnkey solution or operate independently, as they allow integration with third-party developments.
The Gaming Aggregator presents a wide variety of more than 12,000 games across 140 providers. It offers numerous player engagement tools and a Recommendation module through which operators can create highly personalized content for their customers based on usersâ individual behavior and preferences.
EGT Digitalâs gaming portfolio contains over 120 casino titles, including 4 top performing jackpots: Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot. The companyâs vast array of games is being constantly enriched with new additions designed to fit the tastes and requirements of different players. EGT Digitalâs slots are currently presented in more than 50 markets around the world, having ranked among the favorites of gaming audiences in each one of them.
âThis licence is an achievement of great significance for us,â said Tsvetomira Drumeva, Head of Sales at EGT Digital. âEntering the regulated market in Peru will allow us not only to unleash the huge potential of our products on a local level but also to continue our expansion in the region and consolidate our positions as a leading supplier of iGaming solutions in LatAm.â
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